If you’ve been ignoring mobile as a marketing channel, chances are you’re missing out on a ton of leads.
Mobile ads can be six times more effective than desktop ads. People are in love with their smartphones. Every time there’s a free moment, we instinctually check our phones to read emails, search the web, browse social media, etc. This means there are great opportunities for marketers to reach and engage their audiences through an exciting new channel, and it’s crucial to incorporate mobile into your overall marketing strategy. Because people are so enamored with their smartphones, you have the potential to engage mobile users at an even higher rate than your desktop users.
Here are 3 tips to ensure your mobile marketing is performing at the highest level: