Businesses both small and large know they have to be on social if they want to reach today’s smartphone-happy customers. Large companies with big budgets who can invest in sophisticated content already have a leg up. What about the little guys, though? Organizations made up of small teams of multitaskers might be wondering how they can fit social media into already busy schedules and already strapped budgets.
In September, Facebook CEO Mark Zuckerberg made some waves when he hinted Facebook was working on a way to expand its famous Like button — not by adding the much-fabled “dislike” option, but by making it way more empathetic, expressing sadness and other emotions. Today, Facebook is taking the wraps off what form the new Like may take. It is rolling out “Reactions,” a new set of six emoji that will sit alongside the original thumbs-up to let users quickly respond with love, laughter, happiness, shock, sadness and anger.
Ah, the viral video. It’s become both a blessing and a curse for modern marketers. On the one hand, who wouldn’t love to see their company’s latest brand video rival GoPro’s amazing YouTube content? On the other, it’s a safe bet that you created the video to generate leads and increase sales — not to displace GoPro.
If you’re a media company that monetizes every video view, going for more views makes sense. But for B2B marketers, the video marketing goals should be about quality vs. quantity. It’s a matter of strategy, not popularity.
The rise of YouTube, Vimeo and other video distribution channels has created the temptation to chase view counts. It’s a dangerous trap because if you’re focusing on vanity metrics, you are missing opportunities to use your videos to drive business.
Uploading video to Twitter is no longer a mobile-only process. Starting today, users can upload video from the desktop.
To tweet a video within twitter.com, users can click the “Media” button and upload either a photo or video. Videos are limited to a 512MB file size and 30 seconds. If the video is longer than 30 seconds, a trimming tool opens to allow people to edit it down to the proper length. Video uploaded via the Web must also be MP4 format. Mobile uploads can also be MOV. More technical details are available here.
Google is testing a new label in the search results that highlights content that is being covered by reporters in a real-time or live manner. Live blog or live reporting is very common in the journalistic world these days, and Google may feel that live coverage deserves a special icon in the search results.
To highlight this live coverage, Google is testing showing a red label that reads “LIVE” next to the article.
Do you think this has a lot to do with Google now also showing related tweets within search results?
Great Let’s be honest, link building has got a bad reputation, which can be pretty frustrating if this is your livelihood.
You hear about creating content like it’s the Mother Teresa of marketing, but when you focus your efforts on it, you just can’t seem to get the results you’ve been promised. Sound familiar?
Truthfully, we know that building valuable links to your site can have a huge impact on where you sit on Google. And we know that content marketing can help you do that.
But the big misconception here is that all you have to do is create content on a whim, and those links will roll in.
Great in-depth article covering link building for your website and why you need to be using incoming links to improve your ranking on Google and other search engines.
The article gives an example of how to use an infographic to not only build a visual part of the article but also how to use information from the infographic to help pick the article title and content.
The Cohort Analysis report is one of the newer features within Google Analytics. What this report allows you to do is segment your data into Cohorts based on Acquisition Date, and view metrics such as retention rate and transactions / revenue. Setting it up is a breeze, but the report is even more valuable with custom segments layered on it.An instr
Overview of Cohorts – How It works
Cohorts are a relatively new feature in Google Analytics that is used to compare users who share a common characteristic. Access this report by navigating to the audience tab in the left-hand menu, then to Cohort Analysis.
An interesting article covering one of the newest features with Google Analytics, Cohort.
Be able to segment your website traffic and then drill down into how they use your site is a key to improving the user experience, as every website has many different types of visitors.
In lieu of a Dislike button, the social network is letting users in Ireland and Spain test buttons meant to convey ‘love,’ ‘yay,’ ‘haha,’ ‘wow,’ ‘angry’ and ‘sad.’
Facebook Inc. isn’t testing a Dislike button, but it is examining how users react to having more ways to convey reactions to friends’ and brands’ posts than a simple “like.”
The social network today announced it is running a test in Ireland and Spain of what it is calling Reactions—buttons that feature emojis meant to convey “love,” “yay,” “haha,” “wow,” “angry” and “sad.” The test also includes a more expressive Like button.
Businesses will be able to customize their marketing message and maybe even product offerings to their customers, based on the extra information this emoji's provide.
Videos, reviews or an author’s picture can drive clicks on search results, according to a study by Blue Nile Research.
Many retailers believe that showing up first in organic search results on Google and Bing is a guarantee of success. But lower positions often generate more clicks than the top spot, especially when the links include videos, pictures and reviews, according to a study from Blue Nile Research.
This article lists Turning your competitor’s customer into your own is a game of love, war and strategy. To do it effectively, you need to capture their attention and then prove you’re a worthwhile investment.
Here are the steps you should take to effectively grow your client base by capturing users who are already familiar with similar services.
This article lists a number of tools and suggestions that can help you drive more business by stealing customers from your competitions.
More than ever before, people engage with products and retail brands on autonomous marketing platforms like Facebook, Instagram, Pinterest and Twitter. Whether it’s tweeting about a recent purchase, Pinning a product on a must-buy board, or watching a retail brand’s video on YouTube, people are having conversations with brands.
Autonomous marketing platforms are where people discover, collect opinions and share what they want and plan to buy. The channels retailers can use to communicate with consumers have multiplied, audiences have fragmented and the effectiveness of the channels that were once considered to be mass media are being called into question.
Content marketing is not typically aligned with lean production – a scientific method of eliminating waste within a manufacturing system – but thinking lean has strategic advantages for content marketers. Lean methodology, formalized in the book The Lean Startup by Eric Reis, applies to organizations of all sizes and all levels of sophistication. The only requirement is the will to innovate and improve.
How can brands apply this theory to their content marketing efforts in the context of their need for more interactive, responsive, and unique content? Read on! In this article, I talk you through why lean thinking is essential to today’s winning content strategies.
To hear publishers tell it, Google's plan to help sites' pages instantly load on mobile isn't a shot across the bow at Facebook, which is doing the same thing. It's a shot at keeping the mobile web and the publishers on it relevant at a time when audiences' attentions are shifting to mobile apps they don't control.
On Wednesday, Google announced an open-source product called Accelerated Mobile Pages (AMP) that will instantly load pages from participating publishers -- including Hearst, The New York Times, Vox Media and The Washington Post -- when clicked on from Google search, Twitter, Pinterest, LinkedIn or potentially anywhere online. That product is very similar to Facebook's Instant Articles product that was announced earlier this year and does largely the same thing but can only be accessed within Facebook.
With so many industry best practices, it can be easy for marketers to focus on what they do right; however, they don't always focus on what they do wrong.
To help shed some light on the latter, representatives from an agency, a brand, and hybrids of the two came together at the Direct Marketing Association's &THEN 2015 conference in Boston and discussed key content marketing dos and don'ts. Here are eight don'ts.
Facebook can be an emotional place. A friends might post about giving birth to her first child, being stressed about her jobs or that jerk that stole her phone at the bar last night. Sometimes "liking" those posts doesn't cut it.
After Facebook CEO Mark Zuckerberg teased the company's plans last month, on Thursday Facebook unveiled "Reactions," a set of emojis to convey feelings such as love, sad and angry. The company will test these new buttons, which augment the like button, in Ireland and Spain first before rolling them out globally.
Content marketing is an important component of every digital-marketing strategy. It serves several purposes, such as:
While most businesses know they need to do content marketing, many don't gain much traction. In an effort to help you improve your content-marketing efforts, here are some tips that will greatly improve your results.
Curating content is one of the best online marketing strategies to successfully establish your presence as a thought leader, attract the attention of your audience, and build a profitable business online.
At first, that can sound counter-intuitive. Why is collecting and sharing other people’s content essential to building your own winning strategy? Three reasons ..
Why Social Media?
Nowadays one of the first things an infant learns is how to swipe and unlock an iPhone. It’s insane to watch my 14 month year old nephew open various apps before he’s even able to form full sentences. Between our phones, desktops, and iPads people are constantly connected, and according to BI Intelligence, Americans spend more time on social media than any other Internet activing, including email!
But, what about your audience? Well, let’s look at the numbers. As of August 2015:
Facebook has 1.49 billion monthly active users.
Twitter has 316 million monthly active users.
Google+ and Instagram each have 300 million monthly active users.
LinkedIn has roughly 97 million monthly active users.
Facebook is bigger than the largest country on Earth! Your audience is there, but with so many users, how do you find then? Strategically using ads on Facebook is a guaranteed way to get in front of the right people when they’re ready to buy.
But Why Should I Pay to Play?
Building an effective content marketing strategy for a luxury retail brand is not always easy. While social media encourages accessibility, luxury brands tend to thrive on maintaining a sense of exclusivity; constantly reaffirming their position as an elite, aspirational force to be reckoned with (like how Chanel follows no one on Twitter). However, nothing conjures up a fantasy like quality, immersive content, and the following 15 luxury brands are creating the stuff dreams are made of.
Below you’ll find great content marketing cases studies demonstrating what these luxury brands have done to make content work for them.