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50 Most Influential Content Marketers

After intensive research and interviews with countless digital innovators, NewsCred has developed a list of the 50 most influential content marketers. Some are
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Scooped by Brian Yanish - MarketingHits.com
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How does Google search work?

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11 tips for creating a successful and engaging interactive video

11 tips for creating a successful and engaging interactive video | MarketingHits | Scoop.it

Between Pharrell’s “Happy” music video and the video for Bob Dylan’s “Like a Rolling Stone,” interactive ideo (IV) is undoubtedly hot this year. IV breaks through the noise, gets people talking, and gets more views. The real value, however, is that those views are longer and more engaged.

But with interactive videos like Pharrell’s and Dylan’s setting the bar high, it’s easy to assume that only rockstar creative teams with monster budgets and months upon months of planning can create an IV, leaving those new to Interactive Video wondering where to even begin.

As one of the first companies in the IV industry, we’ve seen IVs of all types created – some with deep budgets and large production crews, and others with leaner budgets and just a few smart team members – and we know that with the right knowledge and tools, any company can create a powerful IV quickly and easily.

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Sam's curator insight, Today, 2:43 AM

Video Marketing is the most successful way of gaining traffic to your websites.

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Facebook Outperforms Twitter, Google+ For Social Brand Interactions [STUDY]

Facebook Outperforms Twitter, Google+ For Social Brand Interactions [STUDY] | MarketingHits | Scoop.it
Have you Liked a brand’s Facebook Page in the last four weeks? Or shared one of their photos with your friends?
Now, how recently have you done this on Twitter?
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New Career Opportunities Daily: The best jobs in media.
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Infographic: Here's How to Live a Regret-Free Life

Infographic: Here's How to Live a Regret-Free Life | MarketingHits | Scoop.it
How to have a few, too few to mention.
You've heard about brain games that promise to boost your cerebral prowess, but Happify's "science-based" games and activities profess to bolster emotional strength.
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Would you conduct this experiment on your mother?

Would you conduct this experiment on your mother? | MarketingHits | Scoop.it

I think the debate on the recent Facebook experiment on user emotions has been beaten into the ground but in a recent Harvard Business Review article titled Ethics for Technologists and Facebook, author Michael Schrage brings up an important and nuanced point worthy of discussion.


One of the reasons this episode is so important and concerning, he writes, is because the ethics of Internet research becomes a greater consideration as the cost of experimentation comes down:

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Google+ Turned 3 Last Saturday. Here’s How It’s Changed The Web.

Google+ Turned 3 Last Saturday. Here’s How It’s Changed The Web. | MarketingHits | Scoop.it
You may have heard this past Saturday (June 28), Google+ has turned three years old.
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What Happens Every 60 Seconds Online [INFOGRAPHIC]

What Happens Every 60 Seconds Online [INFOGRAPHIC] | MarketingHits | Scoop.it
Did you know that every minute another 293,000 statuses are updated on Facebook? Or that 433,000 Tweets are also sent out in that short timespan?
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Mark McLendon's curator insight, July 12, 12:53 AM

interesting what is happening on the internet snapshot.

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The secret behind the best companies [infographic]

The secret behind the best companies [infographic] | MarketingHits | Scoop.it
No one pours their blood, sweat and tears into a company hoping for mediocrity, so what do the top companies do right?

Is it having the best webpage, the fanciest office, the biggest social medi...

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Brian Fanzo's curator insight, July 9, 10:54 AM

Happy Workplace & Culture is a powerful tool for productivity, morale and retention and also recruiting future employees! 

Jim Goodnight, SAS CEO: "My Chief assts drive out the gate every day.  My job is to make sure they come back."

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Google Maps now lets you measure distances between two or more points

Google Maps now lets you measure distances between two or more points | MarketingHits | Scoop.it
Google Maps on the desktop has been updated with a new feature that lets you work out the distance between multiple places by plotting your route on the map.


To use the option, you just need to right click anywhere on a map and select ‘Measure Distance’ and then select a destination to see the distance between two points. Additional stops, turns or destinations can be calculated with additional clicks. You can also drag any of your dropped route lines if you want to tweak them a bit or if you want to make them align with actual roads for more accurate route measurement, for example.

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5 Quotes to Get Your Creative Juices Flowing

5 Quotes to Get Your Creative Juices Flowing | MarketingHits | Scoop.it

Creativity is the thing that fuels your life’s work. The great thing about creativity is that it can come in many forms. It isn’t just limited to the traditional things such as art or music.


Your life is your work of art and creativity is the fuel that innovates, creates solutions and fuels change for a better world.

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One Entrepreneur's Gem of a Hobby (Infographic)

One Entrepreneur's Gem of a Hobby (Infographic) | MarketingHits | Scoop.it
Perhaps not oddly, many entrepreneurs prefer a hobby they can profitably scale. One entrepreneur explains how to find the time and inspiration.
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LikeManager lets you browse everything you’ve Liked on Facebook

LikeManager lets you browse everything you’ve Liked on Facebook | MarketingHits | Scoop.it
Portuguese start-up ColorElephant has just launched its latest product, LikeMananger, which is a handy Facebook app that provides you with the ability to explore and search the links you’ve Liked on the social networking site.


It works by being authenticated with Facebook and pulling in links you’ve shared, Likes you’ve given to Pages and links your friends have recently shared. These are then processed, and you can then share them on further.


The app can be used for free, but that only gives you a set of 30 Likes and 30 updates a week. However, you can upgrade to a premium package for €1 ($1.36) per month, giving you unlimited Likes and the ability to access more updates.

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How ‘sticky’ is Facebook? #facebookmarketing

How ‘sticky’ is Facebook? #facebookmarketing | MarketingHits | Scoop.it

For most Facebook users, the social network has become a fully integrated part of our life. Our personalities now mesh with the online world in the form of Facebook making us all one step closer to eventually that in the not too distant future we will all in some small way become cyborgs. So the question becomes, how ingrained is Facebook into our lives?


With hundreds of cable channels, on-demand videos, HD video game consoles, and massive libraries of e-books all calling for our attention, Facebook continues to stand out as a major player for our time and attention making it one of the stickiest websites in the world.

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14 Marketing Automation Tools That Can Save You Precious Time

14 Marketing Automation Tools That Can Save You Precious Time | MarketingHits | Scoop.it

New businesses are often faced with a near-Herculean task when it comes to advertising and gaining market presence in an already saturated online environment. The question becomes, how to effectively market a new business with the limited resources of a startup company.

Market Automation Tools provide an Effective SolutionMarketing automation is a very broad term that can refer collectively or separately to a number of behaviors and actions. In general, marketing automation tools refer to the online software and tools that provide business owners with the opportunity to effectively market their products online and to automate repetitive tasks.


What those actions and tasks are differs depending on the specific business.


Marketing automation tools include basic tasks like advertising and promotion, and also includes marketing tasks completed over the Internet, via email, SMS (text messaging) and social media. More complicated marketing automation includes the tracking and categorizing of customer data, lead generation, monitoring customer behaviors and choosing appropriate responses to help earn maximum profit.


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Nancy Barnett's curator insight, July 13, 7:52 AM

Finding ways to manage your social media is always a challenge.  Here are some options. 

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The Power of Crowdfunding [INFOGRAPHIC]

The Power of Crowdfunding [INFOGRAPHIC] | MarketingHits | Scoop.it
Whether you’re looking to fund a new idea for a mobile app or just make some potato salad for the world, crowdfunding can be a great way to raise some quick cash among friends and other citizens of the interweb.
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Watch: iPhone 6 Sapphire Glass Display Gets Run Over By A Car [Video]

Watch: iPhone 6 Sapphire Glass Display Gets Run Over By A Car [Video] | MarketingHits | Scoop.it
It seems almost certain that the next-gen iPhone's front panel will be comprised of sapphire glass, with Apple apparently looking strengthen up a feature prone to shattering.
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Free Online Chatting Websites With Strangers

Free Online Chatting Websites With Strangers | MarketingHits | Scoop.it
Even in the busy strike of daily buzz, we face time where we feel to talk and explore more of people around around the world. To quench your thirst for such feeling, the web lets your explore many options and best among them is online chatting websites. The options are just endless which let you have conversation and interact with strangers who are looking for same on the web. So, if you are one of them we have came up with such a number of websites that you might want to try, have a look and let us know if we have miss any of it.
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Content Marketing Mysteries – How to Find Your ROI Yeti!

Content Marketing Mysteries – How to Find Your ROI Yeti! | MarketingHits | Scoop.it

Marketers at all kinds of companies – B2B and consumer-facing, old and new, big and small – are turning to content marketing as a top strategy, for driving thought leadership, establishing relationships with buyers, and fueling their inbound marketing.


Marketers are dedicating more and more technology, headcount, and budget to content marketing. But as these investments grow, the question arises: What’s the best way to measure that investment? The ROI of your content marketing can feel as elusive as the mysterious Yeti – you might even doubt that it exists.


Marketers struggle to find their content’s ROI for two reasons:

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Beautiful Clean Web Designs for Inspiration

Beautiful Clean Web Designs for Inspiration | MarketingHits | Scoop.it

There are plenty of options available when it comes to designing a website. Web design should be creative and attractive if you want to make it look unique from all others. But, clean web designs are more effective and look beautiful on the websites, which results in more user’s attention to the important elements on the website. It simply comes down to how beautiful the designer can manage the elements present on the website. Clean web designs are very trendy and attractive designs because they always tell everything while keeping it simple.

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Facebook Psychology 101 [COMIC]

Facebook Psychology 101 [COMIC] | MarketingHits | Scoop.it
Facebook officials have recently apologized for their experimentation with people’s News Feeds. As the Smashing Pumpkins once suggested, though, are we all just rats in a cage here?
Facebook: The largest social network or psychological experiment?
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malek's curator insight, July 10, 5:41 AM

Facebook’s now infamous emotion manipulation study is the start of new dawn in social media.

Rescooped by Brian Yanish - MarketingHits.com from Website Pages Advice
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The 4 Stages of Reducing Page Bounce

The 4 Stages of Reducing Page Bounce | MarketingHits | Scoop.it
Follow this 4 stage escalation process to help you analyze and reduce webpage bounce:

Via Peg Corwin
Brian Yanish - MarketingHits.com's insight:

Need help with your bounce rate, Clicktale is a great product I've used it for years. 

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Peg Corwin's curator insight, July 4, 2:32 PM

See 4 questions to ask about your page to reduce your bounce rate.


Quote - If you can identify the type of bounce, you can better determine the amount of real money being left on the table.  A timely response can then save your company millions in revenue

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Here's Why You Should Take Good Care of Your Customers

Here's Why You Should Take Good Care of Your Customers | MarketingHits | Scoop.it
New research confirms what many marketers have already suspected: It’s harder than ever to attract new customers and retain existing ones.


Competition for customers is heating up — or as London-based Ovum, a global research firm, puts it, "hotting-up." Colloquialisms aside, the fight for customers appears to be kicking into high gear.


And the reason is clear. Customer relationship management (CRM) and e-commerce will be the fastest growing enterprise applications through 2018. According to the global analyst firm’s newly launched software forecasts, customer-engagement systems will be the fastest growing enterprise application between 2013 and 2018.

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One World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting.

One World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting. | MarketingHits | Scoop.it
The French pen maker is collecting handwriting from all over the planet to build a universal typeface. Here's how you can have a hand in the cool experiment.


And that’s why Bic wants you to add your unique handwriting to its ambitious Universal Typeface Experiment. That and we’re pretty sure the ballpoint pen maker also wants you reach for its pens, not its competitors’, the next time you jot something down between tweets and texts. (Yes, people still do actually write from time to time. We think.)


As part a clever, crowdsourced marketing campaign/research endeavor, Bic is collecting writing samples online from people across the globe. The goal: To merge them into a single font.

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Businesses are Unprepared for the Internet of Things

Businesses are Unprepared for the Internet of Things | MarketingHits | Scoop.it

Much has been made in the past few years about the massive business opportunities that the Internet of Things (IoT) will provide. But capitalizing on this potential is going to be a challenge. 


Two recent research reports show that most enterprises are unprepared for the IoT.


Research from Infoblox showed the infrastructure to support the IoT is too weak. And research from Spiceworks found the IoT will put already overburdened networks under unbearable pressure. Combined, the studies suggest that far from being the financial cornucopia it could be, the IoT may in fact buckle enterprise infrastructure.


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Facebook testing video discovery feature in iOS app

Facebook testing video discovery feature in iOS app | MarketingHits | Scoop.it
Facebook is testing a new way for users to discover more videos from their friends.
According to TechCrunch and sister site AllFacebook, Facebook for iOS users are seeing a prompt to watch more videos when the click on a friend’s movie.
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Yield Technology's curator insight, July 9, 6:08 AM

Video capture and sharing is showing to be the hot market for social