Today Microsoft announced that Skype integration inside its Outlook.com email service is now live and out of preview in the U.S., the U.K., Germany, France, Brazil and Canada.
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Disappearing the social network's most-used feature forces us to actually say nice things to each other.
We’re now at that stage of Facebook where users are some combination of bored and anxious. They're ready to start pushing and prodding at the network to see what they get back out, and they've started with the site’s most well-known feature: the Like button. Mat Honan at Wired spent 48 hours Liking everything he saw. Elan Morgan did the opposite, going two weeks without Liking a single thing. They came to different conclusions—Morgan reported that her feed improved and her desire to interact with people in real life increased, while Honan found himself inundated with click bait and political sludge.
The social meaning of the Like button has perhaps been op-eded to death, but what would happen if you simply took the feature away entirely?
Finding time to update or create your online business listings can sometimes be a challenge. But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort.
In most cases, you may already have a listing, so it’s just a matter of claiming the page for your business. What’s the difference between updating and claiming? Updating means you’ve created an account and just need to add new information to the page. Claiming means that a page for your business exists, but you may not have created or set it up. In this case, you’ll need to prove it’s your business before you can change any information.
If you are creating content in your marketing strategy it should fall into some kind of bucket of purpose. When a writer sets out to write a novel they do it with purpose. The book is well thought out before the ink even hits the pages. They think about the story they have to tell and the best way to tell it to their audience. Will their audience identify with the characters? Will they feel the emotion/inspiration come off the pages? Sometimes their concepts and ideas turn into an amazing series of books that you can’t put down. Their writing serves the purpose of entertaining their audience and transporting them from the confines of their chair to the descriptive scenario on the page.
The biggest soft drinks company in the world had two options: steal customers from other beverage companies or encourage its pre-existing loyalists to buy more. Coke took the view that the best of those two options was both of them. It achieved this by diversifying its appeal with unique products targeted at specific market segments.
Today, there’s a coke product for everyone. Here’s what your coke says about you:
People are very descriptive with their Twitter profiles. Do you ever read them? Here are some examples (I have removed the Twitter names):
YouTuber | Journalist | Workaholic | Documentary Filmmaker
Small Town Gal – Sports Enthusiast – Foodie – Wannabe Fashionista
Proud Bostonian | Former NYer | Cookbook Author | Future Chef
See where I am going here? You can find potential customers on Twitter by searching their profiles for the words that describe your target customer.My Killer Twitter Tip
It’s the end of the month, time to review your content marketing results from the past 30 days and analyze…but what do you focus on? Of everything you could be reporting, which statistics should you care about? What do they mean, and how do you know if your findings are beneficial or not? Below are 11 content marketing statistics you should know that will make your end of month reports outstanding!
Since consumer engagement is one of the main goals of social media, quick-service restaurant brands are striving to feed their need for engagement by bringing location-specific marketing to the table. More and more brands have taken a liking to this local marketing because it allows them to target consumers in individual U.S. markets and engage them on a more personal level. QSRMagazine.com dished up the details on how food franchises are taking a local approach to their social media marketing to keep consumers hungry for more.
While early adopters of social media marketing had to create their own local pages, the popularity of local marketing has led social platforms to add these pages as features, such as Facebook Local Search. As a result, franchisees no longer need to build their own local accounts, because their parent companies are creating these for them. All that franchisees need to focus on is fostering community engagement and excitement on these local accounts.
Think about your significant other for a moment. Think about the strong relationship you've established built on trust, patience, and understanding.
Now imagine if that person would call you three times on your night out, trying to figure out what your thoughts on your relationship are. Imagine opening your inbox four times a week to emails "just checking in" on what you think the next steps of your relationship are.
Still feeling the love, or just feeling plain annoyed?
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I was intrigued when I happened to see Dan Sullivan’s post on Facebook. Dan is the Founder of Crowdly, a platform I call the anti-Facebook on Facebook. It’s premise is to encourage brands to identify and engage with its strongest advocates, without the need for advertising.
I emailed Dan to understand the context of his post. Here’s how he responded
While Facebook’s Buy button might be “The Next Big Thing,” it doesn’t necessarily cater to the company’s global user base. At least not right now.
While the Buy button is still in testing by a small number of companies, it’s current format doesn’t sit well with the global community. One company says this is because the Buy button is very American. What does that mean?
Prepare yourself to start seeing tweets in your timeline from people you don’t follow. A change to Twitter’s timeline is going to start pulling in tweets from people you don’t follow if Twitter consider’s that tweet to be “popular or relevant.”
These new additions to Twitter’s timeline started as an experiment but will now be a permanent change to the service. Twitter’s FAQ page for the question “What is a Twitter timeline?” has been updated with the following section:
Building a brand that stands for something is challenging; it takes time and most importantly, authenticity. Almost all companies hope to impart a positive emotion or gain immediate recognition upon someone viewing their logo, hearing their name or considering their story. Zippo is one such company that has been able to achieve that success.
When most people hear the word Zippo they have immediate brand recognition. Its name and brand persona hold a reputation of tradition and durability that companies and industry leaders can learn from.
Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Yes, your offer, creative and message mattered too, but the list was the biggie.
Today, the right B2B Target Account List is even more important if you are adopting account-based marketing, but it doesn’t spark the same passion that discussions of postal and email list sources did a decade ago. After all, you know what companies to target, right? Sadly, the answer is usually no.
If you are a B2B marketer and you are adopting an account-based approach in any portion of your marketing, it is time to find that passion for “the list” again. Fortunately, the tools and resources are available today to create more effective target account lists than ever before. Here are three categories of accounts you should include, and how to find each one.