Cloud storage service Dropbox has revealed a nice little easter egg that is gives users 1GB of additional space for free. All that’s required to take advantage of this offer is to link your Mailbox account with Dropbox.
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First year journalism students learn about the five Ws (Who, What, Where, When and Why).
Although you may have no intention of becoming a professional journalist, if you’re going to write articles for your blog, then using the Five Ws is a smart habit to get into. The last thing you want a reader to do is to walk away from your blog post scratching his head and wondering why you didn’t completely cover the topic. While the Five Ws may be a bit of a cliche from old-time journalism standards, it is a good place to start. Will every single article you write lend itself to the Five? Not likely. However, running through them may spark another idea for another angle on the story that you hadn’t thought of at first.
So, you want to re-design your home page. You want it to look sharp so you can wow your visitors, but you also need it to function properly and — most importantly — convert. I mean, what's the point of this whole website thing if you're not converting your visitors into customers and getting new business?
Here are 5 key points to consider when designing a good-looking and functional home page for your website.
|Suggested by Camilla Hallstrom|
Video is the future (or present) of content marketing, yet marketers seem to shun YouTube other than for viral videos. YouTube has a massive audience, it's ideal for branding purposes and it benefits your Google SEO. This guide shows you what content you should be curating, how to get a top ranking on YouTube and how to convert that following to your own platform.
Great - How To & Why article about using YouTube
When Twitter announced their layout revamp, you startled.
Your profile was doing so well, you even added a custom background for your followers to learn more about you and contact you when they finally decide to pick your services.
Now, all of that is gone. Your old background is no longer of use.
Sure, you could stick to the classic layout and end all the hassle there, but you know how these things work — your followers will get used to the new layout sooner or later, so you will be forced to do the switch anyway. Why postpone the inevitable?
Budweiser teams with the social network to connect digital drinking buddies.
Buying a round of drinks for a friend is a wonderful act. It can silently say, "I appreciate you and value our friendship and time together." Or maybe just, "You get the next one." Depends on the friend. Either way, it feels good.
As a marketing ploy, labeling a device with more mp works wonders. Case in point: When Nokia introduced a smartphone with 41MP, pro photographers were intrigued. (Most of us are using cameras such as the 22mp Canon 5D Mk III or the Nikon D810 with 36MP.) The only cameras currently offering more megapixels use digital backs, such as the Hasselblad H5D–50c, which produces 50MP, and the H5D–200c, which cleverly uses pixel shifting and combines images to produce photos with up to 200 megapixels. However, at upwards of $36,000, these are not everyday cameras.
Twitter – what is it good for?
The site, which reported 255 million monthly active users in March, has gone way beyond its original roots to become a place that breaks news, provides customer service and has a goodly dose of snark and humor.
It’s a site where people can pack a powerful punch into a puny 140 characters and flesh out tweets with images and video. But if you’re a marketer, only one thing matters: how can you use Twitter to meet your conversion optimization goals? Some recent research provides some clues.
When you go to send an email campaign, what all do you think about? Like any effective email marketer, you probably take time to consider who to send to, what to say, and the best time to send to improve your emails’ odds of being seen.
Why shouldn’t social media marketing entail the same careful consideration?
With today’s social tools and tracking, a little bit of analysis and a few simple adjustments can help you see more results from the time you invest in social media. So we recently set out to compile information about current trends, stats, and best practices in our latest e-book, The B2B Social Media Guide to Best Practices. Let’s take a look at what we found out about when to post.
So you want to be the person behind the social media accounts of a brand?
Be prepared for an incredible amount of pressure and importance to your job.
Social media helps companies monitor and analyze what is being said about them to make decisions about customer service, marketing and business strategy. In today’s market, social media is no longer simply about Facebook ‘Likes’ and tweets; rather it is a key tool for a business, and has become a science for many brands to study and become experts in.
Community Managers, Web Consultants and Online Customer Service Agents are just a few of the new roles in modern online customer service teams, and are increasingly present in a range of businesses. So what does it take to get a job like that?
Get some tips for developing better relationships with your email marketing contacts.
Properly engaging in conversations with someone is the most important part of developing a relationship. Whether these conversations happen via email, text, or social media, it's imperative to make sure that you say the right thing at the right time to the right person -- otherwise your relationship could take a turn for the worse. When building relationships, content and context are key.
The same thing applies to building relationships with the leads in your database via email marketing. Poorly written emails, mass-produced messaging, and a lack of genuine thought and interest throughout your communication are all sure ways to alienate the recipient. So avoid deal-breakers early in your relationship by abiding by the following email etiquette tips.
Digital marketers have an evolving arsenal of tools and technologies at their disposal to glean business intelligence, create targeted messages and produce stellar digital experiences — whether online or in a retail outlet.
Biometric facial recognition, digital signage and customized displayed information are being used to better define the needs of customers, personalize the customer experience and increase brand awareness, loyalty and sales.
If done right, real time marketing can create an integrated experience across online, mobile and in-person channels as well as allow for a more personalized customer experience based on business intelligence. It can also educate and assist customers to make more informed purchasing decisions.
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