Finding that your content often falls flat? You may have a harmony problem.
Without a strong composer, a piece of content can strike dissonant chords with your audience.
Content marketing managers coordinate the work of content creators, designers, and developers. Depending on the project scope, the project management process may follow a path like this one:
- The manager and her team form a concept, sometimes with the help of a user experience (UX) strategist.
- The content creator writes the content.
- The designer shapes the presentation from a visual perspective (or the producer films the video).
- The developer does any website or application construction work.