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How to Use Brand Storytelling to Make Your Customers Go Bananas

How to Use Brand Storytelling to Make Your Customers Go Bananas | MarketingHits | Scoop.it
Betabrand sells clothing with a quirky, California feel. The company has managed to turn a relatively small product line into an internet sensation by offering strangely appealing oddities (e.g., Disco Pants) and by encouraging customers to become brand storytellers by sharing photos and videos of their lives.
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