How exactly does one go about finding a good, local property management company or landlord? The short answer, in today’s world, is Google, or in some cases maybe Bing. Simply put, online searches have become the go-to method for obtaining information on just about anything, and most property investors and developers are bound to do their due diligence on the Web, scoping out local property management or HOA companies to whom they might entrust their condos, apartments, or communities.
To state the obvious, then: If you own a property management company, but the name of that company doesn’t readily appear for pertinent search engine queries, you aren’t doing everything you could be doing to generate leads. In many cases, property management companies don’t show up in search results pages simply because they have not provided the search engines with anything worth promoting—no valuable content to speak of.
The Benefits of Content Marketing for Property Management Companies