While Android continues to go from strength to strength in offering consumers a better all-round user experience, there are still some noteworthy trade-offs when comparing with the likes of iOS.
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It’s the end of the month, time to review your content marketing results from the past 30 days and analyze…but what do you focus on? Of everything you could be reporting, which statistics should you care about? What do they mean, and how do you know if your findings are beneficial or not? Below are 11 content marketing statistics you should know that will make your end of month reports outstanding!...
So yes, marketing is sometimes a hard investment to swallow and the idea of using an intern may seem lucrative. In actuality, it can make some sense and even work.
For many companies their goal of marketing is to be found online (ergo new customers and revenue). And trust us, doing that in today’s challenging digital environment is not easy. Which is precisely why hiring an intern to lead your marketing and social media is about as smart as us hiring an intern to plan our finances.
Regardless of whether or not they personally know how to do social media, the idea of turning over what is perhaps the most public facing marketing channels that your company has to someone with almost no experience is horrifying. Much like the idea of giving the same person control of your operations or finances. You just wouldn’t do it.
When Does An Intern Make Sense For Social Media Or Marketing.
We’re running some ads on Facebook to subscribers of the Marketing Technology Blog newsletter to also join our community on Facebook. To do this, we exported the subscribers from our email list that were most active and created a group in Facebook to target them specifically. One of the first ads I designed was an image that displayed many of our infographics as that’s always a focus for our readers… but it was disapproved instantly because it had too much text.
This is quite bizarre… the text isn’t actually any message, it’s just the aesthetic. I can understand if I had a huge BUY NOW text overlay. That would be both distracting and wouldn’t allow the image to be what it’s really about, an accent to the title and description.
Instagram continues to be one of the hottest social media platforms. Brands and businesses of all industries are taking notice and are looking to get into the action, finding the Instagram community another way to connect with their audience. If you’re looking to get started with this photographic group of users, here are 6 ways to you can make incredible images on Instagram.
When it comes to Facebook Pages, engagement is key. To get your target audience’s attention, you have to be very clear about your purpose and branding. Facebook accounts that perform the best are those who have built a community of highly interactive users, and the only way for others build a similar community is by provoking that same type of engagement.
According to the Federation of Small Businesses, SMEs (small and medium enterprises) have embraced mobile/social advertising. However, only a small percentage of them view mobile apps as a significant opportunity to break out from the clutter.
One of the most cited reasons for this is that SMEs don’t quite understand how effectively mobile apps could be used to promote their businesses. Moreover, they find building apps an expensive and time-consuming process.
When asked about the use of mobile in business, Greg Stuart, CEO of the Mobile Marketing Association, replied: “There’s a knowing-versus-doing gap. They know they need to do it, but how do they do it?”
This infographic suggests nothing in the subject line get’s open the most. Well duh, any “Re:” suggests the recipient is responding to something they sent out earlier. Therefore in essence, the recipient in an “Re:” is reading their own email. Of course it’s gonna get opened at a higher rate. We love ourselves.
One of the best ways to learn about the content marketingindustry is to study what others are doing. Over the past three years, it’s been our pleasure to observe the field and, more specifically, identify those who are making us think about successful content marketing in new ways.
Today we are excited to announce the finalists for the Content Marketer of the Year, each having already received the following recognition in their individual categories...
Marketing best practices and tools are constantly changing and evolving so put your dukes up and be prepared to fight off those crappy trends that won’t work for your company. What’s that saying…. “well if they all jumped off a bridge would you do that too?!” Since marketing practices are constantly changing and new things are popping up here and there… by the time you notice a “trend” it is already too late. It happened and you missed it. Yet you may choose to implement the trend instead of focusing on the bigger picture –what is best for your company.