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A Framework for Successful Lead Nurturing Campaigns #checklist

A Framework for Successful Lead Nurturing Campaigns #checklist | MarketingHits | Scoop.it

According to Gleanster Research, 50% of your inbound leads are qualified, but not yet ready to buy.

That’s like having half of your database playing hard to get. The worst thing you can do is ignore these leads and allow them to find another vendor or competitor. This means that over half of your database needs to be nurtured to a sales-ready state with personalized, consistent communication before they can become a legitimate opportunity for your sales team.

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