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New "Monopoly" Teaches The Value Of Corporate Marketing

New "Monopoly" Teaches The Value Of Corporate Marketing | MarketingHits | Scoop.it
Monopoly might be a great, classic board game, but who wants to own Park Place and Boardwalk when you could own Coca-Cola, McDonalds and Xbox and EA?

That’s basically the gist of Monopoly Empire, Hasbro’s latest marketing-happy abomination. Basically it plays like the classic real estate trading game, except the goal here – and I couldn’t even make this up – is to “own the world’s biggest brands” by building the largest most soul-sucking (read: profitable) corporate tower and crushing your competition.

According to the Monopoly Empire website: “Every space on the board is an iconic brand, including Xbox, Coca-Cola, McDonald's and Samsung! Splash your Monopoly cash to build your Empire tower as high as it can go.” Among tokens you can play as are the Xbox controller and a box of McDonald’s French fries (and if this isn’t proof the Occupiers lost, I don’t know what is).
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Brian Yanish - MarketingHits.com's curator insight, July 28, 2013 8:28 PM

I think the real story here is how Monopoly has rebranded itself over the years in order to keep selling the game. The use of different platforms, like apps has kept the brand top of mind.

Martin (Marty) Smith's comment, July 29, 2013 9:41 AM
Agree with Brian. The brand's ability to stay relevant since the 1930s is nothing short of miraculous. I created a board game called Poetryslam, a word version of Scrabble, and can tell you it is NOT easy to create one hit much less continually re-invent a game like Monopoly. Whether this latest version is a success or not I'm betting Monopoly's brand only gets stronger over time. Whether BRANDS will inspire as much angst ans if a player should buy Park Place or not is question only time will tell. Here in North Carolina they play for ownership of the ACC (lol).