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How Sensory Info/Stories Influences Price Decisions

How Sensory Info/Stories Influences Price Decisions | MarketingHits | Scoop.it

Words are not simply the flat, black-and-white letters as depicted in the dictionary. They are three-dimensional objects that contain feelings, sounds, and pictures when they are said or read.


Via Karen Dietz
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Terri Pawer's curator insight, July 29, 2013 4:25 PM

Amazing impact of auditory influence when combined with price.  It provides a whole new twist on sales training and how to potentially improve gross margins.

Karen Dietz's comment, August 3, 2013 12:46 AM
Yes, Terri, it does! I was really surprised by the findings and enjoyed reading it. I hope people can really apply this to increase their sales.
Fab GOUX-BAUDIMENT's curator insight, September 23, 2013 1:09 PM

all about narratives....