Words are not simply the flat, black-and-white letters as depicted in the dictionary. They are three-dimensional objects that contain feelings, sounds, and pictures when they are said or read.
Via Karen Dietz
Ever been on social media, or reading an article when an acronym crosses your path that you don’t know?
Frustrating isn’t it?
And the problem is that new acronyms and internet slang are coming up all the time. Using them is almost a rite of passage for active and successful social media users.
Are you thinking of publishing your content on Facebook?
Wondering how to use Facebook Instant Articles?
In this article you'll discover everything you need to know to publish Facebook Instant Articles that stand out in the Facebook news feed.
Editor's Note: The Instant Ar
Do you create copy for social media posts?
Do you want some tools to help you improve the quality of your posts?
Whether you work on your own or with a team, there are tools that make it more likely your social media posts will publish without errors and with correct word counts.
In this article you’ll discover 16 writing tools for social media marketers.
Who would have thought that messaging apps like Facebook messenger would have become so popular…?
Whatsapp – 1 billion active users
Facebook Messenger – 900 million active users
Viber – 700 million active users.
Mark Zuckerberg forked out $19 billion dollars to buy WhatsApp so he could see the growth that was coming (he bought it when the had about 500 million users but it’s still doubled in size since then).
Facebook holds an annual conference every year called F8. This is where they typically announce lots of great new stuff. And they didn’t disappoint this year.
But let’s focus on Messenger. Where is it now and where is it going?
Do you want to take your Instagram marketing to the next level?
Have you considered using tools to support your efforts there?
Adding the right Instagram tools into your marketing flow can help you project a more professional image and give you valuable analytic insights.
In this article you’ll discover six tools to improve your Instagram marketing.
Do you use Pinterest to build relationships with your audience?
Do you want to strengthen ties with your local community?
Including a strong geographic focus in your Pinterest marketing can help you create more visibility with people who live or are interested in your locale.
In this article you’ll discover how to use Pinterest to connect with a local audience.
Looking for a way to simplify the process of publishing your curated content on Facebook?
Want to schedule curated content posts and links to your own blog?
By using If This Then That (IFTTT), Pocket, and Google Docs, you can create a cost-effective and time-saving workflow that will help you keep your Facebook page stocked with scheduled page posts.
In this article you’ll discover how to curate and schedule content for your Facebook page using three free apps.
The 20% rule no longer applies to text on Facebook ad images as of 22nd March 2016.
You may have not liked it, but at least it was easy to define. The 20% text rule for image ads on Facebook has been in force for some time. They even provided a basic grid tool that allowed you to check how much of your image was obscured by text. Without any fanfare, and certainly no notification to their advertisers, they quietly dropped the rule.
Teens continue to shift their perceptions of their “most important” social network. First it was Facebook (early 2013), then Twitter (late 2013), and then Instagram (early 2014). The latest flavor du jour, taking over after a 2-year run from Instagram, is Snapchat, according to the most recent biannual teen survey from Piper Jaffray, reported by FORTUNE.
What have you been doing with branded searches? If the answer is "not much," it may be time to shift your focus a bit. In today's Whiteboard Friday, Rand explores the huge benefits of turning some of your unbranded searches into branded and offers some key tactical advice.
The best value for the buck is no longer the deciding factor when choosing between brands. Today we hear more and more about the customer experience (CX) and how marketers are striving to implement strategies to create the best experiences possible for their customers. Research by HBR found that companies who skillfully manage and execute customer experience strategies reap enormous rewards. They achieve higher customer satisfaction, reduced churn, increased revenue, and greater employee satisfaction.
According to research by Econsultancy and Adobe, marketers ranked the following touchpoints as the most important focus for optimizing CX:
90% – Desktop website experience
86% – Mobile website
85% – Email
79% – Telephone support / sales
77% – Digital advertising
76% – Social media
Do you want to reach local customers on social media?
Are you monitoring the online conversations near your business?
Geo-specific social media monitoring tools help businesses engage with customers who are close to their brick-and-mortar stores.
This article share sixs location-based monitoring tools to use for local social media marketing.