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#Fail: When Hashtags Go Wrong

#Fail: When Hashtags Go Wrong | MarketingHits | Scoop.it

The humble hashtag. It might not be big and it might not be flashy but it’s fair to say that Twitter’s original calling card has revolutionised the social media industry. Easy to use and essential, hashtags have transformed the way users find and share content and they’re now an integral part of not just Twitter but other social networks like Facebook and Google+ too.

Hashtags are a key element of Twitter and, when used correctly, can help to introduce your brand and content to a legion of potential new followers, customers and fans. In the past, hundreds of brands have jumped successfully on the trending hashtag bandwagon or created their own hashtags and benefited from increased exposure and attention… but there are some who have had a much rockier road to hashtag success.

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