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Why New School Social Media Marketers Are Worse than Old School Ones

Why New School Social Media Marketers Are Worse than Old School Ones | MarketingHits | Scoop.it

We're soon going to celebrate 10 years of social media marketing. It's a short history, but a grand one. Unfortunately, it isn't well documented. What was the very first social media marketing campaign? Was it the first bloggers' outreach campaign? Was it the very first MySpace promotion for a band?

The thing is that even if it's tough to clearly define the history of social media, there's a sort of beforeand after momentum. If we had to summarize this tipping point, it would be when our industry really became an industry:

  • the phase when major brands and agencies invested in social media monitoring solutions
  • the phase when start-ups like BuddyMedia or Agorapulse offered automatized and centralized content and people management interfaces
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