Celebrities quit Twitter. Sometimes to do damage control (Chris Brown, Ashton Kucher), sometimes to generate publicity (Kanye West), sometimes inexplicably (Jennifer Love Hewitt).
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Are your social media profiles glorified resumes, or do they tell people what they really want to know – who you are and why they should care about you and your business?
In addition to technology changing, everything about people and business is changing too. This means your social media has to meet new expectations.
Media that markets these days does much more than create awareness. It makes meaningful connections, which means it inspires.
The easiest way to accomplish that is by telling stories.
Retailers lose $18 billion annually due to shopping cart abandonment. Although the B2B companies offer both products (softwares) and services to solve it, the cart abandonment is still ranking as one of the most painful problems of the e-commerce websites.
As we’re speaking, Amazon is selling goods $120k worth, and it is not holding back. On the other hand, small and middle sized e-commerce businesses usually find it hard to grow their sales. The top reason for this status is the lack of basic analytics and optimization tactics that could insure a solid growth structure for the-commerce B2C sites.
Twitter has unveiled a complete revamp of their business.twitter.com website, which promises to help brands of all sizes grow their business with Twitter.
“We’re excited to announce the launch of our new website – a tailored experience based on your business needs,” says Twitter. “Whether your business is new to Twitter or you’re a seasoned
Ever wondered how to make those clickable buttons that show up on some YouTube videos?
Wonder no more -- I'm here to teach you how.
Why? Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website.
Pornographic content is forbidden in the Apple App Store, but Apple seems to be OK with sending porn to developers who submit their apps for review, according to one who received an inappropriate pic.
"It turns out Apple thought the best way to tell us our app could be used to surf porn was to surf for porn using our app," Carl Smith, a Florida developer for nGen Works, wrote in a blog post on Medium (NSFW link).
The email, which Smith shared with ReadWrite, appears to be from the Apple app review team and includes an attached photo of a man's genitalia, but no warning of the enclosed content. This is the kind of thing that can create a hostile work environment for nGen employees whose jobs necessitate reading emails from Apple.
Marketers are increasingly uploading videos directly to Facebook rather than using YouTube links in their posts, according to a recent report from Socialbakers.
The report was based on data from 180,000 Facebook posts on 20,000 Facebook brand pages.
YouTube embeds accounted for the majority of video posts by brands on Facebook at the beginning of 2014, the analysis found. However, as the year progressed, marketers began to steadily upload more and more videos to Facebook directly, with a 50% increase from May to July.
At that rate of growth, directly uploaded Facebook videos would surpass YouTube embeds by the end of the year.
The Queen has sent her first ever tweet during a visit to the Science Museum in London.
“It is a pleasure to open the Information Age exhibition today at the @ScienceMuseum and I hope people will enjoy visiting,” she wrote, signing off her tweet with “Elizabeth R.”
There are a lot of stereotypes about today's workplaces, including the unsubstantiated notion that you have to be in your 20s to understand today's technologies.
But all those misperceptions are taking their toll.
All is not well in today’s multi-generational workplace. Tensions are brewing between age groups, according to a Harris Poll survey on behalf of Ricoh Americas Corp., a global technology company.
Can't We All Get Along?
The expression ‘what’s in a name’ – or the slightly more poetic ‘a rose by any other name’ – means, essentially, that a name doesn’t matter. It suggests that it’s the attributes of a person or object that will dictate what it truly is and how it is seen by the world.
However, in the world of brands and big business, this isn’t necessarily the case. Company names need to encapsulate something personal but trustworthy. Or have to, at least, offer some relative merit over other options. Why is Nike (originally known as Blue Ribbon Sports) called Nike? Because it’s named after a mythological Greek goddess who personified victory. That sounds a lot better than Blue Ribbon Sports, doesn’t it?
With this in mind, we had a look at some of the biggest tech brands and the meaning behind how they got their names.
Since then, Poutsch has arrived for iPhone and eventually rebranded as Voice (easier to pronounce). Today, the company has announced a brand new polling tool specifically for publishers.
With Voice for Publishers, anyone who runs or operates a website can garner opinions with quick and easy embeddable polls. The embed styles can be customized to suit a site’s look-and-feel too, while publishers can now build ‘sets’ of questions.
Why should any business owner like social media? Because social media connects people – employees to other employees, employees to customers, business and IT decision makers and vice versa, customers to customers, and so on.
Let’s forget the public giants, Facebook and Twitter, for a moment and focus on the social media technologies that connect employees of large companies to each other, inside the company. In this scenario, social paradise is when your social technologies (think company blog and micro-blog), are adopted by your employees and help form social capital among 10s or 100s of thousands of them on a global scale, like at my company, Dell.
Why should you care? Social capital (really not an oxymoron!) is a critical fuel for corporate knowledge sharing, innovation and growth. What company does not want that?
Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people were truly influential in terms of driving revenue for your brand?
Instead of guessing based on follower counts or shares, what if you could dig deep into customer data and predict which customers would drive more spending through social media? Marketers have been wondering about this for years. In his 2012 book Return on Influence, Mark Schaefer predicted that companies would seek to assign dollar values to influencers.
Even then, Schaefer saw influence as having a direct and measurable impact on the bottom line. “As companies begin to connect the dots between online influence and offline activities, real dollar values can be placed on customers and the demonstrated impact of their influence.”
Marketing has progressed a lot in the past decade: from TV, radio, newspaper, and billboard advertising to SEOs, pop-up ads, and banner ads. The public has moved on from traditional advertising. We can skip over commercials with DVR or avoid them entirely with online shows. Radio commercials can now be bypassed with an iPod or satellite radio. Programs like AdBlocker negate pop-ups, and newspaper readership is slowly declining every year.
So how do you market today, when everyone can easily choose to ignore you?
The Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three different strategies.
You can count on Halloween to bring out the creativity in consumers - and in brands, too. In years past we've seen marketers go dark and devilish, embrace the afterlife, and haunt customers' homes.
Microsites and display ads are a popular choice for promoting products in the context of Halloween, but this year's offerings also rely heavily on social media. Here are a few of favorites, and a look at the strategies behind them.
Tumblr is rolling out a new video player experience for its site and mobile apps. Similar to Facebook, clips that appear in the iOS and Android apps will now play automatically – but only when the user is connected over Wi-Fi. Tumblr will mute all videos by default, although a quick tap on the speaker button will toggle the audio. Notably, the development team has also taken a page from Vine’s playbook, looping videos indefinitely – this could be in reaction to the content users post, or a way to raise play counts for advertisers.
When hashtags first emerged they were seen as only for geeks. The rumblings and rumours suggested that they would never catch on. But they did. Twitter was the first social network that adopted this strange habit in 2007.
Today the hashtag is used almost everywhere. They are even now appearing on TV, billboards and on the backs of buses!
But identifying the right hashtag is complex when it comes to social engagement and monitoring. It allows us to search conversations where our target customers mostly hang out. When you want to reach a large audience by launching a visual social campaign, then you can use hashtags. It seems like a pound symbol (#), but it is a powerful way to improve your reach to your target audience across different social media platforms.
Telecommuting has been on the rise since technology made it possible. In 1980, only 2.3% of U.S. workers telecommuted every day; today, 24% of U.S. workers telecommute at least some of the time.And it isn't just the U.S. seeing these changes: Telecommuting is on the rise in China, India, the U.K., France, Germany, and other countries around the globe.