As promised, YouTube has started its Easter egg hunt in preparation for the upcoming Geek Week
The first clue has been dropped via YouTube's Twitter account — it's a code one needs to crack to "go retro".
A new partnership between Facebook and PayPal will allow users to send and receive payments, as well as view receipts from the Facebook Messenger application.
This is good news for online e-commerce, right down to the individual selling garage sale type products within Facebook groups.
Who’s responsible for creating your company’s most valuable content?
Your marketing team?
How about your customers?
Customers are generating quality content for companies all over the world around the clock. In my experience, however, few companies have picked up on that fact – let alone realized how valuable this user-generated content can be.
In fact, user-generated content can be more effective at driving sales than the content you create. That’s because prospects are more likely to take their peers’ word at face value. To them, user-generated content is more authentic, more trustworthy. Don’t believe me? A study by Reevoo found that “70% of consumers place peer recommendations and reviews above professionally-written content.”
Facebook’s messaging apps have been ranked the best in the world for secure communication by Amnesty International - but there's a catch. Although Facebook came out on top, the charity counts WhatsApp and Messenger, with their 2 billion combined users, together in its calculations - and there are some stark differences.
Want to incorporate Instagram Stories into your marketing?
Wondering how other businesses are using Stories?
Instagram Stories let you engage your customers and prospects with a more complete message than a single image can provide.
In this article, you’ll discover four ways to use Instagram Stories for business.
In London’s Olympia at the ultimate trio of tech events: eCommerce Expo, Technology for Marketing and the Customer Contact Expo, Cloud Moves TV met with Thought Leader Joe Pulizzi, Founder of the Content Marketing Institute; the leading education and training organization for content marketing.
One of the best ways to brand yourself as a real estate agent is to differentiate yourself. People have plenty of agents from which to choose. So, what makes you different?
The National Association of Realtors claims to have more than one million real estate agents as members. This conveys the stiff competition real estate agents face in the marketplace.
Do you use LinkedIn to find new customers and clients?
Want to get more value from LinkedIn?
LinkedIn is a great platform to find and connect with potential partners, customers, and clients.
In this article, you’ll discover how to use LinkedIn to find your target prospects.
Come October and brands plunge right into marketing their products and services for Halloween. According to the National Retail Federation, Halloween spending will reach $8.4 billion this year on decorations, candy, costumes and even the odd visit to a haunted house.
The best Halloween campaigns last year were clever promotions and contests with a heavy focus on video. This year – still unclear. So, here are just a few tricks (as treats) you can put in your bag to create a great social media campaign for your brand.
Here are five ways the world’s biggest brands are using experiential marketing to engage consumers.
They may already be household names, but the world’s biggest brands still see the value in connecting with consumers face to face. In fact, experiential marketing, which focuses on engaging consumers in immersive, tactile experiences, is becoming increasingly popular — for brands of all sizes.
Why? Because the emotional connections created by real-life interactions simply can’t be replicated online.
Here are five recent experiential activations held by a variety of top global brands. From product launches to conferences, live experiences help brands connect with their customers, shareholders, and staff. Check them out to get inspiration for how you can use experiences to build brand loyalty, no matter how big your brand.
You started a blog because you recognized the importance of content marketing. You know that businesses that blog get more traffic than those that don’t.
But more traffic doesn’t necessarily mean more customers. You have to be able to leverage your blog content in a way that convinces readers to trust you and buy from you.
So how do you get readers to pay for your product or service? Start with these five tactics you can use in your blog posts today.
The 19-page study, Deliver Peak Experiences from Interactive Content, detailed the results of a randomly sampled survey of 20,000 marketers about interactive content crafted by the report’s co-sponsor, CMI.
The study provided a strong foundation for a host of targeted content highlighting the industry-wide move to interactive.
Is your business on Snapchat?
Looking for ways to attract new followers?
One of Snapchat’s biggest challenges is its limited features for getting discovered by other users.
In this article, you’ll discover 11 simple ways to grow your audience on Snapchat.
Audience enrichment — combining first-party data from your website with third-party data gathered from other sources to get a more complete picture of your visitors — is a hot topic right now amongst enterprise-level businesses.
Evidence of its impact is clear in channels such as programmatic, which continues to rampage through paid marketing budgets, hoovering up the dollars left and right.
People come to Facebook every day to connect and share experiences with friends and family. We share the great places we go and we ask our friends for advice when we need help getting things done. Today we’re starting to introduce a variety of new features that help you use those connections to discover new things in the world around you, decide what to do or where to go, and connect with local businesses in easier and faster ways.
Facebook is adding more ways for businesses to engage with their customers. Right now these new features are only in the USA, but like most of Facebook changes it doesn't take long for them to roll it out around the world.
Over the past few months I've helped many business and organizations understand how to use Facebook to connect with their customers and grow their business.
Business owners don't have time to keep up with all these changes happening on social media. I been asked to host workshops, so in the near future I will be offering workshops on marketing with social media.
Imagine you just sat down to a meal you've been looking forward to all day, perhaps at your favorite restaurant or a holiday dinner with your family. You take that first bite… and you realize something's gone horribly wrong. The meal you've been looking forward to tastes terrible.
Everyone has had that moment where they bit into burned or badly seasoned food. Of course it's off-putting - but did you know that your business logo can actually work the same way with your customers?
Social media changed the way we communicate, and visual content on social is changing the way we consume information. Visual content leads to higher engagement than all-text content, and video is becoming an increasingly important piece of the social media marketing engagement puzzle.
Content marketing can be as complex or as simple as you want it to be. You may base your strategy on the basic idea of producing valuable material for your users, or dig deep into data that dictates a complex process of creating content for the entirety of the customer journey.
Either way, some fundamental content marketing principles should be guiding how you create and distribute your content.
The trouble is, many marketers don't follow those fundamental principles, usually out of ignorance or apathy. Neglecting them, however, can put a serious damper on your potential growth.
So, when planning your content marketing efforts, keep the following six principles in mind.