480.7K views | +73 today
Scooped by Brian Yanish - from Curation & The Future of Publishing
onto MarketingHits!

Content Curation for Lead Nurturing

Content Curation for Lead Nurturing | MarketingHits |
Why marketers can and should use content curation as an effective, easy way to nurture leads.

Via Guillaume Decugis
Brian Yanish -'s insight:

Some marketers may never get it. When they make the brands content all about them, it can turn readers/ buyers off. 

Stephanie Trembath's curator insight, July 30, 2013 4:33 PM

Who says marketing directors aren't artists? 

Peg Corwin's curator insight, August 17, 2013 10:22 AM

Two examples show how sharing relevant content with clients in emails can nurture leads.

Thorsten Strauss's curator insight, September 3, 2013 4:39 AM

Content marketing is not only for lead generation but also nurturing. Article has good example.