Do you want to build a stronger community?
Looking for ways to spark engagement with your followers?
Your fans and customers can play an important part in developing a social media presence that shares authentic stories.
In this article, you’ll discover four creative ways to include fans in your social media marketing.
"Commercial entities may not post about the Trials or Games on their corporate social media accounts," reads the letter written by USOC chief marketing officer Lisa Baird. "This restriction includes the use of USOC's trademarks in hashtags such as #Rio2016 or #TeamUSA."
The USOC owns the trademarks to "Olympic," "Olympian" and "Go For The Gold," among many other words and phrases.
The letter further stipulates that a company whose primary mission is not media-related cannot reference any Olympic results, cannot share or repost anything from the official Olympic account and cannot use any pictures taken at the Olympics.
By default, if you’re broadcasting using Facebook Live, you’re doing so publicly for anyone to see. At least until now.
On Thursday, Facebook quietly added a new option for some broadcasters to restrict who can tune into a Live broadcast, which the company announced in a blog post published on its developer site.
The audience restrictions option is only available only to people who post their Live streams to Facebook using the social network’s API (application programming interface), e.g., media companies, professional creators and brands using software to send the stream that’s shot using fancy cameras or game- and screen-casting tools, a Facebook spokesperson confirmed. That means people live-streaming within Facebook’s app, aka normal people, aren’t able to limit who can watch their broadcasts beyond Facebook’s standard post settings.
Finally there’s a better way to gain followers on Snapchat. The app refuses to tell you who to watch. There are no suggested user lists, no leaderboards, no little buttons everywhere begging you to add someone new. You’ve had to go out and find your own people to follow.
Alongside the recent launch of Memories, Snapchat quietly added a new feature it didn’t tell anyone about: The option to suggest that a friend follow someone. After we asked, Snapchat confirmed that account sending is new.
Most organizations spend approximately 1-4% of their marketing budget on translation and localization services, depending on the size of the company and its scope of global operations.
That percentage may not seem like much, but when you consider that translation is a $38 billion industry, the costs add up. Multi-national corporations that reach 100+ countries can spend tens of millions of dollars on translation costs alone and still not reach all the regions needed to support their sales and marketing plans.
Without an intentional strategy in place, marketers usually make trade-offs and triage how many countries and languages they target.
However, there are now hard, revealing facts about the return on investment for high-quality localized content that translates into increased opportunities to engage new audiences, grow brand recognition and loyalty, and significantly boost revenue.
Do you use Instagram for your business?
Wondering if an Instagram business profile is right for you?
Making the switch to an Instagram business profile will give you access to a number of features that business owners may find useful.
In this article, you’ll discover what marketers need to know about the new Instagram business profiles.
In some cases, there’s something technically wrong that is creating the disparity. In others, there’s nothing wrong at all, but there’s a misunderstanding regarding how the reports should be interpreted.
Do you want to improve your WordPress blog?
Have you considered customizing WordPress with plugins?
One of the biggest advantages of WordPress is the sheer number of easy-to-use plugins that help marketers add functions with little hassle.
In this article, you’ll discover 26 WordPress plugins for marketers.
You know what's really difficult?
Being succinct. Seriously ... it's ridiculously hard. If you don't believe me, just grab your favorite copywriter and ask them.
It's especially difficult to express a complex emotional concept in just a couple of words -- which is exactly what a slogan does.
That's why we have a lot of respect for the brands that have done it right. The ones that have figured out how to convey their value proposition to their buyer persona in just one, short sentence -- and a quippy one, at that.