Lately the folks at Twitter have been busy rolling out updates to the platform. Online circles may be buzzing about the switch from ‘favorites’ to ‘likes’, but we’re most excited about the new native poll feature.
Available to all users at the end of last month, Twitter polls are a straightforward way to gauge public opinion. You pose a question and provide two options for answers. The poll then stays open for 24 hours, after which voting ends and the results are displayed.
There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free.
An infographic by Focus.com uncovers some of the costs of using social media for marketing, “from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost,” according to an article in AdWeek by Megan O’Neill.
The infographic reads, “With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expanding their marketing horizons. While many companies may be fooled by the free cost to open a social media account, many fail to consider the expenses that go into running a social media campaign. Do the benefits really outweigh the costs?”
Humans are visual creatures. And visual content is the key to getting customers to consider you in the first place, and then to stay. A lot can happen in a first glance. And, increasingly, customers want information in the visual ways that entertain them, such as videos and infographics.
Each year, the folks at CMI do a great job at documenting some of the biggest trends in B2B content marketing, and their latest report – B2B Content Marketing 2016 Benchmarks, Budgets, and Trends – is no exception. Thirty-two pages of data, visualizations, and insights that can help savvy B2B marketers plan effectively for 2016.
Let’s unpack a few of these benchmarks and trends that are truly mission-critical for marketers during their planning efforts for next year:
Facebook recently announced financial results that blew expectations out of the water, and its stock shot up on the news.
But if you’ll dip into your medium-term memory for a moment, you’ll recall that a few years ago Facebook stock was hitting new lows not long after its IPO.
This turnaround is, of course, based on exploding ad revenue and tied up with that fact is good news and (maybe) bad news for small business owners along with some very important lessons. Let’s start with the lessons that Facebook’s success is teaching us, especially in light of the question of whether or not to advertise on Facebook.
Facebook ad revenue is up 45 percent over last year and – Get ready for it! – 78 percent of that growth comes from mobile ads. I don’t think there’s any other single statistic I’ve seen recently that does a better job underscoring the importance of mobile marketing in your small business.
High-quality, professional images can add a whole new dimension to your website and marketing materials. But a lot goes into creating images that will really enhance your business efforts.
To learn more about creating images that will boost your website and marketing materials, take a look at the list of tips below.
President Obama recently launched his own personal Facebook page. Welcome to Facebook, Obama!
Here at Locowise we do a monthly study of the state of organic growth and engagement of Facebook pages. We analyse the performance of 5,000 different pages and present the results. This way all the page owners can get to know the bigger trends and have a better idea of how well their own page compares to the rest.
Let’s take a look at our study for October 2015 and see how much organic reach and engagement Obama and other page owners can expect.
You’ve been working hard to produce great content for your audience….
You’re getting your name out there on social media and traffic to your website is growing steadily.
But no one is buying your stuff.
Content is pointless if you’re not converting leads and sales. If you can’t do this, all the traffic in the world won’t help you.
If you want to create content that converts like crazy, you need to use a little marketing psychology.
Know the mind of your audience, truly engage them with your content, and they’ll be eager to click that button.
Remember all of the wisecracks about executives and their BlackBerry addictions? Back then, constant contact was limited to the few and the mighty — relatively speaking, of course. But now, the last laugh might be on us. In record time, our smartphones have become indispensable, and as mobile technology has become integrated into nearly every aspect of our lives, our smartphones are shifting from device to dependency.
But while it’s now clear that we are locked in an intense relationship with our smartphones, one has to wonder why this courtship hasn’t turned into a love triangle with tablets. After all, no matter how sleek our iPhone 6 is, our iPad or Android tablet is equally smooth and packed with life-organizing apps.
So, what is it about our smartphones that makes them so attractive? And why is the addiction we feel toward them so much stronger than to our tablets?
In theory, more followers means more eyes on your content…
But savvy marketers know that doesn’t always work out. To be effective, you need engaged followers, people who are so interested in your content they will read it, comment, and share with their audience.
In other words:
It’s not the size of the boat, it’s the motion of the ocean.
To get your boat a’rockin, you need to build an engaged audience. Fortunately, people on social media self-identify, and you can harness that.
Content marketing is hard.
The problem is that the process looks easy. You brainstorm some ideas, choose one that you like, design and build it, do some outreach and you get traffic, links and social shares. Job done.
It's a bit like link building, where someone may say, "Just build great content and the links will come."
Unfortunately, it's very rarely that straightforward.
You don’t need to me to say this, of course, but content marketing is fast becoming the key tool in the modern marketers’ kit. In our ever-connected, social sharing, online attention focused community, content very much is king, but along with the rise of content comes bad content, an influx of irrelevant, unfocussed, unhelpful material that may be well intentioned, but misses the mark.
When it comes to content marketing, the adage is true—content is king, but digital marketers are ready to move the conversation to something a little more substantive. Enter content marketing measurement. There’s still a ways to go in understanding performance from content initiatives, but the right measures can help you gauge the effectiveness of your content program and whether the content you create drives business impact.
Content marketing measurement isn’t just about consumption metrics, but can offer insight into how your content performs in terms of cost per asset, influence on conversion rate, even impact on sales. Here are some practical tips: Four content marketing measurement hacks you should apply right now.
Interested in creating Facebook video ads?
Looking for an easy-to-follow guide?
Facebook video ads don’t require a lot of time or money. All you need is a script and some basic gear.
In this article you’ll discover how to design and record your own Facebook video ads.
Content marketing can accomplish different things for different businesses. Some businesses use it as a way to increase brand awareness. But many use content marketing as a way to generate sales or sales leads.
If your business falls into the last category, you need to make sure that your content is optimized for sales conversion. Here are some steps toward content marketing that generates sales.
Is social media working for you?
Want better results?
Regularly analyzing the performance of your social media marketing helps ensure your content and profiles are delivering.
In this article you’ll discover four monthly assessments to improve your social media marketing result
Is your Pinterest account working for you?
Want to take your Pinterest marketing to the next level?
Tailoring your profile, boards and pins to appeal to your target audience will grow your followers and increase engagement.
In this article you’ll discover six ways to improve your Pinterest marketing.
Google’s effort to keep its search engine relevant in a world of mobile apps just got a boost from a big rival.
Facebook Inc., operator of the world’s largest social network, on Friday began allowing Google to crawl and index its mobile app, a spokeswoman for Google parent Alphabet Inc.
The agreement means that results from Google searches on smartphones will display some content from Facebook’s app, including public profile information. The listings will appear as “deep links” that will take users to the relevant part of the Facebook app, the spokeswoman said.
With more than 150 million people around the world connected to a cause, Facebook is a global community of volunteers, donors and activists coming together to make the world a better place.
People raise money for disaster relief, they search for missing children, and they bring attention to the issues they care about. We’ve seen from our community that when people take action, lives are changed. We know we can do more to enable these connections.
This Friday, 20th November 2015, Twitter will be retiring the share count figure on their buttons along with the associated API used to retrieve it. This means after Friday it will not be easy to see the number of times an article has been shared on Twitter. We know many of our users value this count, so we have been working on a new way of calculating and providing the number of Twitter shares.
Earlier this week, reports and examples suggested that Twitter might be working on a new emoji response tool which would enable users to replace the 'heart' icon for a like on a tweet with any one of 36 emoji options specifically aligned to your response.
Marketing today is a new game.
The “Mad Men” of the Madison avenue era of wine, whisky and women as inspiration, are now a distant but fond memory. But as much as the new dawn of digital and the rise of the social web have changed the landscape, some things have stayed the same.
Memorable and congruent branding, creative content creation and knowing and understanding your target audience are still marketing 101. The hard nosed conversion tactics and principles of the direct mail experts from the 20th century are also a skill set worth embracing and polishing.
The social web marketing tactics, new media and digital marketing automation are all new skills, concepts and technologies that we need to understand and learn. I know that hurts. And you thought when you left college or university those exams and learning were all over.
But staying in your comfort zone is not an option in a digital world.