The industrial era built a mass media system that empowered brands to easily market and make money by spending money. In the Internet era, the conversation has turned and consumers don't have to accept mediocre media and products anymore, thus breaking the traditional marketing model.Today, marketing is about attracting and engaging people with great products by telling compelling stories and getting your audience to talk about you.
So what does marketing mean to you and your company? If it's done right, marketing means success. We asked luminaries like Author Seth Godin, Author C.C. Chapman, Author Geoff Livingston, Author Dorie Clark, 3M Social Media Leader Gregory Gerik, IEEE President Karen Bartlesson and Author Peter Shankman to share their thoughts.