Apple has asked the International Trade Commission (ITC) to stay an import ban on a number of its products scheduled to take effect on August 5, pending Apple’s appeal to the Federal Circuit court.
How well do you know your customers? Your competitors? Your industry?
Twitter can be a goldmine of data for the savvy marketer looking to stay ahead of the curve. Here are five ways to conduct market research on Twitter that will take your tweeting – and all your other marketing efforts – to the next level.
It’s official: Instagram is a beast. According to Sprout, it has over 300 million users (nearly a third of that in the U.S alone) who share over 70 million photos and videos every day. Nearly a quarter of Internet users have an Instagram account. Forrester found that Instagram scores the highest when it comes to brand engagement with a per-follower engagement rate of 4.21%.
The command is clear. If you or your brand isn’t on Instagram yet, it’s high time to do so. But is there a strategic way to gain followers and garner engagement?
There’s a well-worn argument that Twitter’s problem is that it is not appealing to ‘normal people.’ It’s a trope that’s repeated by analysts, journalists and even the company’s own iCEO Jack Dorsey.The natural comparison is to Facebook, which has far larger user numbers and still reports admirable growth. Twitter looks like a niche proposition next to it, an indie band dwarfed by Zuckerberg’s stadium-filling superstars.
Customers are more empowered than ever before, presenting your business with significant challenges but which, when handled correctly with multi-channel software, could also be huge opportunities. Technology and the internet have strengthened the customer’s hand when it comes to shopping.
What’s it going to take to get you into that car, now that the process of shopping for vehicles has been altered by technology?
Facebook commissioned Ipsos MediaCT to study how the process of buying cars has changed for users 18 and up, and what marketers should do to counter those changes.
Since John Deere published The Furrow in 1895, content marketing has been right in front of the consumer eye. Fast-forward to the modern-day search marketing era, and content marketing has exploded. The key challenge for marketers, however, is finding ways to maximize the opportunity and win on the digital content marketing battleground.
It is estimated that by 2020, the digital universe will grow 300 times, from 130 exabytes to 40,000 exabytes. That is 40 trillion gigabytes. This incredible rate of growth will be largely fueled by digital content, search and social marketers. In fact, IBM found that as much as 90 percent of the world’s global data had been produced in just the past two years.
Do you look at Marketing as a cost center or as a revenue center? If you said "cost center," you're missing out on a big opportunity. Don't feel bad, though; for a long time, Marketing has been seen as just that—a necessary but costly part of doing business.
Revenue? How could Marketing actually contribute to that?
Content marketing is the practice of developing content that, when it hits its mark, turns prospects into customers and customers into fans. But without analytics, you won’t know if your content has done its job.
The following 7 content marketing analytics tools will help you determine what’s working, what’s not, and what the ROI is on your content marketing efforts.
A startling 94% of companies claim that personalization is a key component of their success. Meanwhile, 56% of consumers would happily purchase from a company that provides a good – not even great – personalized experience.
Those kinds of statistics aren’t just impressive, they’re actually driving a new form of content development: adaptive content.
This idea is the new kid on the block. For the purpose of this post, we’ll look at it from a twofold perspective. Adaptive content is a combination of:
Using personalization to enhance the customer experience, and
Preparing content for delivery across multiple platforms.
These two facets of the term work together to create a complete, well-rounded experience. By implementing it in your content strategy, you’ll turbo-charge your ability to build awareness, trust and engagement with prospects and existing customers.
Most modern business owners see social media as a marketing tool, which it is, but they tend to skew their opinions toward outward expression; they see social media merely as a tool for getting their own messages to be seen by the public. However, one of social media’s strongest marketing functions is about inbound information gathering.
By analyzing the makeup, actions, and behaviors of your audience, you can learn new dimensions about your business, target your audience more effectively, and ultimately generate more, better consumer relationships through your social platforms. Learn from your social audience by using these seven important strategies:
Let’s be honest: Marketing has become kind of a beast. With so much data, so many new channels and so much competition out there, it can be tough for today’s marketers to determine which marketing strategies are worth trying out and which aren’t.
Not only do you need a specific set of tools to help you navigate the marketing landscape -- choosing the right road map can also make or break a campaign. To get you started, here are three make-or-break areas that, when optimized, can help you along your journey to positive results -- no GPS required.
Email marketing is often discussed as an alternative to social media marketing. In fact, it has been known to outperform social when it comes to overall conversions. However, modern marketing campaigns need to be more diverse to reach the broadest audience. An infographic from ReachMail shows just how well social and email marketing can work together.
Look out, eBay and craigslist: Here comes Facebook.
The social network is apparently testing a Buy & Sell button—not surprisingly, in the New Zealand city of Auckland—which takes users to a page where they can browse items that are available for sale in the area.
On the web, there are few things more discouraging than a big block of text. That's because humans are visual creatures -- we tend to gravitate toward content that is pleasing to the eye, and we're especially drawn to visuals that capture (and keep) our attention.
It's no wonder that 70% of marketers planned to increase their use of visuals in their content marketing this year. Sometimes visuals are just a more effective and creative way to present information, data, or difficult-to-understand concepts. After all, they don't say "a picture is worth a thousand words" for nothing.
Adding visuals is not only a smart way to enhance the quality of your content -- but it's also proven to make your content marketing more effective.
In fact, tweets with images receive 18% more clicks and 150% more retweets, photo posts on Facebook brand pages account for 87% of total interactions, and in a recent study by Demand Gen Report, 86% of buyers expressed some level of desire to access interactive/visual content on demand. If you need even more convincing to incorporate visuals into your content marketing strategy, there are even more stats where those came from.
A new report from Marchex, based on an analysis of millions of calls and using ad-spending data from Google and call growth projections from BIA/Kelsey, argues that mobile “click-to-call commerce” is worth more than $1 trillion today.
Previously, Marchex estimated that advertisers spend roughly $4 billion annually on paid-search-based click-to-call advertising. The chart below reflects the total value of transactions (as opposed to ad spending) impacted by mobile click-to-call.
Did you know that just 3% of people generate 90% of the impact online?
Considering this alarming statistic, it should come as no surprise that leveraging the power of this select group of influencers serves as a highly valuable strategy for businesses looking to expand their reach.
To help you get familiar with the concept of influencer marketing, HubSpot teamed up with with influencer marketing platform, Traackr, to create The Content Marketer's Guide to Influencer Marketing. This free guide has everything you need to help you identify the right influencers, perform outreach, and leverage these relationships to grow your business.
But why stop there?
Below you'll find six must-try ways to get influencers to share your content so you can get more impact from each asset you create.
Even though it may seem like starting to write is the most difficult part of the content creation process, just starting is not good enough.
As writers, we also need to have both a strong vision and unwavering confidence that enable us to complete, publish, and promote our projects.
To support you as you create your next piece of content — whether it’s your website’s cornerstone content or your email autoresponder series — this week’s Copyblogger Collection is a series of three handpicked articles that show you:
How to identify and overcome the factors that keep you from writing
How to use a visual system to organize your content ideas
How to write out smart solutions to your problems
If you run the typical website, more than half of the people who visit leave in fewer than 15 seconds.
If that’s not a red flag to you, it should be. As digital marketers push the boundaries of delivering a truly excellent customer experience, brand websites are re-emerging as one of their most important marketing channels. After all, it’s the number one place consumers go to learn more about your brand and product offerings — and the longer you can get them to stick around, the more loyal they (and their wallets) become.
But inviting people to your website is like inviting them to a party: If it’s boring, they’re going to leave. Most of us wouldn’t invite our friends over and give them nothing to eat, nothing to drink, nothing to do and no one to talk to. And the same should apply to your website. If you want your guests to want to stay, you have to roll out the red carpet.
Here are three of the most common party fails and their surprisingly easy fixes:
I think it’s time we sat down and had a serious conversation about using Twitter and LinkedIn for business purposes. It’s no mystery that both of these services are great marketing tools for business owners – good for networking, good for sharing ideas, good for customer service, good for promotion. But, what separates those who are good at using these two key marketing services from those who use them poorly? Let’s jump right in.