475.8K views | +12 today
Scooped by Brian Yanish -
onto MarketingHits!

how brands are digitizing retail

how brands are digitizing retail | MarketingHits |

This article was written by Christopher Heine for Eighty-five-year-old Chicagoan Martin Shafron, a self-described "computer illiterate," steps into the rotunda-like entrance of AT&T's flagship store in the city’s high-end retail district known as the Magnificent Mile. Though Shafron doesn’t realize it, he is also smack in the middle of a retail revolution showing off its gadgetry and pageantry from here to Beijing.

No comment yet.