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READING - Why the Inverted Pyramid Doesn't Work for Business Blogs

READING - Why the Inverted Pyramid Doesn't Work for Business Blogs | MarketingHits | Scoop.it
While the inverted pyramid has been the tried and true structure for news articles, it may not be the best for your marketing content. Here's why.

Via Peg Corwin
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Peg Corwin's curator insight, June 20, 2013 12:53 PM

Content formats that work on business blogs

  • the pyramid - step by step guide
  • The list
  • Ying and yang - problem/solution
  • Lego - big idea, broken into bits


Excerpt:


"So while the inverted pyramid technique may work for news formats, there's evidence suggesting it's not the right format for a lot of the content we marketers make -- which likely includes lots of evergreen content that teach something to our audiences. So there is hope for those of us (including me) who don’t give away the whole story in the first paragraph! In our type of content, you need to hook someone into your article through the first couple of paragraphs, but you shouldn’t give your whole story away immediately."