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We tend to talk about social networks in terms of size, because audience reach is one of social media’s biggest advantages. That’s why Facebook gets so much attention. With 1.2 billion monthly active users, it’s a beast.
But as audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures of social network activity become more important, especially for businesses trying to determine where to best allocate time and resources. How much time users spend on each social network and how engaged and interactive they are with content there are increasingly important ways of evaluating the sites.
Our generation is plagued with the perception of faux reality, both giving and receiving. An overwhelming, compulsively, detailed-driven, carefully-calculated manipulated account of the person we long to be seen as. It is a crippling, debilitating disease that seeps slowly into the veins of our minds, turning beauty, spontaneity, leisure and freedom into a checklist of items to filter, log, archive. We don’t care about the moment; we care about the perception of the moment. Here is a sunset. That you only saw through the lens of your iPhone, but didn’t dare look at solitarily because what if THE picture that would get 16 likes occurred in that moment? We have been so ingrained not to miss that opportunity for a far greater one that slips by unknown.
There is a core group of social media marketing channels – Facebook, Twitter, LinkedIn, Google+, Pinterest…and sometimes YouTube. Yet these networks aren’t experiencing the fast growth that brought them to their positions as the most-used platforms, so brands sometimes have to look carefully at other options to reach prospects in unique industries. Case in point: Tumblr is growing steadily and is unique in the social marketing landscape.
According to research by eMarketer, Tumblr usership grew 25 percent between 2013 and 2014. Extrapolating into the future, data indicates Tumblr will reach 24 million registered users by 2018. At that point, this number is expected to account for 9 percent of all internet users.
Anyone who underestimates or doesn’t believe in the power of market research is seriously mistaken. Especially in the B2B world, where customer relationships mean everything, having feedback and data directly from your market sector can greatly influence your marketing and sales strategy. Usually when B2B sales are low, managers will start saying there is a need to better understand the client. This is not done through instinct, but through solid market research and analysis.
Market research can also be expensive - telemarketing surveys, organizing focus groups, incentives for participation, etc. Good thing the Internet came along!
There have been numerous articles written on the topic of millennials, with emerging focus given on how millennial adults are disrupting the corporate workforce. The New York Times recently published an article ‘Marketers Are Sizing Up the Millennials’, and the unanimous concern by marketers was the apparent lack of brand loyalty. A generation that has more choices open to them than any generation before them, it has made it more difficult for marketers to predict their consumer behaviour patterns. McDonald’s Global Chief Brand Officer Steve Easterbrook described Millennials as:
You have probably heard the saying “it’s all in the tools”, right? This is absolutely the truth in both social media AND content marketing. In fact, using the right tools as part of your content marketing strategy can make all the difference in the world! There are many free and paid tools that can help you find, create and promote your content – and that will not only save you tons of time, but will ultimately mean better, more relevant, and more shareable content.
Following are some of my favorite tools that can help at every stage of the process: from coming up with new blog or social media post ideas, all the way to syndicating and promoting your content. Please let me know YOUR favorite content marketing tools at the end of this post!
First of all, this is not a problem for LinkedIn premium accounts – only for the 85% of us unpaid subscribers. LinkedIn groups have always been one of the best ways to connect with other LinkedIn members. However, some changes LinkedIn has made in the past year or so, have somehow helped to bury this ability quite a bit.
|Rescooped by Brian Yanish - MarketingHits.com from Content Marketing and Curation for Small Business|
One of the hardest parts of content marketing is finding enough good ideas to keep the flywheel spinning. In today's Whiteboard Friday, MozCon community speaker Mark Traphagen shows you how to see new ideas everywhere you look.
Great article & video.
Do you need help with - What's the next thing I'm going to write about?
What you serve to your customers is what keeps them coming back to you. Feed your audience more than a side dish of products and services. Anyone can make the same entree as you but when you spread on a little aioli love or some spiced up wasabi sauce, it is you who tantalizes the tastebuds.
Add some authentic sizzle.
A true taste of flavor of what it is like to do business with you instead of the competition. What makes you so different, so incredibly unique that your audience should shake your hand in partnership? Step away from the mediocre and predictable to be outstanding in your field.
As the buzz around Facebook's clickbait crackdown begins to hit mass media, it's apparent that many content marketers are taking action and trying to salvage their clever headlines that have brought many pieces of content to reach viral levels for their brand. Facebook launched an update last Monday that will help to weed out clickbait from users' news feeds. If clickbait has been such a successful marketing tactic, why remove it?
Promoted Tweets are one of Twitter’s Advertising options to target to your audience, wherever they are on Twitter by paying for it. One of the biggest challenges that marketers & advertisers on Twitter face, after convincing the client to spend on a promoted tweet
It’s the end of the month, time to review your content marketing results from the past 30 days and analyze…but what do you focus on? Of everything you could be reporting, which statistics should you care about? What do they mean, and how do you know if your findings are beneficial or not? Below are 11 content marketing statistics you should know that will make your end of month reports outstanding!...
So yes, marketing is sometimes a hard investment to swallow and the idea of using an intern may seem lucrative. In actuality, it can make some sense and even work.
For many companies their goal of marketing is to be found online (ergo new customers and revenue). And trust us, doing that in today’s challenging digital environment is not easy. Which is precisely why hiring an intern to lead your marketing and social media is about as smart as us hiring an intern to plan our finances.
Regardless of whether or not they personally know how to do social media, the idea of turning over what is perhaps the most public facing marketing channels that your company has to someone with almost no experience is horrifying. Much like the idea of giving the same person control of your operations or finances. You just wouldn’t do it.
When Does An Intern Make Sense For Social Media Or Marketing.
We’re running some ads on Facebook to subscribers of the Marketing Technology Blog newsletter to also join our community on Facebook. To do this, we exported the subscribers from our email list that were most active and created a group in Facebook to target them specifically. One of the first ads I designed was an image that displayed many of our infographics as that’s always a focus for our readers… but it was disapproved instantly because it had too much text.
This is quite bizarre… the text isn’t actually any message, it’s just the aesthetic. I can understand if I had a huge BUY NOW text overlay. That would be both distracting and wouldn’t allow the image to be what it’s really about, an accent to the title and description.