Today Facebook has announced that 16 billion photos have been shared on Instagram. In addition, the service now has 130 million monthly active users, and users have liked photos 1 billion times.
According to the latest US Consumer Device Preference Report from MovableInk, mobile email opens surged to an all-time high in Q4. The report says that 66 percent of all email in the US is now opened/read on smartphones or tablets and 34 percent is viewed on a desktop.
The mobile breakdown is as follows: 49.5 percent of email opens were on a smartphone, 16.8 on a tablet. Of the 66 percent of mobile opens, 58 percent happened on an Apple device; 7 percent were on Android devices.
Google Analytics is rolling out a new “Trash Can” feature that will act as a safety net to recover recently deleted data.
According to the announcement, deleted views, properties and accounts will be saved in the “Trash Can” for 35 days.
While the feature will be rolling out during the coming weeks, Google says anything that has been deleted starting today can be retrieved once an account has been updated with the new feature.
It’s no secret that effectively producing content is a key aspect of marketing your business. Not many people are going to start patronizing your establishment simply because they heard or saw a commercial, or banner ad for it. Today, if you want to reach consumers where they really live, you have to meet them online.
Lego bricks could be used to transfer design models into real-time digital files with this prototype system by London studio Gravity (+ movie).
Gravity's Lego X system recognises forms created with toy building blocks, using location-mapping and gyroscopic sensors to plot the position and orientation of each of the components to create a digital 3D model.
Some 62% of brand marketers say they use two or more marketing agencies to support their business, a 13 percentage point decrease from 2009, when 75% said they used two or more agencies, according to a recent report from RSW/US.
The report was based on data from from a December 2014 survey of 123 senior level brand marketers and 158 marketing agency executives.
More than half (56%) of brand marketers surveyed say they have been consolidating the number of agencies they use recently, whereas 44% say they have been adding more specialty agencies.
Moreover, 63% of brand marketers say they expect the trend of consolidating the number of agencies used to continue over the next one to two years.
napchat launched its “Discover” feature Tuesday, marking a major shift from the company’s roots as a mobile messaging app.
Discover is more online magazine than social media platform and is intended to feed Snapchat’s young audience a daily flow of content from major media companies. Those companies are eager to tap into the lucrative millennial demographic, and Snapchat is determined to make good on its $10 billion valuation by kickstarting its revenue generating potential.
Talk is cheap. So it should come as no surprise that when it comes to content marketing strategy, simply talking about it is not enough.
That is the big takeaway from the 2015 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs, sponsored by our own Rainmaker Platform.
According to the study, only 39 percent of B2B small business marketers have a documented content marketing strategy. The rest either have a strategy that they have only talked about (47 percent), have no strategy at all (12 percent), or are unsure (1 percent).
Here’s why this matters …
Twitter is finally ready for its video close-up.
Today the company announced the roll out of a native video product that will give mobile users the ability to upload clips of up to 30 seconds directly to the Twitter platform. Twitter also announced an update to its Direct Message feature, giving people the opportunity to hold private group chats.
Both moves, telegraphed by Twitter executives in November at a day-long session for investors and analysts, are part of Twitter’s campaign to convince Wall Street that it has a solid product-improvement plan, one that will lead to increased engagement and higher retention of new and occasional users. Twitter is due to release its fourth quarter earnings report on Feb. 5, so today’s move can be seen as a signal to investors that the company is making progress, or at least making an effort.
With native video, Twitter is aiming to capture some of the momentum enjoyed by Facebook, which is now challenging YouTube as a place upload and watch video. Facebook’s video success was triggered largely by this summer’s Ice Bucket Challenge videos, Facebook’s adjusting the News Feed algorithm to favor video and the fact that native video on Facebook plays automatically in people’s streams.
Every business needs to do some kind of marketing. But what kind of marketing is the most effective? Most of the conventional marketing approaches are too expensive or unwieldy for smaller businesses and startups to successfully employ. That’s why inbound marketing, and its various techniques, make sense for any business — but especially for startups and smaller businesses.
Inbound marketing is more of an approach than it is a list of tactics. Inbound marketing, at its core, is about attracting prospects to your business rather than going out to find those prospects. Traditional marketing relied on email lists, cold-calling, billboard advertisements, and direct mail.
Modern inbound marketing uses organic search traffic, opt-in email forms, and content publication to attract customers. Inbound marketing is the best approach for today’s businesses, whether B2B, B2C, e-commerce, SaaS, tech, non-tech, brick-and-mortar or otherwise.
In 2015 electronic mail or email for short, will celebrate 44 years that the first electronic message was sent by Ray Tomlinson. To celebrate the event, Reachmail has put together a very informative infographic that can be seen below that highlights memorable milestones in the history of email and also shows just how far it has come in the last 44 years. Let’s take a look at some major milestones in the last 44 years of email.
The rumours have been circulating for a while and today Twitter has finally started to roll out group messaging for direct messages.
Previously direct messaging on Twitter was limited to one-to-one conversations, and both users had to be following each other to be able to exchange replies.
Apple had a pretty good quarter.
And by “pretty good,” I mean it was the biggest quarter in history. And not just for Apple. For any company. Ever.
This page charts the past record holders. Until today, Russia’s Gazprom (the largest natural gas extractor in the world) held the record at $16.2 billion in a quarter.
Apple now holds the record: $18.04 billion in profit, fiscal Q1 of 2015.
We do some tweets in a day, is that enough? We sat down one day and developed a smart “tweet-a-day” strategy, what’s wrong in that? It’s not uncommon to hear such questions from online marketers like you who often tend to generate good ideas but are unable to execute them effectively. You don’t develop some content and then set out to prepare a strategy, they’re often interwoven. Allow me to point towards the one mistake that most Twitter marketers make.
A new year means a new chance to get your digital content house in shape.
It’s important to strike while the iron is hot because, as any marketer can tell you, once January slips into February and Q1 turns to Q2 then the internal drive to create great content starts to fade. Sad, but true and soon enough the marketing team will have lost the ears of other departments. So, it’s important to at least get the ball rolling now and fine tune as you go!
Here are three ways you can kick-start your digital content marketing strategy for 2015:
1. Identify your best performing content from 2014
How much time do you spend each day on social networks?
According to new data, the average user logs 1.72 hours per day on social platforms, which represents about 28 percent of all online activity.
GlobalWebIndex polled 170,000 internet users about their internet habits, and found that average usage times for social media sites rose from 1.66 hours per day in 2013 to 1.72 hours per day last year.
If I were to tell you that a recent tweet of mine received 20 clicks, what would you think?
Maybe 20 clicks sounds like a lot based on what you’ve found for your own accounts. Maybe 20 clicks sounds rather lean, considering what you know about clickthrough rates of big brands or your most successful posts.
Checking out the raw numbers of your social media stats, free of context, makes it quite hard to draw any concrete conclusions.
Throughout 2014 (and the decade prior), Google hasn’t been shy about telling people what its algorithms are looking for. Initially, algorithms targeted spammy backlinks, keyword stuffing, and domain ownership, but those factors gradually transformed into the Google criteria we know and follow today.
Ever need a simple template to rework your business card idea? Look no further than this set of 10 free business card mockup templates made for digital and print design! The cards are split into separate PSD files which have a front and back design. All of the fonts are open source and free to download with font links included for each card. And they’re super easy to update using any version of Adobe Photoshop.