Today Facebook has announced that 16 billion photos have been shared on Instagram. In addition, the service now has 130 million monthly active users, and users have liked photos 1 billion times.
Near field communications (NFC), the Internet of Things and wearables are the top digital trends expected to change the way brands communicate in 2015.
That’s according to new findings from the digital consultancy arm of communications agency, Bell Pottinger, which captured the most talked about trends online in 2014 and ranked them in order of the percentage increase throughout the year.
These have then been compiled into an infographic marking the top 15 digital trends for 2015. The top five digital trends were:
How highly does mobile optimization feature in your list of holiday marketing priorities? Mobile and m-commerce is no longer just a trend on the ascendance. It’s now the norm.
It’s beginning to look a lot like m-commerce
The strongest evidence that the retail market is at a tipping point in terms of mobile usage comes from the fact that in July 2014, 56 percent of time spent with U.S. online retail occurred on a mobile device. (Source, comScore).
comScore’s annual research into retail sales revenues and attribution over the holiday period predicts that mobile devices will account for 30 percent of global retail e-commerce spending by 2018, up from 15 percent in 2013.
Content marketing is bigger than ever; content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn’t without its struggles.
In this article, I’ll outline some of the significant challenges marketers will face this year when it comes to content marketing, as well as looking at trends we’re likely to see during 2015.
In case you missed my 2014 predictions and trends on content marketing, you can check them out here:
Facebook is conducting an interesting test, acknowledging that many people use groups to sell and trade items locally. Some Facebook users reported seeing an option in the status update box for groups, prompting them to Sell Something.
Facebook told The Next Web that this is a test:
We are testing a new feature within Facebook Groups to help people better organize posts about items they’d like to sell to other people on Facebook. This is a small test limited to select Facebook Groups that have active selling communities today.
Do you have a content marketing strategy for your business?
Would you like to discover how to create and distribute content that will drive sales for your company?
To learn how to grow your business with content marketing, native advertising and more, I interview Robert Ro
Communications, businesses and expectations today shift at lightning speed. If we want to succeed—marketers especially, but anyone in any industry—we have to constantly rewrite our best practices. We also need to be aware of what we’re doing now and what to expect for the future.
A lot of it in our industry will revolve around new technologies, according to Chick Foxgrover, chief digital officer at the 4A’s (American Association of Advertising Agencies, a client of my agency, Havas PR). In Ad Age earlier today, he said that a “micro trend” among some agencies is hiring hardware engineers well versed in development, product design and 3-D printing, for “prototyping products so that a creative idea may now be given some physical form.” He added: “We don’t know what to make of that yet, but it’s interesting that agencies are starting to consider the melding of the digital and physical seriously.”
Here are a few trends I see when I turn a mirror on my own industry:
While many business owners are not very happy about the changes to promotional updates on their Page and the disappearance of the “Like Gate”, Facebook did say in a recent Blog that they were committed to Business Pages and were working on making improvements for Business Page owners.
The first exciting improvement has arrived!
Facebook is adding seven Call-to-Action buttons that will be available to Business Pages. Page Admins will be able to add a button to the top of their site. The buttons are designed to generate engagement and assist in promoting businesses. These buttons include:
Here’s a number for you: 70% of mobile professionals will conduct their work on personal devices by 2017. BYOD, or bring your own device, can be defined as the practice of requiring the employees of an organization to use their own computers, smartphones, or other devices for work purposes, and is part of the foundation for our new, 21st-century mobile office.
The concept of a mobile office has in part emerged in response to the ideas, experiences, and practices that stem from a new generation – Gen Y. Their growing level of technology sophistication and outlook on the workplace have helped shape the mobile office and expanded BYOD. And now, as sales practices continue to evolve, we’ve seen greater success of inside sales, and businesses have shifted to support that success by implementing cost-saving practices such as BYOD.
The flexibility of this new generation and the evolution of business structures to include remote workers are bringing BYOD to the forefront of the workplace.
Most small business owners quake in their boots when they think about bad reviews on Yelp. These supposedly “true” views about the products we’ve made or the services we provide can have a deep impact on the company’s bottom line. If the reviews are bad enough, in fact, they could put us out of business altogether.
But there is some good news: Yelp’s founder suggests that reviewers take their work very seriously. In fact, they’re so committed to writing a good review that they rarely whip out their smart phones and start tapping minutes after a purchase. They need to come up with the right words and phrases and snarky sentences to make their reviews pop. They need time in order to do all of that.
This little delay could give you the opportunity to intervene and make things right, long before that nasty review hits the web. And that could make your reputation management work so much easier, as you’ll have a smaller mess to clean up.
So if you are dealing with an irate customer right now, here are five things you can do to make it right, before that person starts typing.
Many people talk about the importance of creating great content that provides value to the reader by informing them about a new product, service or update in the industry, or engages them in some kind of conversation.
Creating such content is already challenging because there is so much content on the web (especially relating to digital marketing and the various aspects of the industry), but getting your content in front of the appropriate audience is even harder, especially if you don’t take the time to do your research before you start writing.IF AT FIRST YOU DON’T SUCCEED, REPURPOSE
Repurposing content has become a key element of creating content in general. Sometimes the greatest blog posts need to be modified for a different platform or edited because they didn’t quite hit the audience at the right moment.
There are articles all over the web, including this one from Buffer, that explain how to judge the best time to post your content, but it still isn’t a guarantee that you’ll hit the right people at the right time. What works for one company or author, may not work for another, so it’s definitely worth testing your publishing times, dates and locations until you find what works best for you.
There is a seismic shift in media.
The old guard is ignoring it and new upstarts are embracing it. The eyeball domination that made TV “the” media for the last 50+ years is now moving online. Digital is doing to TV what television did to print and radio. Disrupt and disturb.
Digital mobile media is redefining how we read, view and are entertained. This is not a fad but a trend that will be a generational change. Mobile is becoming the default device of choice not the laptop. This device shift will be most prevalent in emerging nations including Asia and Africa as 3 billion more people go online on mobile devices. Not tethered personal computers.
For many people the way they consume is not when they use a PC but when they grab their phone from their pocket or purse or swipe their tablet screen.
This has major implications for content marketers and the future of content marketing.
It’s time to listen to the new generation
CEO’s and senior managers need to understand how their children and younger adults are consuming media in a digital world.
My son does not sit down to watch “News at 6″, but instead shows me the latest Youtube sensation that he heard about from an online search or from his friends on Facebook. The device of choice. His mobile.
Mobile and social media is transforming our world in not just our personal lives but also in business.
We need to design apps, build blogs and websites and create content for people to view on mobiles. Because we now share the information on smart phones and it is amplified with one click to our social networks.
You can’t rely on outsourcing for the entire content marketing operation, because would deprive you of managerial control and supervision. You need to do some of the things in-house to keep you in touch with the activities of the campaign.
A team of online marketers usually have a lot on their plate, especially when campaigns are using multi-channel strategies that involve social media, blog content production, email and pure SEO.
These tactics thrive on content, and because the demand for quality has been escalating in the past few years, there has also been a call for expert writers, graphic designers, and content distribution marketers that are competent enough to compete against thousands of other online marketers.
However, you can’t rely on outsourcing for the entire content marketing operation, because would deprive you of managerial control and supervision. You need to do some of the things in-house to keep you in touch with the activities of the campaign.
So which of the usual tasks are better off delegated to an outside firm? For reference, let’s take a look at a study conducted by MarketingProfs and Content Marketing Institute.
In 2015, you have an opportunity to take some risks, change how you market and sell, as well as define your niche in your market. Here are my predictions for ideas and trends that will shape sales and business development for top performing companies in 2015.
Inbound marketers are constantly on alert for changes in Google's ever-evolving algorithm ... but that doesn't mean we don't miss one every now and then. The combination of frequent algorithm updates and a busy workload means that sometimes a critical update gets lost in the sauce.
To make sure you're fully up to date on the latest major changes in SEO, we've compiled a full list of the most important Google algorithm updates from 2014. This year, we saw changes from pirates and penguins and pandas and pigeons; the removal of authorship, and other notable updates. Let's take a closer look at what those updates were.
For many marketers, there is not enough time in the day to sufficiently promote all the content they create. But, as the content marketing tool landscape continues to grow, there are more tools (both free and for a price) that can help a busy content marketer promote content in a variety of ways.
To figure out which tools will fit for your needs best, we have put together the following list of content promotion tools.
This list includes social media networks, social media management tools, paid promotion tools, distribution tools and advocacy tools. Please note that this list is not comprehensive and there are other ways to promote content (such as emails and newsletters). For a look at the entire ecosystem, see our complete content marketing tools map.
Social media did not exist when I was growing up. And life wasn’t difficult without this technological boom either. With easy access to Smartphones and the Internet today, kids of the current generation have become a lot smarter and outspoken but also aggressive and self-centered at the same time.
Why do kids use social media?
The primary reason for kids to use social media is to stay connected with their friends (mainly the ones they do not see every day). Social media’s role as a stress-buster is the second reason for its humongous popularity with kids. Mostly on a subconscious level, kids also use social platforms to get the attention they desire. This generation seeks quick action and social channels are perfect tools to make their voices heard.
However, social media is not just for fun. As people all across the globe use social channels to share their views and experiences, school authorities have started encouraging students to get acquainted and leverage the power of social media platforms. This can add an ‘out-of-the-textbook’ angle to their allotted classroom projects, and help them introduce things beyond the stereotypical formulas.
Let us take Twitter for example. When I searched with the phrase “pyramid Egypt” on Twitter, the screenshot below shows the top 2 results that I found. These two tweets are not only extremely insightful and re-tweetable, but are also highly useful for students working on a pyramid or Egypt-based assignment.
Content aggregation is as old as the Internet but it was only recently that companies took advantage of it to use in marketing research. By definition, content aggregation is the act of collecting data and articles of the same topic and putting them together in one place for use in other content distribution purposes. In the recent years, businesses have become more aggressive in market research and strategies to keep up with the fast-paced technology.
There are two kinds of Content Aggregation: Data Collection and Web Scraping. Collecting data has always been a daunting task. It takes expertise and time to be able to collect data that is relevant to a business for market research. The right data is crucial in making business decisions, customer profiles, and enhancing operations. Web scraping on the other hand, is automated in nature. In both kinds of content aggregation, hiring a third party organization to do it for your business is recommended. Content aggregators already know how and where to look; it is their job. While you focus on your business operations, let someone else do the research that is also vital in marketing.
Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious -- but I'm surprised how few people actually apply this knowledge to their websites to improve conversions.
I’m all about low hanging fruit; about undertaking the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes.
Let's get right into it. Every website is different, bu generally speaking, here are the four most important (and most-visited) pages on a website:
Almost two thirds (64 percent) of holiday shoppers have found inspiration for purchases on social media sites, up 25 percent from last year, reveals a new study.
Indeed, the different social platforms excel at specific points along the consumer path to purchase: Pinterest is great for ideas, Facebook for research and promotions, and Instagram for sharing photos of purchases.
Imagine walking into your favorite coffee shop. It still looks and smells the same, but something is off. As you approach the counter, ready to order the usual, it hits you – this place is being run by robots.
These particular robots don’t care that you’ve been coming there every day for the past six months, or that you’re lactose intolerant. They’re not interested in talking with you about your morning or giving you a little something extra because you’re a loyal customer and you deserve it.
Nope, these robots were programmed to do one thing and only thing only, and that’s get your money and give you a coffee back.
That sounds horrible, right? And yet, that’s how some businesses still operate. We, the consumers, are mere representations of data and revenue – numbers.
But we’re not numbers and they aren’t robots. So, what is the one thing that businesses and consumers ultimately have in common? We’re all 100%, completely, undeniably human.