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5 Secrets for Making Your Logo Stand Out

5 Secrets for Making Your Logo Stand Out | MarketingHits |
The best company logos have several things in common. Learn how you can design a killer logo by following the example of big brands.

Your logo is the face of your company. It will often be the first thing people see and the main thing they remember. If asked, most of us could name at least a few iconic logos, whether it be Coca-Cola's cursive script or the namesake bird of Penguin Books. And that's the whole point: You invest time in crafting the perfect logo so it will stick in people's minds.

Brian Yanish -'s insight:

Key points:

1. Simplicity

2. Brand consistency

3. Memorability

4. Remarkability

5. Market testing

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