The folks over at the University of Florida’s Online MSM have put together a stunning infograph to help illustrate the growing need for educated social media marketers, and how businesses are able to turn a profit using social media, and therefore pay their new social media marketer!
For instance, the infograph points out that, according to their research, 77% of B2C companies and 43% of B2B companies have acquired customers from Facebook. And it mentions that 34% of marketers have generated leads using Twitter.
It should be noted that on any infograph like this, where usage and adoption levels are rising by the minute, the actual numbers were probably innacurate as soon as it was published, but they should give you a great approximation. More and more people are using social media, and more and more businesses are finding ways to utilize social media to connect with customers and generate actual revenue.
One of the most telling stats included was this: 85% of all businesses with a dedicated social media platform reported an increase in their market exposure.