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Scooped by Brian Yanish - from Curation & The Future of Publishing
onto MarketingHits!

Consumer Attention - the 'New' Media Currency

Consumer Attention - the 'New' Media Currency | MarketingHits |

While the task of grabbing a consumer's attention and communicating a brand's proposition has become increasingly difficult, the rewards for the brands that solve the problem are exceedingly high.

Via i-SCOOP, Guillaume Decugis
Brian Yanish -'s insight:

Marketers need to interact with their customers via the multiple social platforms available. Yes this does take time and money to do it correctly. Having the right person to interact with your customers via social is very important. Would you put a rude staff member at your front door? 

Angela Ferrari's curator insight, June 14, 2013 12:43 PM

I think this seems to be the trend nowadays...

Martin (Marty) Smith's comment, June 15, 2013 8:02 AM
Great book by a couple of Harvard profs The Attention Economy supports points made here nicely.
Andrea Norwood's comment, June 24, 2013 11:20 AM
I agree that you have to have the right person(s) to interact with your customers, because if you as the first paragraph states above when it asks the question, would you put a rude staff member or as I put it an unattentive staff member at your front door? Well, I won't anymore, because if you do, this could mean your story going nowhere and eventually you lose your audience and so on, and so, yes, I agree that you need a powerful and great marketing team, one who is willing at all costs to help you promote your fiction book, biography, poem or whatever you are marketing in order to have a great product that sells beyond!