Social Media will not come to you. You will need to go to it. Recently, I’ve consulted with a few small business clients who just won’t take the leap to acknowledging my solutions. Clearly, as I c...
Via Carla Deter
The only expression more irritating than "we need it yesterday" is "ready, fire—aim!"
In my experience, nothing good ever came from rushing. In content marketing, if you pull the trigger before you've taken aim at your target, you'll most likely shoot yourself in the foot.
As content marketing's share of budget increases, so does the importance of having a sound strategy for how to employ it. That's especially true because of the large variety of content and the wide range of communication channels: newsletters, blogs, direct mail, whitepapers, social media, video, websites, and emails, to name a few.
Having a solid content strategy is the key to helping brands achieve their business goals and accurately measure performance. Companies can further avoid "ready-fire" accidents by combining their PR, marketing, and digital strategy.
Twitter is hoping to help marketers better understand their Twitter audience by adding a tool that will give them deeper user behavior around organic tweets.
The audience insights dashboard tool adds some similar insights as the Facebook advertising platform with aggregate information on user demographics, interests, and purchasing behavior as well as what television shows users watch and their mobile usage. These new insights are expected to help advertisers identify a more relevant audience for upcoming campaigns on the platform.
We all have our cherished photos we keep of our families in our beloved photo albums or stored safely on our hard drives. Those storage ideas are always a good idea, but did you know you can do so much more with your family photos?
These genius ways to make more of your family photos are super fun and help bring the whole family. Some ideas include turning your family photos into a DIY Coloring Book for children, a pocket sized family photos book or even some precise family photo earrings!
s a marketer, understand what your peers are doing on various social media platforms to maximize your business results.
Social Media Examiner does the marketing community a great service by assessing how marketers use the top social media platforms. The survey for their 2015 Social Media Marketing Industry Report is emailed to their readers who help share it. 3,720 people took the survey in 2015. Due to how it’s distributed, respondents are interested in or are using social media.
On April 21, 2015, Google made a massive update to their SEO algorithm and was clear that they’d be handing out manual penalties to websites that didn’t abide by mobile best practices. Don’t panic just yet—Google doesn’t expect every website to run out and develop and app or otherwise become their “best” mobile ready self. Really, mediocrity is what’s being expected, but that’s still going to be a challenge for the vast majority of websites. Now that experts are saying that the majority of American web surfing will take place on mobile devices by 2017 (and we’re almost there already), Google is simply being proactive in making sure the best websites are still dished up to surfers.
However, the algorithm is a change that’s going to impact all languages of all websites that appear in Google searches. What does this mean for content marketers? It’s time to focus not just on the quality of your online content, but its mobile-ready factor. You might be doing everything “right” from a content perspective, but that doesn’t mean much if almost half of users can’t readily access it. In order to appease Google’s algorithm and avoid a penalty, consider these your new content marketing rules for a very mobile ready world (and marketing campaign):
A sizable Internet advertising campaign is planned to alert people to a proposed class-action settlement over MacKeeper, a security program for Macs accused of deceptive practices.
MacKeeper’s developer, ZeoBit, was sued in May 2014 in U.S. District Court for the Western District of Pennsylvania. Filed on behalf of Pennsylvania resident Holly Yencha, the class-action suit alleges MacKeeper was deceptively marketed and did not fully function as advertised.
Under a proposed settlement, ZeoBit—a company started in Ukraine but now based in California—will put $2 million into a fund to reimburse customers but admit no fault, which is customary in class-action settlements.
this brand’s thirty-eight year history, it never had much focus around consumer marketing. In nearly every case, the brand has been presented as a “utility” meaning, if you want see artist X or team Y, you need to go to this brand to buy tickets for that event. Because of this, there is a very binary relationship with fans (AKA its audience).
There’s little simple about ad tech, but HootSuite aims to strip away some of the complications with a new Facebook ad tool that it’s launching today.
Most marketers have come to terms with the fact that the free ride on Facebook is over; that some ad spending is necessary if you want to reach enough people on the social network. The question is when and how to spend, a complexity that many social media professionals don’t have expertise in — or time to spend researching.
Have you ever a created a landing page for your Facebook ads or promoted social media posts to capture leads, drive resource downloads, or get sign-ups for your service?
If so, would you like to improve the conversion rates of those landing pages?
Of course you would! The primary goal of any landing page is to collect valuable information that allows you to market to, and communicate with, potential leads. That said, after someone clicks on your Facebook ad (or promoted tweet or pin, for that matter), the copy and design of the landing page you direct them to are instrumental in the process of collecting leads.
In this article, you’ll learn five key copy and design elements of a high-converting landing page — for Facebook ads and promoted social media posts.
Do you want more control over your Facebook advertising?
Facebook provides an Ads Manager for creating your day-to-day ads.
If you want more advanced options, you will need to use the Facebook Power Editor.
Great article you help you with Facebook advertising and using Power Editor, a tool I love to use.
The emerging capability of networked devices to sense and interact with each other and their environments, also known as the Internet of Things (IoT), is bringing undeniable changes. According to a report by Gartner, between 2015 and 2020, the IoT devices will increase, globally, from nearly 5 billion to 25 billion devices. If you choose to believe Intel, that number is already at 15 billion and could reach 200 billion devices by2020. Whether we like the idea of it or not, the Internet of Things is going to be a huge part of all of our lives in the years and decades ahead.
According to Content Marketing Institute, 86% of B2B marketers and 77% of B2C marketers are taking advantage of content marketing. And Curata found that the vast majority of marketers plan to boost their content marketing spend. But not all content marketing is created equal. While some is instrumental in fostering brand awareness, leads, and/ or sales, others fall short.
Social media marketing experts are expected to talk the talk and also walk the walk.
But, how would you know which ones would respond if you reach out to them?
We took the initiative to examine one of the most interesting parameters on social media – who are the social media experts that use twitter to engage on a personal level, and actually talk with people?
Many startup, small and medium business have limited capitalization and other resources particularly in terms of budget allocation for marketing. That is why it is vital for business owners to focus only on cost-effective marketing channels that make a positive impact on the bottom line.
Digital marketing is one such channel that deliver results and according to surveys, up to 40% have already achieved considerable savings from promotion and generating business leads. With doors opening like this, no wonder 28% of business owners are shifting their budgets from traditional to digital marketing strategies – and so should you starting with these 8 steps.
Facebook recently launched a new pilot program called “Instant Articles” that allows select publishers to upload articles directly to the NewsFeed.
LinkedIn has already built a publishing empire by allowing users to do something very similar, and sites like Medium and (to a lesser extent) Google+ are centered around exactly this kind of self-publishing.
This leaves dedicated company blogs in a strange place.
They are still necessary to act as a hub for all of your content and as a dedicated place where you control the design and benefit from the close association between your brand and the material you produce.
When you’re looking for a new job, LinkedIn is a key part of the process, whether it’s to discover new job opportunities, build professional relationships or promote yourself as a desirable candidate.
As with any part of the job hunting process, first impressions are so important, and – as the summary is at the top of your LinkedIn profile – it will be the first thing a recruiter or prospective employer will see.
This is why it’s vital that your LinkedIn summary is engaging and makes the reader want to find out more about you, so it sparks the interest of the decision makers hiring for those dream roles.
With that in mind, here are some tips on making your LinkedIn summary stand out and sell yourself as the ideal candidate.
One of the primary rules of online marketing is to deliver content in the format that’s most likely to resonate with your prospects; otherwise, you’re throwing your advertising budget away. If you were certain that a particular format would drive more traffic and earn more shares, wouldn’t you jump on it? So why isn’t every marketer using video and visual storytelling to reach their target audience when the statistics show that it works? Here’s all the proof you need.
Social media marketing is a game of give and take. As a marketer, it might feel like you’re constantly giving – great blog content, witty tweets, alerts to breaking news, special offers, promotions. Indeed, you may even think from time to time that you are giving your very soul to your keen and hungry followers on social media.
But, those followers do give back, of course. They give back every time they click on one of your links, read your blog, like your Facebook post, or retweet one of your articles. And this is where the rewarding part of your job comes in – especially when some of those followers actually go one step further and leave a comment or even a question after a piece of content that you have lovingly provided for them.
Yes, when you start to garner some real, meaningful engagement with your following, then that’s when you really start to take something away. It might only be that warm, fuzzy feeling inside your tummy as you realise that what you have just created has been useful for somebody out there – but, at the end of the day, that’s exactly what you’re doing this job for.
t’s a lot of pressure to stay active across every social media platform, and it can be hard to keep up with the latest trends and techniques.
But like it or not, social media is here to stay. And entrepreneurs, business people, marketers, and others with a message to get out are taking notice.
Why? Social media can be an enormously useful tool in the business world. You can boost brand recognition and loyalty, connect with potential or current customers, advertise products and promotions, share helpful or inspiring content, and more. Best of all, getting started on these platforms is free and just requires an investment of some time and creativity — which can pay off in big ways.
Thousands of people are estimated to have watched Floyd Mayweather defeat Manny Pacquiao via live-streaming Twitter app Periscope and rival Meerkat. The buzz was so great that Twitter CEO Dick Costolo declared Periscope "the winner" of the so-called "Fight of the Century."