No matter what business you’re in, content marketing is integral to keeping your brand relevant in a fast-paced world. If you’re not quite sure what content marketing is, it’s generally defined as any marketing format that involves the creation and sharing of media and publishing content in order to attract, communicate with, and thus acquire customers. The information can be presented in a variety of media, including news, videos, white papers, e-books, infographics, case studies, how-to guides—you get the picture. Content marketing has been instrumental in all our endeavors. We’ve personally found it to be an invaluable way to uniquely position a brand into the public zeitgeist. That said, content marketing is only effective if you have a plan and clearly defined goals at the onset. To guide you in the right direction, we put together a list of eight effective content-marketing goals that are worth having.