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How People Really Use Mobile

How People Really Use Mobile | MarketingHits | Scoop.it

Seven primary motivations The reasons consumers use smartphones can be broken down into the goals listed at right, along with the average monthly minutes and percentage of interactions devoted to each.


Via Mario K. Sakata, Danielle Uskovic
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Danielle Uskovic's curator insight, May 29, 2013 5:27 AM

People are using their smart phones 46% of the time for "me time", 19% of the time for Socialising and 12% of the time for shopping. Great news for marketers that the percentage of time spent on shopping on their mobile is on the rise.

Mario K. Sakata's comment, May 30, 2013 3:24 AM
@Danielle, absolutely.
Suzi Shapiro's curator insight, June 1, 2013 12:08 AM

And this use keeps changing1