What is digital curation and why is it important to you? Leading experts in the curation and preservation of digital objects (such as databases, photos, vide...
Via Robin Good
The single most important strategy in today’s content marketing world is using video.
Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social media for your business is video. Period!
No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose out1. And in case you haven’t noticed, the platforms for distributing video content online have shifted drastically over the last 18 months.
Facebook is getting more daily minutes watched than YouTube, Snapchat’s daily views are now in the billions, and video on Twitter has taken listening and one-to-one branding to a whole new level.
Here are some more shocking video marketing stats…
Do you need help getting started with your social media marketing strategy?
Do you know what to include?
Goals and objectives guide your social media strategy to help you successfully connect with your customers.
This article shares what you need to include in your social media marketing strategy so it works from day one.
“Boost this post to get better results!“
Facebook hounds you with this supposedly important message.
You scoff. Why would anyone pay to boost their posts?
You might even consent to Facebook’s badgering and fork out the $5 needed, and what happens? Facebook becomes even more irritating, now blasting you with confusing messages about retargeting options.
Facebook ads? Pah, it’s just a fad and the internet will soon get over it.
Each minute, 350,000 tweets are sent out. With the stiff competition out there, you require equally potent strategies to ensure that your business is seen, heard and your product or service bought. But social media isn’t cheap. It requires a sizable investment of time and talent in content creation, marketing and analysis. So how do you double your social media marketing results without doubling your costs?
Increase efficiency and utilize valuable resources that you haven’t considered.
When was the last time you updated your Facebook page?
Interested in creating a more professional and engaging experience on your page?
There’s a number of tactics you can use to create a more comprehensive Facebook presence for your business.
In this article, you’ll discover six tips to optimize your Facebook page.
It’s hard to believe the speed at which some social platforms take off.
Periscope gained notable velocity after it was acquired by Twitter and officially launched in 2015. Today, the service boasts over 2 million active daily users. Among those users are roughly 15% of major brands that regularly use Periscope to engage their followers.
There’s no shortage of video services available to brands that want to do more with visual marketing; Meerkat is another live-stream service that launched shortly before Periscope. Vine, another property owned by Twitter, is also leveraged by brands to create short, but engaging video content.
Periscope is leading the pack, however. According to Socialbakers, there has been a steady increase in well-known brands flocking to Periscope.
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Is your business using Instagram?
Want to learn how to be more creative with Instagram?
By making the most of Instagram’s unique features, you can stand out from the crowd and leave a lasting impression with customers and fans.
In this article, you’ll discover four creative Instagram accounts you can model in your own marketing.
How great is the Internet! One of the most impactful, viral, influential services you can perform online is to read stuff and tell people what you like.
If you’re looking for a competitive edge, a way to establish your authority, a way to get more followers, one of the best, proven paths to online success is content curation.
Do you use YouTube for your business?
Looking for ways to create more visibility for your videos?
YouTube offers a number of helpful features to optimize your videos for more views, subscribers, or conversions.
In this article, you’ll discover five ways to improve the performance of your YouTube videos.