You've seen us on Scoop.it and around the social web now, let us help you and your business connect with your customers.
MarketingHits knows the power of content curation together with the proper branding and mobile friendly website design.
Nobody "Likes" a boring website, let us help you!
Contact Brian at MarketingHits.com Click Here
Building a product is fun. Building a dynamic platform is even more fun. Did you know that Scoop.it has the best engineering team in the entire world, and that they put out a new release of the platform almost every week?
In each of these releases, there are little new features and hacks that aren’t always announced. Some are data-backed and meant to help our team figure out what works and what doesn’t within the platform, but others are little gifts to you, the curators, and I’ve compiled a few so that you can all get up to date on what you might have been missing.
As a content marketing consultant, the most common question I get is,"How do I create interesting content about my dull product?" The answer: follow marketing rule #1. I'll tell you what it is and show you 7 examples of great content—from companies in the POOP business.
The average budget spent on company blogs and social media has nearly tripled over the last three years, and it seems as if everyone is talking about inbound marketing.
But what exactly is it? Does it deliver value for money? Is it applicable to B2B companies? And is it worth changing your current marketing approach to incorporate it?
Here are some answers to your questions.
What exactly is inbound marketing?
For fellow TV lovers, September is a wonderful month of the year…it’s premiere time! The start of the 2014-2015 TV season is upon us and if you’re anything like me, you may be getting your show schedule in order and setting your DVR so you don’t miss a minute of the action.
As the population gets savvier when it comes to marketing, social media and content, so too do the TV networks. With more competition than ever for viewers’ eyeballs and attention, the TV industry is putting on their marketing hats to implement new and exciting tactics to keep their audiences engaged.
Here are three content marketing strategies five popular TV shows are using to set themselves apart.
Just like anything else in life, social media has a definite life cycle. That life cycle has several critical elements and one feeds off of the other. It goes around and when the life cycle has reached its end, it starts all over again. Your responsibility is to understand how it works and to maintain the momentum indefinitely.
Whenever customers interact with your brand, they become slightly more or less engaged. Stay consistent across every touch-point of the consumer experience to increase your engagement. Discover why customer engagement is more important than ever before, and lean what to do now to create an engaged and loyal consumer base.
Social media gives us an entryway to fans and consumers. But even with the access, social media managers can’t just sell, shout “me” and make it all about the product or company. People want to interact with brands the way they do every other person on social—through a personal and authentic relationship. Here’s what I’ve learned… social media is less about the platforms and more about the way we communicate to build those relationships. As crazy as it sounds, a big key to success lies in tapping into psychology. You have to know your audience.
Almost eight in 10 smartphone owning mothers (or expectant moms) in the United States access social media sites at least once daily on their devices, reveals a new study.
July 2014 research by BabyCenter found that 79 percent of moms use their smartphones to connect to social media platforms such as Twitter and Facebook on a daily basis.
Social media finished second behind texting (90 percent) and above playing games (42 percent) as the most popular activities in the poll.
Only 32 percent of retailers plan to invest in mobile commerce this holiday season, despite it being defined as a "competitive weakness."
Digital is expected to be the most utilized avenue of marketing for retailers this holiday season, according to a study from eBay Enterprise released earlier today.
The "2014 Holiday Retail Audit," which surveyed more than 1,000 online retailers, revealed that 63 percent will use online tools more than any other marketing strategy over the holiday period, with social media being the main focus. This was followed by email promotions as a second focal point (22 percent), and search engine optimization in third place (12 percent).
Ephemerality is the big social media buzz-word at the moment. With Snapchat being valued at $10 billion, and Facebook and Instagram both launching their own versions of the self-destructing photo and text messaging app, it’s clear that as much as people love having something to say, they don’t want it hanging around forever.
Until now, you’ve had to rely on Snapchat (or Slingshot or Bolt, if you’ve got to be a special snowflake or work for Facebook) for all your disappearing messaging needs. Jesse Stauffer’s new app Xpire is looking to change that.
Facebook page administrators are seeing a Your Pages module in the upper-right-hand corner of their News Feeds, providing information on the pages they manage.
The Your Pages module includes counts on the pages’ likes and total post reach for the past seven days, as well as a list of recent posts. For each recent post, the numbers of users reached and engaged are included, as well as a one-click option to use the social network’s boost post feature on each post.
Telling stories around a campfire may have served as one of the first forms of "social media," helping humans create and spread culture, reports a new study on the Kalahari Bushmen in Africa.
These firelight tales, rarely told during the day, can reinforce social traditions, encourage harmony and equality, and create a sense of community when the stories tell of people living far away or in the spirit world, the researchers added.
At our small, fast-moving nonprofit company, everyone does a couple of jobs — and productivity apps help us manage roles that shift between coding, writing/designing and running a full-scale conference twice a year. We asked the TED staff what apps they can’t live without. And beyond the classics—Instagram, Google Maps, Spotify, Uber, Seamless—we found some great apps that might help you too. (A star denotes that the app is free, or at least has a free version.)
An interest app list from the world on Ted Talk staff.
You’re short on time, but not on projects, right?
Email segmentation can seem like just another task on a long list of low-priority items. Maybe you’re segmenting your email list, and maybe you have no idea what that means. Perhaps you’re under the impression that segmenting your email list takes too much time and isn’t worth the effort.
You may be ignoring an action that increases engagement and, eventually, return on investment (ROI).
There are many merits of email segmentation, and there are plenty of statistics floating around the digital marketing world proving them. But I’m not going to get up on a soapbox about this because you’re probably aware of the numbers and the fact that you should be segmenting your email list.
Feel as though you can’t discuss how you have a Bottega Venetta clutch in five different colours and are bored of them on ‘regular’ social media platforms, such as Facebook or Twitter, without being trolled or being told to ‘open your eyes’?
Well, there is a solution for you oh wealthy one — though it might ask you to reach deep, well not deep, but just reach into your pockets to be a part of this new venture.
Minnesota Philharmonic Orchestra conductor James Touchi-Peters has created an exclusive social networking website named Netropolitan – for the rich. He describes it as an “online country club for people with more money than time,” according to RT.
It’s really a bit of Facebook mixed with Twitter wherein it has the aesthetics of the former, but users can’t add friends, they follow other users instead — but, of course, it excludes the riffraff.
Everyone is after data. If you're running social media for a brand or company, it's best you're armed with information on the social accounts you manage -- not only so you can show how social efforts are lining up with business goals, but also for the sake of a deeper understanding of what works and what doesn't.
There's no shortage of tools that will tell you various parts of the story, from who is mentioning you and where, to what hashtags mean and how to best to use them. The following 10 tools, however, are built for giving users analytics. Most of the them are free or have a free version to get you started.