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Taco Bell Asks Twitter Followers To Add Them On Snapchat #snapchatmarketing #socialmarketing

Taco Bell Asks Twitter Followers To Add Them On Snapchat #snapchatmarketing #socialmarketing | MarketingHits | Scoop.it

Snackchat! Taco Bell tweeted, “We’re on Snapchat” last night, urging their Twitter followers to add them for a “secret announcement” sometime today. This is the first major brand to use Snapchat to reach customers, and could signal the beginning of Snapchat’s monetization.


Snapchat is an ephemeral photo messaging application that raised a $13.5 million Series A in February. Taco Bell reached out to Snapchat on Twitter yesterday; after a couple of responses from Snapchat (below), Taco Bell announced that they’re on Snapchat at the handle “tacobell.”

Brian Yanish - MarketingHits.com's insight:

A very interesting use of Snapchat as a marketing tool. Engaging followers to take action for your brand.

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