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18 Fresh Stats About the Current State of Social Media Marketing

18 Fresh Stats About the Current State of Social Media Marketing | MarketingHits | Scoop.it
18 Brand-Spanking New Social Media Marketing Stats 

1) 27% of total U.S. internet time is spent on social networking sites. (Source: ExperianTweet this stat!

2) 15% of total U.S. mobile internet time is spent on social networking sites. (Source:ExperianTweet this stat!

3) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. (Source: HubSpotTweet this stat!

4) Social media lead conversion rates are 13% higher than the average lead conversion rate. (Source: HubSpotTweet this stat!

5) 21% of marketers say that social media has become more important to their company over the past six months. (Source: HubSpotTweet this stat!

6) 74% of all marketers say Facebook is important to their lead generation strategies. (Source:HubSpotTweet this stat!

7) Companies that generate more than 1,000 Facebook Likes also receive nearly 1,400 website visits a day. (Source: HubSpotTweet this stat!

8) 52% of all marketers have found a customer via Facebook in 2013. (Source: HubSpotTweet this stat!

9) On Facebook, brand posts get half of their reach within 30 minutes of being posted. (Source: SocialbakersTweet this stat!

10) 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users. (Source: SyncapseTweet this stat!

11) 43% of all marketers have found a customer via LinkedIn in 2013. (Source: HubSpotTweet this stat!

12) 36% of all marketers have found a customer via Twitter in 2013. (Source: HubSpotTweet this stat!

13) HubSpot customers with over 1,000 Twitter followers generate more than 800 new website visitors a month. (Source: HubSpotTweet this stat!

14) 59% of Twitter users have visited B2B tech brand sites, compared to 40% for the average internet population. (Source: Compete and TwitterTweet this stat!

15) 25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour. (Source: American ExpressTweet this stat!

16) Women are more likely than men to regularly check out a brand's social page (48% vs. 43%). (Source: IpsosTweet this stat!

17) 23% of marketers are investing in blogging and social media this year, a 9% increase from 2012. (Source: HubSpotTweet this stat!

18) Approximately 46% of online users count on social media when making a purchase decision. (Source: NielsenTweet this stat!

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