The new rules of effective marketing now requires that content is part of the strategy conversation in almost every business.
The word content itself has a lot of hoopla around it today, making it difficult for many small businesses and organizations to think and approach it with the clarity needed and discover the role it plays in the customer life cycle.
On a strategic level, content must mean more than a blog post, status update or tweet. You must think about your content achieving a strategic business goal or objective. Building an asset to serve your small business and organization over time.
There’s nothing more powerful than speaking with buyers to learn what they find valuable. Discover the top five things that buyers want from your content to help them and how to craft specific messages that get you on the short list.
In January 2015, Facebook implemented an algorithm change that limits the number of promotional Page posts that show up in users’ News Feeds. Now, users see much fewer ‘like my product’ announcements, promotions, or sweepstakes. The algorithm change also targets brand posts that “reuse the exact same content for ads.”
Changes like these have created a rumor that organic reach is dead. Like many things in marketing, there’s more to the story—much more. Organic reach isn’t ‘dead’ per se; it’s simply shifting with algorithm changes that draw clearer distinctions between ads and socially-driven content. Small businesses can still use Facebook to build brand awareness and generate organic reach. The tactics will just need more creativity than a simple ‘check out our product or service’ status update.
What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to recruit somebody? Or is it one of the best ways to grow your real estate business? If you chose the third option, you are correct. In fact, HubSpot, reports that LinkedIn is three times more effective at generating business leads than Facebook or Twitter. And since leads result in more sales and more money in your pocket, it is clear that LinkedIn cannot be ignored.
Here are 10 ways real estate pros can effectively use LinkedIn to increase their online exposure.
Nearly every marketer can benefit from data that helps pinpoint key moments in a customer’s journey. This data can come in the form of search keywords, purchase intent, and site interactions, but it can also come from very different devices.
Marin Software projected last year that mobile devices would account for over 50% of paid search clicks by 2015. Additionally, eMarketer recently reported that nearly 200 million users are expected to search on mobile by 2018.
Facebook recently announced the launch of their new dynamic Facebook Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts. Available now through Facebook’s Marketing Partners, it’s coming soon to the self-serve platform.
We already know that Google Shopping ads are incredibly powerful — when you’re appealing to consumers demonstrating high commercial intent with super relevant product ads, you can really boost conversion. What is Facebook’s attempt at tapping into that intent for retailers going to look like for advertisers?
Here’s what you need to know about dynamic Facebook Product Ads right now:
Social media has the power to build a brand, but you need to know how to use the right tools in order to reap the benefits. Using social media the right way can mean the difference between making a profit and falling flat.
To be truly savvy in social media, take a page from the book of seasoned professional marketers and have just the right touch. Don’t make the mistake of posting endless tweets and statuses, too many blog posts and promotions. Fine-tune your social media presence with carefully planned posts, meaning well timed, relevant content.
Here are three successful social media campaigns to look at for inspiration, as they generated pretty big results:
With the Ecommerce Foundation quoting B2C eCommerce figures of $2.2bn worldwide for 2015, it seems that if a business is not focusing efforts online then it’s falling way behind the current trend.
Doing business online these days IS doing business, and the trusted means by which to measure our results is Google Analytics.
Joanne Bradford, head of commercial and content partnerships at Pinterest, made the above statement to ReadWrite in an article that ran on May 30, 2014, outlining her “slow and steady” plan to help Pinterest monetize – a task she’d been brought on to help drive around six months earlier. As the third largest social network helping more than 44.5 million users get crafty, plan parties and organize their wants and self-improvements into neatly curated and stylistically clean, digital bulletin boards, Pinterest has exemplified Bradford’s sentiment by remaining ad-free since it’s 2010 debut, aside from a Beta program that opened to select marketing partners in June. Having promised brands the year before that it would be making its first finely-tuned and tested advertising product available to the public by the end of 2014, the company cut their self-imposed and eagerly anticipated deadline pretty close by announcing the official availability of Promoted Pins to all U.S.-based partners beginning January 1.
Have you ever asked yourself why do prospect trust one digital brand and not the other? Have you ever wondered why folks seem to ‘feel’ your brand is trustworthy but couldn’t quite explain? Short answer? Well, it’s not that simple. In digital branding, we use combination of behavior and cognitive psychology, market research, creativity, User Experience, User Interface design and a few good strategies to help expedite the ‘trust building process’. Why should you care? Because by definition, the faster you can build digital trust, the faster your target prospect (whether recruit, prospect or partner) can truly evaluate what your substance!
The owner of a local mid-sized home services company had been spending thousands on his telephone book ads and his ads in an online Services Directory. While he is doing well with repeat business and “word of mouth” referrals, he has seen a steady decline in the efficacy of his traditional marketing efforts. After a little research, he explained why he decided to shift the majority of his marketing and advertising budget to Social Media:
Despite having been around since 2004, many people continue to look past Facebook marketing as a valuable tool. This couldn’t apply more to business owners and managers, who often see Facebook marketing as confusing and pointless.
The truth is that Facebook marking is a valuable tool but only when utilized properly. It’s not difficult to utilize Facebook from a marketing standpoint — the only necessity is to regularly post intriguing and engaging content
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Most (84 per cent) UK marketers plan to increase or maintain spend in 2015, according to a new report from ALF.
Based on insight into 40,000 contacts at 6,000 major UK brands and their agencies, the survey also found that 38 per cent intend to shift budget away from traditional mass advertising to more personalised digital channels.