The infographic, by digital publishing software providers Uberflip, shows that 91% of B2B marketers use content marketing and 68% of CMOs plan to increase their content marketing budget in 2013. Good for us marketing folk then.
It also takes a look at the objectives of those content marketing efforts and the KPIs being used to measure them – many of which are concerned with leads and sales.
It’s reassuring to see that content marketers are primarily creating content for the greater good (i.e. the company’s sales), and that the KPIs they’re tracking reflect these objectives.