It's marketers' million-dollar question: What makes something go viral?
You know that social media is best used to establish and maintain a long term relationship with your customers. Still, it would be nice to have something take off every once in awhile, spreading awareness of your brand to the furthest corners of the Internet.
What makes someone hit that "share" button? In the research I conducted and discuss in my upcoming book Laddering: Unlocking the Potential of Consumer Behavior, I interviewed thousands of consumers to understand why they do what they do.