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Scooped by Brian Yanish - from Digital & Social innovation
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Younger Consumers Seek Good Brand Experience #customerreviews #marketing

Younger Consumers Seek Good Brand Experience #customerreviews #marketing | MarketingHits |

A survey by New York-based marketing analytics firm Analytic Partners suggests that about half of those between 18 and 44 years of age base brand loyalty on brand experience, which could mean video/online gaming, social media and third-party expert information through blogs and articles.

Via Sara Duane, Meryème Tricoire
Brian Yanish -'s insight:


"Seventy-five percent of respondents said online reviews play a major role in the purchases they make"

and how so many product sites still do not showcase customer reviews from sites like Amazon.

The travel industry has started to use online reviews as the main selling point for hotels etc. as seen with the use of Tripadvisor reviews built into many hotel websites.

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