It's doubtful that many people would disagree with the belief that our behaviours in how, where and when we consume content - the evolved way of saying what we used to describe as reading the paper...
The media loves Twitter. In fact, journalists, media professionals and publications make up the largest group of verified Twitter accounts. While individual journalists and media insiders have relatively modest followings, some publications have millions of followers.
Still, some companies adapt better than others and an infographic from NeoMan Studios examined whether or not news organizations are using Twitter effectively.
It’s estimated that over 60 million new pieces of content are published online every second. Just two years ago, that number was only 20 million.
Tweets, images, Facebook posts, short videos, and blog comments are a never-ending flood of communication. Articles themselves—and “article” may also include blog posts, for this discussion—are the long-form dinosaur of content in the internet age.
But where are “you” in your articles? Lately, our digital selves have packed their bags, moved happily over to Twitter and Instagram, and no longer bother showing up beyond 140 characters. The spread of social media and the resulting flood has sucked the personality right out of what many of us write, for anything other than the family vacation blog. (That is, for purposes many of us would deem “professional.”)
Whether you are a freelance writer, a professional blogger, or a marketing pro at an agency, content creation is your lifeblood. That’s obvious. Content must draw attention. Content must engage. Content must compete with the aforementioned flood of communication storming through our respective social media feeds.
A monthly content-marketing check-in gives you the opportunity to measure the success of your campaigns. Without a regular review, you won’t be able to take a strategic approach to your efforts, and if you don’t understand where you’re at, you can’t create a clear path for where you’re going.
Entrepreneurs that fully invest in content marketing will generate an abundance of data as their campaigns grow. It’s crucial that you have a plan for analyzing these numbers and making adjustments to your efforts along the way.
Content marketing is a dynamic effort. You’ll want to test different things and see what works and what doesn’t. The only way to truly know that is through regular check-ins.
The market seems to be confused about the difference between inbound marketing and content marketing—how each is defined, how they are applied, and the benefit of each. But primarily, marketers are simply struggling to determine which is better at driving ROI. A variety of content measurement techniques are available for marketers to track content performance, but still no exact formula exists to show content marketing ROI.
Why are marketers struggling? It’s because we’ve put the cart before the horse and the egg before the chicken. Simply put, we’ve forgotten about the basics.
In order for anyone to be successful in what they do, they must first understand the world they live in, make sense of it, and then try to find solutions. In marketing terms, marketers need to understand the definition of inbound marketing and content marketing before determining where their dollars are best invested for driving ROI.
We have all heard that content marketing is new wave of marketing, and that if you are not in content marketing you stand to fail miserably. However, there are a few golden rules that, if followed correctly, could make this transition into content marketing far easier and show some results faster than you would have received otherwise.
The tips herein are designed for anyone to use, you don’t have to be a huge publisher or agency to make content marketing work for you.
Just be sure to remember that each of these points are to be practiced all the time, there is no once off application.
It’s not uncommon to encounter broad sweeping statements like “social media marketing is great for business,” or “social media is the future of online marketing.” However, while we’re subjected to the watered down rants of pundits who praise the perks of building huge followings on sites like Facebook and Twitter, many times we never really get to the real meat of the matter, which is how to do well with social media marketing (SMM).
Online customer service, especially social customer service, is fraught with tension between what customers want and what businesses can deliver. Customers generally see social customer service as one of the slowest ways to resolve issues, yet for some years now consumers still flock to social in search of support. A new infographic from Sprout Social shows us the main problem—businesses still aren’t responding fast enough.
Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach soundbites and executing against a programmatic calendar only to miss the very thing that connects with people…relevance.
A whopping 76 percent of marketers plan to increase their content-marketing budgets in 2016, according to Curata. Really, though, this growth isn’t that surprising, given that most companies realize content marketing is a key strategy for building relationships and creating customers.
That influx of ca
Facebook recently announced it was extending its autoplay video ads to third-party mobile apps that sell ad space through Facebook's mobile ad network Audience Network.
Advertisers aren't able to buy ads specifically to run on the mobile ad network; instead it's like an overflow room, where Facebook takes the ads that run on the social network and syndicates them to others' apps based on the advertiser's defined targeting parameters.
But autoplay video ads aren't the only Facebook ad formats being exported to its mobile ad network. The social network is also extending its slideshow-like carousel ads and full-screen click-to-play video spots to non-Facebook apps, as well as its dynamic product ads that retailers can use to market their wares to people who had previously browsed on their e-commerce sites.
Content creation is not cheap. As content marketers, we may have brilliant ideas for content that meets the needs of customers and prospective customers, but ideas alone don’t convince stakeholders to invest. We need to back up our ideas with data. We need to show that our suggestions align with the needs of our target audience segments.
How can you create content with the most efficiency and ease?
Are you challenging yourself to come up with new ideas and new ways of imparting information about your business? Are you experimenting with the different forms of content that your customers may like to read?
We’d love to help you get there.
The 2015 edition of the annual B2C Content Marketing Benchmarks, Budgets and Trends—North America report put together by the Content Marketing Institute and MarketingProfs found that while 69% of marketers are creating more content than they were a year ago, only 27% have a strategy that is documented.
That said, content is booming with 65% of respondents saying they’re better converting visitors on their websites and 62% saying they’re creating more engaging and higher-quality content.
Here at Buffer, we’ve frequently talked about creating quality headlines, working with images, and exploring different social media channels.
Inherently knowing that there is value in social media marketing and being equipped to show value are two different things.
Social media provides a unique and often-challenging opportunity to connect one-on-one with customers, prospects and fans of your business. However, only 42% of marketers feel that they are able to accurately measure the value of their social media efforts.
Have you tied your social media efforts to a positive ROI?
Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies?
B2B social media has gotten a bad rap in the marketing community, with many marketers claiming a low ROI and seeing a lack of interest from prospects. A 2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences, losing sales and buyers to competitors in the process. With such dismal numbers, it’s clear that B2B companies need to rethink their content and the way they interest potential customers via social media.
With an increasing number of B2B companies adopting social media marketing, a number of myths about it have spread as well. These misconceptions can be laughable at best – but also damaging to your marketing and sales efforts at worst. In this article, I’ll dispel five myths about B2B social media marketing once and for all, and show you why a robust social media strategy is vital to increasing sales, expanding networks, and growing revenue.