Every business’s marketing objectives require awesome content. Whether you’re focused on building thought leadership, increasing brand awareness, boosting SEO, engaging with an audience, or generating leads, it’s no longer a question that content marketing is the answer.
Now, the question remains: how do we turn this into a simple, scalable process? You are a professional: you read a lot of content on social media and while browsing the web. Capturing and re-purposing what you discover and read is clever. This is the beginning of your content curation strategy – making use of what you’re already doing.
Thanks Marc and the Scoop.it team. These new Scoop.it tools will not only make Scoop.it users better curators for the web and their followers but also help them to better understand the content sources they use.
Twitter announces that Twitter now indexes every public Tweet since 2006.
Since that first simple Tweet over eight years ago, hundreds of billions of Tweets have captured everyday human experiences and major historical events. Our search engine excelled at surfacing breaking news and events in real time, and our search index infrastructure reflected this strong emphasis on recency. But our long-standing goal has been to let people search through every Tweet ever published
This new infrastructure enables many use cases, providing comprehensive results for entire TV and sports seasons, conferences (#TEDGlobal), industry discussions (#MobilePayments), places, businesses and long-lived hashtag conversations across topics, such as #JapanEarthquake, #Election2012, #ScotlandDecides, #HongKong,#Ferguson and many more. This change will be rolling out to users over the next few days.
SMBs can use Twitter's Website Cards to help drive traffic to their site through the platform. Here are tips for how to use the feature effectively.
Small to medium-sized businesses (SMBs) have been looking for ways to connect on Twitter in a meaningful and profitable way. According to the platform, 47 percent of Twitter users who follow a SMB visit the company’s website.
This year Twitter has created a Website Cards ad unit that is intended to drive website clicks or conversions. Website cards include additional content on a tweet with an image, button, and link. Each element of the card links directly to the website. These ad units are served on both desktop and mobile, however Twitter does allow selection of the combination of devices advertisers want to target.
Twitter's new search engine means that you can now search for any tweet ever sent. And there are half a trillion of them now available to view.
Twitter has opened up its whole catalogue of messages to a search engine, meaning that its entire content, around 500 billion documents, is available to sift through online.
The social network launched around eight and a half years ago, and now claims to have some 284 million monthly active users.
One thing you may notice about remarketing is that you tend to be followed around be the brands you visit online, especially with companies Amazon. That can sometimes be interesting, and at other times it can be downright creepy.
On the other hand, sometimes you can get remarketed to by a company you haven’t visited in months, and that may not be the greatest way to spend advertising dollars.
Tumblr, Pinterest and Instagram are growing faster than any other social platform in the past six months, reveals new data from GlobalWebIndex.
Tumblr’s 120 percent growth in active users narrowly beat out Pinterest’s 111 percent gain in the same category between Q1 and Q3 2014.
Instagram finished third, added 64 percent more active users in the same period, ahead of LinkedIn (54 percent) and Twitter (26 percent).
Search marketers have always understood and appreciated the incredible ranking power behind social media properties. Sites like YouTube, Facebook and Twitter always had an impressive ability to rank highly in Google for extremely competitive terms due to their strong domain authority.
But while it is great to capture that high ranking position, it often presented a challenge when it came to actually driving that traffic back to the brand site. It was either a challenge due to the ability to place prominent gateway links on the social property pages itself, or there was really no purpose or logical reason to send the user to an additional page.
Take YouTube, for example. The video site is a great property for capturing “how to” and instructional queries; however, the only way to get the viewer to your brand site is via an overlay on the video or a link inside the description. Furthermore, the searcher’s actual query – e.g. “how to remove grass stains” — is often already answered in the video itself, thus eliminating the need for further research (or a visit to the website).
Have you ever hosted a party and promoted it on Facebook? That’s social media event marketing, but there’s a lot more to it than getting your friends to click ‘Join.’ Social media is an intrinsic part of how people experience almost every event now, and if you’re a marketer, that means lots of new opportunities to get more out of your event marketing strategy. All you need is the right tools and a plan.
The great thing about social media is that the size of your event doesn’t dictate the level of success you can achieve by incorporating social. Whether you’re organizing a networking event with a hundred industry professionals or a music festival with thousands of attendees, social media can help you get the word out and connect with your audience.
To achieve your goals, you should have an event marketing strategy planned for before, during, and after the event. Here’s how you can leverage the benefits of social media every step of the way.
What makes a good story? Strong characters, some suspense, a bit of humor, and a clear outcome.
Telling stories in business is no different; the same elements engage and compel us -- with one exception. The rational decision-making required in the business world needs an objective foundation. That's where data comes to your aid. When you need to deliver an interesting message, prove a point, or communicate information to convince your boss, colleagues, or prospects, data is a great tool to use.
When you're first getting started out on a social network, it seems absurd not to respond to anyone who tweets at you, good or bad. You've been told time and time again that responding to everything is a best practice for growing your following.
Plus, since you probably don't have that many people tweeting at you anyway, responding doesn't take much time. And, you know, it just seems like the polite thing to do.
These days we are witnessing quite a logical trend – traffic is getting more expensive. The concept of free website traffic is slowly going away for a few reasons:
When 27-year-old Pete Frates injured his wrist in a baseball game, he got an unexpected diagnosis: it wasn’t a broken bone, it was ALS. Better known as Lou Gehrig’s disease, ALS causes paralysis and death—there is no cure. And still, Pete saw an opportunity to drive awareness about the disease. In a brave talk, his mom Nancy Frates tells the story of how the family developed the ALS Ice Bucket Challenge and took great pleasure in seeing everyone from Justin Timberlake to Bill Gates take part. If you accepted the challenge, please take the next step: share this talk as you did your challenge video.
One powerful Tedtalk and a movement that changed the world.
Is there anyone in the digital marketing industry these days (or any industry, really) who thinks that they have their jobs completely under control?
No matter how good we are at what we do, or how many years we’ve been doing it, we all seek the elusive “better way” to accomplish our everyday tasks – new tools to explore, new techniques with which to experiment, new information to take into consideration – innovations are constantly emerging to help people do what they do in less time, with less wasted effort, and with greater success. Reinvention is practically a commodity we trade these days to keep pushing our digitally enabled society forward.
Social video is often a confusing concept for brands, largely because it’s such a broad category. Like many brands, here at Hootsuite we have struggled with questions about the perfect length social media videos, what video platforms to use and how to promote these videos. What we have learned is social video marketing is about getting your video shared, and everything else is secondary.
Long or short, Vine or YouTube videos have to be shareable and that could mean different things for different brands and different audiences. This also means that whether you’re a big enterprise with a professional video team or a small business owner with an iPhone, there’s a way to make videos work for you.
To help you understand social media videos and increase your chances of getting your videos shared, we have created this complete guide to social videos and where it fits in your marketing plan.
What is Social Video and why is it important?
Would you like to improve your social media marketing?
Are you up to date with the best social media tips and tools?
We asked 20 social media experts to share how they’re getting results with social media marketing today.
Here’s what they had to say.
Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content.
There are several good services that facilitate curation tasks and software can help, but on it’s own, software isn’t the answer.
Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both. Here are several best practices to help you with curation sources, types of content and where to publish.
Great article with many useful content curation tips.
The use of social media in your online marketing can breathe fresh life into your online advertising efforts. It is important to ensure that you do not fall into the trap of relying on the same type of social media content, or you could end up defeating your original purpose. While it is challenging to continually create new content for your social media posts, try focusing on rotating various types of social media content so that you are able to post a variety of content that is both timely and interesting.
There are many misconceptions about how companies are “supposed” to implement content marketing. And in a perfect world, with a hefty marketing budget and infinite resources, all of us would execute content marketing the “right” way. Unfortunately, that often isn’t the case.
Luckily, it doesn’t have to be. Truthfully, there are many unglamorous (and usually not presented) ways to be effective with content marketing notwithstanding the size of your budget or amount of resources available.
Following are eight ways in which content marketers often waste time and money on content marketing – accompanied by tips to be efficient yet successful without wasting resources or breaking the bank:
“The Front Page of the Internet” said Reddit for itself. A social news platform that allows users to discuss and vote on content that other users have submitted. And one of the most popular sites on the net with served over 6 billion pageviews (as of the last month alone).
Wow! The potential to send your site major traffic from Reddit is huge…even if you barely make it on the front page of a small subreddit that only has 20,000 readers. This infographic by PrestigeMarketing.ca will guide you to take a closer look at this social powerhouse, and see how you can reach out to the millions of Redditers out there.
You just released a new piece of content and want to give it a little bit of traction on social media. While you could sit and wait for it to grow legs on it’s own, you decide to go the easy route and pay people to like share, retweet, or comment. No harm, no foul, right? You gain a bit of popularity on social media and someone makes a couple of bucks. What’s the big deal?
This tactic, known as black hat social media, can actually be detrimental for your business. Before we get into why buying accounts is a very bad idea, here’s a quick definition and examples of black hat social media.