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5 Traits All Successful Content Marketers Share

5 Traits All Successful Content Marketers Share | MarketingHits | Scoop.it

Everyone is into content marketing these days. You can’t do well with Google or directly with people without creating valuable online content. Content, however, is one thing.


Content that actually works as marketing is another.


Let’s look at the five traits that matter most:

1. Empathy

The biggest mistake most people (and many marketers) make is failing to put people in their own shoes


2. Curiosity

It’s boring to talk about research, but to content marketing superstars, it’s actually a treat to do it.


3. Observation

Curiosity, research, and observation go hand in hand, but what we’re talking about now is something that takes it to the next level.


4. Packaging

Seeing a topic in a unique way is the first step to packaging information in a better way.


5. Caring

Yes, great content marketers care. They care about getting people to truly understand, because without understanding the prospective customer or client cannot grasp the benefit to them, and there’s no opportunity for persuasion.










Via John van den Brink
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Martin (Marty) Smith's comment, April 9, 2013 3:47 PM
LOVE THIS post from John as it speaks to the squishy right brain creative stuff that is the secret fuel of social media marketing. Great Scoop.