When it comes to creating a brand image, your color choice represents one of the most powerful and telling features of your brand. Think about all the iconic brands that you know, and then see if you can identify their brand color scheme. More often than not, your mental image of each brand will involve a dominant color, a statement that makes them stand out from the rest. This type of brand recognition is achieved through consistency and repetition. When the same color scheme is used in all aspects of brand marketing, your audience will identify specific colors with your brands. But what are the best colors for new brands?