We're just a couple of days away from Facebook's special press event at its California headquarters, and following on from the earlier report that the social network would be bringing forth its own Facebook-orientated launcher, resident spoiler...
The way we use the web is changing. The rise of social networks and apps have created closed silos where people are spending increasing amounts of time, at the expense of the open web.
Interesting article, social media is changing the way we find new content.
Periscope, the promising live-streaming app owned by Twitter, arrives on Android today. Like its cousin on iOS, which debuted two months ago to the day, Periscope for Android lets you watch and record broadcasts from your mobile device. Reaching 1 million users in its first 10 days, Periscope has so far proven a hit with celebrities and media personalities, but is also being used for acts of citizen journalism and pirating pay-per-views.
Periscope for Android opens to a list of current and recent broadcasts from the people you're following. (When you first open it, Periscope will suggest you follow everyone you're following on Twitter.) If nothing current is happening, you can swipe right to the next screen, which shows you broadcasts happening around the world.
We believe that every company in every industry deserves an effective, attractive website. To that end, we’d like to introduce a website critique that you can use to quickly assess your own website for weak spots. Here are the requirements we look for in a high-performing website. Feel free to use this list to perform a self-evaluation.
Do you want people to come to you for social media advice?
Are you trying to become a social media influencer?
Publishing on social media is a great way to share expert knowledge and develop your influencer status.
This article shares nine tips that can help you become a social media influencer.
How do you justify the ROI of your content marketing?
Sooner or later, especially for B2B companies, you’re going to be asked how much of an impact your content marketing efforts had on the #1 metric of all: revenue.
Lead generation is already a key objective for a majority of B2B content marketers and the trend is going up
There is a lot of discussion about which is better, longer or shorter blog posts, with many so called experts sitting on side of longer blog posts being better. Nothing however could be further from the truth, provided you know how to create impact with a short blog post. It’s after all content that matters, and if you can answer a question in 300 words why would you waste your readers time writing a 2000 word article. Short blog posts, from 300 to 500 words, serve a purpose too, in fact they are great for building a wealth of SEO posts while your content marketing efforts are in sandbox mode. It therefore makes perfect sense to include both long and short blog posts, once you learn how to write short posts with impact, you’ll see the benefits of using them.
I’ve been using Meerkat & Periscope since they came out and for as much as they live streaming mobile broadcasting apps have taken over the…
Remember when you first started blogging?
Your mind was flooded with great blog post ideas – coming up with them wasn’t challenging.
Instead, executing on those ideas is probably what was keeping you up at night.
Then one day, you’re not sure how or why – your flow of ideas started to slow.
Your posting schedule became less consistent, and the pressure to come up with new topics only increased your anxiety.
But you were no closer to a solution.
We’ve all been there.
Some call it writer’s block, others just chalk it up to a lack of inspiration. But whatever you call it, one thing is clear: you need new blog post ideas, and you need them quick.
Here are 27 strategies that will help you come up with more blog post ideas, and fill up that content calendar.
Many of us fall into common personal branding mistakes when we are asked questions like “What do you do?”
Here are the five dangerous branding traps we see most often in our work with clients:
What do these terms mean?
Why are marketers dedicating a higher section of their budgets to developing content marketing? In the new Internet-driven era, marketing departments are trying to move away from traditional marketing techniques and more towards a content marketing strategy, especially for B2B organizations.
First, a few depressing facts:
86 percent of B2B companies say they are doing content marketing
Just 38 percent say it is effective
21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute)
Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. Maybe it’s because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons.
Is it harder or are we not looking hard enough?
If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars.
Check out this article for many links to great B2B case studies.
“Thought leadership” might be the most popular buzzword of the day, but the idea behind it is anything but meaningless jargon.
Popular terminology becomes cliche for a reason. Everyone is talking about thought leadership because it really works.
Picture this: You’re the recognized authority in your field. Bloggers and social media influencers in your industry scramble to be the first to share your insights. The media reaches out to you for your opinions and expertise. When your prospective clients think about your industry, your brand name is the first that pops into their heads.
That’s much more powerful than just marketing jargon or buzzwords.
As marketers, we always have content on our minds: social media content, web content, video content, written content. We say the word “content” so often, we sometimes feel like we’ve got it all figured out… until we find ourselves running out of ideas. I know that I need to be creating and sharing high-quality and engaging content, but it’s not always easy.
We’ve learned over the years that when we encounter a challenge, there’s a pretty good chance you have too. (That’s the luxury of marketing to marketers.) So we tasked ourselves with creating concrete examples of content marketing ideas that work. In the past, we have discussed the advantages of collecting stories from your customers, as well as letting the customers themselves tell the story; this time, we’ll go over ways you can draw inspiration for content marketing from within the company, whether it’s taking a look at your product from the user’s perspective or repurposing an internal presentation.
5 content marketing ideas for businesses—drawn from your own business
Do you use Facebook ads to their full potential?
Interested in reaching highly specific groups of people?
Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time.
This article shares six ways to target Facebook users with your ads, many you’ve likely not considered.
Anyone who has done any blogging or helmed a brand’s social media account for any length of time knows a simple rule of the Internet: Content is key. After all, if you have nothing to say why should anyone listen?
One of the hardest lessons to learn when promoting a brand online is the relationship betweencontent creation and content sharing. Yes, the brand’s official account should emphasize and help promote and spread the brand’s message, but that’s not all it should do.
Nobody likes sitting down to dinner with a self-absorbed narcissist who does nothing but talk about themself in the third person for hours at a time. Don’t make the same mistake with your Twitter or Facebook accounts.
This infographic from Rebuild Nation helps explain the difference between Content Creation (creating and promoting your own content) and Content Sharing (sharing newsworthy and timely content from others that still falls within the bounds of your brand’s scope).
Most bloggers know, at this point, that they need images with their blog posts. Images bring engagement.
Some bloggers are solving this problem by grabbing images from anywhere and tossing graphics into their posts that are neither relevant nor high quality. Poor-quality images aren’t helping your engagement, in the long run, and you only end up putting more time into your post for very little additional return.
Let’s take a look at what you should consider when creating images for your blog posts, and the tools that can help you do it right.
This article features a great collections of tools to help you make an awesome blog.