We're just a couple of days away from Facebook's special press event at its California headquarters, and following on from the earlier report that the social network would be bringing forth its own Facebook-orientated launcher, resident spoiler...
Social media sharing and subscribing buttons are often done badly and it leads to little or no sharing. On a social web that is a traffic disaster waiting to happen.
Why does this happen?
The designer wants it to look good. So they will place the social buttons in strange places with often obscure designs. It looks good but it doesn’t work.
People think that design is just about how it looks, but as stated by Steve (that Apple guy). “Design is not just about how it looks. It goes much deeper than that. It’s how it works“.
If your site visitors love the content and want to share it then don’t make it hard for them.
Last year, Amazon gave a boost to its Prime members when it launched a free, unlimited photo storage for them on Cloud Drive. Today, the company is expanding that service as a paid offering to cover other kinds of content, and to users outside of its loyalty program. Unlimited Cloud Storage will let users get either unlimited photo storage or “unlimited everything” — covering all kinds of media from videos and music through to PDF documents — respectively for $11.99 or $59.99 per year.
And those who want to test drive it can do so for free for three months.
The move is a clear attempt by Amazon to compete against the likes of Dropbox, Google, Microsoft and the many more in the crowded market for cloud-based storage services. It’s not the first to offer “unlimited” storage, but it looks like it’s the first to market this as a service to anyone who wants it. Dropbox, for example, offers unlimited storage as part of Dropbox for Business, Google also aims unlimited options currently at specific verticals, with its enterprise version, Drive for Work, its closest competitor; Microsoft also offers a business user-focused service for those who subscribe to Office 365.
As the second day of its F8 conference began here at Fort Mason in San Francisco, Facebook announced the first hardware it plans to use to beam the Internet down to billions of people around the world.
Codenamed Aquila, the drone has a wingspan comparable to a Boeing 767 yet uses lightweight materials that allow it to weigh less than a car.
If you look at Uber’s financials, you might not realize that 2014 was a rough year for the company’s image. Despite being less than six years old, Uber is projected to earn $10 billion in gross revenue this year, and the company was recently valued at $40 billion.
This success certainly doesn’t reflect the company’s ability to foster love from drivers and local governments. It reinforces the fact that, despite Uber’s PR nightmares, the company’s business model is incredibly solid. The ride-sharing marketplace has not only managed to turn the transportation industry on its head, but it’s also become a shining example of the sharing economy.
Facebook’s F8 conference today, it unveiled a number of big new changes to its service that transforms Messenger into a platform, expands Facebook Video even further and offers deeper integrations than ever for developers.
The changes are actually really cool and great news for developers — Facebook is finally turning Messenger into the hub for everything, like LINE and WeChat already did in Asia — but they also signal something much larger.
member all those attempts Facebook made at taking over your phone? There was the HTC First, Facebook Home and even Messenger Chat Heads.
The company has always wanted to own a good chunk of your phone, but today, it’s finally making a play to take over phones by going after the one already in your pocket. This time, it might just work.
There’s one important thing we have to get out of the way:
Growth has nothing to do with tactics; it has everything to do with process.
The Four Reasons to Focus on Process Before Tactics
Balfour is asked all the time what tactics or hacks work best. This is the wrong question to focus on. Why?
over one quarter of the world’s population faces daily censorship of internet services and access. psiphon, is a multi-faceted social campaign and downloadable VPN software, aiming to allow access to those lacking, and provide useful information to those who are fortunate enough not to face the issue daily. the project is geared towards western users–who are given unprecedented web admittance by most standards–encouraging dialogue about the issue of censorship, and hopefully, a social-led response powerful enough to enforce change.
Plenty of organizations and companies attempt to start discussions, especially on social media. A well run campaign can engage your customer base, and raise your company’s profile. However, a poorly run campaign can raise the ire of the online mob. Case in point: Starbucks “Race Together” campaign started with the good intentions of starting a discussion about race, but backfired in a major way.
With well over a billion users, Facebook must easily rank as most people’s “where I see interesting stories and click” tool of choice. Sure, us nerds might point to Feedly or Flipboard, but that’s not “most people.” That’s the enlightened. Some of us get our favorite sites to our inbox. But that’s more rare than not.
What seems most true, however, is that hardly anyone stops by someone’s actual blog any more (or say “site” in case you bristle at the word “blog.”) If people aren’t visiting blogs directly any more, what do we do? How do we earn that attention? And what matters most in the equation.
Are you curious about which type of social content gets the most shares?
Are social shares part of how you measure social marketing return on investment (ROI)?
Do you wonder which social channels’ users share most frequently?
In this article you’ll discover the most recent findings about what types of content get shared most, which channels seem to have the most users who share and what posting times result in the most shares.
Almost everyone is focused on content these days, creating, curating, and sharing large amounts of it on a daily basis. But how many are succeeding at creating truly engaging content for the masses? Very few. Many marketers might claim to produce terrific content, and maybe they are, but simply churning out content doesn’t cut the mustard anymore. The challenge today is to produce content that stands out from the rest and connects with the audience on a different level. Because we are bombarded with content on social and traditional media, we are quickly becoming immune to even the best. This is why a sound content strategy with active promotion is not all you need to guarantee results.
Egg McMuffins aren't just mediocre pastries stuffed with microwaved eggs, bright yellow cheese and ham product. They are a form of tyranny. That, at least, is the upshot of "Routine Republic," a riveting and surreal new Taco Bell campaign from Deutsch.
This ad features a great use of imagery. Did you watch the full video?
When used correctly social media sites can be a great place to interact with other small businesses, generate new sales leads and to keep your customers up to date with your latest news and offers. When not used correctly they can become a scary place where you can destroy your online reputation.
Google's email service was born on April Fool's Day. Today, it's no joke. We can't do a day without it. Trivia about Gmail may not be useful for productivity, but I bet you will jump at a tip that shows you how to delegate your email to an assistant or spouse. It turns out Google is filled with…