We're just a couple of days away from Facebook's special press event at its California headquarters, and following on from the earlier report that the social network would be bringing forth its own Facebook-orientated launcher, resident spoiler...
Over half of households have pets, and pet owners are quickly becoming valuable influencers for brand partnerships.
Pet food, animal insurance, and dog supplies are the obvious brands teaming up with pet bloggers. More recently, however, other brands are thinking outside the box. They’re partnering with pet bloggers to incorporate their product or service into their content, as well as lifestyle bloggers who have an affinity for writing about their animals.
Think about how many different brands found success partnering with mom bloggers in the past few years. The next wave of logical and diverse brand partnerships lies with pet bloggers4 (highlight to tweet). Brands ranging from fashion to cleaning supplies to travel have refined the art of blogger outreach with moms and are now taking it to another level—a very furry and cute level, if you ask me.
Marketers are constantly seeking ways to increase engagement with their content and video is fast becoming the best way to achieve it.
According to eMarketer, daily time spent with digital video has risen from 6 minutes in 2010 to 55 minutes for the average US adult in 2014, revealing a growing consumer preference for video content. This is because video provides the opportunity to create engaging moments that entertain and educate, increasing its authenticity for the viewer. It also appears to aid message acceptance and retention. In fact, an Unruly report found enjoyment of a brand video increases purchase intentby 97% and brand association by 139%.
So to help your content stand out from the numerous dry standard formatted blogs out there why not take a different approach and frame your content as a quiz, or a comic strip? Perhaps move onto Twitter and host a Q&A session? Or why not post your content into a shared space and generate discussion around it?
There are many ways in which you can differentiate your brand message and really engage with prospects - below we have pulled together 12 of the most awesome creative media formats, from charts, text messages all the way through to content vampires, to help you really make sure that your content is noticed. As fashion designer and style icon Vivienne Westwood once said “You will have a more interesting life if you wear impressive clothes” and the same applies for content marketing - you will have a more interesting brand if you create impressive content.”
The best marketers have an uncanny ability to reject conventional wisdom and still succeed. Their approach is often just crazy enough that it works, winning fans, friends and, most importantly, customers.
For brands that are new to social media, or have been hesitant to invest in it due to how crowded and competitive it has become, here are five unorthodox marketing strategies that will deliver the brand awareness and sales your business needs.
As content marketing continues to evolve, so too do the stats surrounding its practice.
That’s why we’ve put together 25 of the best, most recent stats to reflect on the present and future of content marketing. We also put together a framework for how the best content marketing is done—you’ll find the statistics below each key phase in creating the most effective content.
In your content marketing strategy, you probably realize that high-quality content is important. As a part of that, you probably use infographics regularly; after all, they are great for catching attention, sharing a lot of information in a small space and dressing up your pages. However, if you’re tired of infographics or are just looking to do something a little different, you should know that there are plenty of other options out there. These are a few other forms of content that you can try in your content marketing strategy.
It leaves no room for doubt that social media can play a vital role in every content marketing strategy. Social networks attract different audiences and allow marketers to share their content, promoting it to achieve specific goals. It takes experience to fully realize the potential of social media for content marketing. Here are 5 tips to help you make the most of your content through social networks.
Content creation can be a challenging endeavor in many respects. With so many techniques, formats, and channels for your content efforts, it’s easy to become paralyzed by indecision when it comes to executing your carefully constructed content marketing strategies.
On the other hand, even if you know exactly what types of content you want to create, you may find it difficult to distinguish your brand and ensure that your efforts are heard above all the noise in a crowded landscape.
The only expression more irritating than "we need it yesterday" is "ready, fire—aim!"
In my experience, nothing good ever came from rushing. In content marketing, if you pull the trigger before you've taken aim at your target, you'll most likely shoot yourself in the foot.
As content marketing's share of budget increases, so does the importance of having a sound strategy for how to employ it. That's especially true because of the large variety of content and the wide range of communication channels: newsletters, blogs, direct mail, whitepapers, social media, video, websites, and emails, to name a few.
Having a solid content strategy is the key to helping brands achieve their business goals and accurately measure performance. Companies can further avoid "ready-fire" accidents by combining their PR, marketing, and digital strategy.
Twitter is hoping to help marketers better understand their Twitter audience by adding a tool that will give them deeper user behavior around organic tweets.
The audience insights dashboard tool adds some similar insights as the Facebook advertising platform with aggregate information on user demographics, interests, and purchasing behavior as well as what television shows users watch and their mobile usage. These new insights are expected to help advertisers identify a more relevant audience for upcoming campaigns on the platform.
We all have our cherished photos we keep of our families in our beloved photo albums or stored safely on our hard drives. Those storage ideas are always a good idea, but did you know you can do so much more with your family photos?
These genius ways to make more of your family photos are super fun and help bring the whole family. Some ideas include turning your family photos into a DIY Coloring Book for children, a pocket sized family photos book or even some precise family photo earrings!
s a marketer, understand what your peers are doing on various social media platforms to maximize your business results.
Social Media Examiner does the marketing community a great service by assessing how marketers use the top social media platforms. The survey for their 2015 Social Media Marketing Industry Report is emailed to their readers who help share it. 3,720 people took the survey in 2015. Due to how it’s distributed, respondents are interested in or are using social media.
On April 21, 2015, Google made a massive update to their SEO algorithm and was clear that they’d be handing out manual penalties to websites that didn’t abide by mobile best practices. Don’t panic just yet—Google doesn’t expect every website to run out and develop and app or otherwise become their “best” mobile ready self. Really, mediocrity is what’s being expected, but that’s still going to be a challenge for the vast majority of websites. Now that experts are saying that the majority of American web surfing will take place on mobile devices by 2017 (and we’re almost there already), Google is simply being proactive in making sure the best websites are still dished up to surfers.
However, the algorithm is a change that’s going to impact all languages of all websites that appear in Google searches. What does this mean for content marketers? It’s time to focus not just on the quality of your online content, but its mobile-ready factor. You might be doing everything “right” from a content perspective, but that doesn’t mean much if almost half of users can’t readily access it. In order to appease Google’s algorithm and avoid a penalty, consider these your new content marketing rules for a very mobile ready world (and marketing campaign):
A sizable Internet advertising campaign is planned to alert people to a proposed class-action settlement over MacKeeper, a security program for Macs accused of deceptive practices.
MacKeeper’s developer, ZeoBit, was sued in May 2014 in U.S. District Court for the Western District of Pennsylvania. Filed on behalf of Pennsylvania resident Holly Yencha, the class-action suit alleges MacKeeper was deceptively marketed and did not fully function as advertised.
Under a proposed settlement, ZeoBit—a company started in Ukraine but now based in California—will put $2 million into a fund to reimburse customers but admit no fault, which is customary in class-action settlements.
this brand’s thirty-eight year history, it never had much focus around consumer marketing. In nearly every case, the brand has been presented as a “utility” meaning, if you want see artist X or team Y, you need to go to this brand to buy tickets for that event. Because of this, there is a very binary relationship with fans (AKA its audience).
There’s little simple about ad tech, but HootSuite aims to strip away some of the complications with a new Facebook ad tool that it’s launching today.
Most marketers have come to terms with the fact that the free ride on Facebook is over; that some ad spending is necessary if you want to reach enough people on the social network. The question is when and how to spend, a complexity that many social media professionals don’t have expertise in — or time to spend researching.
Have you ever a created a landing page for your Facebook ads or promoted social media posts to capture leads, drive resource downloads, or get sign-ups for your service?
If so, would you like to improve the conversion rates of those landing pages?
Of course you would! The primary goal of any landing page is to collect valuable information that allows you to market to, and communicate with, potential leads. That said, after someone clicks on your Facebook ad (or promoted tweet or pin, for that matter), the copy and design of the landing page you direct them to are instrumental in the process of collecting leads.
In this article, you’ll learn five key copy and design elements of a high-converting landing page — for Facebook ads and promoted social media posts.