We're just a couple of days away from Facebook's special press event at its California headquarters, and following on from the earlier report that the social network would be bringing forth its own Facebook-orientated launcher, resident spoiler...
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What tactics are you using to grow your Facebook Page?
Is like-gating a key part of your Facebook marketing?
Facebook announced they’ll ban like-gating in November. An end to like-gating doesn’t have to be the end of the world–or your Facebook marketing.
This article shares four tactics marketers can use in place of like-gating to sustain audience growth and engagement on Facebook.
Facebook recently announced updates to business pages and added competitive intelligence analytics. And now, yet another round of changes focuses on cracking down on spam. I love the competitive intel feature, but I’ll admit, this is another change that makes me giddy.
You know all those ploys by companies large and small that feature cute pictures of cats that say “If you like cats, like and share this” [stupid photo]? Well if that’s what you’re doing to game your Facebook page views and reach, cut it out. Facebook announced several improvements to the News Feed, one of which targets these kinds of spammy posts. It was interesting (and not at all surprising) to note that this content actually originates from Brand Pages.
According to Forbes, a Tweet chat is a live Twitter event, usually moderated and focused around a general topic. To filter all the chatter on Twitter into a single conversation a hashtag is used. A set time is also established so that the moderator, guest or host is available to engage in the conversation.
From what I’ve read, the very first Tweet chat (popularly known as #blogchat) was hosted Mark Collier in March 2009. The response was so good that Mark continues to host this chat every week – 8 PM Central. Each week a different blogging topic is chosen. For example, sometimes it is about personal blogging topics, other times the focus is about business blogging. There are more than 5000 tweets on an average during every one hour chat session!
Whether you’re an entrepreneur, a corporate, an individual, or a community manager – there are many good things about participating in Tweet chats. Here are six compelling reasons why.
For many B2B businesses, a website is a crucial part of the marketing process. It’s the first point of call for a potential client; it’s an introduction to your brand and your product or service offering. It’s an expensive marketing asset that takes time and money to develop and a lot of resources go into making it the best it can be. There are so many elements to your website that can make it stronger and better at capturing your audience, but it can at times be difficult to ensure you’re ticking all the right boxes. Wondering how to do that? Here is a checklist to make sure you’re getting the most out of your website and learn more about your visitors.
Twitter plays an important role in the mixology of social media use for personal branding and job search. This blog post addresses the importance of career focus on developing your Twitter profile and social sharing.
Some think Twitter is for the birds.
No doubt, it is not always easy to find value in the monotony of tweeting and retweeting.
Engagement is difficult.
Conversations are short.
Connections are fleeting.
So, why bother?
Search engines will drive more traffic than social and email if you get it right.
When you start your blog or website that will not be the case. You will need to earn that authority from Google, Bing and the other search engines over time.
It takes persistence and patience.
To provide some perspective on how important that is, this blog now receives over 50% of it’s traffic from organic search. That is free traffic! That is why SEO or “search engine optimization” is so vital.
As with any strategy – business, marketing, SEO or otherwise, sometimes, a refresher is in order. This is to evaluate what works and should be kept, and what doesn’t and should be removed from that strategy.
There’s no set-in-stone timeframe in which you should go about evaluating your SEO tactics. Though as a general rule, the more frequently they are evaluated the better. Additionally, there usually comes a time in every business manager or owner’s life at work when they realise that changes are in order. And that the sooner they go about making them, the better.
Why refresh your SEO strategy
Social media isn’t going anywhere and businesses now realize that if they wish to reach their prospects and customers, their online presence in social media is a foundation of their overall marketing strategy. This infographic is a fantastic in-depth look, by industry, medium, and social channel, on how businesses are leveraging social media to connect with consumers.
The owners of Botto Italian Pizza Bistro are a little…straightforward. Look no further than their FAQ page, which is either a brilliant marketing prank or a very deliberate warning to would-be customers: “Do you have ice? No. Why? Because that’s the way, uh huh uh huh, we like it.”
It’s this level of anti-service that defines Botto, which could potentially become a thorn in the side of Yelp.
Marketing be a vast and complicated endeavor with lots of options, tricks and strategies to choose from. But there's one thing that's not up for debate, consumers are taking control over what they consume and when they consume it. From TIVO to Netflix, Spotify to Snapchat, today's consumers have the tools and desire to shut out the traditional marketing "noise". Making traditional marketing less and less effective by the minute.
That's where customer focused content marketing comes in. We were fortunate enough to catch up with Marcus Sheridan a while ago and get his take on creating content that answers customer questions. It's amazing what happens when you give consumers the answers they're looking for. They like you and if you provide enough value, they begin to trust you.
We hope you find value in this infographic. Please share and 'Pay it Forward" if you do.
This is the fifth year that MarketingProfs and Content Marketing Institute have put together this report on how marketers use content in their marketing mix. With changes in the industry, the report may look a little different than you remember. Dive in, and enjoy!
Google+ has given page owners with content that is inappropriate for young people or illegal in certain countries a way to restrict their audience.
The new restrictive targeting feature offers the ability to prevent viewing of all posts from a page or profile by people under 18 or 21. The settings can also be customized and there’s an Alcohol setting with suggested presets to block viewing access to countries where alcoholic beverages are prohibited.
The secret to content marketing success: document a strategy and adhere to it.
Two critical factors differentiate great content marketers from the rest: having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute.
You see, the thing about the internet is that it’s forever.
When something is published online, it’s there for keeps. Everybody can look at it. Everybody can comment on it. And everybody can share it. And social media has made this worse.
That photo of you stumbling out of a nightclub that your friends though would be just hilarious to post on Facebook? It can ruin your life – or at least feel like it. In a recent study, 29 percent of Facebook users reported losing face from embarrassing content posted by friends, and it can even impact your job prospects.
Your users are unique, so your mobile marketing should be, too. Indeed, since mobile consumers expect a curated and individualized experience, your mobile marketing should be perfectly personalized in order to truly engage them.
You can do this with information provided by consumers over mobile. Most of us check our phones over a hundred times a day, and the data generated from these interactions is a treasure trove of information about who we are, what we do, and what we like.
It’s time to harness the power of this data and become the brand your users want to hear from. Read on for three easy ways to personalize all your mobile marketing efforts.
Google alerts are a brands best friend for monitoring topics relating to your business, tracking what your competitors are doing and a front end source of curated news.Think of this services as much more than a Swiss Army Knife for monitoring news. You can use it to front end load an Editorial Calender, generate ideas for your blog, news source for sharing content via Twitter and Facebook.
There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how content marketing is based on "principles" in this slide show-- and is not a fleeting strategy that will come and go with time.
With users engaging on multiple devices throughout their day, marketers face attribution challenges in understanding how (or if) their media is working. Google is one of the players trying to solve this problem for advertisers running campaigns across its platforms.
Today, Google started rolling out estimated cross-device conversions for display ads across the Google Display Network. This is an extension of estimated cross-device conversions for search ads, which Google introduced a year ago as a piece of Estimated Total Conversions Estimated Total Conversions also includes call conversions and the promise off in-store conversions.
Google’s gives this example of how this works:
. . . say someone’s browsing bicycle reviews on her phone, and clicks on a Display Network ad that takes her to a bike shop’s website. Later, when she gets home, she pulls up the shop’s site on her computer to buy the red cruiser she’s been eyeing. This is an example of a cross-device conversion from a display ad that advertisers can now measure.
We all know that it's more fun to look at pretty pictures or watch cool videos than it is to read plain text.
Why is that? Our brains do less work to digest visual content, first of all. And, more compellingly for marketers, visual content drives more traffic and engagement than plain text does.
Sharing up to date content online is one of the best ways to drive traffic to your website or blog however, if you are not continuously distributing content via other sources, you may be losing out on a lot of traffic. Here are 5 of my favourite tools that will help you distribute your content online.