We're just a couple of days away from Facebook's special press event at its California headquarters, and following on from the earlier report that the social network would be bringing forth its own Facebook-orientated launcher, resident spoiler...
Have you got Facebook marketing questions?
Are you wondering what the most common Facebook marketing questions are?
Businesses with Facebook Pages often have the same questions.
This article dives deeper into frequently asked questions for businesses on Facebook.
So much of digital marketing these days is about producing high-quality content that gets published and shared.
You can control the publishing part. Can you control the sharing part?
Sharing begins with promotion—the timing, targeting, and strategy behind solid distribution.
Has the market for marketers heated up?
Short answer: Yes.
Slightly longer answer: Yes, absolutely!
For a more complete answer, read on …
We all know that the marketing industry is changing quickly — so quickly that most organizations are having a hard time keeping up. So it’s no surprise that companies everywhere are looking to hire marketers, especially those with modern skills
The advertising and marketing ecosystem is in a neck-and-neck race to keep up with ever-changing consumer trends, an explosion of new marketing channels, and a plethora of new Internet-connected devices.
To swiftly respond to the rapidly shifting landscape and drive return on investment (ROI), enterprise marketers can no longer view marketing performance merely by channel-specific metrics. In a world where consumers move seamlessly across a myriad channels and devices, successful marketers must understand the interplay of each element in the mix, how each channel and ad contributes to the entire funnel, and how they combine to contribute to the bottom line.
Only 35% of marketing executives say they can calculate the ROI of their marketing spend most or all of the time, according to a survey by B2B Marketing. The rest of those surveyed admitted that they can calculate ROI some of the time, rarely, or not at all.
So how do you maximize the financial effectiveness of marketing and generate customer engagement?
Every now and then, an article makes the rounds that sound just like this one — all the stupid SEO mistakes you’re making or similar protestations of SEO ignorance.
Why? Because SEO is changing, and because stuff that used to work gets you penalized today.
This is another such a list, but it comes with a caveat. I work with a lot of really intelligent and well-informed people. They read Search Engine Journal. They read Moz. They stay up to date. But they still do dumb stuff with their SEO.
Ever start a work week with so much to do and so many things to remember that your run-of-the-mill Monday turns into a disaster before you even make it to lunch?
Yeah, you’re not alone.
If you’re tired of repetitive tasks, lost passwords, browser chaos, and forgotten work, try these four tech tools to make your job quick and easy. All of the tools are simple to get started with, most are available for all kinds of devices, and some are even free to use.
Not only will you soon be on your way to much more enjoyable work weeks, but you’ll also start getting the right kind of attention. Sounds like a better way to start any day, doesn’t it?
Few marketers have found a single customer view, and recent research finds they’re having trouble simply collecting and managing data needed to get there—and that’s a big problem. In March 2015 polling by Econsultancy, in association with ResponseTap, 98% of client-side marketers worldwide said that “data (as part of a single customer view and/or to feed broader customer insight)” was important (25%) or critical (73%) to making sense of the customer journey.
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Let’s face it. Lifestyle photography can be cheesy, bland, or completely lackluster. Even for experienced creatives, it’s hard to balance what’s engaging with what sells. That’s why we see so many cheesy stock photos — and so many boring ads — in marketing materials. The ‘search’ for the perfect visual can be frustrating, particularly when we’re using broad keywords like ‘lifestyle photography’ and ‘happy people’ to choose the perfect photo. We need to dig deeper.
In a study of more than 10,000 participants from 48 countries, psychologists Ed Diener of the University of Illinois at Urbana-Champaign and Shigehiro Oishi of the University of Virginia found that worldwide, people rate happiness as being more important than any other life outcome including living a life with meaning, become rich, and getting into heaven. It’s this reason why lifestyle photography featuring authentic happiness drives sales.
Stop spending hours sifting through cheesy, awkward, forced, and staged photos. Instead, use psychology to guide your search for the perfect photo. Here are five studies that will help art directors, brand marketers, and designers simplify the process of choosing amazing, impactful photos.
As a working professional, social media can present an internal challenge: we want to get out there and have fun and talk about our personal interests, but we also want to play it cool for that ‘professional’ side of us. The good news is, you can do both. Keeping it professional on social media doesn’t mean you have to compromise who you are and what you like.
A recent Infosys survey reported that 78 percent of consumers are more likely to be a repeat customer when a company provides them with targeted, personalized offers. And when consumers don’t get these personalized experiences, the CMO Council reported that more than half of U.S. and Canadian consumers consider ending their loyalties to retailers who do not give tailored, relevant offers.
Consumers are willing to pay for these experiences. 86% of consumers will pay up to 25% more for a better customer experience.
Clearly marketers must embrace data-driven technologies to fuel success in the age of the empowered consumer. However, with so many technologies touting to be the next best thing, which technology investments should be given the highest priority?
What does the Internet care about? What articles do we share the most? Using the data from the Ahrefs Content Explorer, the people at Funders and Founders analyzed the most popular articles from each of the top English-language media sites in the world and created this interactive visualization. The result is a straightforward visualization of the content we care about most.
We live in a world where consumers are bombarded with all sorts of advertising and marketing tactics— they see a billboard on the road, hear ads on the car stereo, and receive online promos on their mobile phones all at the same time. This is the reason why there is a need to close the gap between online and offline marketing initiatives. They have to be seamless, meeting at one common point. While it is a common practice among companies to have a separate team for online and offline efforts, the audience could not care less. Customers don’t just demand efficiency on both fronts, they expect it and guess what, they also deserve it.
If you’re an avid Instagrammer, you have no doubt run into some frustrations when attempting to share your photos on Twitter. While it’s technically possible to automatically tweet every picture you upload to Instagram, it’s not all that pretty – the tweet will only include a link to your post on Instagram, not the photo itself.
The question the C-suite often asks of Marketing is this: "What have you done for us lately?"
Most marketers are facing constant scrutiny regarding their performance and contribution. Very few, however, are responding to it in a way that inspires confidence.
The 2015 Marketing Performance Management (MPM) Benchmark Study: A Diagnosis and Prescription for Marketing Performance Management, measured that pressure from the C-suite, finding that 83% of survey participants feel it.
But the way marketing organizations respond to that pressure differs significantly, and those differences are defining.