We're just a couple of days away from Facebook's special press event at its California headquarters, and following on from the earlier report that the social network would be bringing forth its own Facebook-orientated launcher, resident spoiler...
What does the Internet care about? What articles do we share the most? Using the data from the Ahrefs Content Explorer, the people at Funders and Founders analyzed the most popular articles from each of the top English-language media sites in the world and created this interactive visualization. The result is a straightforward visualization of the content we care about most.
We live in a world where consumers are bombarded with all sorts of advertising and marketing tactics— they see a billboard on the road, hear ads on the car stereo, and receive online promos on their mobile phones all at the same time. This is the reason why there is a need to close the gap between online and offline marketing initiatives. They have to be seamless, meeting at one common point. While it is a common practice among companies to have a separate team for online and offline efforts, the audience could not care less. Customers don’t just demand efficiency on both fronts, they expect it and guess what, they also deserve it.
If you’re an avid Instagrammer, you have no doubt run into some frustrations when attempting to share your photos on Twitter. While it’s technically possible to automatically tweet every picture you upload to Instagram, it’s not all that pretty – the tweet will only include a link to your post on Instagram, not the photo itself.
The question the C-suite often asks of Marketing is this: "What have you done for us lately?"
Most marketers are facing constant scrutiny regarding their performance and contribution. Very few, however, are responding to it in a way that inspires confidence.
The 2015 Marketing Performance Management (MPM) Benchmark Study: A Diagnosis and Prescription for Marketing Performance Management, measured that pressure from the C-suite, finding that 83% of survey participants feel it.
But the way marketing organizations respond to that pressure differs significantly, and those differences are defining.
Social media sites such as Twitter are always walking that fine line between allowing free speech and protecting their users against abusive tweets. As you can imagine, with the number of users Twitter has on their site on a daily basis in combination with the number of tweets sent, protecting users’ rights without stepping on the rights of someone else is a challenge.
Just this week Twitter has announced that they are stepping up their efforts at stopping abusive tweets. They have made adjustments to their algorithms, policies and procedures to both catch and stop more tweets that cross the line into abuse.
Your competitor woke up this morning, dressed for work, and around 9:00AM turned their attention to their #1 priority – growing their business. This means that one or more organizations have marshaled their resources to put you out of business.
It’s not personal. They probably don’t even know your name or that your business exists. They need to grow their revenue and that means wooing your customers. The truth is that you are trying to do the same to your competitors.
You have a binary choice: Compete with or ignore your competitors. Your competitors hope that you’re naive enough to leave them be.
Is your small business on Facebook?
Are you looking for better ways to engage your fans?
Small businesses are winning on Facebook more than ever before.
In this article you’ll find 11 ways small businesses can improve engagement and drive sales with Facebook posts.
[Growth Study] Though Slack officially launched just over a year ago, the app has seen truly remarkable growth in that time. At launch, in February of 2014, Slack had around 15,000 daily users. By August of 2014, Slack’s daily active users had grown to 171,000, and that number had swelled to 285,000 by November. By February of 2015, the app boasted over 500,000 daily active users, with “tens of thousands” of new users added week over week, representing a thirty-threefold growth in just a year...
Twitter is reinventing itself into a much more visual platform. It has to.
The competition demanded it. Instagram, Pinterest and other emerging visual social apps made it clear where the web was going. Mobile and visual
It added Vine the looping 6 second video app in January 2013. It then continued its visual evolution with images appearing in the Twitter stream.
But it’s latest acquisition was a live video streaming company “Periscope” that allows people to share live video and stories as they happen. This is a direct competitor to Meerkat that hit public consciousness in March at SXSW 2015.
It will be interesting to see how this catches on. But back to the visual Twitter.So why should you be a visual tweeter?
When selecting a niche for an information product you want to promote, you want to find one that is narrow enough so that you aren’t spinning your wheels marketing to an overly large audience, but broad enough to include a lot of different types of infoproducts and services that customers within your niche will want to buy.
Locks and keys are physical objects, and the technology behind them hasn't really changed since the first set was invented in the ancient Assyrian city of Nineveh in about 612 BC.
Now, more than 2,600 years later, all that might be about to change. In Citi analyst Jim Suva's new note to investors on the future of Apple, there are three really interesting words: "Work security access."
The conversation about how social media is changing publishing has been going on since the dawn of social media. Ten years ago, prognosticators were sure social networks would usher in a new era for publishing. Five years later, social media spelled doom for the industry as a whole.
Yet, instead of transforming publishing into a mass of niche blogs and feeds or bringing about the end of the business, social media has become a set sophisticated tools for matching content to reader interests, growing communities and building brands.
There are 11.8 million active users on social media in South Africa according to a report released this year by social media marketing and communications agency, We Are Social, 9% of which are on Pinterest.
The site grew from 7 million unique visitors in December 2011, which was around the time of its launch, to 70 million as of January 2015.
With over 1 million South Africans on Pinterest, that's more reason for your small business to use the platform to engage with customers and increase brand exposure.
Pinterest is an online social media platform, which allows users to upload images—known as pins—and other media content (eg: videos and images) through collections known as boards.
In a world of smart devices, the applications you use define your experience. Users are constantly on the lookout for the best app to share their reality with. In previous years, the battle has been between Facebook, Instagram, and Snapchat. However, the recent debate has become a Facebook-vs-MySpace style duel between live-streaming apps, Periscope and Meerkat. The consensus seems to be that Periscope is better than Meerkat.
The prospect of automation has long sparked fears of jobs lost to robotic replacements, but typically such worries have focused on blue-collar and other low-level positions. Well, the Institute for the Future has a message for all those in the upper echelons feeling complacent about their job security: The iCEO is coming.
Not only has this mentality lead to the demise of traditional marketing efforts, but it's also set the stage for more human interactions between brands and consumers. Interactions that don't feel like marketing.
And what better medium to propel this new wave of humanized marketing than video? It’s one of the most effective mediums for marketers -- a study by Invodo discovered that 52% of marketing professionals worldwide name video as the type of content with the best ROI.
To help inspire your own video marketing efforts, we've rounded up seven lovable video marketing campaigns. So go ahead, grab some popcorn. These examples will be waiting here when you get back.