We're just a couple of days away from Facebook's special press event at its California headquarters, and following on from the earlier report that the social network would be bringing forth its own Facebook-orientated launcher, resident spoiler...
If business owners wanted sales to be flat year over year, however, and if the exact same marketing and advertising you did last year will return the same results, marketing for an ecommerce business would be pretty easy. Just do what you’ve always done.
But if a company is trying to grow, how that company markets needs to change nearly every year. What follows is a checklist that includes some of the most important or impactful things an ecommerce marketer can try in 2015.
Everyone has a story to tell. Not everyone feels they have the time to listen. Which is why brands need to become adept at the short story form. Increasingly, the messages that pass between brands and their customers will need to be articulated in 140 characters, 6 seconds, a shot, an update…
Content remains a fundamental challenge for all of our organizations. Instead of talking about "what's next," let's talk about what's needed. Find out what basic questions every company should ask in 2015 before committing budget to new content marketing and management programs
It is common knowledge that effective visual design goes a long way in enhancing the efficacy of an online course. Besides good visuals, you also need to use the appropriate color theme and make the best use of screen elements to engage the learner efficiently.
So, how do you use different elements of a screen while designing an eLearning course? How do you use the Graphical User Interface (GUI), audio script and the on-screen content area to motivate your learners to complete the course? Take a look at the info-graphic below to know how to come up with a winning visual design strategy.
While 86 percent of companies are comfortable marketing with social tools, only 41 percent use social tools for communicating with customers. Many organizations use social media for marketing, but not for personalized communication. So how social is social media, really, if there is no dialogue with customers?
Pinterest’s efforts to attract more men to its social bookmarking got a thorough airing in the Wall Street Journal today. It’s definitely worth a read, but to summarize briefly the company is still struggling with the perception that it’s a mostly female zone.
With comScore estimating that women made up 71% of Pinterest’s 72.5 million visitors in December and a Pew Research survey showing that only 13% of U.S. online men use the site, there’s solid evidence of a female-male imbalance, though Pinterest has said it doubled the number of male users last year, a growth rate higher than for females.
The demographic mix is important to Pinterest as it works to boost its revenue — the privately-held company launched its Promoted Pins ad product this month in the U.S. — and convince advertisers that it will be able to reach men as well
Social data has gone beyond B2C to influence B2B sellers and buyers, according to the following Leadspace infographic.
Some 84% of B2B executives source social media to make purchase decisions.
Moreover, 92% of B2B buyers use social media to engage with sales industry thought leaders.
A total of 72% of B2B buyers use social media to research solutions.
When it comes to data or analytics, all online businesses have it in one way or another. But only few have the common sense to properly manage it, and the knowledge to obtain meaningful insights from it.
Spending some time on this real-life information is better than worrying all the time about the so called ranking factors, and even worse, basing all your marketing decisions on gut feeling.
Many online businesses think of site analytics, and the only thing that comes to their mind is "unique visitors" or maybe the "number of sales", but that's just the tip of iceberg. What they don't realize is that they are letting pass a wealth of opportunities.
Here's what you can haul out from the site analytics.
Just over a year ago, Twitter launched a new analytics toolthat allowed website owners to track links tweeted to their websites and how many users clicked on them. That tool was recently retired from the site without much fanfare.
The website analytics tool originally appeared under the analytics option in Twitter’s ad product, but is no longer appearing.
With recent changes to Facebook’s algorithm, small businesses and startups are having to pay to get their content in front of Facebook followers. While the jury is still out on what to do about it, many business owners feel that with 1.35 billion monthly active users, Facebook’s potential as social media marketing tool is too huge to ignore. Facebook ad campaigns, as part of a solid marketing strategy can be a great way to help your business achieve its goals. So, the only other things you need to get started are a Facebook business page and this step-by-step beginner’s guide to Facebook ad campaigns.
Tweet this: Social media marketing is on a roll.
A Salesforce survey of more than 5,000 marketers shows 70 percent plan to boost spending on social media marketing in 2015. Forrester Research predicts spending on social media marketing will hit $9.7 billion this year in the US and soar to $17.3 billion in 2019, an increase of nearly 80 percent.
So, where will marketers be spending their social media dollars? Eighty percent of marketers in the Salesforce survey pointed to Facebook, followed by Twitter (70 percent), LinkedIn (62 percent), Google+ (56 percent) and YouTube (56 percent), according to Marketing Land.
In an interview with InformationWeek, Make Lazerow, chief strategy officer at Salesforce Marketing Cloud, explained that marketers are turning to social media, in part, to reach the digitally savvy 18- to 34-year-old set — a coveted audience.
In our increasingly connected society, building a social media presence is as commonplace as getting a driver’s license. Personal Facebook profiles, LinkedIn accounts, and Twitter handles are common among students and professionals alike. However, frequently updating your Pinterest boards does not necessarily equip you with the tools and experience that you need when crafting a social media strategy for your budding business.
Whether you are operating a brick-and-mortar company, or a more tech-heavy startup such as my business, thoughtfully employing social media can help you increase your visibility, profits, and number of customers. One key is carefully linking your social media activity to your business strategy. How can you do so? Here are three pieces of advice:
We have been pondering new ways to express the importance of aligning the premium content on your website with your B2B sales process. Recently, we discovered the included infographic that does a very nice job of making several important points about the relationship between the two. It specifically describes how sales teams can leverage quality website content to generate more revenue. Bristol Strategy takes that idea one step further and constructs a content strategy for our clients that model and implement a B2B sales process with the help of the content and marketing automation tools.
Consumers' top complaint with mobile email is that they get too many messages, according to a recent report from Liveclicker and the Relevancy Group.
The survey of more than 1,000 US consumers found 44% say they receive too many emails on their smartphones and 37% say many of the messages they receive are irrelevant.
Other top complaints with emails received on smartphones include the following: Messages are too small to read and interact with (32% don't like); difficulty seeing full websites on devices after clicking through (26%); and messages are often jumbled/not well-formatted for phones (21%).
Some 18% of respondents say they have no problems at all with their mobile email experience.
Despite your best intentions, there are bound to be times when your ad strategy just doesn't perform the way you would like it to. Thankfully, Bing Ads has released a new feature that allows users to make bid changes, and see in real time if the changes will increase the performance of their ad.
The Ad Preview Diagnostics tool creates easy access to Bing Ads' new features. Below is an overview of the features, and tips for how to use them.
Everyone’s favourite professional network now boasts some 330 million member profiles, 2 million jobs, 3 million companies, 2 million groups and a lot of status updates, comments, published posts. All that information will have to be organised somehow and since Yahoo! have recently closed their original web directory, we’ll have to rely on search for this.
Anyone who has had the pleasure of using LinkedIn search will know that it’s not exactly as clever as Google’s. And it’s not as clever as Facebook’s new Graph Search either. But the good news is that LinkedIn are working on it and here are a few updates:
There is a mountain of content about all the benefits of content marketing, but a lack of content about any of the risks. Every company out there is telling us that we need content, but what happens when you’re not doing it right? Is it hurting your brand? In this article I point out some of the big risks with content marketing that are hurting many large brands today.
Many companies are turning to Twitter to provide customer service – not surprising, given that over 50 percent of Twitter users engage with brands on Twitter, and this same number believes that this is the best platform to reach a brand. So if you’re not using Twitter for customer service, you might want to start.
There are a handful of standout customer service accounts on Twitter that seem to have the secret formula for delighting their customers, and we’ve distilled their strategies down to five secrets for you to learn from.
Color plays a large role in the perception of any brand and should be taken seriously by anyone looking to grow their company’s image. Colors can persuade customers on a subconscious level and even inform them about your company’s culture.
Pick the colors that speak for your brand and stay consistent with your message. A company that arbitrarily chooses colors to represent its brand can fall flat with the wrong color scheme — no matter how great the product.
How effective is your content marketing?
This question is posed to marketers every year as part of Content Marketing Institute and the Direct Marketing Association’s Benchmarks, Budgets and Trends report.
Last year, 48 per cent of respondents rated their efforts as effective or very effective. However, in the 2015 report this number has dropped to 42 per cent. Are content marketers less effective, or simply less confident?