We're just a couple of days away from Facebook's special press event at its California headquarters, and following on from the earlier report that the social network would be bringing forth its own Facebook-orientated launcher, resident spoiler...
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It seems like every few months there’s another Facebook killer that comes into play. Early in 2014, Facebook was done, abandoned by teens, a blow that would equate to a slow death by a thousand non-clicks as the effects of losing that young audience rippled through, demographic by demographic. Based on various studies since, the youth migration seems to have some base – teens sick of having their parents, (or worse: grandparents), commenting on their status updates and life choices were migrating to cooler pastures, places where the adults hadn’t yet taken up residence. That, and the rapid growth of Snapchat, was enough to have commentators rattling off obituaries for the world’s largest social network – which continues to grow every day. Ello is the latest name on everyone’s cursor tips, the latest answer to the question of ‘what’s the future of social media?’ But is Ello the Facebook killer, as alleged, or is it another case of mistaken identity?
Do you need some help to get started with your social media marketing plan?
If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors.
If you’re starting from scratch, it can feel overwhelming.
You know that others have been successful at social media marketing, but there are so many moving parts that creating a plan of your own can be daunting. If you are brand new to social media and looking for a straightforward way to start, follow the advice in this article.
The world of internet technology has a wealth of revenue opportunities for everyone. Launching your own internet business will definitely mean pursuing a monetization strategy that will earn you revenues and more potential ways of earning sales and marketing opportunities. There are varieties of ways by which a company can monetize their business using the Internet of Things (IoT) model. If you have not heard of this business model, it is about time to consider getting some insights to help you maximize the monetization strategies for your business.
What is Internet of Things (IoT) model?
Nearly three quarters of online adults in the U.S. use social media, and 53 percent of active social networkers follow a brand. So with social media becoming an ever-more-standard online marketing tool, it’s becoming harder for brands to stand out among their competitors. Good design, especially for smaller brands, is absolutely necessary.
Here are a few guidelines on making the most of the limited customizable options provided by social networking platforms. While this post focuses on Facebook and Twitter, which are the most widely used by brands and have some of the most customizable features, the same principles apply across platforms.
Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Sharing and promoting content related to your particular industry attracts people to your social media and digital platforms as well as your product lines.
With so many potential benefits from content marketing, here’s a look at the trends that your business should consider implementing:
Every blog article is an attempt to secure the reader’s trust.
If the reader doesn’t trust you, they won’t buy from you.
If the reader doesn’t trust you, they won’t believe what you’re saying.
If the reader doesn’t trust you, they won’t convert.
Whenever you write, you should pay attention to this all-important subject of trust.
So how do you do it? How do you build trust? I’ve assembled a list of 11 statements that have been proven to build trust.
It’s important to remember that trust is a whole-package deal. You can’t simply throw in a few trust words and expect all your readers to automatically trust you. You have to use other trust factors such as detailed copy, authoritative tone, consistent output, high quality, social signals, and a good reputation.
Along with these things, you can add in phrases and words that will drive that trust even further.
How much thought do you give to the images you share on Twitter? When was the last time you refreshed your cover photo? The images you use on Twitter go a long way in building your brand – whether personal or professional – and we’ve got some tips for making yours stand out from the crowd.
Twitter is a visual medium
Sure, you have 140-characters to work with in every tweet… but you also have the opportunity to add 1,000 words with the click of the little camera button.
Tweets that contain images consistently perform better than tweets without. Images make your tweet stand out because not only are they eye-catching, but they make your tweet appear larger in your follower’s timelines – a huge boon in the real-time frenzy that is Twitter.
Your profile also features images front-and-center, with a large cover photo and profile picture attached to every one of your tweets.
Your images, your brand
Today, content is everything. When you start a business you should realize you have to fill it with quality content. Thanks to social media today, not only text content but also visual content that is considered as a quality content that quite effective and easy to do.
This visual content can be a video, picture, or infographic. All you have to do is focusing visual content it is because you will get many benefits from this quality content.
Categories of businesses that rely on quality content are newspaper, because what they are selling is interesting and useful news
You compete with millions of other blogs on creating and sharing craveable content.
You manage multiple social accounts, seeking that sweet spot of targeted, valuable, engaging updates.
You do this all day, day after day.
Imagine having some tools on hand that make these daily activities even easier.
Tony Restell understands these challenges of social media sharing like few others. As founder of Social-Hire.com, Tony works with multiple recruiting clients at a time on their social media strategy, and his Social-Hire content competes with the likes of LinkedIn, ERE, and other heavyweights for views and shares.
here’s undoubtedly widespread interest in native advertising among publishers and brands as a new way of reaching audiences with engaging content that brings more value to a reader than traditional ads.
According to Shareaholic, 70 percent of people want to learn about products through content rather than through traditional advertising—a statistic that further stresses the importance of quality content to building trust with and educating your audience about your offerings.
As native ads become a more valuable way to reach your customer base, questions about how to best execute and measure these campaigns effectively continue to arise. As of today, native ads are a mystery to most marketers since they’re such new media and are comprised of many different formats for publishers and brands to tackle.
A good story gains its own life on social media. A great story gets shared…a lot. Is your content on social media worth sharing? Storytelling remains one of the key factors in attracting leads and closing sales. No matter where your “content” is published (on social media and online, TV, radio or even a billboard), masterful storytelling techniques play a significant role in the outcome of your campaigns.
On average, companies can expect to lose about $4.3 million in global sales because of social media mistakes. But that’s not all: research from Altimeter has shown social media crises are on the rise, year after year. Companies who don’t pay close attention to how they brand themselves online can confuse and even frustrate consumers whose complaints now have the ability to reach millions of people around the world via social media. It’s something to take seriously because a small mistake can lead to big consequences.
Take a second to sit back and think about your favorite brand.
Perhaps it's a consumables brand, like Ben & Jerry's. Or maybe it's a fitness brand, like Under Armour, or a car brand, like Mercedes or BMW.
Now, think about that brand's logo. When you're out and about and you see that logo, how does it make you feel? Do you feel comforted, excited, motivated? Are the colors warm and fuzzy, sleek and sophisticated, colorful and energizing?
Social media analytics provider Socialbakers claims Facebook is quickly becoming the new YouTube for brands.
According to a recent study by the social media analytics provider, more and more brands are bypassing YouTube to upload their video content directly to Facebook.
After analyzing 180,000 Facebook video posts from 20,000 Facebook pages, the study revealed a steep rise this year in the number of marketing videos being uploaded directly to Facebook, as brands opt-out of Google’s YouTube for their marketing video distribution needs.
Good news for social media robot fans.
If This Then That (IFTTT), the popular automation tool, has expanded its Twitter triggers, now enabling you to kick off actions based on searches, tweets from specific users, tweets with a mention of you and tweets from a specific location.
It’s no secret consumers have more power than ever regarding a brand’s online reputation.
The dynamic nature of social media, coupled with the consumer’s desire for a meaningful online presence, positions marketers at the center of the relationship between the brand and the consumer.
That’s why it’s imperative to identify a brand’s online influencers and determine how best to interact with these individuals, as they are going to make a large impact on a brand’s target audience through their opinion leadership and extensive social circles.
Below are five tips on how marketers can effectively interact with consumers and gain insight into what type of content drives the most consumer engagement.
You’ve been sharing to social media for some time now, and you’re synthesizing all the great advice out there about what to post, when to post, and how to measure.
Awesome work. You’ve got the content part down pat. Now here’s the next layer: The emotion behind the social media update.
What feeling does your update impart?
How does someone feel when they read your update?
These are big, ethereal questions, and significantly different than discovering great content and finding the best literary device to share with.
The tone of your tweet, update, and post matters. And studies have shown that positivity in social media wins in online interactions.
Come see a handful of interesting research studies on the topic and what this might look like for the way that you share to social media.
If you’re tired of logging into different websites every time you want to access your Facebook photos, your Google Drive documents, your Instagram photos and so on, odrive may be the application for you.
It’s a desktop app created by startup Oxygen Cloud – it uses Oxygen Cloud’s file syncing technology, but odrive differs in that it’s built for consumers, not businesses.
The idea, basically, is to give you a folder interface for browsing all of your online files, almost as if they were files on your hard drive. You can think of it as a Dropbox-style interface for a bunch of stuff that’s not in Dropbox itself — the company describes it as “Dropbox for everything.”
Looks like a handy tool.
If you have a child of a literate age with computer access, chances are they have a Facebook profile. They also probably don’t want you looking at it. Here are at least 10 reasons why you shouldn’t:
Kids dominate popular culture these days, and that means social media, too. Being a responsible parent naturally means being aware of what your children are up to, and there’s no simpler way of doing that than checking out their latest Facebook status update or tweet. It’s like an online diary, open to the public — depending on their privacy settings.
But just like kids back in the day never wanted their parents going through their drawers and closets, they don’t want them poking around their personal Web domains, either. It’s a matter of mutual respect — and restraint.
Here are 10 reasons to limit conversations with your kids to the real world and avoid the temptations of interactive cyberspace: