We're just a couple of days away from Facebook's special press event at its California headquarters, and following on from the earlier report that the social network would be bringing forth its own Facebook-orientated launcher, resident spoiler...
Twitter is an excellent social media platform to grow your brand, both personally and as a company. It is great for introducing new prospects to what you offer, and for converting your existing followers into leads and sales.
Out of all the marketers currently using Twitter, only 34% of them are successfully generating leads via the social network. Understanding Twitter can help you generate more leads isn’t going to magically make them pour in, and firing off random Tweets isn’t the best strategy, either.
If you are a blogger or write articles for an online magazine or newspaper, you likely encounter this question on a daily basis: Should I add an image to my article? The answer is “Yes”.
Images make an article more vivid and can actually contribute to improving the SEO for your article. In this post, I’d like to explain the steps that should be taken to fully optimize an image for SEO.
Is video the future of content marketing?
It’s not an idle question: by 2017, Cisco predicts that video will account for more than two-thirds of all consumer internet traffic. Back in 2015 more than half of all companies are already making use of video and Nielsen research suggests that 64% of marketers can easily see video dominating their online strategies in the very near future.
It is the reach of video that makes it so compelling as a favoured content marketing medium. And what a reach it is: one in three in the UK watch a video online at least once a week, and YouTube famously commands over a billion unique visits each month.
But it’s not just reach that video offers. It is also highly sharable content, and, should your video go viral, you could be receiving 155 million views just like Volkswagen recently achieved.
People love to share videos. But how are videos being shared? Who is sharing them? And on what platforms?
Creating new content is a challenge. It seems everyone has said everything there is to be said, and you might feel left trying to rehash old news. But don’t worry: that’s only a feeling. While there is a lot of content out there, there is still plenty of room to add your own voice and create a wave in the noise.
You, too, can create new content that will bring original value to your reader base.
Most people would acknowledge that the contents of your site will play a major role in determining your SEO strategy. Few marketers or SEOs would argue the strategy for a large news-oriented publishing site versus a large e-commerce site versus a small SaaS site will be distinctly different, with varying level of emphasis on technical issues, content strategies, and link building tactics for each.
It’s also pretty obvious that the amount of money and headcount you have to dedicate to your SEO efforts will impact what you can and can’t do as it relates to SEO.
But there’s a third important factor in designing your SEO strategy.
What about the specific niche that you’re in? Should your niche impact your SEO strategy?
What do you get if you cross a host of the most innovative marketing technology companies, a herd of Europe’s marketing thought leaders and a pack of knowledge-hungry marketers? Well, based on our experience over the last few days, it would look a lot like the TFM&A event (standing for ‘Technology for Marketing & Advertising’). Held at the impressive Olympia Conference Centre in London, this event was energizing, exciting and empowering for attendees. So, I’d like to share some of the key highlights and takeaways:
Adam Grant, a professor at Wharton and author of the bestseller Give and Take, is a busy guy. Yet he’s incredibly responsive to email. In fact, he’s famous for his inbox superpowers, described in a New York Times profile as someone who doesn’t say no in the face of hundreds of emails a day and is “more reliable than Google and almost as fast.”
After the article came out, Grant received a flood of emails from thousands of strangers. When he realized that he “responded much more quickly to some emails than others,” he decided to share what worked best.
Number one on his list for getting read? Perfect the subject line.
How can marketers better create content that achieves optimal results? Here are five suggestions from a Captora infographic.
Drive pipeline growth with data: "Research-driven campaigns get results and set your marketing efforts apart from the Internet noise," states Captora.
Some two-thirds of marketers say data drives their digital marketing, and 71% say it enables the delivery of more relevant messaging to more finely segmented audience, according to data cited by Captora.
The 29 most common social media rules
After digging into a bunch of research from thought leaders and influencers, I found there seemed to be a set of social media rules that most could agree on. Here’s the list of 29 social media rules most commonly mentioned by the pros.
The list of daily duties for a CMO can seem never-ending. It's as if the CMO position needs to be made up of hundreds or maybe even thousands of people just to accomplish their assigned tasks, such as sales management, product development, distribution channel management, marketing communications (including advertising and promotions), pricing, market research, and customer service.
How can one man or woman to solve all those problems on his or her power alone? The answer: Most CMOs can't.
Why Human-Centered Design Helps CMOs
Google was the most popular brand online in 2014, ranking first for the second year in a row, according to a recent report from Infegy.
The report was based on data from billions of online conversations that occurred last year about 800 top brands. The top 50 brands were then ranked based on a combination of popularity (volume of conversations) and sentiment (how positive the conversations were).
Google claimed the top spot thanks to the high volume of conversations about the brand (718 million posts) as well as the generally positive sentiment of those interactions (69% were positive). Twitter ranked second, followed by Facebook.
Online chatter about Apple (No. 4) spiked in September and October, during the launch of the iPhone 6. However, total conversations about the brand were down 32% from 2013.
Since September, an app called Wigo -- the brainchild of 23-year-old college dropout Ben Kaplan -- has become the hottest thing on college campuses.
Wigo helps college kids find out where their friends are going to meet up and party (or meet up and study, or meet up and do anything).
But the thing that is making kids go wild for this app is that they can't just download it and use it. They have to really, really want it, getting hundreds to thousands of their schoolmates to sign up on a waiting list. Only then will Wigo "unlock" the app at their school.
The new rules of effective marketing now requires that content is part of the strategy conversation in almost every business.
The word content itself has a lot of hoopla around it today, making it difficult for many small businesses and organizations to think and approach it with the clarity needed and discover the role it plays in the customer life cycle.
On a strategic level, content must mean more than a blog post, status update or tweet. You must think about your content achieving a strategic business goal or objective. Building an asset to serve your small business and organization over time.
There’s nothing more powerful than speaking with buyers to learn what they find valuable. Discover the top five things that buyers want from your content to help them and how to craft specific messages that get you on the short list.