We're just a couple of days away from Facebook's special press event at its California headquarters, and following on from the earlier report that the social network would be bringing forth its own Facebook-orientated launcher, resident spoiler...
You've seen us on Scoop.it and around the social web now, let us help you and your business connect with your customers.
MarketingHits knows the power of content curation together with the proper branding and mobile friendly website design.
Nobody "Likes" a boring website, let us help you!
Contact Brian at MarketingHits.com Click Here
While Facebook’s Buy button might be “The Next Big Thing,” it doesn’t necessarily cater to the company’s global user base. At least not right now.
While the Buy button is still in testing by a small number of companies, it’s current format doesn’t sit well with the global community. One company says this is because the Buy button is very American. What does that mean?
Prepare yourself to start seeing tweets in your timeline from people you don’t follow. A change to Twitter’s timeline is going to start pulling in tweets from people you don’t follow if Twitter consider’s that tweet to be “popular or relevant.”
These new additions to Twitter’s timeline started as an experiment but will now be a permanent change to the service. Twitter’s FAQ page for the question “What is a Twitter timeline?” has been updated with the following section:
Building a brand that stands for something is challenging; it takes time and most importantly, authenticity. Almost all companies hope to impart a positive emotion or gain immediate recognition upon someone viewing their logo, hearing their name or considering their story. Zippo is one such company that has been able to achieve that success.
When most people hear the word Zippo they have immediate brand recognition. Its name and brand persona hold a reputation of tradition and durability that companies and industry leaders can learn from.
Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Yes, your offer, creative and message mattered too, but the list was the biggie.
Today, the right B2B Target Account List is even more important if you are adopting account-based marketing, but it doesn’t spark the same passion that discussions of postal and email list sources did a decade ago. After all, you know what companies to target, right? Sadly, the answer is usually no.
If you are a B2B marketer and you are adopting an account-based approach in any portion of your marketing, it is time to find that passion for “the list” again. Fortunately, the tools and resources are available today to create more effective target account lists than ever before. Here are three categories of accounts you should include, and how to find each one.
You relish the feeling of owning and operating your own business. You are the boss. The king of your company, controlling your own destiny and driving the success of the organization. You understand the systems and processes required to prosper in the business world.
You are a visionary. A thought leader, delivering strategy and tactics to meet your goals.
Being an entrepreneur requires a mindset that isn’t just about collecting a paycheck but more about creating a thriving business, meeting needs, being intuitive and developing your company in such a way that it impacts your stakeholders. According to the US Small Business Association, there are approximately 23 million small businesses in America just like yourself, facing challenges, making innovations, adapting to change and attempting to own a piece of the market share.
What are you going to do today!!!
Being an entrepreneur doesn’t absolve you from having to write. Most small-business owners have a lot of writing to do. Whether it’s composing great content for social media, blog posts, books or client presentations, writing comes into an entrepreneur’s day in many ways.
It can also be one of the most challenging tasks to accomplish effectively. Here are five ways to cast aside your writer's block and write more prolifically.
A new study has revealed that 99 percent of organic, unpaid social media posts generate little to no engagement, with that remaining one percent soaking up almost all of the Likes, retweets, shares and comments across the top platforms.
SocialFlow analysed 1.6 million non-paid social media posts across Twitter, Facebook and Google+ between April 1st and July 31st of this year. They found that while these posts reached more than 361 million users and generated nearly 1.5 billion social actions, almost all engagement was focused on just one percent of submissions, with the bulk taking place in the final half percent.
|Suggested by eZangaInc|
Whitelisting. It sounds kind of sinister, doesn’t it? Like, another bad guy found out about James Spader’s Blacklist and wanted to compete with it. Or like it’s a team of vigilantes or something.
But really, it’s just a tool to improve your PPC campaigns.What is a Whitelist?
A whitelist is pretty much a clone of your campaign, but it singles out your best-performing sources. Once your campaign has been live long enough, you’ll start to notice that some sources in your ad network are bringing you more traffic than others. You might also notice some are bringing you better traffic.
OK, so your ads on ABC.com have brought you 500 visitors to your website. Great. But wait a minute. The marketing goal you’re using PPC to meet relies on people creating an account on your site, and only 10 of the visitors from ABC.com have done so. A 2% conversion rate. XYZ.com has only brought you 300 visitors, but 30 of them signed up. That conversion rate is 5x higher.
So, obviously, you want to make sure your ad budget is being spent on XYZ.com instead of ABC.com, right? Right. Not left.
In a nutshell, it’s a campaign-specific list that ensures you’re focusing your budget on traffic sources that will help you meet your goals, and leaves out any sources that may be under-performing for you. Optimization made easy.How to Build Your Campaign’s Whitelist
These days, social media is an unrivalled platform on which to direct internet users to your website and your business. The more followers you have across the major social sites – Facebook, Twitter, G+, LinkedIn, Pinterest – the more traffic you will generate towards your website (provided you are creating regular updates and blogs to keep the content fresh and interesting for your potential customers). You need to be doing this daily. It is, of course, essentially free advertising – the only cost incurred is on your time, and if you follow the 6 tips below, it won’t take you very long at all.
Tumblr is an immense sea of valuable, publicly available user data just waiting to be tapped by marketers interested in how the cool internet teens use their products—just search "Starbucks" to see what I mean.
Tumblr, it seems, is also ready to help corporations cash in on its users’ impeccably curated tastes. It just inked a deal with Ditto, a company that scans images on the web for branded products and sells the results to multinationals like Coca-Cola and Kraft, and part of the deal involves giving Ditto wholesale access to all of Tumblr's (which is to say Tumblr users') photos.
"Twitter and Instagram have been suppliers of data to us for over a year and we're able to look on behalf of brands at what the conversation about them looks like through photos," David Rose, CEO of Ditto, told Motherboard. "What’s different about Tumblr is that they’re supplying us with the entire firehose of all photos that we’re then able to interpret."
Ditto's algorithm identifies products that it's been trained to recognize via a machine learning process, as well as indicators of users' feelings towards the brand like a smile or a frown. By picking out the brands or goods said product is paired with in a given image, Ditto builds maps of product affiliations.
How do you measure the return on investment for your social media campaigns?
It’s the age-old question, and one that brands and marketing departments have struggled to answer for a decade now. And they’re still mystified: a new study reveals that just one third of executives are confident that they can accurately measure the effect of company social media use.
This data comes courtesy of Useful Social Media via their “The State Of Corporate Social Media 2014″ report, which discovered that 66.5 percent of corporate executives worldwide felt unable to measure the ROI of platforms such as Twitter, Facebook, Instagram and Google+. That’s a figure that hasn’t shifted much in the last four years.