We're just a couple of days away from Facebook's special press event at its California headquarters, and following on from the earlier report that the social network would be bringing forth its own Facebook-orientated launcher, resident spoiler...
Vine is today introducing a new layer of the app called Vine Kids. It’s meant to be a safe, kid-friendly space for a younger audience to play around with the app and watch vines.
The feature pulls from the millions of Vines being created on the platform and chooses ones that are appropriate for children. The interface of the Kids section of the app has also been tailored to be more fun for children, showing a new Vine each time the user swipes left or right and playing “quirky” sounds each time the user taps the screen.
The world of marketing has always been a kind of a crazy roller coaster ride, and the last few years have seen the pace of change accelerate rapidly. And while it can be quite exhilarating, sometimes it’s a little scary when you don’t know what’s coming up around the next bend. Will it throw you for a loop? Send you into a nosedive? Only time will tell. However, like any roller coaster, marketing always seems to come back around and start all over again.
Consider search engine optimization (SEO). When it first came into play, many people were resistant to the idea of “writing for robots” in order to make web pages rank higher on search results. Cramming a well-turned phrase with keywords seemed like an affront, as did front-loading a clever headline with popular search terms.
YouTube was a revolution in the way we think about marketing. Interaction through a video was a brand new way to take advantage of media to get connections to your target audience. Never before had there been a way to connect with your audience on such a personal level while at the same time being able to present ideas and discuss thoughts with the aid of visual media. The advent of YouTube fuelled a series of everyday people speaking out about the things they were passionate about and being able to connect on a fundamental level with those that agreed with them and even to have a discussion with those who shared differing opinions.
A new mobile application called Blinq is launching today into public beta to add a layer of contextual information to your favorite mobile messaging applications. Founder Yossi Ghinsberg, who’s better known for his adventures in the Amazon (not Amazon.com, but the actual unchartered wilderness), described Blinq as “more of a hack than an app,” saying that people are tired of trying yet another mobile application. Blinq offers something different, he says.
Instead of delivering a full mobile app experience you launch by tapping an icon, Blinq is designed to augment the apps you already use. Your normal behavior doesn’t have to change.
By now, you probably know how important content marketing is for any business online to succeed. However, before you begin writing tons of new articles, website content, and social media posts to disperse among the Internet, knowing how to measure the success of your content marketing strategy will make a huge difference in having a strategy that gets results versus content that gets ignored. In order to successfully measure the effectiveness of your content, it all starts with goals. So let’s get started on my top 5 tips on measuring how well your content is doing.
Read more at http://www.business2community.com/content-marketing/5-tips-measuring-success-content-marketing-campaign-01140192#LbF4hLhVmD0FMwtK.99
Super Bowl XLIX is only a few days away and, with “Deflate-gate” for the Patriots and Marshawn Lynch’s camera presence for the Seahawks, it’s hard to avoid thinking about football, fan or not. But more than controversy or funny antics, the big game this weekend will be a great occasion for email marketers to learn from football pros.
The Super Bowl offers the biggest stage for players and brands alike, as millions of viewers tune in for the game. However, the opportunity to reach football glory also brings the chance of walking away in defeat. Similarly, email marketers have a significant opportunity every time they launch a campaign to gather the attention of prospective customers and generate leads, but can flounder if the wrong steps are taken.
To help email marketers avoid this pitfall and have championship success, Campaigner has pulled together the following email marketing playbook with five winning strategies to ensure victory on the field:
Web content. So many people believe they (or a relative) can write it without paying for professional services. Then, many of these people find their websites delivering mediocre results, which makes them wonder what went wrong.
Are you wondering how to convince your clients to invest in content? Go through the following trends and developments – they will give you more information about the importance of professional content and why this kind of investment makes a lot of sense.
Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015.
Feel intimidated by the notion of creating an explainer video? There’s no need to be -- they just represent another excellent way to get your content out to your target audience. Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them.
Last December Instagram reached 300 million monthly active users (MAUs) on the platform, making it bigger than Twitter, which had just 284 million MAUs.
A few days later, however, Instagram deleted millions of spam accounts from its system, which we theorised meant that it was now smaller than Twitter.
A new study by Searchmetrics reveals the top performing retail stores on Facebook during the holiday season. This was determined by analyzing likes, comments, and shares for pages from the websites of nine top US department stores and three mass merchant stores
Do you take steps to promote your content? Are you using the right content amplification tools?
The best content in the world is meaningless if no one is paying attention to it. Creating great, exceptional content is only the first step in a long journey. Despite what some experts might say, the journey does not end when the content goes live – the ultimate goal is to get that content in front of the right eyes. Content amplification can help to deliver content to a qualified audience.
Content amplification is the process that marries valuable content with paid tactics. The targeting that content amplification employs allows marketers to put their content in front of their ideal customers across multiple channels, including websites, social media sites, and other properties. When content is deployed and activated on these platforms, marketers can then route traffic to their owned media and leverage social sharing elements. A smart content marketing strategy will utilize several content amplification tools that belong to all types of media shown below:
On the heels of recent research centered around how companies are falling short with mobile marketing, comes a new report — this time with similarly disappointing findings around mobile advertising, in particular.
The AdExchanger Research report, titled Mobile’s Unmet Potential (available for purchase), finds that although marketers, technology providers and agencies surprisingly share the same vision for the future of mobile advertising, no such agreement exists regarding how to achieve that vision.
How are you going to become a better email marketer in 2015?
There’s plenty out there on email strategy but the success of an email campaign largely depends on the skill and knowledge of the person executing it.
The tips in this post are things you can do improve yourself. Take ownership of your growth as a marketer and kill it this year. Enjoy!
There have been a lot of questions about Facebook lately: Are people still using it? Is it on the decline? Can businesses still find it valuable?
With over 1 billion active users, it’s safe to say that Facebook is alive and well.
There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). While it’s hard to predict the future of Facebook and social media, it remains a major player in social media marketing today.
Facebook appeals to its users because it provides real-time information but with a deeper feel. It may not necessarily break news as fast as Twitter, but when it does it provides greater detail and a platform for discussion.
What was the last romantic gift you gave? Did it have a diamond? If not, you're not alone. Diamond gifts as well are falling out of favour with many, particularly younger people. Perhaps it's because of a suspicion of diamond marketing, and a rejection of the idea that love can be measured in cut, clarity,…