We're just a couple of days away from Facebook's special press event at its California headquarters, and following on from the earlier report that the social network would be bringing forth its own Facebook-orientated launcher, resident spoiler...
Brands have started using their Instagram posts to drive traffic to their profile’s bio section — hence the ubiquitous “Click the link our bio!” When users click a URL in a brand’s bio, they are usually directed to content the brand recently promoted on their Instagram account.
There are 5 types of content brands frequently promote on Instagram:
99% of marketers believe a steady flow of content ideas is important for marketing success. To achieve this, you need one new idea per working day on average.
The challenge: Content marketing ideation.
Roughly 50% of marketers have trouble generating enough content marketing ideas to make their marketing successful according to Kapost’s 2015 Content Ideas Survey of 377 B2B marketers.
Deeper examination of Kapost’s research reveals that senior executives believe they have sufficient content marketing ideas while the actual business content creators don’t. This shouldn’t be a surprise. Most senior executives are often removed from tactical day-to-day processes.
If you haven’t noticed, the creators movement is in full swing, with new developments from YouTube, Snapchat, Vessel, and more. With the proliferation of text and user preference toward visual and audio-based content, the highly connected user bases of the big social networks, and trust in peers vs. companies, I have no doubt as to why the creators movement is taking off.
There are many lessons that marketers can learn about the new class of creators. We can certainly learn a lot about the type of content that is created, interacting with a community, and monetizing attention.
For me, it ultimately comes down to these four principles: Authenticity, Earned Trust, Network Economics, and Community First.
While “big data” was once seen as a buzzword, the conversation has grown tremendously over the past several years. Data now holds the most critical role in our industry, due in part to the combination of new technologies that make the digital advertising landscape more complex, with consumers seeking real-time, relevant communications with brands.
Now that data is the driver behind the majority of marketing efforts, marketers large and small are feeling the pressure to become more data-driven.
One of the biggest trends I’m seeing in the industry is the division of companies with scale and companies without scale, and the differentiator between them is data. Data is the reason that scale matters — and that’s why marketers need to experiment and ask questions in order to know if their data is scalable.
User-generated content. What do those 3 words mean to you?
The phrase tends to get thrown around in the marketing world but a lot of people don’t actually know the purpose or understand what it means.
User-generated content (UGC) is content created by individuals outside of the organization or business. It’s authentic and created by your fans.
Business-to-business (B2B) marketers are well aware of writer’s block, based on March 2015 research by Kapost. Among B2B marketers in North America, nearly four in 10 said it was difficult or somewhat difficult to come up with ideas for content marketing, and half said they didn’t have enough ideas to fuel such efforts.
From creative to conclusion, marketers put a lot of blood, sweat and tears into their social media campaigns, with the explicit hope that they’ll catch a glimpse of the white rabbit otherwise known as ROI. But as we willingly tumble down the rabbit hole, there are many steps along the way that if mismanaged, will make your campaign feel more like a nightmare than an adventure.
Is your small business on Facebook?
Are you looking for better ways to engage your fans?
Small businesses are winning on Facebook more than ever before.
In this article you’ll find 11 ways small businesses can improve engagement and drive sales with Facebook posts.
To some, developing a content marketing strategy brings to mind a long and painful process sprinkled with lots of marketing jargon and buzzwords.But it doesn’t have to be that way. The most effective way to build a content strategy is to start with just two concepts: 1) your buyer persona and 2) your buyer’s journey..
Social media can be invaluable to a variety of online businesses. But Twitter and Facebook aren’t the only online platforms for promoting your business. More traditional methods like blogs and email marketing can still be effective. And newer methods like live video streaming can also be applicable to some online marketing strategies. Read some tips for using these other online marketing methods in this week’s Small Business Trends community news and information roundup.
Data is changing the world. According to October 2014 research by the Economist Intelligence Unit, the greater availability and use of data in business can create a “virtuous circle,” with nearly two-thirds of executives worldwide reporting that information and knowledge were being shared more quickly and freely in their companies. Even though firms still report struggles and obstacles in dealing with large quantities of data, it’s improving their businesses across a range of operational and strategic functions.
Do you want to grow Instagram as a marketing channel for your brand? To do this effectively you will need to know how to grow your audience and promote your brand effectively on the social network. In this post you’ll learn the seven tactics you need to leverage for successful Instagram marketing. Depending on your experience with visual marketing, you should be able to implement these tactics in under 2 hours.
Have you ever spent a big chunk of time analyzing your marketing data, only to realize partway through that you didn't approach the analysis correctly? This happens to me from time to time, and trust me -- I know how frustrating it can be. I find myself wishing I could go back in time and warn my past self about the mistake so I could avoid losing all those hours.
Trial and error is the nature of analysis, though. When we're combing and manipulating data in search of an unknown answer, we're bound to approach our analysis incorrectly sometimes.
But you never have to start from scratch. Most of the time, there's someone out there who's done an analysis similar to the one you're hoping to do. Wouldn't it be nice if you could learn from their mistakes so you didn't have to make them yourself?
In the world of online business, content marketing is quickly becoming one of the most overused terms in the industry. Now there is no refuting that it is crucial, and I don’t want to take any power away from all that content marketing can do for a business, but there is another term just as important (if not more) that I don’t hear nearly as much. The term of which I am referring to is “Content Strategy.”
But aren’t content marketing strategy and content strategy the same thing, you might ask? The simple answer is… no! Content strategy is all-inclusive while content marketing refers to a single part of an overall content strategy.
In fact, understanding the differences between content marketing and content strategy, as well as planning how they can both work together, is one of the most important things you can do fundamentally for your business to succeed online and beyond.
With that said, let’s delve a little deeper into how these two terms differ as well as how they complement each other.
In 2015, consumers are more empowered than ever before—and they know it. People are using new methods to learn about products and services; shifting the way they navigate sales funnels. Marketers have to adapt to these changes. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Automation is the fuel that allows businesses to stay one step ahead of the game.
Marketing automation software is not just a fancy synonym for customer relationship management software. While CRM focuses primarily on sales, marketing automation concentrates on—surprise—marketing! It finds ways to improve the consumer’s experience with a business through real-time data accumulation and targeted personalization.
Companies looking to invest in marketing automation software can choose from a variety of systems—but not all marketing automation platforms are created equal. Even if an enterprise has never worked with this type of software before, making the right choice doesn’t have to be daunting.
Comparing different platforms is simpler when an enterprise knows exactly which features to look for.
Time limited coupon codes, daily promotions, loyalty program events and new product launches are staples in retail email campaigns.
But email response is strongly determined by relevance, and there’s no better way to become irrelevant than for content and offers to expire before an email is read.
Your own list behavior may vary, but you likely don’t have 100% open rate within 24-72 hours. For example, Hubspot analyzed 6.4 million emails and found only 50% were opened within the first 24 hours and 80% of emails were opened within 12 days.
Online photos of you, we all know, can impact your business, your career, and your relationships down the line.
One thing that you can do is to make your accounts private (for Twitter and Instagram). This is great for privacy, but not great if you are trying to use Twitter or Instagram to grow your business or your personal brand. So, when in doubt, don’t post.
On that note, here’s today’s infographic: How to Keep Personal Photos Private.
Today’s top marketers make their jobs look easy. With clear planning and direction, they’re able to build massive growth engines for their organizations. Take the interviews and success stories from GrowthHacker.tv as an example. These marketing leaders are great at what they do. They’re so good that they almost seem super-human.
It’s very easy — as an up-and-coming marketer — to feel like what you’re doing isn’t good enough, or that you’re doing something wrong. The fact is that marketing is a field that was created by humans for humans.
It is rumoured that Facebook was going to call the like button “awesome”. But they didn’t.
That is a good thing because the word awesome is over used already. It is often trotted out to try and make the ordinary a little more extraordinary. You may also have noticed I used it in the “headline”. But I couldn’t help myself.
That is maybe one time too many. Sorry.
So back to Facebook. Facebook was the first social media network I joined in 2008 and at the time there were about 50 million users but growing rapidly. This seeming fad at the time was not seen as anything but a passing phase.
How wrong were those dinner party discussions.