We're just a couple of days away from Facebook's special press event at its California headquarters, and following on from the earlier report that the social network would be bringing forth its own Facebook-orientated launcher, resident spoiler...
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A new study has revealed that 99 percent of organic, unpaid social media posts generate little to no engagement, with that remaining one percent soaking up almost all of the Likes, retweets, shares and comments across the top platforms.
SocialFlow analysed 1.6 million non-paid social media posts across Twitter, Facebook and Google+ between April 1st and July 31st of this year. They found that while these posts reached more than 361 million users and generated nearly 1.5 billion social actions, almost all engagement was focused on just one percent of submissions, with the bulk taking place in the final half percent.
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Whitelisting. It sounds kind of sinister, doesn’t it? Like, another bad guy found out about James Spader’s Blacklist and wanted to compete with it. Or like it’s a team of vigilantes or something.
But really, it’s just a tool to improve your PPC campaigns.What is a Whitelist?
A whitelist is pretty much a clone of your campaign, but it singles out your best-performing sources. Once your campaign has been live long enough, you’ll start to notice that some sources in your ad network are bringing you more traffic than others. You might also notice some are bringing you better traffic.
OK, so your ads on ABC.com have brought you 500 visitors to your website. Great. But wait a minute. The marketing goal you’re using PPC to meet relies on people creating an account on your site, and only 10 of the visitors from ABC.com have done so. A 2% conversion rate. XYZ.com has only brought you 300 visitors, but 30 of them signed up. That conversion rate is 5x higher.
So, obviously, you want to make sure your ad budget is being spent on XYZ.com instead of ABC.com, right? Right. Not left.
In a nutshell, it’s a campaign-specific list that ensures you’re focusing your budget on traffic sources that will help you meet your goals, and leaves out any sources that may be under-performing for you. Optimization made easy.How to Build Your Campaign’s Whitelist
These days, social media is an unrivalled platform on which to direct internet users to your website and your business. The more followers you have across the major social sites – Facebook, Twitter, G+, LinkedIn, Pinterest – the more traffic you will generate towards your website (provided you are creating regular updates and blogs to keep the content fresh and interesting for your potential customers). You need to be doing this daily. It is, of course, essentially free advertising – the only cost incurred is on your time, and if you follow the 6 tips below, it won’t take you very long at all.
Tumblr is an immense sea of valuable, publicly available user data just waiting to be tapped by marketers interested in how the cool internet teens use their products—just search "Starbucks" to see what I mean.
Tumblr, it seems, is also ready to help corporations cash in on its users’ impeccably curated tastes. It just inked a deal with Ditto, a company that scans images on the web for branded products and sells the results to multinationals like Coca-Cola and Kraft, and part of the deal involves giving Ditto wholesale access to all of Tumblr's (which is to say Tumblr users') photos.
"Twitter and Instagram have been suppliers of data to us for over a year and we're able to look on behalf of brands at what the conversation about them looks like through photos," David Rose, CEO of Ditto, told Motherboard. "What’s different about Tumblr is that they’re supplying us with the entire firehose of all photos that we’re then able to interpret."
Ditto's algorithm identifies products that it's been trained to recognize via a machine learning process, as well as indicators of users' feelings towards the brand like a smile or a frown. By picking out the brands or goods said product is paired with in a given image, Ditto builds maps of product affiliations.
How do you measure the return on investment for your social media campaigns?
It’s the age-old question, and one that brands and marketing departments have struggled to answer for a decade now. And they’re still mystified: a new study reveals that just one third of executives are confident that they can accurately measure the effect of company social media use.
This data comes courtesy of Useful Social Media via their “The State Of Corporate Social Media 2014″ report, which discovered that 66.5 percent of corporate executives worldwide felt unable to measure the ROI of platforms such as Twitter, Facebook, Instagram and Google+. That’s a figure that hasn’t shifted much in the last four years.
Are you planning to launch a new blog, product or service? Do you want to know how to organize and execute a successful launch with social media? To share ways you can use social media to launch or celebrate anything, this episode of the Social Media Marketing podcast gives techniques and insights learned from the launch [...]This post Launching With Social: A Study of What Works and What Does Not first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
A lot of marketers think A/B testing, usability testing, and other methods of gathering user data sound boring. Just the word “testing” makes them cringe with bad memories of the SAT and high school chemistry, and all of those numbers and analytics tools make their heads spin. But in today’s digital marketing world, testing is the key to success. The really good digital marketers, conversion optimization experts, UX pros, and web designers all know that testing is the secret to boosting conversions. I want to share with you 3 steps for improving your contribution as a marketer.
When you start off in eCommerce (or if you’ve been doing it for a while), you will realize how important quality marketing is to keep the pipeline of traffic going to your site. It is very likely that initially you will be relying mostly on organic, unpaid media to keep it afloat. Thus, most of your efforts might be around blogging, Facebook & Twitter posts, video and all other kinds of content marketing.
This comes with 3 main challenges:
Kissmetrics included my favorite content discovery tools, Scoop.it. in the blog post.
The logo designers know that the term “the second impression” is totally outdated these days. People have (for any kind of problem) so many solutions at hand that any small inconvenient determines them to search for other options. Of course, the main “responsible” for this situation is the Internet. This circumstance is quite advantageous for the average Internet user, but it’s not the same for the service providers. In conclusion, nowadays, the expressions “second impression” and “second chance” shouldn’t be in the vocabulary of anyone involved in the online industry.
|Suggested by Agnipravo Sengupta|
Search Engine Optimization, or SEO as we popularly know it, is perhaps the most important thing to do these days if a business wants to have a successful online presence. This post is about deviating from the traditional SEO concept and introducing 3 SEO techniques you (in all probabilities) do not know of yet.