We're just a couple of days away from Facebook's special press event at its California headquarters, and following on from the earlier report that the social network would be bringing forth its own Facebook-orientated launcher, resident spoiler...
How much time do you spend each day on social networks?
According to new data, the average user logs 1.72 hours per day on social platforms, which represents about 28 percent of all online activity.
GlobalWebIndex polled 170,000 internet users about their internet habits, and found that average usage times for social media sites rose from 1.66 hours per day in 2013 to 1.72 hours per day last year.
If I were to tell you that a recent tweet of mine received 20 clicks, what would you think?
Maybe 20 clicks sounds like a lot based on what you’ve found for your own accounts. Maybe 20 clicks sounds rather lean, considering what you know about clickthrough rates of big brands or your most successful posts.
Checking out the raw numbers of your social media stats, free of context, makes it quite hard to draw any concrete conclusions.
Throughout 2014 (and the decade prior), Google hasn’t been shy about telling people what its algorithms are looking for. Initially, algorithms targeted spammy backlinks, keyword stuffing, and domain ownership, but those factors gradually transformed into the Google criteria we know and follow today.
Ever need a simple template to rework your business card idea? Look no further than this set of 10 free business card mockup templates made for digital and print design! The cards are split into separate PSD files which have a front and back design. All of the fonts are open source and free to download with font links included for each card. And they’re super easy to update using any version of Adobe Photoshop.
Listen in to Guy Kawasaki, best-selling author and chief evangelist at Canva, as he teams up with the "best social media person" he's ever met, Peg Fitzpatrick, to offer The Art of Social Media: Power Tips for Power Users, the one essential guide you need to get the most bang for your time, effort, and money.
Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social media platforms
Content promotion is an important part of the content marketing strategy puzzle, yet many new and fledging bloggers or content creators think that once the content is out there, readers will naturally come.
The truth is a little harder than that. Great content creation is nothing without a backend strategy to promote it after it has been published. After all, Van Gogh could have created his masterpieces, but if they were kept hidden in an attic his entire life and beyond, we never would have found out about his great work. Promoting digital content is much the same.
Another year and more questions facing B2B Marketing Leaders. We are faced with a rapidly changing digital economy and evolving buyer behaviors. Challenging the best plans and intentions drawn up for 2015. Each year begets a new set of questions, which confront B2B organizations and B2B Marketing Leaders.
Let us take a look at 7 very pressing questions:
Sheriffs have accused Google’s Waze traffic app of being a stalking app and called for alerts that indicate when police are nearby to be switched off, reports The Guardian.
In 2013, Google acquired Waze, which combines GPS navigation with a social community, for $966 million. It offers free real-time traffic guidance and warnings about issues including congestion, car accidents, speed traps, traffic cameras, construction work, potholes and unsafe weather.
Marketing myths are not necessarily lies. They are simply the beliefs to which we subscribe or buy into.
Our human tendency is to believe what we choose to believe. Faith usually trumps actual or empirical truth.
True or not, real or imagined, what we choose to believe can empower, inspire, or provide hope and security. In this way, myths can become highly valued.
Something exciting is happening with business communications over the Internet these days.There is a growing convergence of text and images. If a picture is worth a thousand words, then a picture with three words on it is worth 3000 words.
I won’t get into the mechanics of it – this is not a tutorial – but I would like to review three different approaches to image-text (or text-images, if you prefer) and look at how you might choose one or more approaches for your website or blog.
The three approaches we will look at are:
- Image titles
- Infographic summaries
- Message mini-posters
I bet you didn’t think you’d need marketing skills when you joined the learning and development industry. No worries, we’re here to help. Ultimately, both marketers and learning professionals want their audiences to take some specific action. Whether you're trying to sell a product or convince an employee to use a new skill, you're trying to persuade someone to do something.
In this webinar we’ll provide:
• An overview of the implementation process of a new online learning platform
• How to develop a marketing strategy
• How to develop target audiences
• How to create a marketing plan
• Marketing methods and techniques that keep your employees engaged
The idea of content marketing can be daunting. Being responsible for creating high quality content that actively engages your customers and prospects can sometimes seem overwhelming. But there’s hope! Here are nine content marketing hacks to ease the burden and help you excel.
Fresh collection of business logo designs from 2015 for inspiration. I hope you will enjoy the concept and ideas of these creative logos. All logo design are only available for inspiration. Corporate identity or Branding is all about creating a logo design and in building up the brand value is essentially best done by a graphic designer who is adept in creating images keeping the color schemes, and the artistic value of the image that represents the brand as well as the organizations. When designing a new logo, it should be done in such a way that the customer is able to recollect and recognize the logo design.
It’s no secret that social media is a great and leading traffic source for many businesses but not everyone is getting it right.
This is the reason why Gary Vaynerchuk, in his talks, constantly makes a case about using social media as a native story telling platform and not the distribution channel.
Despite the rise of other social networking sites such as the image-rich Pinterest and Instagram, Facebook remains by far the biggest player, with 1.23 billion users worldwide. So it’s important to make the most of your Facebook presence, and the great news is that jewelry marketers, with their access to stylish images, have already got great content to share. But there’s more to building a Facebook profile than just posting up photos; you need to engage, post your content at the right time, and be able to share the information that your followers want to know.
Scammers are earning advertising revenue by spreading click-fraud malware Tubrosa, which sends compromised computers to their YouTube videos.
A new Click-fraud malware campaign aimed at earning money by using the victim’s machine to view YouTube videos and benefits from ads embedded in them.
The malicious campaign, discovered by experts at Symantec, has targeted users around the world for months by serving a malware dubbed Tubrosa. The click-fraud threat Trojan Tubrosa is composed by two modules, one that is delivered via spear-phishing emails and a second one that is downloaded and run by the first component.
“A few weeks ago, we noticed a two-component click-fraud malware (detected as Trojan.Tubrosa) taking advantage of the YouTube Partner Program. The attackers compromise victims’ computers with the malware and use them to artificially inflate their YouTube video views. This allows the scammers to take advantage of the YouTube Partner Program validation process and monetize their fraudulent activity.” states a blog post published by Symantec.
‘Do your work and do not think about the result’- This line does not work anymore in today’s world. One of the main reasons that low budget films do not become box office hits is because of the lack of promotion. Whether it is a movie or your company, you need to follow strict and fruitful marketing strategies to climb the stairs and reach the top.