We're just a couple of days away from Facebook's special press event at its California headquarters, and following on from the earlier report that the social network would be bringing forth its own Facebook-orientated launcher, resident spoiler...
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How often do you just want to collapse at the end of the day; falling into the couch like you’ve become an integral part of the fibers? Letting it absorb all the day’s hectic work, demands, challenges and headaches? It’s like a warm embrace from a heating pad.
I know you’re wiped out…
Learn to delegate and grow your business!
Wise business owners wanting to make their mark in this highly integrated world make use of effective digital marketing channels to promote their products, services and brands. But if business owners really want to take their digital marketing efforts to the next level and generate substantial amounts of profits in the process, they need to adopt other strategies that would produce even better results.
Enter Multi-Channel Digital Marketing campaigns – a strategy that combines various kinds of indirect and indirect marketing channels to generate favorable actions or responses from targeted audiences.
Social media analytics company Shareablee ranked National Geographic as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter and Instagram. Today, National Geographic has an audience that’s 40 million-strong between Twitter, Facebook, and Instagram. The Washington, D.C.-based nonprofit owes its social success to a cohesive cross-network strategy designed to…
Storytelling is a fundamentally human experience. We love to tell stories, ranging from whimsical fantasy to tense political thrillers. Some psychologists believe storytelling is actually necessary for human survival — we are hard-wired to respond to compelling narratives.
Storytelling is frequently cited as a best practice for content marketers, but what happens when your publishing space is limited? B2B social media marketers only have enough space for 1-2 sentences per post, so how can they tell a story with such little space?
When it comes to effective B2B social storytelling, it’s not about shrinking the story to fit within character limits. Rather, it’s about using social tools to make the story bigger. Here’s how you can make your story bigger on social networks:
Hang on to your socks. If you care about ecommerce, you’re about to get a rude statistical awakening.
Mobile shopping is huge. And if you’re not doing something about it right now, you’re going to miss the bus. Today, the name of the game is mobile. Not just mobile optimization or mobile search, but the entire mobile experience — from search to conversions.
Get a hold of these statistics, and you’ll never view mobile ecommerce in the same way.
78% of mobile searches for local business information result in a purchase.
Part of that has to do with the unique barriers to entry that a webinar has. On the one hand, they seem conceptually easy. On the other, when you start thinking about what webinar platform to use (none two are alike), how to publicize the event, what content to share, etc., it quickly becomes clear that webinars are a lot like live theater: they take a crazy amount of planning and execution to pull off without a hitch.
We’ve actually shared a few webinar pointers before, but I thought it was time to organize all of our ideas in one place. Here’s everything you ever wanted to know (and then some) about running a successful webinar.
Almost nine in 10 of Twitter’s active users are located outside the United States, reportsGlobalWebIndex.
In their last quarterly report Twitter revealed that they had 271 million active users, and that 211 million of these were non-U.S. This equates to 77 percent, slightly less than GlobalWebIndex’s 87 percent estimate.
Twitter isn’t alone in this split. 84 percent of Facebook users are also located outside the States, and all the major social platforms and apps skew heavily towards international fans, especially Google+ and WeChat.
Now, whenever someone indicates that they don’t want to see a post Facebook will ask why. Through this they say they have learned the reason why someone hides an ad can be just as important as the hide itself.
For example, sometimes people would rather not see an ad because it’s not relevant to them. Other times, people may not want to see an ad because it offends them. By learning why someone hides an ad Facebook can determine if the ad was just not relevant to the individual, or if the ad was not appropriate for Facebook in general.
The world has gone mobile in a big way and brands are using growth hacking techniques to reach those “on the go” consumers via content marketing and native advertising. According to a recent study released by comScore, mobile app consumers see more digital content than desktop or mobile web surfers, accounting for 52 percent of the time spent using some type of digital media.
Combine that with mobile web, and it accounts for 60 percent of time spent on a small screen.
If you were one of the brands that scrambled a few years ago to obtain the sacred Facebook “Like” from as many fans as possible, it’s okay. You weren’t the only one. At the time, it was the most valuable social currency around.
But ask yourself this: Now that you have all of those followers on Facebook, what else are you doing to turn them into fully engaged customers?
While social media is a great way to interact with customers on a personal level, you can also leverage the tool to build your email subscriber list. Chances are, there is a large percentage of people who like you on Facebook but don’t receive your emails. End result, you’re missing out on a huge opportunity by not creating a way to convert Likes into subscribers.
To help you get started and gain quality business prospects (who doesn’t want that?), here are some tips for converting those “likes” into new email subscribers:
Every web design company knows how critical visual design is for more effective branding. Hence, brand managers are constantly on the lookout for visual design trends to improve the current brand aesthetics. If you are looking for ‘pegs’ of how you want your website to look and feel, below are some of the most widely used visual designs to draw inspiration from.
Examples are provided.
There are millions of ads that are eligible to be shown in News Feed every day from more than 1.5 million active advertisers on Facebook, the company stated in an announcement today. Facebook’s goal is to show people ads they think each individual will find interesting.
In order to better achieve that goal, Facebook will be rolling out two updates to the news feed to help show people more relevant ads.
One way Facebook is going to do that is by analyzing the data they have gained from users who hide ads, and using the feedback to inform whether or not we show the ad to other people.
The other way Facebook is going to deliver more relevant ads is by paying more attention to feedback from people who don’t often hide ads so that when they do give feedback Facebook will take it as a stronger signal.