We're just a couple of days away from Facebook's special press event at its California headquarters, and following on from the earlier report that the social network would be bringing forth its own Facebook-orientated launcher, resident spoiler...
Marketing is an integral part of any business that wants to perform well in this competitive market. So, to take your business to the next level, the first thing you need to do is: plan your marketing strategy. If properly planned, a marketing strategy can turn out to be a game changer for you. And in this digital world, online marketing is essential. These days, a few things are almost integral to the marketing strategies for any business. For example, content.
If you are planning an online marketing for your business, you just can’t leave out content. The overused phrase still holds true: content remains the king of online marketing. So, not including content marketing in your list of plans for 2015 is probably going to be one of the most fatal errors for your business.
Just including content marketing in your plan of actions is not enough. It holds no good if you can’t perform it properly. So, it is necessary to have a proper content marketing strategy. In 2014, only 39% of the B2C marketers in North America have a well-documented strategy for content marketing.
We keep it simple at K.I.S.S, which is why we LOVE apps! From the weird, wonderful and wacky (check out the top 12 weirdest apps here), there’s really an app for everything.
This week we’ve curated our five ‘o the best apps for social media. They’re our favourite apps that all social media managers will love. Some make your content look sharp and engaging while others, make analysis a whole lot simpler. If you haven’t already, download them so you can love them as much as we do.
Today’s increasingly digital landscape requires sales professionals to touch leads from many different angles, nurturing them throughout the entire sales and marketing cycle. With this shift, there is no ignoring social media’s role in how we communicate with current and potential customers.
In fact, a study published by Forbes says that 78.6% of sales people who incorporated social media into their sales strategy out-performed those who weren’t using social media.
While social media cannot replace the work of traditional sales, it can improve the sales process through better targeting and by helping companies better understand their audience. More information about your audience allows for improved inbound marketing, which sparks relationships that can eventually lead to transactions.
Content marketing is the technique of creating and sharing content — blog posts, images, videos — to attract and retain customers. Generating relevant and compelling content can be a challenge, but there are a variety of great online tools to help.
Here is a list of free and premium tools to generate content. There are content discovery tools, curating tools to find and publish topical content, production tools to create and edit content, and tools for acquiring content.
Content Discovery Tools
Twitter wants you to keep your eye on your feed. To keep those eyeballs right where it wants them, beginning today deals from various businesses will start showing up in that feed.
Called Twitter Offers, merchants can now embed offers into Twitter cards and tweet them to their followers. If you see a deal you like, you can add the offer to your credit or debit card and use that card to purchase the item or service. No coupons or need to bring up an app on your smartphone. It’s all tied to your card.
With 64% of marketers spending over 6 hours a week on social media marketing, companies now consider it an essential channel. The amount of time being invested means getting it right is vital. If you’re using a social media agency, the strength of your relationship can determine the results you achieve. Nailing this connection will not only help you generate more leads and customers, but it should also help you achieve a greater ROI. Who doesn’t want that?
We recently had a think about the pros and cons of getting an agency. But that’s just the first step, what do you do once they’re on board? We’ve spoken to several award-winning agencies of different sizes and specialities from all over the world to get their expert opinions on how you can get them doing the best job possible. If you want to make the absolute most of your social media agency, this is the gospel:
The technical and aesthetic components of "good" Web design are often presented as two competing forces, or separate entities that must be corralled into grudging cooperation for the sake of producing a functional product.
However, by implementing a few best-practice development process strategies, Web designers and developers can work as a unified team to achieve a common set of project goals.
From a website's conception to official go-live date, the design and development teams need to have shifted out of their silos and onto the same workbench.
Are you posting images across social networks?
Do you use them to extend your brand recognition?
The way logos, fonts and colors work together in social media images is an important part of gaining brand attention.
In this article you’ll discover how to make your social profiles and visual content align to reinforce your brand and catch your audience’s eye.
Last year, internet advertising surpassed newspaper advertising spending for the first time. Advertisers spent $5.1 billion on social media advertising in 2013 and this figure is expected to exceed $14 billion by 2018. In the third quarter of 2014, Facebook brought in $2.96 billion in advertising revenue, 66 percent of which came from mobile ads. Twitter generated 85% of its total revenue from mobile advertising in the same quarter, representing about $320 million.
Still not convinced of the value of social ads?
Great marketers are always on their toes, keeping up with the news, anticipating and adapting changes as they happen.
SEO is no exception: According to Moz, Google changes its algorithm 500-600 times per year. With so many updates happening so often, even the most diligent marketers can miss an important release or two.
When it comes to social media, you have to focus on the three Es.
Engagement, engagement, engagement.
Sure, a big follower number is nice, but in and of itself it’s worthless unless those same followers are actively reading and engaging with your content.
Content marketing requires a unique type of investment. With most outbound marketing, the investment is cost related. But with inbound marketing, while there are costs, the biggest investment is time. Content marketing is a process and typically requires a good amount of work until you see meaningful results.
But don’t let that deter you. As we see in the infographic below, content marketing has many benefits aside from lead generation.
A logo if the first time customer see when remember your brand. So the perfect logo design is very important in your business. But how to make the perfect logo? A study of world top brands found that Color and Font is two important aspect to consider when designing your business logo.
Do you use Facebook ads to boost your business?
Are you confused by the latest changes?
Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads.
In this article you’ll discover how to set up a Facebook ad campaign in the new structure.
Imagine you’re driving to the grocery store one Saturday morning, you see a bright orange sign that reads, “Yard Sale” along the road, so you decide to stop and check it out. Once you get out and start walking around, you realize not only does this person have a lot of stuff, their stuff is thrown together all over their yard. Adult clothes are mixed in with baby toys, decorative pictures are laid out around kitchen dishes, etc. It’s a giant mess and extremely difficult to find anything that might interest you.
You leave frustrated and empty-handed. Once you finally make it to your local grocery store, you start walking up and down the aisles and breathe a sigh of relief because this is how shopping should be. Everything is organized and items are grouped categorically, making it easy to find what you need.
When content curation is done right, it’s just like walking through your orderly grocery store aisles.
Content curation is finding and selecting the most relevant and highest quality content that meets the needs of your target audience on a particular subject. The curation process involves gathering and organizing content, providing your unique insight to the content you select and sharing this information with your target audience.
So how does content curation help with your content strategy? And how does your business benefit from it?
Good article but I would a one more http://www.scoop.it to the top of the list.
With 1.35 billion active monthly users, Facebook continues to be the world’s largest social network by some margin, but when it comes to picking up new users, it appears to have reached a saturation point. Research out today from the Global Web Index notes that Tumblr’s active user base in the last six months grew by 120%, while Facebook’s grew by only 2%.
And in overall member growth, Pinterest took the lead with 57% growth while Facebook’s member base grew by 6%.
Earlier this month, Dropbox and Microsoft announced a partnership that would see Dropbox offer better support for Microsoft’s Office Suite, including the ability to edit Office docs from the Dropbox mobile app among other things. Today, those integrations have gone live for users of both the Android phone and iOS Dropbox applications.
Explains Dropbox in a blog post announcing the news, users can now edit their Office files when they’re “on the go,” editing them directly from the Dropbox app and accessing the files directly from the Office apps. To use the new feature, you’ll first need update your app to the latest version, then open any Office document, spreadsheet or presentation that’s stored in your Dropbox.
Twitter is adding another feature to its fledgling e-commerce stable, today introducing Twitter Offers, which will enable advertisers to offer digital coupons within tweets.
Twitter users who see the tweets will be able to claim the offers by linking their credit or debit card accounts to Twitter. The discounts can be redeemed using the synced card, either online or in a retail store.
As we head into the new year, there’s no doubt that CMOs “get” just how important content is to their business, but many are still challenged with how to measure and report on its performance across the board.
Let’s take a close look at where we’re at now in terms of content as an initiative and where we need to be in 2015 to elevate our marketing to content performance.
The latest study to report bad news for Facebook on the topic of teens didn’t focus on number of users, but rather, on frequency of visits.
GlobalWebIndex polled 12,399 Facebook users in the U.S. and the U.K., and it found that while 50 percent of overall respondents said they were using the social network less than they had previously, that figure jumped to 64 percent for teens.
GWI said 55 percent of men reported using Facebook less, compared with 46 percent of women, adding that overall, younger groups cited this behavior more so than older ones.