We're just a couple of days away from Facebook's special press event at its California headquarters, and following on from the earlier report that the social network would be bringing forth its own Facebook-orientated launcher, resident spoiler...
SEO for local businesses is more important than ever in 2016. This article reveals the key trends to be aware of and how you can adapt your strategy.
2016, SEO will be more important than ever for local businesses.This isn’t just wild conjecture; all data points to the ever-increasing importance of search engines.
Take a look at this study by GE Capital Retail Bank, which said that 81% of shoppers research online before making big purchase decisions. Or this study by Google, Ipsos MediaCT and Sterling Brands, which concluded that 3 out of 4 people are more likely to visit local stores after finding them in search results.
Social media is great, but with so many people and posts, it’s easy for even a practiced online marketer to feel overwhelmed.
The volume of content can keep you scrolling and scrolling, with no end in sight.
High-quality content is mandatory if you want social media users to become regular visitors and customers. Content is king, and high-quality content is the only way to endear yourself to search engines. Google demands high quality content—and since Google commands 31 percent of all web traffic—you want to be on its good side.
High-quality content can also help you move beyond boosting brand awareness to inspiring clicks that turn into sales or subscribers.
Follow these three tips to increase social media visitors and transform traffic into customers:
When you’re starting out every new visitor or sale is like a gift of the Gods.
But as you grow that quickly gets old.
You get smarter about where you can find new customers and plug the gaping holes in your website. But how can you further improve your sales if there are no obvious wins?
As you get bigger the intangible stuff becomes more important: are you speaking to the right people, do people trust your site, do they see you as an expert? These are things that many people describe as the fluffy stuff.
The secret is out—content marketing is an integral part of SEO.
As more marketers pile on the content marketing bandwagon, it’s increasingly important to make your content stand out from the crowd. Simply writing a blog post, hitting “publish”, and hoping for results won’t cut it. More and more, content marketers need to devise clever, insightful, thoughtful, and compelling ways to craft and distribute their content.
Growth hacking is the name of the game right now for startups, and why shouldn’t it be? It’s all about bringing in more traffic and putting more users at the top of the conversion funnel.
Many consider these goals to be the job of their content marketing, too. With each blog post or infographic, they hope to secure more visitors and more traction for whatever it is they are selling.
They want to see results. And both growth hacking and content marketing are about results.
What happens when we bring these two worlds together? It’s a little something called Content Hacking.
Social networks are always making updates and tweaks to their platforms.
In a recent update, Twitter removed share counts from their Tweet buttons, affecting many bloggers and publishers.
As some data has started to emerge on how the has change affected content sharing on Twitter, we wanted to dive below the surface of this update and see how this change could affect marketers.
Let’s get started.
User engagement metrics, which measure what users do on your website and how they do it (such as time on page, session duration, bounce rate, and returning users), have become unofficial ranking signals with Google.
Gone are the days when posting a 400-word article with a 2% keyword density could boost a page’s search rankings. Now, poor quality content has a far more negative impact on a site, causing it to drown in a sea of content that was created just for SEO purposes.
Content and social go together like peanut butter and jelly. It's key for marketers to learn how to both curate/create great content and build a solid social
5 curated, recent posts on B2B content marketing from Branding Mag, Hubspot, Demand Gen, Content Marketing Institute and Kiss Metrics,
Twitter has been in the spotlight for the past several days over allegedly imminent (longstanding) plans to change the order of Tweets in your timeline. But while its CEO has confirmed there are no such plans for this week, Twitter is adding a new product in its advertising business that does underscore the fact that on Twitter, timing does count for a lot.
The most popular time of day for using popular mobile chat and dating apps in the US varies significantly by service, according to a recent report from Nielsen.
The report was based on data from Nielsen's Electronic Mobile Measurement (EMM) platform, a passive metering technology installed on smartphones that tracks device and application usage on an opt-in panel of people in the United States.
According to a recent business-to-business (B2B) report by the Content Marketing Institute, 80 percent of marketers use content marketing as part of their business plans. Increase your traffic and return on investment by leveraging these six content marketing trends for 2016.
Social media marketing isn’t exactly new, but that hasn’t made selling it to upper management any easier.
No matter the company or the industry, management cares about one thing: return on investment.
To secure your desired budget allocation for social media, you’ve got to prove that it will produce positive return on investment.
In March 2015, Facebook announced the rollout of Local Awareness Ads, an update focused on local brick and mortar businesses exclusively.
Facebook has carried this trend into 2016 by announcing a new local component to the Insights dashboard, as well as an update to Local Awareness Ads that make them easier to create and target potential customers.
Facebook Page Local Insights
Facebook Page Insights provides demographic information about the users that follow and engage with a business’s page. It includes information such as age group and gender breakdowns, where followers live, what language they speak, and what content they engage with most.
Now, your business can use Insights to learn about the demographics of people who live nearby or who have recently visited the area where your store is located, regardless if they are followers of your page or not. The trends and data this new version of Insights supplies will make it easier for you to target these two groups with greater precision.
Here’s a breakdown of what the new version includes.