We're just a couple of days away from Facebook's special press event at its California headquarters, and following on from the earlier report that the social network would be bringing forth its own Facebook-orientated launcher, resident spoiler...
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Marketers are increasingly uploading videos directly to Facebook rather than using YouTube links in their posts, according to a recent report from Socialbakers.
The report was based on data from 180,000 Facebook posts on 20,000 Facebook brand pages.
YouTube embeds accounted for the majority of video posts by brands on Facebook at the beginning of 2014, the analysis found. However, as the year progressed, marketers began to steadily upload more and more videos to Facebook directly, with a 50% increase from May to July.
At that rate of growth, directly uploaded Facebook videos would surpass YouTube embeds by the end of the year.
The Queen has sent her first ever tweet during a visit to the Science Museum in London.
“It is a pleasure to open the Information Age exhibition today at the @ScienceMuseum and I hope people will enjoy visiting,” she wrote, signing off her tweet with “Elizabeth R.”
There are a lot of stereotypes about today's workplaces, including the unsubstantiated notion that you have to be in your 20s to understand today's technologies.
But all those misperceptions are taking their toll.
All is not well in today’s multi-generational workplace. Tensions are brewing between age groups, according to a Harris Poll survey on behalf of Ricoh Americas Corp., a global technology company.
Can't We All Get Along?
The expression ‘what’s in a name’ – or the slightly more poetic ‘a rose by any other name’ – means, essentially, that a name doesn’t matter. It suggests that it’s the attributes of a person or object that will dictate what it truly is and how it is seen by the world.
However, in the world of brands and big business, this isn’t necessarily the case. Company names need to encapsulate something personal but trustworthy. Or have to, at least, offer some relative merit over other options. Why is Nike (originally known as Blue Ribbon Sports) called Nike? Because it’s named after a mythological Greek goddess who personified victory. That sounds a lot better than Blue Ribbon Sports, doesn’t it?
With this in mind, we had a look at some of the biggest tech brands and the meaning behind how they got their names.
Since then, Poutsch has arrived for iPhone and eventually rebranded as Voice (easier to pronounce). Today, the company has announced a brand new polling tool specifically for publishers.
With Voice for Publishers, anyone who runs or operates a website can garner opinions with quick and easy embeddable polls. The embed styles can be customized to suit a site’s look-and-feel too, while publishers can now build ‘sets’ of questions.
Why should any business owner like social media? Because social media connects people – employees to other employees, employees to customers, business and IT decision makers and vice versa, customers to customers, and so on.
Let’s forget the public giants, Facebook and Twitter, for a moment and focus on the social media technologies that connect employees of large companies to each other, inside the company. In this scenario, social paradise is when your social technologies (think company blog and micro-blog), are adopted by your employees and help form social capital among 10s or 100s of thousands of them on a global scale, like at my company, Dell.
Why should you care? Social capital (really not an oxymoron!) is a critical fuel for corporate knowledge sharing, innovation and growth. What company does not want that?
Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people were truly influential in terms of driving revenue for your brand?
Instead of guessing based on follower counts or shares, what if you could dig deep into customer data and predict which customers would drive more spending through social media? Marketers have been wondering about this for years. In his 2012 book Return on Influence, Mark Schaefer predicted that companies would seek to assign dollar values to influencers.
Even then, Schaefer saw influence as having a direct and measurable impact on the bottom line. “As companies begin to connect the dots between online influence and offline activities, real dollar values can be placed on customers and the demonstrated impact of their influence.”
Marketing has progressed a lot in the past decade: from TV, radio, newspaper, and billboard advertising to SEOs, pop-up ads, and banner ads. The public has moved on from traditional advertising. We can skip over commercials with DVR or avoid them entirely with online shows. Radio commercials can now be bypassed with an iPod or satellite radio. Programs like AdBlocker negate pop-ups, and newspaper readership is slowly declining every year.
So how do you market today, when everyone can easily choose to ignore you?
The Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three different strategies.
You can count on Halloween to bring out the creativity in consumers - and in brands, too. In years past we've seen marketers go dark and devilish, embrace the afterlife, and haunt customers' homes.
Microsites and display ads are a popular choice for promoting products in the context of Halloween, but this year's offerings also rely heavily on social media. Here are a few of favorites, and a look at the strategies behind them.
Tumblr is rolling out a new video player experience for its site and mobile apps. Similar to Facebook, clips that appear in the iOS and Android apps will now play automatically – but only when the user is connected over Wi-Fi. Tumblr will mute all videos by default, although a quick tap on the speaker button will toggle the audio. Notably, the development team has also taken a page from Vine’s playbook, looping videos indefinitely – this could be in reaction to the content users post, or a way to raise play counts for advertisers.
When hashtags first emerged they were seen as only for geeks. The rumblings and rumours suggested that they would never catch on. But they did. Twitter was the first social network that adopted this strange habit in 2007.
Today the hashtag is used almost everywhere. They are even now appearing on TV, billboards and on the backs of buses!
But identifying the right hashtag is complex when it comes to social engagement and monitoring. It allows us to search conversations where our target customers mostly hang out. When you want to reach a large audience by launching a visual social campaign, then you can use hashtags. It seems like a pound symbol (#), but it is a powerful way to improve your reach to your target audience across different social media platforms.
Telecommuting has been on the rise since technology made it possible. In 1980, only 2.3% of U.S. workers telecommuted every day; today, 24% of U.S. workers telecommute at least some of the time.And it isn't just the U.S. seeing these changes: Telecommuting is on the rise in China, India, the U.K., France, Germany, and other countries around the globe.
new product hopes to make email more interactive by allowing users to group messages by subject and highlight important information while providing supplementary information based on message content.
Google Inbox, launched today, aims to move away from Gmail's chronological email inbox to an interactive experience more in line with mobile technology by allowing users to bundle related messages, highlight and save important information, and set reminders for upcoming tasks.
The company has been experimenting with sorting emails by subject matter for nearly a year, and now Google Inbox will help users create folders, called Bundles, of related content, like bank statements, for easier accessibility.
Numerous image editors offer a vast range of photographic corrections and enhancements. But when Hipstamatic emerges with a brand new entry, mobile shooters tend to sit up and take notice.
Sometimes the simplest apps are the most visually powerful, and that’s the case with TinType, an iPhone app that you imparts a luminous, hand-tinted vintage look to your images.
Tweaking your landing pages can dramatically improve your conversion rates. Sometimes, even the smallest changes can make a massive difference.
In this post, we are going to look at some tips and tricks to get the best out of your landing pages and skyrocket your conversions.
Do you know the best time to post on your Facebook page? I’m not talking about the recommended best times, or the times when most of your followers are online, but the times to post that garner the most reach and engagement on your posts.
I’ll admit that for a bit too long, I ignored our page’s insights. They’re confusing, hard-to-follow and time-consuming. I keep up on social media best practices, so I figured that I knew the best times to post based on everyone else’s studies.
One day, that strategy stopped working. I was posting roughly three to five times per day (the general recommended amount), and I was posting at peak times when our audience was online, and one time in off hours, since we have an international audience.
Then, all of a sudden, Facebook’s algorithm hit our Facebook reach. Hard. Our posts went from being seen by 2,000 to 3,000 people to just 200 to 300 people. Even worse, they were getting no engagement. Something had to change.
Big changes are coming to Facebook’s Preferred Marketing Developer program, including an early 2015 rechristening as Facebook Marketing Partners, as well as a reorganization of partner companies by specific areas of expertise.
Facebook also said it was improving access to its ads application-programming interface in an effort to enable developers to build better marketing tools for brands on Facebook.
There's a growing acceptance of pay-for-play in the digital and, more specifically, social worlds. How will you adapt to the new model?
"The Internet should be free." Remember that? Reality suggests that the Internet is anything but free. Value is being created, it's being paid for, and it's getting a lot of attention. Rather than "free," the Internet - and social networking in particular - is largely built on ad revenue or the prospect thereof.
For businesses seeking a venue with a large, engaged audience - and from an advertiser's perspective that's exactly what the social Web is - that's useful: most of the social networking sites offer well-built advertising tools that connect businesses with potential customers. Compared with TV, Internet ad revenue is still relatively small, but it's growing and will continue to grow. Clearly the ad model works on the Internet just as it does on TV, radio, and print.