We're just a couple of days away from Facebook's special press event at its California headquarters, and following on from the earlier report that the social network would be bringing forth its own Facebook-orientated launcher, resident spoiler...
You've seen us on Scoop.it and around the social web now, let us help you and your business connect with your customers.
MarketingHits knows the power of content curation together with the proper branding and mobile friendly website design.
Nobody "Likes" a boring website, let us help you!
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There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how content marketing is based on "principles" in this slide show-- and is not a fleeting strategy that will come and go with time.
With users engaging on multiple devices throughout their day, marketers face attribution challenges in understanding how (or if) their media is working. Google is one of the players trying to solve this problem for advertisers running campaigns across its platforms.
Today, Google started rolling out estimated cross-device conversions for display ads across the Google Display Network. This is an extension of estimated cross-device conversions for search ads, which Google introduced a year ago as a piece of Estimated Total Conversions Estimated Total Conversions also includes call conversions and the promise off in-store conversions.
Google’s gives this example of how this works:
. . . say someone’s browsing bicycle reviews on her phone, and clicks on a Display Network ad that takes her to a bike shop’s website. Later, when she gets home, she pulls up the shop’s site on her computer to buy the red cruiser she’s been eyeing. This is an example of a cross-device conversion from a display ad that advertisers can now measure.
We all know that it's more fun to look at pretty pictures or watch cool videos than it is to read plain text.
Why is that? Our brains do less work to digest visual content, first of all. And, more compellingly for marketers, visual content drives more traffic and engagement than plain text does.
Sharing up to date content online is one of the best ways to drive traffic to your website or blog however, if you are not continuously distributing content via other sources, you may be losing out on a lot of traffic. Here are 5 of my favourite tools that will help you distribute your content online.
Whether you use your personal brand to find jobs, promote your freelance business, or build your professional network, it’s important to create a brand that illustrates your professional experience and personality. Your personal brand can also help you stand out from professionals in your industry and make a name for yourself as an expert.
While you might understand the basics of personal branding, such as building a blog or connecting with people on LinkedIn, there are a few things you’re forgetting to include. Here are six things people forget about when building a personal brand:
According to HubSpot’s inbound methodology, the best way to turn strangers into customers and customers into promoters of your business is by creating quality content. When considering your content marketing strategy, nothing is more important than delivering the right content to your target audience at the right time. A good starting point is to identify the different stages of your customer’s buying process – whether it is long or short – and then use their process to directly influence yours, and how you communicate with prospects and leads.
What is the customer buying process?
In simplest terms, the customer buying process describes the process your customer goes through before they buy your product. Inbound marketing plays a major role in attracting your target customers and then moving them along in the decision-making process. As marketers, it is our goal to simplify and streamline the decision making process as much as possible.
The buying process consists of four marketing actions: attract, convert, close, and delight. To accomplish each action, there are many content marketing tools you can use to simplify your customer’s buying process:
WeChat, the free messaging and calling app from Tencent, includes all kinds of animated, flashy, multimedia thingies to accompany your basic message.
Today, the company delivered its version 6 upgrade for iOS, introducing a new video component called Sight to the service. Sight lets you record six-second looping videos for sharing in personal chat or via Moments, which can be shared on Facebook and Twitter. Just slide down the chat screen to reveal the recording interface, press the button, and go.
Are you using Google Hangouts on Air?
Do you want your Twitter and Facebook followers to join in?
By sharing the YouTube link of your Google Hangout to Twitter and Facebook, you can stream the live event to reach more viewers.
In this article you’ll discover how to stream your next Google Hangout On Air to your Facebook and Twitter followers.
Wait long enough, or in my case live long enough, and it gets to be YOUR TURN (lol). I loved this Justin Gray post on Forbes explaining that MARKETING is the last thing an online play needs.
Couldn't agree more.
I was trained in a different kind of marketing than we practice now at our startup Curagami. I was trained to invade Russia in the winter. THEN messages were few enough and far enough between capturing territory and holding it was possible.
Not so much anymore.
These days capturing hearts, minds and loyalty is the game and everything is happening all at once all the time. The skills needed to play this game, as Justin so astutely notes, are different. Here is an excellent summary of those skills from his Forbes post:
AGREE and not just because I'm benefiting from such an analysis. I imagine EVEN if I was still working for one of the largest Consumer Products companies as I did a lifetime ago (P&G, M&M/Mars) we wouldn't be invading Russia in the winter anymore.
UNLESS, we were invading with a tribe of brand Sherpas, telling the story as we went and watching our analytics and pivoting based on what we learn in near real time.
Online content marketing is the most powerful form of marketing for companies today. But what happens when it starts to feel stale, old, and boring? Like any other form of marketing, it happens.
Here are six ideas that can help you invigorate your existing efforts and get more mileage from them, without having to reinvent the wheel.
People use Facebook to share their latest thoughts and happenings, where they have been recently, what they have eaten recently and their thoughts on the recent news. Facebook is a place of sharing, with users sharing their opinions about anything with each other.
But when it comes to sharing, not all posts or comments will be positive. People will share their negative experiences they had with your products all over social media, and some of them can be really nasty experiences.
Do you want to capture more email leads?
Are you running social media contests to grow your email list?
Whether they’re run on Facebook, Twitter, Pinterest or Instagram, social media contests and giveaways are a great way to collect emails.
In this article you’ll discover how to make sure your social media contests and giveaways attract and convert more email entrants.
Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need.
But how do you create that refined content strategy? If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic?
tIn this article explains the process for creating a content strategy that drives traffic in detail. It starts with audience research, and is built on determining the best form of content, creating a pattern of frequency, tailoring the style to your audience, and focusing on keywords your audience searches for online.
Should I create original content or curate content from others?
Many content marketers don’t EVEN consider this question.
They worry that curated content is NOT as effective as original content. Even worse, they assume that curated content is of lower quality.
Before we show you how to use these 2 types of content, consider the following:
In 2013 we consumed over 4 zetabytes of digital content, a number so large that a new term was needed to describe it!!! This quantity of content represented 50% year-over-year growth and is expected to triple by 2016 according to IDC.
What’s the big deal?
Too often, doing social media can become a pain. This is especially true for startup environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels.
But we all know, deep down inside, that social media is important. And we know that we have to do it.
So we might as well figure out how to do more social media in less time and with less effort.
The following tactical methods have been proven to produce twice the amount of social media with only half of the effort. The great thing about this approach is that higher output on social media generally produces a greater level of engagement.
Here’s how to do it.
Pages’ posts reach a smaller amount of their Facebook fanbase, but those who do see posts are engaging more and clicking on posts — according to a study by Komfo.
The study took into account 8,000 brand pages internationally from August 2013 to August 2014, finding that overall clickthrough rate is up 48 percent year-over-year, but fan penetration is down 55 percent year-over-year.
Komfo notes that in August 2013, the brand pages monitored were reaching 25.2 of their audience. That was cut to 14.53 percent in November, and now sits at 11.34 percent.
Way back when, Twitter very clearly stated the minimum age requirement for anyone signing up for a new account on the social network: 13.
If you have been following me for long, you have often heard me say that the main goal of social media should be to build relationships with your customers and prospects! Through building authentic relationships, you get to know what your prospects need, and your prospects get to know and trust you. This is what will lead to long-term, profitable relationships.
That said, there are ways you can use social media to directly sell your products or services. Following are 5 ways you can engage in social selling; some of which can lead to sales sooner than you think!
As the competition for advertisers heats among social media platforms, Twitter is showering marketers with new ad tools and features designed to meet their marketing needs and make them give other platforms the cold shoulder. Now, the social site is continuing its hot streak by introducing weather-targeted ads. Together with the Weather Channel, Twitter will enable advertisers to target their product ads to real-time local weather conditions. So for instance, a clothing brand could send promoted tweets for coats and boots to people facing cold conditions, or a coffee chain could promote their frosty drinks to people in a heat wave. Mashable.com posted more on these weather-targeted ads.
The Weather Channel will be the first media company to use Twitter’s advertising API in a marketing campaign. This will enable the company to automatically buy ads across the Twitter platform and gain access to users’ information.
The content you put on your website has a major impact on user engagement and your search engine rankings. You want all of the content on your site to essentially solve a problem so that it’s useful for your readers. It should be informative, but also a relatively quick read since user attention spans are short. There is a fine balance to ensure this works and employing proper strategies, like those that an advertising agency such as Shout Agency would, is a necessity. Once someone is done reading articles on your site, they should want to buy something, read more, or contact you, depending on the goals of your content.
The easiest way to explain Twitter (and then Twitter lists) is comparing the Twitter news feed to a news ticker, or the stock market ticker. There’s an overload of information coming at you, faster and faster! The more people you follow and connect with on Twitter, the harder it is to keep up with everyone and the information they share, and ultimately the individual messages you want to hear get lost…Until you use the magic of lists,that is!
Twitter lists filter the noise!
Facebook took a major step toward achieving its goals of making sure its users see advertising that is relevant to them — no matter which devices they are using, and even when they are not on the social network itself — and of allowing advertisers to be a part of the process both online and offline.
Business cards are essential for every professional life. It gives your potential clients a very good impression. Your business card speaks for your brand and hence creativity counts in order to present your brand idea in more attractive form. Many business cards are simply ignored as they do not have anything unique and creative. That’s …
The importance of social media for business success is no more a hidden secret. E-commerce stores can especially gain from the social media advertising. Millions of people are available online at any time on social networks and advertising on popular social media websites could prove a profitable idea to draw the traffic and enhance the business prospects. You can use social media as an effective platform to publish your digital content to engage your potential customers