We're just a couple of days away from Facebook's special press event at its California headquarters, and following on from the earlier report that the social network would be bringing forth its own Facebook-orientated launcher, resident spoiler...
Effectively using Facebook advertising requires a keen understanding of how Facebook’s advertising platform works, how to create ads that work and how to put your ads to best use. The following tips will help you create effective ads that don’t waste your precious advertising budget.
Gary Vaynerchuk is a digital marketing legend.
In the late 1990s, he launched WineLibrary.com, an e-commerce site that sells wine made around the world to customers. Following the success of the site, which is now worth $45 million, he started Wine Library TV, a collection of short videos that features Vaynerchuk tasting and commenting on wines. He boasted 100,000 hits per day, and received hundreds of comments on the videos, which he put out until 2011.
Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands. His impressive list of clients includes PepsiCo, Virgin Mobile USA, the New York Jets, General Electric, and Green Mountain Coffee. Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos, to spread their clients’ branding messages.
In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. “You produce content for Vine, Medium, SoundCloud, Instagram, Tumblr, and Pinterest. If you can’t, you pick the things that make the most sense,” Vaynerchuk said. “In the old world, that was predicated on money, but now it’s predicated on time…You have to create a strategy based on your audience and what you’re trying to achieve.”
According to ZenithOptimedia, the Internet is the fastest growing medium in advertising with 16.9% growth in 2014 and a forecast of 15% growth for the next two years. Ten years ago, only 4% of budgets were given to digital (social media/internet) advertising.
As social media advertising grows, there will always be new options available and current offerings will be updated and upgraded to compete with other platforms. The year 2015 will see this.
In this article I will give you 4 new social media ads to try this year to help your business online:
What happens once your blog post goes live?
A million shares? A zillion click-throughs? A bit less than that?
Well then, you might need a better content promotion strategy for social media.
For a long time now, we’ve been hearing the benefits of content creation, and the cries have been heard. Content is being created. In fact, there were 730 million blog posts published in 2014 alone!
But, with all that content floating around, the conversation is starting to change. These days, we don’t necessarily need more content, but rather, we need to get more return out of the content we are already creating.
Think about it; it’s good math. Less content with better promotion can equal more traffic. And one of the ways to get there is through great social media promotion.
And creating less content—but better content—can help you and your team focus your efforts to be more productive with the resources you already have
In a survey by Marin Software, just a third of the more than 300 digital marketers polled in the U.S. and UK said they make creating seamless customer experiences across devices a priority.
Despite the shift in consumer usage of mobile devices, the majority of the marketers surveyed said they still don’t make mobile a priority. Over half (57 percent) said they optimize for mobile when they can but don’t put great focus on it and 10 percent said it’s not a significant part of their strategy.
Part of the challenge in adopting mobile strategies maybe a function of overload. A full 75 percent said their jobs became more complex just in the past year as a result of media fragmentation and data overload.
The survey aims to look at the challenges marketers are facing in cross-channel marketing. Attribution modeling across channels was cited as the biggest road block to implementing effective cross-channel marketing. If marketers can’t successfully measure the impact of their mobile campaigns, they’ll put their attention elsewhere.
Half of respondents cited a lack of transparency into the necessary data and 44 percent said siloed team structures hinders effective analysis and implementation of cross-channel campaigns. While just 12 percent of respondents said their digital marketing teams (paid search, social, SEO, display, etc.) aren’t integrated at all, 20 percent said the same for their online and offline disciplines.
Asked about online and offline budget allocations, interestingly, the majority wouldn’t make major or any shifts at all. Nearly a third (31 percent) felt they have the right balance in budget allocations and 32 percent would shift a little to spend to digital. Just 21 percent of the digital marketers surveyed said their companies should shift a lot more budget to digital.
Creating campaigns based on a deeper understanding of audiences and cross-channel digital marketing are the two top priorities for these marketers in 2015. Those were closely followed by better integrating online and offline marketing efforts and digital marketing disciplines.
End-of-the-year lists can be a nice way to reflect on what was significant, successful, or downright awful over the past twelve months. But for those of us in tech, reflection is equivalent to thinking backwards. The end of my year is an opportunity to think about what's next—and how my company fits into it.
Trends in digital marketing can be challenging to see because of the speeds at which tech advances and the tides of the marketplace. But there are indicators of what is to come if you look closely.
Here are five trends I expect to see in digital marketing in 2015.
If you're a designer or work in some creative capacity and are looking for visual inspiration, there are thousands of websites and resources for where you can find creative inspiration online -- design round-ups, listicles, and so on.
... But what if you're looking for inspiration applicable to your daily work life? Here are some places where you can find real inspiration that'll help get you excited to go to work on days when you don’t even want to get out of bed. (Hey, we’ve all been there).
Content Marketing: the story
At some point, we came to understand that the traditional approach to marketing no longer works. With ever-growing and fiercer competition, promotional campaigns based on discounts began to lose their shine and effectiveness.
Marketers began to think: There has to be some other way to differentiate us from our competitors. Something that will persuade them to choose us instead of other, seemingly similar solutions or providers. How can we help them arrive at that conclusion, other than simply telling them we’re better or cheaper? How can we sell without selling?
The answer was pretty simple. You have to educate, entertain and inspire your audience in order to affect their behavior. Provide valuable, useful content then leave the decision to them. If you earn their trust, they’ll choose you. That’s what content marketing is about.
When did it begin? Some say John Deere was the original content marketer. In 1895, the company started publishing a magazine for farmers called The Furrow – a resource to educate their customers on how to be more effective in their business. The logic was simple: if customer businesses thrived, they would buy more equipment. Of course, if it were all thanks to John Deere, they’d look no further.
This approach hasn’t changed much. Content marketers provide great resources, tools, advice, and knowledge, to be the preferred provider when the buyer makes the decision to purchase.
Configuring the obsolete tactics that were used during the larger part of the year have been either tweaked or completely changed in order to forge new techniques for Digital Marketing in the coming year, so read more for what lies in store for the marketers in 2015.
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. Nowadays people also look for the facts and useful information about the products and services that they find interesting instead of ads.
So engage your audience with unique & useful story/ information of your services or product. Provide your information precisely not with bag of unnecessary stuffing of keywords. Make your content king in the marketing world and become a great Marketer....
This is 2014 everyone, content and semantic keywords are now THE most important factors of your SEO ranking next to backlinks. Google has gotten a lot smarter, and it’s time to recognize this isn’t 2005 where you can easily manipulate the search engines. It’s now about how your content is written, shared and diversified over the internet. Gone are the days of cannibalizing keywords, it’s now about using contextual and semantic keywords.
Avoid The Temptation Of Using Black Hat SEO, The Risks Are Too Great
Sometimes it is very tempting to want to “cheat the system” and use what they call Black Hat SEO methods. It’s a way of manipulating the rankings of the search engines through unethical practices and using tools that are very risky to use. Google has an Anti-Spam team of experts that are dedicated to finding websites that show the use of spam and Black Hat methods.
Black hat SEO is very short term, and will eventually result in getting your websites de-ranked. It’s time to rise above the crowd with quality, become the best company that you can be, and most importantly show that you have some authority in your niche.
You've heard the wisdom:
"Your business should have a blog."
"Blogging helps your SEO."
"Why aren't you blogging yet?"
According to the experts, a blog will solve all your Internet woes. Blogging will increase your traffic, expand your audience, improve your engagement, position you as an authority, and allow you to shape the message in your space.
In fact, blogging is so hyped as a panacea, you'd think that simply adding a blog to your site would also help you find the perfect spouse, cure the common cold, and even turn lead into gold.
While I won't deny the power of a good blog on the right site (seriously, as a writer, I'm pro-blog in general) to do all of those good things and more, you should always question anything that's touted as the right answer for everyone (and everything). So should you blog?
When a blog is NOT necessarily the right form of content marketing
Now that you're asking whether all that time and energy you're putting (or planning to put) into your blog is really the right investment, let's look at a few examples of when blogging is a bad idea (or is simply unnecessary).
You're probably aware of the potential benefits of implementing an inclusive content marketing strategy. You've seen how it can transform a brand, and now you're itching to put the channel to work for your organization.
However, your colleagues are probably less enthusiastic about this approach—if they're aware of it at all. An inclusive content strategy often entails involvement across the entire organization and additional investment from up the ladder. Your co-workers might be resistant to extra responsibilities, and your higher-ups might already have a budget that's stretched thin.
There's no denying that selling your organization on content will be tough, but the results make it well worth the effort. So, how do you champion this idea and persuade those in your company to embrace content marketing?
media is all the rage today and if you have any social networking profiles set up, you know that you must consistently generate great content to add to your news stream.
If you’re like a lot of solo entrepreneurs, then your content strategy should help you get the right kind of social content out in the shortest amount of time. Your content needs to not only fill up internet space, but get you actual business results in the form of traffic, conversions to clients, and most of all…cha-ching (that’s money).
Sony has just removed ‘The Interview’ from social media. As of now, the film’s official Facebook and Twitter page has been deleted. All official trailers and promo clips on YouTube have also been promptly removed.
It was just recently that Sony Pictures pulled the movie from an impending Christmas day release after hackers threatened terrorist attacks. The hacker group identifying itself as Guardians of Peace, or simply as #GOP, demanded more and threatened to release more personal data unless all traces of the film were removed. This meant no release in any format, including DVDs, streaming, and PPVs.
The incident has become the greatest cyber-attack America has faced, and Sony is bearing the brunt of the dilemma. Many Americans are calling Sony’s decision cowardly. Even President Obama has chimed in and called the decision a mistake. Sony, however, has defended its decision and said it had no choice but to cancel the movie’s release since many cinemas weren’t willing to show it in their theaters.
Every agency has heard so many times: "can you guarantee marketing results?"
As soon as I even think the client is serious, I know it's never going to be a productive relationship!
No agency can guarantee results across all marketing initiatives. We don't control product pricing, technical and marketing infrastructure, branding positioning, manage your staff or make strategic decisions. Nor should we do all BTW.
If your asking an agency for guaranteed results you either have no confidence in your own products/services or, worse, you want to put all the risk on the agency.
That's not cricket and in the long run it's going to hurt your business more than help it.
Agencies, especially unscrupulous types that guarantee results, are just gaming your business. Results, especially SEO listings (as an example) can be artificially generated and/or structured so they look like "results" when they really aren't.
As a new business, it’s important to choose a marketing channel that offers the best results with the most prudent resources. Nowadays, more small businesses prefer social media marketing to other marketing channels, to help increase their brand’s reach, increase sales, and expand their professional network.
In order to know how social media can help promote your business while saving you valuable time and resources, we’ve compiled six tips on social media marketing for small businesses.
|Scooped by Brian Yanish - MarketingHits.com from I can explain it to you, but I can't understand it for you.|
“2015 is the year content subsumes marketing and brands realize that content is the atomic particle of every aspect of marketing.” – Shane Snow, Contently
It’s old hat to say that Amazon CEO Jeff Bezos defined “brand” as what people say about you when you aren’t in the room. But even if that’s true, Bezos has only identified the situation without prescribing a way of changing it. If you can’t be in the room to change the brand, what can we do to influence how people talk about you?
For talent acquisition professionals, this is doubly important as our prospects form impressions of our brands long before we can reach out to them. Decisions such as to whether to sign up for updates, whether to respond to a recruiter, and whether to apply for a job start with the brand when you’re not in the room.
Which is why we’re so in love with content and content marketing. Think about that moment when people talk about you when you aren’t there. Content is what they are looking at. Content is what they are referring to. Content is what helped them form an opinion about you. At the same time, content is what draws you to their attention via Google and social media. Content is what gets shared because done well, it is engaging, useful, educational, and entertaining.
In many ways, 2013 and 2014 were when content marketing went from “interesting idea” to “useful tool” for talent acquisition. As case studies start trickling out of agencies, showing that content influences people at almost every stage of the sales or consideration process, everyone is taking content seriously. More companies are looking to content to advance their employer value proposition to prospects at every position of the sales funnel.
As 2015 approaches, no doubt you’re wondering what the future holds for content marketing within the talent acquisition space. While content marketing sometimes feels new and novel, the future boils down to being authentic, specific, and useful.
Tis’ the season for pinning! Whether you are looking for a DIY ornament project or need the recipe to your favorite treat, Pinterest is one social media platform that allows you to easily find both. Beyond crafting and cooking, Pinterest is also one of the top resources for shopping this holiday season. Recently, Curalate ran a study to detect the most popular item on Pinterest and found that a pair of J.Crew camping socks were the hottest item on the site. The study also showed that 3 out of the top 5 items in their study were sold out in the color that was pinned. Given the visual nature of Pinterest, it makes for an effective marketing tool for e-commerce and retail companies.
Out of all the major social media networks, Pinterest users spend between $140 – $180 in the online check out as opposed to Facebook and Twitter users who spend around $60 – $80. To fuel the shopping machine, nearly 79% of department stores have Pinterest accounts and are running campaigns on the platform during 2014.
Throughout the year, Pinterest has made its site more appealing for brands and has added features that allow more measurable goals to be set for this year’s holiday campaigns. The addition of Promoted Pins and easy access to account analytics data for business accounts allows brands to easily assess their ROI and improve their strategies.
Overall, brands on the Pinterest are taking advantage of the platform to feature holiday gift guides and act as a helpful resource that aids the shopping experience for users. While every company has approached their gift guide differently, there are a few that have really differentiated themselves from the competition to make it on to my “Nice” list when it comes to Pinterest:
A benchmark is a comparison to the standard. It allows us to weigh the performance of an action by comparing it to a previous accomplishment. In social media business, there are few things more important than reporting the performance of your social efforts through regular benchmarking. In this blog, we’ll review the metrics and benchmarking tactics used to judge social media marketing performance.
First, it’s crucial to understand where social media fits into your marketing strategy. What you or your company decide to measure ultimately depends on your business goals—goals that every business has, but are uniquely different to accomplish. Are you trying a to develop a community where people come to collaborate and discuss content? Or, are you trying to capture visits to your website in hopes to increase conversion? Are you B2B or B2C?
All these factors play a strong role in what you decide to publish, monitor and measure.