We're just a couple of days away from Facebook's special press event at its California headquarters, and following on from the earlier report that the social network would be bringing forth its own Facebook-orientated launcher, resident spoiler...
Call me a nerd (you wouldn’t be the first), but I am fascinated by metadata.
For years, I have been thinking about the importance of organizing our content on the CMI website so people can find what’s most important to them instead of what’s most recent, and I know metadata is the key to this. (In fact, I often think about this post from Doug Kessler on what he referred to as library marketing waaaay back in 2010.)
Of course, content strategists have been organizing content for decades (it’s just one of the things content marketers can learn from content strategists), and I have been determined to learn more.
Stow your preconceived notions of ramen noodles and aptness for unemployment; at 80 million strong, Millennials are now your brand's most influential audience. These individuals, born between the 1980s and 2000s, will soon surpass Baby Boomers in number as well as purchasing power -- globally, their wallets hold a cool $2.45 trillion.
They speak Emoji, and 74% believe they influence the purchasing decisions of those around them, even of those outside their generation. Overly confident? Maybe. But impactful? Definitely. Their willingness to vocalize opinions makes them ideal candidates for brand advocates. But be wary of how you approach them - 7 in 10 believe it is their responsibility to share feedback with brands when their experience is either good or bad.
At the surface level, emojis are just a way to add emotion or personality to the less personal ways we communicate. If you’re like many consumers out there, you probably like to include an emoji or two in text messages or social media posts. After all, there’s an emoji to describe practically any emotion, product, or activity you can think of (even though we’re all still waiting for a taco to come with the iOS 9.1 update).
People send an average of 96 emojis or stickers per day, which adds up to 6 billion around the world. Marketers have taken note of their popularity and have found ways to incorporate them into their digital marketing strategies. Social media, email marketing, and mobile apps have all become commonplace for the use of emojis.
Case in point: take this story out of the UK that went viral. McDonald’s created a billboard to feature along a busy highway to promote its restaurants near London, and decided to share their marketing message solely with emojis. The sequence indicated a pattern of traffic and construction, two likely reasons for delays on the highway. It then shows a crying face due to the delays, followed McDonald’s famous arches and a smiley face.
You may already do content marketing for your brand; perhaps it’s something you’ve been doing for a long time now. Still, it never hurts to be reminded of the fundamentals—the basic dos and don’ts that will keep your content marketing efficient, effective, and ever on track.
The ten rules we have compiled here are basic, but foundational: You won’t have a good content strategy without them, and you won’t get results. And because these rules are so basic, we can say that they really are rules, more or less etched into stone. We doubt you will find many exceptions to these ten precepts.
Mobile devices are rapidly becoming consumers' go-to tool for all their shopping needs. Is your website optimized to handle these online shoppers—or are they going to leave your business behind?
Some 52% of smartphone and tablet users say that a bad mobile experience makes them less likely to do business with a company, according to the following DirectBuy infographic.
There's a reason why teachers instruct students to make an outline before they start writing a paper. With a defined outline, writers ensure they address each point in the correct order. Without an outline, writers sometimes forget to include a crucial argument, or construct their paper in an illogical manner.
Think of a defined sales process as the outline of selling.
Since Twitter’s inception, tweets have been 140 characters long. It’s what quickly separated the service from traditional blogging platforms. Short bursts of text – news, comedy, status updates – and quick, to-the-point information is what Twitter’s about.
Now, not everyone has always loved Twitter’s character limit – but for years it has remained. Those days may be coming to an end.
At least that’s the word from Re/code, which quotes multiple sources in saying that “Twitter is building a new product that will allow users to share tweets that are longer than the company’s 140-character limit.”
Marketers who are hoping to better engage their buyers with content should consider adding curation to their content marketing strategy. In fact, research indicates that leading marketers are curating 25% of all the content that they publish.
By curating third-party content, you will:
"Start with the Why" - Here is a great infographic from the team at Curata about WHY businesses should be using content curation in their marketing strategy.
I could not a agree more, as someone who is curating and shared content for clients, it has the power to drive traffic right back to your website.
The Interactive Advertising Bureau opened a new front in its battle against ad-blocking companies Tuesday, announcing the creation of a working group and an online hub to help publishers deal with software that strips advertising from their sites.
“We don’t want to see highway robbery becoming the norm across the Web,” said Scott Cunningham, the general manager of the IAB’s Technology Lab. “When it comes to how ad blocking effects [sic] small publishers, there is no question that ad-blocking companies are holding their sites, their livelihoods in fact, hostage.”
It’s Advertising Week in New York City, and Facebook was prepared. The social giant has unleashed a handful of new advertising options hoping to woo advertisers and their pocketbooks. The company announced a slew of new features that cover a wide gamut, including mobile, general bidding and buying options.
Video Carousel Ads
Facebook’s carousel ads have been a favorite for advertisers looking to display more product or features, and today, video will also be an option for carousel ads. This new medium will also allow advertisers to either show deeper dives on products or team up to show different messages. For example, a car manufacturer can display both national spots and local ads, all in one ad unit.
Ad blockers are gaining in popularity. Fast.
You probably saw the news earlier this month that the new Apple iOS will automatically block ads in Safari, which will make ad blocking even more prevalent. Ad blocking software has been gaining popularity over the last few years as people try to escape what Matt Ingram has described as “a hellish landscape of crap and gimmicks.” A recent study from Adobe and Pagefair showed the use of ad blocking software has increased 41 percent since last year, and has cost publishers $22 billion in lost revenue.
Most of the coverage of ad blocking over the summer – and there’s been a lot of it – has focused on the looming disaster for publishers, just the latest looming disaster for an industry that is slow to act.
It doesn’t matter if you have been engaging in content marketing for years, or if you are just now adding content marketing to your overall strategy. Examining the specific tactics you are employing is something that you should be doing on a regular basis. After all, there are hundreds of actions that you can take that fall under the increasingly wide umbrella of content marketing, but there are only a few things that you absolutely must be doing. As you lay out your marketing strategy for the next year, or the next quarter, take a look at these 7 crucial content marketing tactics.
Content marketing is a hot buzzword these days – and as it should be. It has become one of the most effective ways for brands to connect and build credibility with their customers. That said, there are also a lot of applications where the term is being misused. As with anything, when it becomes popular it can also become tainted. I want to encourage you to take a step back and look deeper at what it is all about: The Customer.
It’s a battle that is heating up (but has been going on for years).
Everyone seems to have a different opinion or way of looking at it.
So what’s the best way to spend your marketing budget; search engines or social media?
Paid ad spend has been strong in 2015, with the US market seeing 26% growth year on year, whilst growth in PPC budgets from existing users continues to grow at around 70% year on year (as way of contrast only 6% of businesses actually report using search advertising to drive website traffic).
Great videoThe simplest and most effective way of getting rid of fruit flies!
Good things happen when you create killer calls-to-action. I would even argue that your website can’t be successful unless you produce great calls-to-action.
The ideal CTA, however, isn’t always easy to think of. Sometimes, you need a little nudge in the right direction.
If you’re sick of “click now” CTAs that aren’t working, improve your game with these surefire call-to-action formulas.
There’s a parallel Internet you may not have run across yet — accessed by a special browser and home to a freewheeling collection of sites for everything from anonymous activism to illicit activities. Jamie Bartlett reports from the dark net.
A very interesting Ted Talk
Using Facebook is easy enough -- most of the 1.49 billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective.
Social media seems to have been with us forever.
In fact Facebook has turned ten!…that is an eternity in tech. Social media is so old that the fun police have turned up and are threatening to ruin the party.
The no rules and the dope smoking, beer swilling social media parties have started moving into the board room. The swinging 60′s of social have started to be invaded by the serious suits.
The politicians are now even pushing for social media privacy and protection laws. The lawyers have also joined. So don’t post anything too controversial on Facebook.
Half of US marketers say they have initiatives in place to reach minority populations, such as African-Americans, Hispanics, and Asian-Americans, according to a recent report from the CMO Council and Geoscape.
The report was based on data from a survey of 150 senior marketing leaders in the United States.
Some 51% of respondents say their organization has multicultural initiatives in place, and 49% say their organization does not.
Influencer marketing is increasingly becoming a mainstay of the modern day marketer’s playbook. For those unfamiliar with the term, influencer marketing is the practice in which brands collaborate with social influencers across social platforms such as YouTube and Instagram to promote their products through branded content. A $240m (£156m) industry as measured by Technorati, and with 92% of people trusting recommendations from people they know, it’s no wonder that it is one of the fastest growing marketing medium in the past five years.
Personalization is a buzzword that means different things to different audiences. Generally it’s presented as a solution to a host of brand and marketer problems. In practice, however, it’s elusive to define and challenging to operationalize and execute.