Whether you know it or not, retailers are tracking you. What you purchase, when and where you buy it, and how much you pay is all recorded and in many cases attached to a consumer profile. Why do you think loyalty cards exist? How do you think credit cards work? Any time you use a card, make an electronic transaction or interact in any way with a big retailer besides using cold hard cash, you leave behind a trail of data…but one that can be used to your benefit.
Companies do this so they can serve you, their customer, better. Whenever you’ve found just the item you were looking for in a store, saved some money with a discount, or reaped the rewards of a loyalty card, it’s the result of countless data being put towards making your shopping experience better. While shopper tracker is nothing new, today there are fascinating technologies that are helping retailers gain insight into shoppers’ behavior like never before. In this piece, created in partnership with iQ by Intel, PSFK looks at how these insights help optimize a retailer’s offerings for consumers, which in turn, improves the shopping experience.