Don’t you hate it when you get blamed for something someone else did? A recent ruling held parents liable for their child’s harassment of another student, but should mom and dad really be sharing the responsibility for their wild child’s reckless behavior? Speaking as a fellow parent, I think the answer is obvious: Hell, yes!
Parental liability is not only a moral obligation, but a legal one. If your child is abusing others in his or her social media network, this is due as much to poor guardianship as bad manners. But don’t just take my word for it: Listen to the law.
As The Wall Street Journal reports, a precedent was set by a recent Georgia appellate court ruling on exactly that.
In 2011, a young boy created a Facebook page pretending to be a girl in school he was cyber-bullying. He posted profanity and unflattering photos, all in her name, and it humiliated her. When the girl found out who was behind it, she alerted the school principal, who took immediate disciplinary action: two days of in-school suspension. The parents also grounded the boy for 11 days. Good job, mom and dad? Not quite.
If used correctly, your business’ Facebook page can pull the weight of three team members: customer-acquisition assistant, brand-building partner, and customer service representative. And even if your business’ page is managed by one staff member (or by you on your smartphone), with the right know-how, your Facebook page could still do three jobs for your business. Here’s how to turn your Facebook page into the ultimate multitasker:
Let's admit it: aerial photo drones and UAVs are a little creepy, and they come with big regulatory and safety problems. But aerial photos can be a powerful way of telling the truth about the world: the size of a protest, the spread of an oil spill, the wildlife hidden in a delta. Sergei Lupashin demos Fotokite, a nifty new way to see the world from on high, safely and under control.
Twitter accounts for roughly 9% of all social media shares, about a tenth of the amount of activity on Facebook, according to analysis by BuzzSumo and Frac.tl .
YET Twitter’s contribution to lead generation and sales—marketers’ key metrics—ranks last in terms of being the initial, final or only social media platform touched, because its content and interaction occur in the middle of the purchase funnel, based on AOL Platform research (Chart).
Sprout's dual-screen multi-touch experience and capture of 3D objects means you don't just see our idea, you can touch, move, manipulate and share it.
Not sure what to get me for Christmas. One of these will do just fine :)
The booming rise in ecommerce business, made Mr. Bernard Jackson, CEO of a fashion consultant firm, launched his own online store, for reaching out to the internet audience. All was perfectly installed and set up with plug-ins and efficient SEO strategies.
Within a span of one month, there were more lead forms arriving than was expected, however little did Bernard realize that the ratio of lead spams to customer leads would turn out to be 3:1. In other terms, Bernard’s ecommerce was getting heavily misguided that ultimately was leading him to incur loss. First, he could not make out how many actual customer leads was he getting, which indirectly was affecting his business as he could not take instant business strategies to make out for the loss. Secondly, he could tried to get rid of them manually but soon realized, his business was misutilizing the use of time and labour.
With the holiday shopping season already upon us (notice how quickly Halloween decorations magically morph into Christmas décor these days?), we’re all surfing online and/or standing in line. And social media remains a major consumer resource. The good news is that Facebook is more popular than YouTube or Pinterest when it comes to holiday shopping preferences. The bad news that if you’re “old” (think baby boomer), you’re probably not using either, anyway.
According to a recent report by PunchTab, social media remains a primary resource for most holiday shoppers — at least for the coveted generation X and millennial age groups. The same survey claims that 70 percent of those stubborn boomers will completely ignore social media this holiday season, at least while playing Santa. They still may drop frequent free ‘n’ friendly season’s greetings on various friends and family members’ profile pages, if only to save the cost of postage. But when it comes to shopping, they’ll most likely let their tired old legs (that trudged both ways uphill through snow to get to school) do the walking — and they’re headed right to the local mall.
Facebook tweaked one of the buttons on its pages, replacing its “Build Audience” button with an “Advertise Business” button.
Clicking on the Advertise Business button brings up a pull-down menu with the following options for page administrators:
- Boost latest post
- Promote your page
- Send people to a website
- Manage ads
- Advanced options
As a business, one of the most effective ways to gain traction and visibility is through a strategically planned marketing and/or public relations campaign. But did you know that your customers can be just as effective?
Customers can be more influential than ever these days, thanks to social networks and the internet. In fact, the average customer has a reach of 42 people for each positive experience or engagement with your company online. That means if you have only 200 customers who are brand advocates, you have a potential customer reach of 8,400!
Content marketing is a critical component of your company’s marketing strategy. In order to be successful marketing with engaging, educational or entertaining content, it’s essential that you have a “content engine” in place.
What’s a Content Engine?
A content engine is the people, processes and tools that deliver high quality, targeted and consistent content in a variety of media types including blog content, webinars, ebooks, infographics and slides.
So what’s required to develop a Content Engine for your business? How do you develop the capabilities to produce powerful content that separates you from your competition, attracts prospects and appears more than once in a blue moon?
Feedly has removed its URL shortener to provide better transparency for users, alongside making a few other tweaks to better optimize its mobile apps for the new versions of iOS and Android.
The company explained in a blog post that the decision to remove the shortener, first introduced in January, would give users more control and insight into exactly what they’re opening, before clicking. “It is the right thing to do for users, because people who receive those links in emails, SMSs and social media posts will be able to tell by looking at the URL where it leads and who created the content,” Feedly said.
Are you looking to build a social media contest that blows the roof off?
Hosting a social media contest is by far the most attractive option for businesses because social media contests allow you to offer something unique to all of your online followers and attract new eyes to your social profiles. Also, chances are that all of your social media followers are not also clients so running a contest is a quick and effective way to turn those followers into leads and sales.
According to Social Media Explorer businesses see a 34 perfect increase in their fans from social media contests.
Since you’re ready to build your social media contest, use these 10 templates to help you turn your vision into reality!
It’s time to say “ello” to the new social network in town. Dubbed the “anti-Facebook,” the Internet is abuzz with news of the new social network creation Ello, created by entrepreneur and toy designer Paul Budnitz.
With millions of users and what Budnitz calculates to be “about 50,000 sign ups a day,” Ello is worth taking note of.
Is Ello unique and compelling enough to beat out long-time social champions like Facebook, Twitter, and Tumblr? Tough to say.
Is Instagram part of your social media marketing?
Do you want to run contests on Instagram?
Adding Instagram contests to your social media mix can quickly expand your reach.
This article explains the different types, as well as how to create and run a successful Instagram contest for your brand or busines
Trends come and go in the world of digital marketing. Some “hot” techniques -- like inherently manipulative keyword stuffing and forum profile linking -- are snuffed out of practice by improvements to the Google algorithms. But other more benign fads represent great opportunities for marketers to grab attention -- that is, if they’re smart about it.
When you see a trend emerging, jumping on it with quick content deployment (called newsjacking) can be a great way to increase your visibility and generate new interest in your brand. But what’s the point of investing effort into these “piggybacking” content pieces if they’re reliant on trends that will eventually die out? Content is a long-term game. If you don’t have a way to drive sustainable engagement from your content pieces, you’re losing money and risk falling behind to more savvy competitors.
Essentially, you want to find the sweet spot between jumping on hot trends and future-proofing your content so that you continue to derive value from it long after the trend you’ve capitalized on has passed. Later on, we’ll discuss the different ways you can find these trends and produce future-proofed content. But first, let’s look at an example.
We all want more social shares, but creating quality content, hitting the submit button, and hoping for the best just isn’t enough. With over 1.3 billion users on Facebook and another few hundred million spread across LinkedIn, Twitter, Pinterest, and other platforms, you simply can’t afford not to pay attention social media.
Everyone talks about the importance of social media and engaging with your audience, but only a very small percentage of sites and brands are actually doing it right.
Do you need high quality images but don’t have a designer?
No worries, you’re exactly who one of our favorite tools, Canva, was created for!
You may have caught our announcement about our latest integration with Canva!
Canva is the hottest design tool available for businesses because it makes any marketer look like a professional designer.