If Facebook made chocolate, would you share it with your friends? This comic shows what it would be like if tech companies made their own Easter candy.
Content marketing is an important component of every digital-marketing strategy. It serves several purposes, such as:
While most businesses know they need to do content marketing, many don't gain much traction. In an effort to help you improve your content-marketing efforts, here are some tips that will greatly improve your results.
Curating content is one of the best online marketing strategies to successfully establish your presence as a thought leader, attract the attention of your audience, and build a profitable business online.
At first, that can sound counter-intuitive. Why is collecting and sharing other people’s content essential to building your own winning strategy? Three reasons ..
Why Social Media?
Nowadays one of the first things an infant learns is how to swipe and unlock an iPhone. It’s insane to watch my 14 month year old nephew open various apps before he’s even able to form full sentences. Between our phones, desktops, and iPads people are constantly connected, and according to BI Intelligence, Americans spend more time on social media than any other Internet activing, including email!
But, what about your audience? Well, let’s look at the numbers. As of August 2015:
Facebook has 1.49 billion monthly active users.
Twitter has 316 million monthly active users.
Google+ and Instagram each have 300 million monthly active users.
LinkedIn has roughly 97 million monthly active users.
Facebook is bigger than the largest country on Earth! Your audience is there, but with so many users, how do you find then? Strategically using ads on Facebook is a guaranteed way to get in front of the right people when they’re ready to buy.
But Why Should I Pay to Play?
Building an effective content marketing strategy for a luxury retail brand is not always easy. While social media encourages accessibility, luxury brands tend to thrive on maintaining a sense of exclusivity; constantly reaffirming their position as an elite, aspirational force to be reckoned with (like how Chanel follows no one on Twitter). However, nothing conjures up a fantasy like quality, immersive content, and the following 15 luxury brands are creating the stuff dreams are made of.
Below you’ll find great content marketing cases studies demonstrating what these luxury brands have done to make content work for them.
This year has been a big one for social media advertising. From Instagram’s launch of an ad platform to Twitter’s expansion into a global ad market, it can feel like new options are becoming available for marketers every day. Along with the changes to Instagram, Facebook has announced some seemingly small changes to its own ad platform that could present big opportunities for Facebook marketing pros looking for a competitive edge.
It’s obvious that customers will prefer to deal with sales associates who know what they’re talking about when it comes to the products they’re hawking. But what has been less obvious is just how much of a difference knowledgeability makes to the bottom line.
The value of good quality content marketing is important in all industries but in the technology industry brands risk more than a third of their customers (34%) switching to a competitor if the content they produce falls in quality.
As well as risking customer migration to competitors such brands would also face brand harm, according to a new study by content marketing platform NewsCred. The study showed that low quality or infrequently published content would prompt more than a quarter (27%) of consumers to believe that the brand was out of touch or not up to date with customer habits.
Everyone is different in their own way. Some people are more outgoing than others, and then there are those who prefer a hot bath and a book over socializing. These different characteristics have been studied and broken down into 16 major personality types.
Personality types (to a certain extent) govern the way we live our lives, whether we know it or not. They have an influence in our careers, social lives, and even our private lives. The research and science behind forming these groups involves detailed analyzation of human thoughts and feelings.
Wouldn’t it sound weird if you said the same thing to every person you encountered throughout the day?
Well, think of your social media posts in the same way. Each platform is different, and your posts should be too.
Even if you’re linking to the same content on your own website, each post on your various social media accounts should be tailored to succeed on that specific site in terms of tone and appearance. Here are some social media posting guidelines on Facebook, Twitter and LinkedIn
As the adage goes, rules are made to be broken.
In the realm of social media marketing, this is certainly true. As author and Digital Royalty Founder Amy Jo Martin famously says, when it comes to digital marketing, “renegades write the rules.”
Marketing professionals had the so-called rules drilled into their heads through academic or extracurricular study, while rogue marketers are sure to come across them in any social-related Google search. But as the window for innovation opens, how can we continue to work within these confines of our profession?
You must learn the rules before you break them.
The explosion of digital media has bred the modern, data-driven, analytically savvy marketer who understands and operates under the known pressure of tracking, measuring, and optimizing every media interaction to generate a positive return on advertising spend.
However, most brand marketers don't operate in the same data-driven manner as their counterparts in direct response. Instead, marketers have traditionally relied on softer metrics, such as reach, brand awareness, and share of voice as the markers of effectiveness.
Where are you going to advertise your business?
Google Ad Words has the widest reach. Facebook has the most categories. Twitter is probably the best for mass marketing.
But nothing beats LinkedIn if you want to laser-focus your ad campaigns to audiences in the business community.
This post will show you the types of ads you can run and how to advertise your business on LinkedIn in the most effective way
In recent years, a number of so-called game changers have hit our industry. Automation, retargeting, social influencers -- these are just a few to have laid claim on the title of "The Next Big Thing" in marketing.
Today, dynamic content is the new contender, and for good reason. It’s poised to deliver in a big way for the industry. Why do I think dynamic content is marketing’s new heir apparent? It’s a natural fit for the way today’s consumers interact with brands online.
We all want it exactly our way. Personalization is the name of the game in everything we do -- there’s no more one size fits all. Now, we want to create a customized experience, define our own unique user preferences and use technology to orchestrate every interaction with our consumer environment so it speaks directly to our needs and wants
You’ve got a good grasp on this content marketing thing. What about social media? Are you dominating the social scene in the same way that you’re able to dominate content marketing?
In some minds, there’s little connection between social media marketing and content marketing. Yes, they’re both marketing, but how do they connect in an integral, powerful, and exponential way?
There are many aspects to digital marketing that require constant surveillance and monitoring, perhaps none more so than social media. In a day and age where customers go online, tweet at a company and respect a response instantly, it's quite a challenge to constantly be "on" social media if you're a marketer. This challenge only amplifies in difficulty if you're someone who manages social media for dozens of clients. The secret to winning at social media is being, or at least appearing to be, constantly present.
Twitter has officially returned to its roots. This morning, the company introduced co-founder Jack Dorsey as its permanent CEO, removing the interim stamp he has operated under for the last four months.
The move was announced with an SEC filing and a series of tweets from Dorsey, who is also the CEO of mobile payments startup Square. The company also named Adam Bain chief of revenue and partnerships and reportedly another CEO candidate as chief operating officer. Former CEO Dick Costolo, who stepped down on July 1, has left the company’s board of directors.
Let’s start by saying:
There’s a right way to self-promote on social media, and there’s a wrong way.
The question is: which side are you on?
You have your hard work done, and you want people to notice it. That’s understandable, but why waste all your time and effort taking the unethical or ineffective approach?
If you want to get people to go to your website and read your fresh content, take the time to research and act accordingly.
These 6 blog promotion best practices will help you get the most out of social media and develop the presence you need to make an impact for yourself and your blog.
This article gives many great tips to help you to a better blogger.
While just about every social-networking platform now has its own fully integrated advertising system, Facebook still reigns supreme in terms of features, insights and audience. As a business, that means Facebook is the ideal place to start. But unfortunately, just because Facebook is a great platform for advertising doesn’t mean all brands use it effectively. Many end up wasting money and throwing resources down the drain, because they have no strategy or don’t understand how to use it. Hopefully that’s not you. All it takes to succeed is a little knowledge of how Facebook advertising works and what some of the best practices are.
Is your Twitter account unmanageable?
Do you want to clean up your followers and profile?
A well-managed Twitter account improves your branding and helps you engage with your audience.
In this article you’ll find six tips to clean up and revitalize your Twitter account.
Would you like to boost your business blog or experiment with online video? Content marketing – from online tutorials to an active Twitter feed – is an effective tool for building awareness of your company. In our live Q&A, our expert panel discussed the trends, mistakes and tried-and-tested approaches that small businesses should consider when developing a content marketing strategy.