If Facebook made chocolate, would you share it with your friends? This comic shows what it would be like if tech companies made their own Easter candy.
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It’s that time of year again.
Time for the predictions, assumptions and insights about the coming year to make their way into the mainstream.
Staying up to date and relevant has never been more important for marketers. Over the last decade, we’ve seen dramatic shifts in online marketing, which if left ignored can have a detrimental impact on your ability to drive growth.
At the heart of the matter is the intersection of social media and content marketing. You can’t have one without the other: effective social media engagement requires rich content and good content needs a viable distribution channel.
To help shed some light on what’s in store for 2015 (and look at how 2014 has played out so far) the Content Marketing Institute and MarketingProfs have once again combined their efforts to release the 2015 B2B Content Marketing Report.
While you can read the full report here, I’ve pulled out some of the more interesting social media stats (below) and included an infographic that we created to give you a helpful snapshot of the key takeaways.
When it comes to launching a business, what a person may lack in youthful energy comes back multiplied in experience. Reid Hoffman started the ultra-popular career networking site LinkedIn when he was 36; Sam Walton started Wal-Mart when he was 44; and Joseph Campbell started Campbell Soup when he was 52.
At first, spending under half an hour on managing social media may sound like a tall order, especially considering that an average user spends approximately 3 hours on social media per day. Before you commit to the new schedule, analyze your current one: which social media network do you visit first? Do you go through the same steps for each network every time, or prioritize your actions on the spot?
Another important consideration before you create your speedy social media management plan is what social networks your business needs to be on. Time equals money, especially for a small business—each minute wasted on a social network your audience doesn’t frequent is a minute you could spend interacting with your current and potential customers on a different channel. In the sample plan, we will go over the 5 major networks—Twitter, Facebook, LinkedIn, Google+, and Instagram—and steps you can follow with each one.
Instead of dividing your plan by network, we’ve divided it by blocks dedicated to an important social business activity. You may go over the 18-minute mark in the first few tries as you adjust to the new rhythm; but once you familiarize yourself with the routine, you will never waste a minute on extraneous social media activity again. Become a social media management rockstar with this 18-minute-a-day social media plan for small businesses.
Have you taken a selfie today? If you have, I wouldn’t be surprised. In the past few years, selfies, pictures people take of themselves using a smartphone’s front-facing camera, have become a phenomenon. Everyone from Oprah to the Pope have taken one!
More than 1,000,000 selfies are taken every day, according to today’s featured infographic created by Techinfographics. If you think the trend is exclusive to females, think again! Exactly 50 percent of males and 52 percent of females confirm they have taken a selfie.
What is the Three-Click Rule?
The Three-Click Rule is an unofficial website navigation rule that suggests that users should be able to find any information within a website using no more than three mouse clicks.
Many user experience (UX) professionals believe that users of a site will become frustrated and leave if they cannot find desirable content within the three clicks. Therefore, if a website follows this three-click rule, navigation is more efficient.
Why is it that some landing pages have terrible conversion rates while others are killing it with conversion rates in the double digits?
There are numerous landing page variations that impact conversion rate. It’s amazing how something as simple as a color change or a different font can result in an avalanche of new conversions.
There are at least three basic features that killer landing pages all have in common. These features have less to do with button size or color, and more to do with the underlying reasons about why people, think, click, act and decide. Conversion optimization is really about how people think. It’s psychology.
And that’s what each of these features is built upon: buyer psychology. Here are the three features of a landing page that compel people to click.
Most companies put a great deal of thought into their logo and its design. However, what you may not realize is that the colors of your logo can greatly influence consumer perceptions about your brand. The color of your logo can instantly spark a feeling or send a message to your consumers.
Choosing the right color can convey the particular message you want to aim at your consumers and potential customers. This will impact everything your company does moving forward including your brand reputation, social media postings, and the information you release to the media. Imagery impacts every aspect of the marketing of your business because consumers or so visually motivated, it is important that your logo and imagery used online in social media attracts the eyes of your consumers.
Ello, the new social network that whose mandate is to never display ads or sell user data, just completed a round of venture funding where they raised $5.5 million.
Re/code originally reported this news, which they received from Ello CEO Paul Budnitz. According to Budnitz, the funding will be put towards building the back-end infrastructure to better support Ello’s rapidly growing user base.
Ello has gained hundreds of thousands of users in only a matter of weeks. Ello is invite only, and At its peak the social network was receiving up to 50,000 invite requests per hour. Ello even had to freeze signups at times because they weren’t able to handle all the traffic.
So with no ads would you pay to use Ello?
day. You want to get around and see the sights but the idea of waiting on a corner to land a taxi or spending a portion of your day underground don't appeal to you. You're active and enjoy finding ways to incorporate exercise in your day. You come across a bike sharing station with blue bikes and an interactive kiosk that helps you decide where you should go next. You use your credit card to obtain a bike and you're off and running, feeling a sense of empowerment that you've taken matters into your own hands and maybe even a little satisfaction that you're not contributing to the noise or other pollution as you pedal through the streets. Your needs get met, but you're also meeting the needs of the brand (*Citi) who helped put the bikes there in the first place. You've entered a value exchange with that brand whether you know it or not.
Are your social media profiles glorified resumes, or do they tell people what they really want to know – who you are and why they should care about you and your business?
In addition to technology changing, everything about people and business is changing too. This means your social media has to meet new expectations.
Media that markets these days does much more than create awareness. It makes meaningful connections, which means it inspires.
The easiest way to accomplish that is by telling stories.
Retailers lose $18 billion annually due to shopping cart abandonment. Although the B2B companies offer both products (softwares) and services to solve it, the cart abandonment is still ranking as one of the most painful problems of the e-commerce websites.
As we’re speaking, Amazon is selling goods $120k worth, and it is not holding back. On the other hand, small and middle sized e-commerce businesses usually find it hard to grow their sales. The top reason for this status is the lack of basic analytics and optimization tactics that could insure a solid growth structure for the-commerce B2C sites.
Twitter has unveiled a complete revamp of their business.twitter.com website, which promises to help brands of all sizes grow their business with Twitter.
“We’re excited to announce the launch of our new website – a tailored experience based on your business needs,” says Twitter. “Whether your business is new to Twitter or you’re a seasoned
Ever wondered how to make those clickable buttons that show up on some YouTube videos?
Wonder no more -- I'm here to teach you how.
Why? Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website.
Pornographic content is forbidden in the Apple App Store, but Apple seems to be OK with sending porn to developers who submit their apps for review, according to one who received an inappropriate pic.
"It turns out Apple thought the best way to tell us our app could be used to surf porn was to surf for porn using our app," Carl Smith, a Florida developer for nGen Works, wrote in a blog post on Medium (NSFW link).
The email, which Smith shared with ReadWrite, appears to be from the Apple app review team and includes an attached photo of a man's genitalia, but no warning of the enclosed content. This is the kind of thing that can create a hostile work environment for nGen employees whose jobs necessitate reading emails from Apple.
Marketers are increasingly uploading videos directly to Facebook rather than using YouTube links in their posts, according to a recent report from Socialbakers.
The report was based on data from 180,000 Facebook posts on 20,000 Facebook brand pages.
YouTube embeds accounted for the majority of video posts by brands on Facebook at the beginning of 2014, the analysis found. However, as the year progressed, marketers began to steadily upload more and more videos to Facebook directly, with a 50% increase from May to July.
At that rate of growth, directly uploaded Facebook videos would surpass YouTube embeds by the end of the year.
The Queen has sent her first ever tweet during a visit to the Science Museum in London.
“It is a pleasure to open the Information Age exhibition today at the @ScienceMuseum and I hope people will enjoy visiting,” she wrote, signing off her tweet with “Elizabeth R.”
There are a lot of stereotypes about today's workplaces, including the unsubstantiated notion that you have to be in your 20s to understand today's technologies.
But all those misperceptions are taking their toll.
All is not well in today’s multi-generational workplace. Tensions are brewing between age groups, according to a Harris Poll survey on behalf of Ricoh Americas Corp., a global technology company.
Can't We All Get Along?
The expression ‘what’s in a name’ – or the slightly more poetic ‘a rose by any other name’ – means, essentially, that a name doesn’t matter. It suggests that it’s the attributes of a person or object that will dictate what it truly is and how it is seen by the world.
However, in the world of brands and big business, this isn’t necessarily the case. Company names need to encapsulate something personal but trustworthy. Or have to, at least, offer some relative merit over other options. Why is Nike (originally known as Blue Ribbon Sports) called Nike? Because it’s named after a mythological Greek goddess who personified victory. That sounds a lot better than Blue Ribbon Sports, doesn’t it?
With this in mind, we had a look at some of the biggest tech brands and the meaning behind how they got their names.
Since then, Poutsch has arrived for iPhone and eventually rebranded as Voice (easier to pronounce). Today, the company has announced a brand new polling tool specifically for publishers.
With Voice for Publishers, anyone who runs or operates a website can garner opinions with quick and easy embeddable polls. The embed styles can be customized to suit a site’s look-and-feel too, while publishers can now build ‘sets’ of questions.