If Facebook made chocolate, would you share it with your friends? This comic shows what it would be like if tech companies made their own Easter candy.
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Just like anything else in life, social media has a definite life cycle. That life cycle has several critical elements and one feeds off of the other. It goes around and when the life cycle has reached its end, it starts all over again. Your responsibility is to understand how it works and to maintain the momentum indefinitely.
Whenever customers interact with your brand, they become slightly more or less engaged. Stay consistent across every touch-point of the consumer experience to increase your engagement. Discover why customer engagement is more important than ever before, and lean what to do now to create an engaged and loyal consumer base.
Social media gives us an entryway to fans and consumers. But even with the access, social media managers can’t just sell, shout “me” and make it all about the product or company. People want to interact with brands the way they do every other person on social—through a personal and authentic relationship. Here’s what I’ve learned… social media is less about the platforms and more about the way we communicate to build those relationships. As crazy as it sounds, a big key to success lies in tapping into psychology. You have to know your audience.
Almost eight in 10 smartphone owning mothers (or expectant moms) in the United States access social media sites at least once daily on their devices, reveals a new study.
July 2014 research by BabyCenter found that 79 percent of moms use their smartphones to connect to social media platforms such as Twitter and Facebook on a daily basis.
Social media finished second behind texting (90 percent) and above playing games (42 percent) as the most popular activities in the poll.
Only 32 percent of retailers plan to invest in mobile commerce this holiday season, despite it being defined as a "competitive weakness."
Digital is expected to be the most utilized avenue of marketing for retailers this holiday season, according to a study from eBay Enterprise released earlier today.
The "2014 Holiday Retail Audit," which surveyed more than 1,000 online retailers, revealed that 63 percent will use online tools more than any other marketing strategy over the holiday period, with social media being the main focus. This was followed by email promotions as a second focal point (22 percent), and search engine optimization in third place (12 percent).
Ephemerality is the big social media buzz-word at the moment. With Snapchat being valued at $10 billion, and Facebook and Instagram both launching their own versions of the self-destructing photo and text messaging app, it’s clear that as much as people love having something to say, they don’t want it hanging around forever.
Until now, you’ve had to rely on Snapchat (or Slingshot or Bolt, if you’ve got to be a special snowflake or work for Facebook) for all your disappearing messaging needs. Jesse Stauffer’s new app Xpire is looking to change that.
Facebook page administrators are seeing a Your Pages module in the upper-right-hand corner of their News Feeds, providing information on the pages they manage.
The Your Pages module includes counts on the pages’ likes and total post reach for the past seven days, as well as a list of recent posts. For each recent post, the numbers of users reached and engaged are included, as well as a one-click option to use the social network’s boost post feature on each post.
Telling stories around a campfire may have served as one of the first forms of "social media," helping humans create and spread culture, reports a new study on the Kalahari Bushmen in Africa.
These firelight tales, rarely told during the day, can reinforce social traditions, encourage harmony and equality, and create a sense of community when the stories tell of people living far away or in the spirit world, the researchers added.
At our small, fast-moving nonprofit company, everyone does a couple of jobs — and productivity apps help us manage roles that shift between coding, writing/designing and running a full-scale conference twice a year. We asked the TED staff what apps they can’t live without. And beyond the classics—Instagram, Google Maps, Spotify, Uber, Seamless—we found some great apps that might help you too. (A star denotes that the app is free, or at least has a free version.)
An interest app list from the world on Ted Talk staff.
You’re short on time, but not on projects, right?
Email segmentation can seem like just another task on a long list of low-priority items. Maybe you’re segmenting your email list, and maybe you have no idea what that means. Perhaps you’re under the impression that segmenting your email list takes too much time and isn’t worth the effort.
You may be ignoring an action that increases engagement and, eventually, return on investment (ROI).
There are many merits of email segmentation, and there are plenty of statistics floating around the digital marketing world proving them. But I’m not going to get up on a soapbox about this because you’re probably aware of the numbers and the fact that you should be segmenting your email list.
Feel as though you can’t discuss how you have a Bottega Venetta clutch in five different colours and are bored of them on ‘regular’ social media platforms, such as Facebook or Twitter, without being trolled or being told to ‘open your eyes’?
Well, there is a solution for you oh wealthy one — though it might ask you to reach deep, well not deep, but just reach into your pockets to be a part of this new venture.
Minnesota Philharmonic Orchestra conductor James Touchi-Peters has created an exclusive social networking website named Netropolitan – for the rich. He describes it as an “online country club for people with more money than time,” according to RT.
It’s really a bit of Facebook mixed with Twitter wherein it has the aesthetics of the former, but users can’t add friends, they follow other users instead — but, of course, it excludes the riffraff.
Everyone is after data. If you're running social media for a brand or company, it's best you're armed with information on the social accounts you manage -- not only so you can show how social efforts are lining up with business goals, but also for the sake of a deeper understanding of what works and what doesn't.
There's no shortage of tools that will tell you various parts of the story, from who is mentioning you and where, to what hashtags mean and how to best to use them. The following 10 tools, however, are built for giving users analytics. Most of the them are free or have a free version to get you started.
Social media has become ubiquitous with media itself, with the lines blurring between what is and isn’t considered social. We’ve hit an inflection point where mainstream media outlets are increasingly turning to social platforms to facilitate on-air programming, once the sole domain of producers and broadcasters.
With all this progress, marketers still face challenges cultivating a cohesive social media strategy and winning buy-in from across their organization. At the recent Social Shakeup conference, I had the opportunity to chat with marketing leaders from various companies, who shared their views on the state of social today.
Smartwatches might become mainstream in a couple of years thanks to our obsession with Facebook.
So far the smartwatch market growth has been tepid (at best), but the market may reach $10 billion by 2018, according to a Citi Research report led by Oliver Chen.
Social media can serve as a gateway for high quality leads. Businesses often underutilize the power of social media in generating vital leads and spend a lot on other channels of digital marketing in source of leads. Social media is an interactive platform for connecting with people so as to exchange, create and share information and ideas through virtual communities. Moreover, in doing that it not only imparts knowledge but also interacts which makes it a two way street unlike the traditional media where the scope of interaction is limited or narrow. Here, I share the top 7 key strategies that every business must adopt in order to generate quality leads from social media:
Did you know that there are over 1.82 billion social network users worldwide? That number is expected to increase to approximately 2.33 by 2017. Needless to say, being active on social media is an essential part of your marketing plan. But, how can you reach your audience more effectively than your competitors?
While creating quality content is a must, you also need to engage your audience. Again, this should be obvious. But, it can be a problem is you’re on a tight budget. That’s why I’ve compiled the following seven ways to boost your social media engagement for free.
When it comes to spending time marketing on social networks -- whether you're marketing your company or marketing yourself -- you're constantly deciding where to spend your time, and how much time to spend. How much time should we spend on each network for it to be worth it?