If Facebook made chocolate, would you share it with your friends? This comic shows what it would be like if tech companies made their own Easter candy.
Did you know that Instagram, which already has a massive global user base (400 Million monthly active users), was the fastest growing social media site of 2015.
Instagram may represent the biggest marketing opportunity for businesses in 2016. Why? Here's an infographic illustrating 5 reasons why the social network will matter than ever next year (and beyond).
Most people have a love-hate relationship with their email inbox. On the one hand, email can be exciting -- whether you're making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering.
On the other hand, though, email can be overwhelming -- especially if you lose control.
And boy is it easy to lose control. After all, email is one of the top ways we communicate with a lot of the people in our lives, from our best friends to people we've never spoken with before. Many of us get bombarded by new emails on a regular basis, and it's stressful to know that we might be missing out on the truly important stuff amid the flood of less pertinent stuff.
Luckily, there are a lot of tools out there that can help us get more organized. In this post, we'll go through 11 of our favorite tools for organizing your inbox. Try 'em out, and help pave your own way to a more productive and less stressful email experience.
Often referred to as “the Queen of Facebook”, Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a Forbes top ten social media power influencer and author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. Facebook recently partnered with Mari to facilitate and teach at the Facebook 2015 Boost Your Business series of live training events across the United States. Fast Company described Mari as “a veritable engine of personal branding, a relationship marketing whiz, and the Pied Piper of the Online World.” One of our Ideas & Experiences speaker series at INBOUND 2015.
A must watch talk from the Queen of Facebook.
Is your Twitter marketing working?
Do you want more engagement for your tweets?
Knowing how to write your tweets and when to publish them can increase visibility, boost engagement and drive traffic to your site.
In this article you’ll discover eight tips to deliver better tweets.
Some people use way too many hashtags in their social media posts. Some brands use none at all. Many businesses are not sure how hashtags can help. Can hashtags help at all?
For this study we wanted to look at how many brands use hashtags in their posts, how many hashtags they use per post and what the engagement rate is depending on number of hashtags used.
All this in order to help you figure out what the best way to go is for your own brand.
Every day, you deal with website traffic from multiple sources. We can determine different characteristics of visitors based on traffic source. For example, traffic from Facebook ads will primarily be first time visitors who are likely to be window shopping.
The problem with many websites is that they are marketing to all traffic sources in the same manner. This results in inconsistent messaging, missed website conversion opportunities, and a generic website experience.
By using tracking URL’s, you can easily segment based on traffic source allowing you to present relevant and personalized content. This means better onsite conversion rates and increased ROI from PPC and email marketing campaigns.
Content marketing can accomplish different things for different businesses. Some businesses use it as a way to increase brand awareness. But many use content marketing as a way to generate sales or sales leads.
If your business falls into the last category, you need to make sure that your content is optimized for sales conversion. Here are some steps toward content marketing that generates sales.
The core of Facebook’s effectiveness is its advertising platform. It's a very crowded advertising marketplace. Facebook boasts more than 2 million active advertisers (meaning they've used the platform in the past 28 days). This is where direct response marketing can provide a strong competitive advantage. Most marketers, including those on Facebook, haven’t the faintest clue how to write a direct response marketing ad.
Simply put, you need to make the message about them, not you. Tell them why they should care and why they should respond right now.
Here’s how to take effective direct response strategies to the Facebook platform:
Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following.
According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing, marketers see a $6.50 return.
As an Official Instagram Partner for Community Management, we thought we’d share our biggest learnings about building a strong and supportive Instagram community.
Instagram is a community built on the power of visual storytelling. Both the community and visual aspect runs deep through all of our Instagram efforts.
The web is dark and full of terrors, chief amongst them, the social media troll. Unlike the trolls of fairy tales, trolls on social media lurk not in caves or under bridges, but out in the open where they have the best chance of attracting an audience.
These are the web’s darkest denizens and they thrive on negative attention. They strive to incite hatred and provoke anger with each and every keystroke. But who are they and what should you do if you or your brand encounters one?
Lately the folks at Twitter have been busy rolling out updates to the platform. Online circles may be buzzing about the switch from ‘favorites’ to ‘likes’, but we’re most excited about the new native poll feature.
Available to all users at the end of last month, Twitter polls are a straightforward way to gauge public opinion. You pose a question and provide two options for answers. The poll then stays open for 24 hours, after which voting ends and the results are displayed.
There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free.
An infographic by Focus.com uncovers some of the costs of using social media for marketing, “from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost,” according to an article in AdWeek by Megan O’Neill.
The infographic reads, “With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expanding their marketing horizons. While many companies may be fooled by the free cost to open a social media account, many fail to consider the expenses that go into running a social media campaign. Do the benefits really outweigh the costs?”
Humans are visual creatures. And visual content is the key to getting customers to consider you in the first place, and then to stay. A lot can happen in a first glance. And, increasingly, customers want information in the visual ways that entertain them, such as videos and infographics.
Each year, the folks at CMI do a great job at documenting some of the biggest trends in B2B content marketing, and their latest report – B2B Content Marketing 2016 Benchmarks, Budgets, and Trends – is no exception. Thirty-two pages of data, visualizations, and insights that can help savvy B2B marketers plan effectively for 2016.
Let’s unpack a few of these benchmarks and trends that are truly mission-critical for marketers during their planning efforts for next year: