If Facebook made chocolate, would you share it with your friends? This comic shows what it would be like if tech companies made their own Easter candy.
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Since consumer engagement is one of the main goals of social media, quick-service restaurant brands are striving to feed their need for engagement by bringing location-specific marketing to the table. More and more brands have taken a liking to this local marketing because it allows them to target consumers in individual U.S. markets and engage them on a more personal level. QSRMagazine.com dished up the details on how food franchises are taking a local approach to their social media marketing to keep consumers hungry for more.
While early adopters of social media marketing had to create their own local pages, the popularity of local marketing has led social platforms to add these pages as features, such as Facebook Local Search. As a result, franchisees no longer need to build their own local accounts, because their parent companies are creating these for them. All that franchisees need to focus on is fostering community engagement and excitement on these local accounts.
Think about your significant other for a moment. Think about the strong relationship you've established built on trust, patience, and understanding.
Now imagine if that person would call you three times on your night out, trying to figure out what your thoughts on your relationship are. Imagine opening your inbox four times a week to emails "just checking in" on what you think the next steps of your relationship are.
Still feeling the love, or just feeling plain annoyed?
|Suggested by eZangaInc|
I was intrigued when I happened to see Dan Sullivan’s post on Facebook. Dan is the Founder of Crowdly, a platform I call the anti-Facebook on Facebook. It’s premise is to encourage brands to identify and engage with its strongest advocates, without the need for advertising.
I emailed Dan to understand the context of his post. Here’s how he responded
While Facebook’s Buy button might be “The Next Big Thing,” it doesn’t necessarily cater to the company’s global user base. At least not right now.
While the Buy button is still in testing by a small number of companies, it’s current format doesn’t sit well with the global community. One company says this is because the Buy button is very American. What does that mean?
Prepare yourself to start seeing tweets in your timeline from people you don’t follow. A change to Twitter’s timeline is going to start pulling in tweets from people you don’t follow if Twitter consider’s that tweet to be “popular or relevant.”
These new additions to Twitter’s timeline started as an experiment but will now be a permanent change to the service. Twitter’s FAQ page for the question “What is a Twitter timeline?” has been updated with the following section:
Building a brand that stands for something is challenging; it takes time and most importantly, authenticity. Almost all companies hope to impart a positive emotion or gain immediate recognition upon someone viewing their logo, hearing their name or considering their story. Zippo is one such company that has been able to achieve that success.
When most people hear the word Zippo they have immediate brand recognition. Its name and brand persona hold a reputation of tradition and durability that companies and industry leaders can learn from.
Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Yes, your offer, creative and message mattered too, but the list was the biggie.
Today, the right B2B Target Account List is even more important if you are adopting account-based marketing, but it doesn’t spark the same passion that discussions of postal and email list sources did a decade ago. After all, you know what companies to target, right? Sadly, the answer is usually no.
If you are a B2B marketer and you are adopting an account-based approach in any portion of your marketing, it is time to find that passion for “the list” again. Fortunately, the tools and resources are available today to create more effective target account lists than ever before. Here are three categories of accounts you should include, and how to find each one.
You relish the feeling of owning and operating your own business. You are the boss. The king of your company, controlling your own destiny and driving the success of the organization. You understand the systems and processes required to prosper in the business world.
You are a visionary. A thought leader, delivering strategy and tactics to meet your goals.
Being an entrepreneur requires a mindset that isn’t just about collecting a paycheck but more about creating a thriving business, meeting needs, being intuitive and developing your company in such a way that it impacts your stakeholders. According to the US Small Business Association, there are approximately 23 million small businesses in America just like yourself, facing challenges, making innovations, adapting to change and attempting to own a piece of the market share.
What are you going to do today!!!
Being an entrepreneur doesn’t absolve you from having to write. Most small-business owners have a lot of writing to do. Whether it’s composing great content for social media, blog posts, books or client presentations, writing comes into an entrepreneur’s day in many ways.
It can also be one of the most challenging tasks to accomplish effectively. Here are five ways to cast aside your writer's block and write more prolifically.