If Facebook made chocolate, would you share it with your friends? This comic shows what it would be like if tech companies made their own Easter candy.
At that time, Twitter says services provided by its Twitter International Company based in Dublin, Ireland will handle account information under Irish privacy and data protection law, which is based on the European Union’s Data Protection Directive.
Great storytelling is a great differentiator.
Imagine you're walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What's going to be on your mind when you decide what to buy? Perhaps you choose one product over another because that company donates a percentage of their proceeds to a great cause. Or maybe you choose it because it has more protein -- and you were just reading this article about how protein helps boost concentration, and you've been having trouble concentrating at work recently.
In 2012, Mashable had published an article called “Technology Creating a Generation of Distracted Students” which reported the results of a study done by Pew Research Center. According to their data, about 90 percent of 2,500 education professionals agreed that contemporary technology had created a generation which struggled to concentrate, was prone to distraction, yet apt with web search and quick to find any information.
Those changes in our capacity to concentrate has society-wide effects: a recent article by Fortune publicized the findings of Educational Testing Service (ETS) which indicated steep decline in American Millenials’ literacy, numeracy and something called ‘problem-solving in technology-rich environments'; as compared not only to their peers abroad but to the older generations in the US. “We’ve forced companies to make technology that’s extremely easy to use, and that’s better at doing our day-to-day tasks than we are”, said Andy Campbell in a Huffington Post article.
Starting today, developers can integrate full tweet timelines from any Twitter account into theirs apps “with just a few lines of code.” This should save developers time, who would often have to embed multiple tweets into an app manually or gain access to Twitter’s Curator tool.
Most brands today have learned that a social media presence is a key asset of a successful inbound marketing strategy and that targeted cross-channel content distribution brings a better online visibility.
We see, however, that posting more content doesn't necessarily lead to more engagement. Some 60% of small businesses don't see any return on investment from their engagement online.
Those reports imply that something is rotten in the ways companies approach social media marketing. That may be because social networks "are inherently additive pieces of the conversion funnel rather than causative," states Jay Baer of Convince & Convert.
Despite the problems of calculating the ROI of social media, those platforms remain essential for a business's online expansion because they represent something of an online counterpart of traditional word-of-mouth marketing.
Moreover, social media requires a strategic approach to deliver results.
With the growth of social media, potentials buyers are making their decisions online and sales teams should be a part of that process. How do sales teams avoid missing out on these opportunities? What are the skills and traits of modern salespeople? What makes a good social seller? Check out Sales for Life's latest infographic examining the anatomy of a social seller.
76% of social sellers spend most of their time on LinkedIn vs Twitter (16%) and Facebook (44%)
According to LinkedIn, 89% of buyers turn away if the professional doesn’t have the right insights or knowledge about their business
A study performed by IDC social social buying study showed that Social Selling leaders are 80% more productive
In the early days, social was considered a novelty. Some brands dove headfirst into social content and earned some early results, but their efforts were unguided and undirected.
Most were on Facebook or Twitter just to be on it (many agencies told them it was a must), they weren’t looking at it as a source of insights or a customer service tool. Nearly all bigger brands now have active social media accounts filled with image-rich posts, but these efforts aren’t as focused as they could be.
So what’s holding back further company-level investment in social media management? The lack of hard ROI numbers has consistently been a top reason for skepticism amongst the C-level crowd. Fortunately, the proliferation of analytics across all types of the business now comes to social media.
asic accounting rules require marketing costs to be listed as expenses on a company’s P&L. However, today’s marketers and smart executives consider marketing an investment in driving revenue rather than a cost. This is where an overall mind shift is needed. Marketing needs to be considered an investment, and your content an asset.
We invest in technology, equipment and people to grow our businesses without hesitation. So, why wouldn’t we do the same with our content? It’s time to finally categorize content as an asset and treat it like you would any other company asset. After all, your brand, unlike a building or inventory, never depreciates. Your brand is your greatest asset, and your content tells the story of your brand.
Content marketing and cooking have a lot in common. You’ve got the chef (executive editor) who plans, delegates, edits, and manages the flow of the execution. The sous chef (writer) is right-hand man to the chef, following intricate orders of produce the meal (content). Though your dinner guests (readers) of a feast do not see what goes on behind the scenes, they are the ultimate judge. The end product portrays a clear reflection of what goes on behind the scenes.
Like a meal, coordinating content takes strategy, planning, communication, and access to an arsenal of tools. Missing just one of these steps can result in a poor end product.
Now is the perfect time to set the table for success. Here are four steps to master your content workflow:
An often overlooked aspect of developing a content marketing strategy is finding the right rhythm for publishing your content. It's not enough to develop the highest quality content and occasionally distribute it where your audience is most active. Your business must publish and distribute content frequently enough to stay top of mind with your customer base. Every organization should have their own unique rhythm to help better ensure their content is engaging to their audience on a regular basis. Here's how to develop your own content marketing rhythm
Facebook advertisers reached more customers per ad and paid less for each click in the first quarter of 2015, according to advertising automation software provider Nanigans’ Global Facebook Advertising Benchmark Report released today.
Nanigans’ customers had a 0.81% click-through rate in the first quarter, up 17% over Q4 of 2014 and 260% over this time last year. In the ecommerce vertical, CTR increased 12% QoQ and 281% YoY.
For most of you, customers can come to you from any country in the world. That means all of your potential customers -- the people visiting your website, reading your blog posts, and clicking on your calls-to-action -- might speak a myriad of different languages or live in totally different time zones. Once they reach your content, how well will it resonate with them?
As your international traffic grows, you'll want to be sure that you can convert that traffic into leads -- and that means keeping your international visitors in mind every time you write about a holiday or publish data with certain units of measurement.
Social media has become an effective vehicle for establishing thought leadership. In recent years, the number of social media users who are on a site just to follow leaders has been on the rise.
However, enterprise innovation leaders are probably the most important influencers on social media. A report from Leadtail examines the social activity of the top 40 leaders in enterprise innovation on Twitter.
Another day, another survey about American teens’ use of social media. The latest, released today by investment bank Piper Jaffray, sounds like bad news for Facebook: only 14% of U.S. teenagers pick the social network as the most important social network.
And that percentage is slipping, according to Piper Jaffray, which releases its “Taking Stock With Teens” survey twice a year. In the spring of 2013, 33% of teens surveyed cited Facebook as most important. Last year it was 23%.
Giving your brand a face on social media is the best way to be present in your customers’ lives, even when they aren’t specifically interacting with you or your product at that moment. Maintaining active profiles across the major platforms allows you to have an audience who can optin or out of your circle at any time. Just as with human friends on social media, people expect a few things from you as a brand. In this post I will offer suggestions for how to deal with situations on social media that either don’t go your way, or, conversely, are unexpectedly positive.
Putting your brand’s face out there in the digital world is a smart strategy, but that doesn’t mean that everyone is going to like you all the time. Everyone (companies and individuals) makes honest mistakes. And beyond that, there are people who use social media as a tool to vent frustrations, be they rightly targeted or not. It’s important to have a strategy to deal with these instances so that you don’t see your efforts on social media fold in on themselves.
Consumers today find online reviews more useful than traditional ads, direct marketing messages -- even social media signals (e.g. likes and followers). Why? Because reviews provide a way to determine whether a local business is good or not, based on the opinions of those who've been there, done that.
If you want to be more visible to your audience, focus on generating more reviews.
Indeed, getting your happiest customers to talk about your business on review sites like Yelp and TripAdvisor can build buzz more effectively than a viral YouTube video or an artsy Instagram pic. It can strengthen your online reputation, foster loyalty and help you attract new customers.
Are you familiar with Facebook dynamic product ads?
Facebook dynamic product ads allow you to reach customers with relevant offers by automatically showing them ads for the products they’re interested in.
This article shares how to set up and best utilize Facebook Dynamic Product ads.
The concepts behind “social networking” aren’t anything new – ever since there have been humans, we have been looking for ways to connect, network, and promote with one another – but they’ve taken on an entirely new meaning (and momentum) in the digital age. Where we used to have handshakes, word-of-mouth referrals, and stamped letters, today’s relationships are often begun and developed on LinkedIn, Google +, and Facebook.
That means savvy business owners have to know and use a variety of social platforms to stay relevant, not to mention take advantage of emerging opportunities. Below, you’ll find what I consider to be the 21 most important channels and tools you need to be aware of.