If Facebook made chocolate, would you share it with your friends? This comic shows what it would be like if tech companies made their own Easter candy.
Locks and keys are physical objects, and the technology behind them hasn't really changed since the first set was invented in the ancient Assyrian city of Nineveh in about 612 BC.
Now, more than 2,600 years later, all that might be about to change. In Citi analyst Jim Suva's new note to investors on the future of Apple, there are three really interesting words: "Work security access."
The conversation about how social media is changing publishing has been going on since the dawn of social media. Ten years ago, prognosticators were sure social networks would usher in a new era for publishing. Five years later, social media spelled doom for the industry as a whole.
Yet, instead of transforming publishing into a mass of niche blogs and feeds or bringing about the end of the business, social media has become a set sophisticated tools for matching content to reader interests, growing communities and building brands.
There are 11.8 million active users on social media in South Africa according to a report released this year by social media marketing and communications agency, We Are Social, 9% of which are on Pinterest.
The site grew from 7 million unique visitors in December 2011, which was around the time of its launch, to 70 million as of January 2015.
With over 1 million South Africans on Pinterest, that's more reason for your small business to use the platform to engage with customers and increase brand exposure.
Pinterest is an online social media platform, which allows users to upload images—known as pins—and other media content (eg: videos and images) through collections known as boards.
In a world of smart devices, the applications you use define your experience. Users are constantly on the lookout for the best app to share their reality with. In previous years, the battle has been between Facebook, Instagram, and Snapchat. However, the recent debate has become a Facebook-vs-MySpace style duel between live-streaming apps, Periscope and Meerkat. The consensus seems to be that Periscope is better than Meerkat.
The prospect of automation has long sparked fears of jobs lost to robotic replacements, but typically such worries have focused on blue-collar and other low-level positions. Well, the Institute for the Future has a message for all those in the upper echelons feeling complacent about their job security: The iCEO is coming.
Not only has this mentality lead to the demise of traditional marketing efforts, but it's also set the stage for more human interactions between brands and consumers. Interactions that don't feel like marketing.
And what better medium to propel this new wave of humanized marketing than video? It’s one of the most effective mediums for marketers -- a study by Invodo discovered that 52% of marketing professionals worldwide name video as the type of content with the best ROI.
To help inspire your own video marketing efforts, we've rounded up seven lovable video marketing campaigns. So go ahead, grab some popcorn. These examples will be waiting here when you get back.
SEO can be time-consuming. Why? Because if you're ranking well in searches, your competitors won't take it lying down; and if you're not ranking well, you shouldn't take it lying down...
Moreover, SEO is ever-changing, and keeping up takes constant maintenance.
So... SEO might seem a Herculean task for local businesses, but it doesn't have to be. Here are seven little secrets to effective local SEO.
Google is getting into the content recommendation mix with a new tool for AdSense publishers. Matched Content gives publishers access to the familiar style of widget that appears at the bottom articles.
Google’s version includes only internal links within a publisher’s site, for now at least. Keeping visitors on the site, of course, increases ad views and the potential for ad clicks. But it’s conceivable that Google might expand this functionality in the future to include paid links to external sites á la services such as OutBrain and Taboola or ads in the fashion of Yahoo Recommends, which includes links advertisers’ sites via native ads.
Earlier this month, Dropbox was spotted testing an early version of an online note-taking service dubbed “Project Composer,” which appeared to have roots in the company’s 2014 acquisition of collaborative docs startup HackPad. Now Dropbox is rolling out this new service into private beta as “Dropbox Notes” and is inviting teams to sign up.
Twitter launched automated ad buying for small- to medium-size businesses (SMBs) in Indonesia earlier this week after rolling out the service in other countries in recent months.
But it's been three whole years since the San Francisco-based social media player debuted self-service ads in the U.S. for SMB marketers. We asked BIA/Kelsey for data on how the initiative has gone so far for Twitter
Why we love Facebook so much: It taps the brain’s pleasure center
Lots of studies have worked toward figuring out what exactly goes on in our brains when we’re participating in social media—specifically, Facebook.
A recent one discovered a strong connection between Facebook and the brain’s reward center, called the nucleus accumbens. This area processes rewarding feelings about things like food, sex, money and social acceptance.
When we get positive feedback on Facebook, the feeling lights up this part of our brain. The greater the intensity of our Facebook use, the greater the reward.
Yesterday Facebook announced another video milestone — 4 billion views a day. Today, Facebook introduced one of the ways it’s hoping monetize all that video watching.
Facebook is launching “Anthology,” a program that will pair brands with video publishers to produce video advertising for Facebook. The publishers will bring the technical and storytelling expertise and the brands will bring the cash. Last month, The Information reported that the minimum buy-in for Anthology will be $2 million. Facebook’s announcement didn’t include pricing details, but the product is clearly intended for brands with major marketing budgets.
As the leader of a VC-backed startup, you’re on the clock to build a brand that wows customers and investors.
But tackling branding, corporate communications, sales, lead generation and PR separately isn’t cheap or easy. You need one strategy that can drive all of these initiatives.
With content marketing, you can educate and engage potential clients while differentiating your company and positioning it as an industry leader. It’s an extensive branding and sales strategy that will breathe new life into your startup.
Great content isn’t just a way to reach potential clients, though. It’s also a way to keep stakeholders in the loop about their financial investments. As you publish content that explains how you overcame challenges, provides thoughtful industry analysis, and describes innovative projects your company is spearheading, you’ll build trust and quality relationships with investors and potential customers.
How much are you paying for your leads?
When you figure in the time it takes to pull together your free offer, the cost of the hosting software, and even the physical amount of money you shell out for marketing services, your cost can be pretty hefty.
In addition, you are not even guaranteed that your leads are highly targeted – you are just happy that there is a name to call.
According to industry expert David Raab, almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software. According to Bluewolf’s new “State of Salesforce” study, only 7 percent are seeing good, measurable ROI from those investments. There’s a lot of fragmentation and dissatisfaction in this category despite the huge potential benefits of automating marketing.
Omni-channel marketing has become somewhat of a buzzword in the social media and marketing industries of late. Simply put, it means that your business markets across as many channels as it can to reach the target audience. From websites and email, to social media and print, every channel presents an opportunity to market. An infographic from Neustar outlines current opinions on the benefits of omni-channel marketing.
While there are separate teams assigned to tackle online and offline marketing strategies, there is no reason why there should be a great divide between the digital and the traditional. Marcel Deer, a digital marketing consultant, highlights the importance of convergence in closing the gap between online and offline. As a journalism graduate with experience in traditional PR and digital marketing, he points out how crucial it is for offline and online tools to “combine, complement, and ricochet content among different audiences.”
Businesses will do best to take full advantage of integrating online and offline marketing, also known as non-linear marketing, and utilizing their channels to seamlessly paint the big picture that is the company. However, statistic projected for 2014 and 2015 says that 78% of companies have allotted manpower for social media marketing, but only 26% incorporate social media completely into the overall business scheme. This prompts an urgent need to use social media to integrate online and offline marketing. Propelrr’s article, 4 Revenue-Driven Digital Marketing Tips for Local Stores, points out that businesses should use social media and other digital marketing channels to direct the audience to their other online channels, such as microsites, and to their physical stores.
Landing page optimization (LPO) is critical for any marketer looking to turn site visitors into leads—and eventually, customers. Indeed, increasing conversions ranked as the most important objective of an LPO strategy among marketing professionals polled worldwide by Ascend2 earlier this month by a long shot, cited by 93%.
Digital marketers are constantly on the alert for the Next Big Thing. Each time a social media channel gains rapid membership or a new iPhone rolls out, it's evaluation time. Is the audience there to justify migrating paid advertising costs? Recently, there's been a lot of buzz around the new Apple Watch; specifically, which brands will be launching inaugural apps and how marketers can make use of the tiny real estate this wearable will offer up. According to GlobalWebIndex, only 11% of Internet users report owning a smartwatch, but a quarter of online adults in the US and UK say they are interested in using the Apple Watch -- so, not a massive user base off the bat, but there's some potential for brands with customers who don't mind shelling out $349 or being the first to test pilot new consumer tech.
Visual content is downright essential for any digital marketing effort. The rise of platforms like Tumblr, Pinterest and Instagram, sites such as Houzz, and even the dreaded wasteland known as Buzzfeed, prove that yes, we like to look.
A frequently-cited study states that visual content receives 94% more views. All I know is, if I click on an article or website and don't see something besides words, I bounce out of there lickety-split. You do, too. Newspapers and magazines have known this for decades. Even a literary bastion like The New Yorker peppers their copy with those lackluster cartoons.