If Facebook made chocolate, would you share it with your friends? This comic shows what it would be like if tech companies made their own Easter candy.
You read a job decription, thinking how you have all the skills needed to perform the required duties. So, you refine your résumé to highlight past experiences, and describe how you are the perfect fit for the position in your cover letter.
Yet, you never hear a word from the agency.
You're left wondering, why didn't I make the cut?
Landing a job is about more than what you know. Sometimes, it helps to know someone. And sometimes, employers are looking for less tangible skills or a specific attitude in a person.
We asked 14 agency leaders what they are looking for in new hires in 2015. Read their responses for an inside glimpse at what makes a candidate stand out:
If you're a sales or marketing leader, you've probably just wrapped up strategy planning for 2015 (or you might still be in the thick of it if time hasn't been on your side. No judgment -- I've been there.) But a new infographic from Implisit which reveals the most and least effective channels for customer conversion might prompt you to crack the newly approved plans open once more and make a few revisions.
For instance, if you intend on finding customers through events and purchased lead lists in the new year, you might want to think again. These channels had the lowest lead to conversion rate of 14 options. On the opposite end of the spectrum were Facebook and Twitter, company website, and referrals, the last of which blew all other channels out of the water with 3.63% of leads converting to customers. These same
With miniature sensors and a projector, the upcoming product might make day-to-day connected devices a lot smaller
The booming wearables industry strives to keep users connected while exercising, working, and even eating. One new company wants to pack a number of features into a small, screen-free band that will keep wearers online anywhere — even in the tub.
You’ve likely heard the advice to add visual content to your blogposts whenever possible. Visual content is more than 40 times more likely to get shared on social media.
So I added images to blogposts.
And I learned there’s quite a bit more to it than that.
Adding images to blogposts is a great start. You’re likely to see increases in social sharing and time on page. Images just make everything more readable and shareable.
Adding images also brings with it another checklist of things to look for as you’re optimizing and adding – a checklist I’m afraid to say I missed out on for a long time with adding images to the Buffer blog. I’m happy to share with you all the things I did wrong with blog images over the past few months and tell you how I’ve learned from my mistakes and what I’ve changed since. I’d love to hear if any of this resonates with you!
More than half (53%) of email marketers say getting higher click-through and interaction rates is their top priority for 2015, according to a recent report from Campaigner.
The report was based on data from a survey of 130 email marketers conducted in November.
Other top email resolutions for the year ahead include creating a more holistic marketing plan that integrates social, mobile, email, etc., (20% of respondents cited); improving data collection and management (14%); and increasing the use of email marketing tools (such as A/B split testing, email automation, etc.) to improve results (14%).
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Whether you are writing an article intended to persuade, designing a commercial website, or building your slide deck to pitch your big idea, you can give your credibility a boost with one small change.
A recent experiment gave subjects an ad that described a medicine effective in treating a particular illness. Only two thirds of the people who read the ad, however, believed that the medicine worked.
Then, the experimenters added one element: a chart that displayed the same data. This small change caused the percentage of readers who believed the drug to be effective to leap from 67.7% without the chart to an amazing 96.6% with the chart.
Whether you’re a new startup or an established company, you’re looking for ways to increase your sales and customer base. In a technology-driven world, content is everything and every business is a publisher—and customers are the sales force.
What is Content Marketing?
Content marketing is a long-term marketing strategy that utilizes valuable and relevant content, adjacent to the business’s mission and brand, to draw in and enhance customer buying behavior and brand loyalty. It’s a technique that goes beyond traditional marketing strategies by offering customers engaging and interesting material rather than being “sales-y” by pitching products or services directly.
A corporate or business blog is definitely a good way to offer relevant, consistent content to your customers, but content marketing goes way beyond blogs. That’s not to say that you should skip having a blog—a blog will keep a steady output of sharable information that can help expand your company’s customer base.
London-based Brazilian illustrator Lucas Levitan has created an on-going project “Photo Invasion” in which he takes photos from the interesting people he follows and invades them with his own artwork.
These are great!
As we plan for 2015 and beyond, PSFK took a look back at the key trends that helped shape 2014. After thorough review of PSFK Reports in industry verticals like Health, Retail, ‘Making’, Wearables, Travel, the Internet of Things and more, we outline ten ideas which began to mature in 2014 and we’ll be sure to see more of in years to come. Enjoy!
RebelMouse first launched as a way for people to aggregate their social network updates into a “social front page,” but more recently, it’s been working to give publishers social tools for their own websites and apps, through a platform called Rebel Roar. Now it’s rolling out the latest piece of Rebel Roar — The River.
If you’re on Facebook or pretty much any other site with a newsfeed, the look of The River should be pretty familiar. Except it’s probably less random, since it’s tied to a specific site or community. Basically, The River creates a place where people can track community activity based on the people and the topics that they follow. And yes, it works in mobile apps, too.
How do you write more targeted messages that will persuade your prospects to buy into what you’re selling?
As a conversion copywriter, I get asked this question in one form or another all the time. Making more sales or getting more leads on their websites has everything to do with copy that not only connects with visitors, but connects immediately.
Why? Because you’ve only got seconds to grab your visitors’ attention before the dreaded bounce. In fact, the first 10 seconds are critical for your visitors’ decision to stay or leave. Which means, your words need to be doing some pretty heavy lifting.
Crafting key messages targeted and highly relevant to those people most likely to become your customers will improve your odds of not only keeping visitors on your site longer but improving conversions.
Let’s take a look at three ways to help you do just that.
It’s been a big year for the world, and it’s been a big year social media.
The World Cup, Sochi Olympics, iPhone 6 announcement, death of Robin Williams and missing Malaysia Flight 370 were huge on Twitter, Facebook and, well, everywhere that had any kind of share button.
But social media is no longer just a way to disseminate information. Fuelled by rapid mobile growth, social today is increasingly used as a way to rally communities around common causes to inspire (and sometimes try to force) change.
Do you commonly use super-long URL extensions for your content, like “http://www.mysite.com/my-extremely-long-web-page-title-about-whatever?” How’s that working out for you? My guess would be not very well, at least from an SEO stand point. This mistake, and several others, are easy to fix and can improve your web site’s SEO-friendliness by a huge margin. It is also important to understand the difference between old SEO Versus new SEO strategies. Read on for some tips on how you can optimize your website for SEO and start ranking higher on Google and other major search engines.
Social media analytics company SocialBakers is throwing more fuel on the fire that is the Facebook video versus YouTube video showdown.
Two months after forecasting the number of videos uploaded directly to Facebook would exceed the number of YouTube videos, SocialBakers says its prediction has come to pass.
Facebook is rolling out an update to its iPad application that features a revamped right-hand column (in landscape mode only), which now includes birthdays, events, Trending and a new My Games section, Engadget reported.
According to Engadget, the Trending module was divided into sections by various publishers and topics, and the games portion of the column includes games being played by friends, complete with “Play Now” buttons, as well as My Games, which enables users to jump right into games they are already playing.
What kind of travel content are mobile travelers looking for when they use their devices?
Or, from a commercial perspective, what types of activities are they searching for and then booking?
The folks over at Usablenet have been crunching the data to come up with a pretty good infographic which outlines the answer to these questions (and more).
In short, Usablenet has found – unsurprisingly – that millenials are apparently leading the mobile travel charge, including spending over a third of their travel research time using a device of some description.
Games are uniquely adept at leveraging human psychology to motivate behavior. We play them for hours on end and enter into a state of flow with an ease not found in other fields. This is no accident: during my time studying game design and working in the field, neurological language like “dopamine hits” and “social proof” were commonplace. In this post, I’ll examine some of the common tools used by video game designers in order ensure engagement and ultimately drive sales.
According to the latest e-commerce report from predictive analytics platform Custora, online retailers will be enjoying more record-breaking numbers this holiday season.
After tracking real-time online transactions from more than 100 U.S. online retailers, 100 million online shoppers and over $40 billion in online sales, Custora reports the number of e-commerce orders occurring between December 2 and December 14 were up 16.5 percent compared to last year.
Near field communications (NFC), the Internet of Things and wearables are the top digital trends expected to change the way brands communicate in 2015.
That’s according to new findings from the digital consultancy arm of communications agency, Bell Pottinger, which captured the most talked about trends online in 2014 and ranked them in order of the percentage increase throughout the year.
These have then been compiled into an infographic marking the top 15 digital trends for 2015. The top five digital trends were: