If Facebook made chocolate, would you share it with your friends? This comic shows what it would be like if tech companies made their own Easter candy.
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As marketers, we deal with a variety of tools and applications on a daily basis. From marketing automation to sales tracking to email marketing, we need these tools to do our jobs effectively and manage/track all of the different campaigns we’ve deployed.
However, one piece of the marketing technology ecosystem that is sometimes overlooked is the way we manage our files, including media, images, text, video and more. Let’s face it; you can’t just have a folder on your computer to manage projects anymore. You need a central repository for your team to access and share the necessary files while also keeping it organized. That is why digital asset management (DAM) is now a critical component of the marketing technology ecosystem.
Call it entrepreneurial serendipity, but businesses that embrace worthy causes are finding charitable giving is a powerful brand enhancer.
More and more business owners and customers are looking for opportunities to be more charitable and help a cause they care about.
Entrepreneurship is one of the most cutting-edge careers a person can get into. Because of that, the industry is also one of the most welcoming when it comes to making a major difference in social causes.
Good brands should be terrible at hide and seek. They should be seen and heard. If you even think about their area of expertise, they should be the first thing on your mind. Brands are already spending increasing amounts to get themselves noticed on social media, but with over 45,000 searches on Google every second SEO should still be a key consideration in your web activity. But did you know you can improve your SEO with social media?
We’ve spoken to a host of experts and agencies from all over the world to get simple, practical advice on the matter. They have decades of experience between them, and their clients include names such as Starbucks, Russel Athletic, Ticketmaster, BMW, EMI, Fruit Of The Loom and many more. These are some of their core tips that you need to know about improving your SEO via your social media efforts:
Why the mistrust? Yet another survey – this one of 4,000 U.S. adults, conducted by MyLife– found that respondents believe Facebook is less trustworthy with their personal information than the government (hello, does anyone remember the National Security Agency and Prism?), LinkedIn or Google.
According to MyLife, just 17.1 percent of respondents trust Facebook with their personal information, compared with 23.2 percent for the government, 32.9 percent for LinkedIn and 47.2 percent for Google.
Are you wondering whether social media has any real impact on consumer purchasing decisions?
Do you sometimes question the potential of social media marketing?
Most businesses and organizations dive into social media hoping to increase brand awareness and acquire more customers. Many are disappointed when it doesn’t pan out.
This article shares five ways you can adjust your social media tactics to improve your brand’s influence on consumer purchasing decisions.
When asked what you do on a daily basis, how often do you find yourself fumbling for an answer and landing on, “Well, I wear a lot of hats…”?
If you’re an SMB marketer, it’s probably quite frequently.
Facebook turned a lot of heads last month with the announcement it was testing a “Buy” button on sponsored ads and Pages updates. Positioned as a way for brands to sell their wares while keeping customers inside Facebook’s social embrace, it’s pretty much a win-win for retailers and Facebook combined.
We all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces.
Unfortunately, the sudden flood rarely happens. Too often, our ideal customers don’t find the content we release on our blogs. Why? We hit "publish" and hope that people will come find us -- but they don't even know we've released something new.
Want to get noticed on Twitter? Use hashtags! Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats.
How to use hashtags efficiently? How many is too many? Let's have a look at hashtags best practices on Twitter.
Do you need more engaging social media content?
Are you looking for ways to discover great content to share with your fans?
What if there were great tools that surfaced popular content you could share?
This article shares five tools to help you discover great content and brainstorm new ideas.
It may come as a surprise but over the past two years, Facebook has quietly become the most effective email acquisition channel for many nonprofit organizations, campaigns, and small businesses.
The days of Facebook being a channel for just “building awareness” are long gone. Today, we all recognize that awareness alone is not enough to achieve the results we’re looking for.
Impact is the result of action, action beyond like, share or comment.
Today, organizations like Sierra Club, UNICEF and thousands of others are posting content to Facebook that is designed not only to reach and engage people on the social network, but also get their most active supporters opted into email communication as well.
Mark Zuckerberg versus Rupert Murdoch. How much faster did the new media billionaires make their money?
We know that new media businesses are growing at a much faster pace than their old media counterparts. I thought it would be interesting to see just how this is affecting these wealthy businessmen in the media industry. How much faster did these new media billionaires make their money?
Today we're announcing some improvements to News Feed to help people find the posts and links from publishers that are most interesting and relevant.
“One way is to look at how long people spend reading an article away from Facebook… If they click through to a link and then come straight back to Facebook, it suggests that they didn’t find something that they wanted. With this update we will start taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them.
Another factor we will use to try and show fewer of these types of stories is to look at the ratio of people clicking on the content compared to people discussing and sharing it with their friends. If a lot of people click on the link, but relatively few people click Like, or comment on the story when they return to Facebook, this also suggests that people didn’t click through to something that was valuable to them.”