If Facebook made chocolate, would you share it with your friends? This comic shows what it would be like if tech companies made their own Easter candy.
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Facebook page administrators are seeing a Your Pages module in the upper-right-hand corner of their News Feeds, providing information on the pages they manage.
The Your Pages module includes counts on the pages’ likes and total post reach for the past seven days, as well as a list of recent posts. For each recent post, the numbers of users reached and engaged are included, as well as a one-click option to use the social network’s boost post feature on each post.
Telling stories around a campfire may have served as one of the first forms of "social media," helping humans create and spread culture, reports a new study on the Kalahari Bushmen in Africa.
These firelight tales, rarely told during the day, can reinforce social traditions, encourage harmony and equality, and create a sense of community when the stories tell of people living far away or in the spirit world, the researchers added.
At our small, fast-moving nonprofit company, everyone does a couple of jobs — and productivity apps help us manage roles that shift between coding, writing/designing and running a full-scale conference twice a year. We asked the TED staff what apps they can’t live without. And beyond the classics—Instagram, Google Maps, Spotify, Uber, Seamless—we found some great apps that might help you too. (A star denotes that the app is free, or at least has a free version.)
An interest app list from the world on Ted Talk staff.
You’re short on time, but not on projects, right?
Email segmentation can seem like just another task on a long list of low-priority items. Maybe you’re segmenting your email list, and maybe you have no idea what that means. Perhaps you’re under the impression that segmenting your email list takes too much time and isn’t worth the effort.
You may be ignoring an action that increases engagement and, eventually, return on investment (ROI).
There are many merits of email segmentation, and there are plenty of statistics floating around the digital marketing world proving them. But I’m not going to get up on a soapbox about this because you’re probably aware of the numbers and the fact that you should be segmenting your email list.
Feel as though you can’t discuss how you have a Bottega Venetta clutch in five different colours and are bored of them on ‘regular’ social media platforms, such as Facebook or Twitter, without being trolled or being told to ‘open your eyes’?
Well, there is a solution for you oh wealthy one — though it might ask you to reach deep, well not deep, but just reach into your pockets to be a part of this new venture.
Minnesota Philharmonic Orchestra conductor James Touchi-Peters has created an exclusive social networking website named Netropolitan – for the rich. He describes it as an “online country club for people with more money than time,” according to RT.
It’s really a bit of Facebook mixed with Twitter wherein it has the aesthetics of the former, but users can’t add friends, they follow other users instead — but, of course, it excludes the riffraff.
Everyone is after data. If you're running social media for a brand or company, it's best you're armed with information on the social accounts you manage -- not only so you can show how social efforts are lining up with business goals, but also for the sake of a deeper understanding of what works and what doesn't.
There's no shortage of tools that will tell you various parts of the story, from who is mentioning you and where, to what hashtags mean and how to best to use them. The following 10 tools, however, are built for giving users analytics. Most of the them are free or have a free version to get you started.
Social media has become ubiquitous with media itself, with the lines blurring between what is and isn’t considered social. We’ve hit an inflection point where mainstream media outlets are increasingly turning to social platforms to facilitate on-air programming, once the sole domain of producers and broadcasters.
With all this progress, marketers still face challenges cultivating a cohesive social media strategy and winning buy-in from across their organization. At the recent Social Shakeup conference, I had the opportunity to chat with marketing leaders from various companies, who shared their views on the state of social today.
Smartwatches might become mainstream in a couple of years thanks to our obsession with Facebook.
So far the smartwatch market growth has been tepid (at best), but the market may reach $10 billion by 2018, according to a Citi Research report led by Oliver Chen.
Social media can serve as a gateway for high quality leads. Businesses often underutilize the power of social media in generating vital leads and spend a lot on other channels of digital marketing in source of leads. Social media is an interactive platform for connecting with people so as to exchange, create and share information and ideas through virtual communities. Moreover, in doing that it not only imparts knowledge but also interacts which makes it a two way street unlike the traditional media where the scope of interaction is limited or narrow. Here, I share the top 7 key strategies that every business must adopt in order to generate quality leads from social media:
Did you know that there are over 1.82 billion social network users worldwide? That number is expected to increase to approximately 2.33 by 2017. Needless to say, being active on social media is an essential part of your marketing plan. But, how can you reach your audience more effectively than your competitors?
While creating quality content is a must, you also need to engage your audience. Again, this should be obvious. But, it can be a problem is you’re on a tight budget. That’s why I’ve compiled the following seven ways to boost your social media engagement for free.
When it comes to spending time marketing on social networks -- whether you're marketing your company or marketing yourself -- you're constantly deciding where to spend your time, and how much time to spend. How much time should we spend on each network for it to be worth it?
The Hamster Wheel Standing Desk is an alternative to sitting and standing desks. It offers a healthy, albeit strange, solution to the issue of ill health associated with sitting down all day long. The project is a collaboration at Pier 9 between artist-in-residence Robb Godshaw and Instructables developer Will Doenlen.
Let’s face it. Social media marketing is hard work. Sometimes you feel like a one legged man in a kickboxing competition.
Over the last few years it has become an integral part of your business and marketing.
You use social media to source leads, keep in touch with your old clients and even serve your current customers.
The only problem?
The Internet never sleeps.
But you can’t be online 24/7.
On top of it, there are multiple social media platforms fighting for your attention at any give time. (I can think of at least ten from the top off my head!)
If you’re a blogger or a small business, you cannot imagine hiring dedicated staff for social media management. Even if you can afford it, you may still not want to.
Where 40% of small business owners are most likely to outsource TV/radio ads and 35% are likely to do the same with SEO only a measly 5% want to outsource social media marketing and email newsletters.
So how on earth are you supposed to manage staying on top of things; interact and engage with your followers while scheduling all those posts on each of these accounts?
Before you decide to go on a digital sabbatical, here’s some good news.
Enter social media dashboards.
Do you want to improve your Facebook conversions?
Have you considered combining the power of Google Analytics with your Facebook Insights?
Comparing this data can help you find Facebook fans who are most likely to convert.
This article will show you how to identify an optimum audience and match it with your Facebook fans for increased conversions.
|Suggested by Bill Gassett|
If you are serious about growing your Google Plus following -- and actually gaining some clients from the platform -- you should be doing these seven things.
Google+ in a must for businesses today and Bill is an expert. This article is a must read not only for realtors, but anyone wanting to find new clients using Google+.
We could soon live in a world where traffic flows at the whim of human behavior, where our smartphones send messages to our doctors and where low-cost, high-quality sensor technology anticipates our every move.
Sensor-embedded objects – and the increasingly interconnected networks of natural and man-made systems – are collecting real-time data about us and the unique ways that we live our lives. These networked objects are learning and evolving to provide anticipated actions that are orchestrated to deliver safety, efficiency and convenience, to scale.
Ever wondered what you really need to measure in order to gauge your success on social networks? The social conundrum is that we often find it hard to report on the success of given initiatives, while at moments we get overwhelmed with a stream of stats and indicators, struggling to make sense of it all. Too much data, or not enough? Here are the key performance indicators (KPI) I typically focus on with my clients, so I hope you find this useful!
NOTE: These are metrics that ought to be followed by social media managers, in order to report progress and performance of given accounts on these social networks. It’s assumed these metrics must be aligned with business metrics, i.e. sales growth, increase awareness, generating leads, etc. but it isn’t the focus of this post.
Do you want to get down and dirty and get into the really technical side of blogging?
Warning: This article is a bit geeky and includes some advanced technical tips so I challenge you to read it!
Even if you don’t understand some of the article, you will understand the reasoning for each point and then you can get your developers to implement them.
Great article, lots of tips. Bookmark it and work on improving your blog
Nine out of 10 companies are using content marketing. But only 4% of them are doing it really well, says a new survey by Forrester.
The other 96% are “doing” content marketing, but not at an advanced level.
The obvious question is: WHY?
Why are 90% of companies claiming to be content marketers, but only 1 in 25 turn content into revenue-generating assets?
There isn’t a single, catch-all answer to this question. The issues plaguing these companies can be multifaceted, convoluted, and vague. But here are the top 7 reasons we find marketers fail at content marketing. (Know them, avoid them, and do your job well!)
Do you know where all of your social traffic is coming from?
Want more detailed information on social media referral traffic?
The Google Analytics’ Social Network Referrals report gives you a top-level snapshot of social media referral traffic, but it may not show you everything.
In this article you’ll discover how to create custom URLs to find what is called dark social media traffic.
Childhood is surreal. Why shouldn't children's books be? In this whimsical talk, award-winning author Mac Barnett speaks about writing that escapes the page, art as a doorway to wonder — and what real kids say to a fictional whale.
Here's a great TED talk!
Everything worthy of pursuing begins from knowing what you want. At least, it would have been nice if it were that way for business owners and marketers.
Assuming you could nail down on what you want, a few things stick out like a sore thumb. Social media gets you reach, build your brand, seed traffic to your web properties, and helps you build real relationships with people.
Yet, social media – as a medium – is as vague as it can get. It’s easy to get into a “vain mode” and look at things that don’t really make an impact – like follower counts and number of fans. When you do that, you are just feeding your ego and doing nothing for your business as John hall, a contributor for Forbes.com, puts it. John lists out “vanity metrics” like the number of fans or followers, comments, shares, and the like.
It’s another thing if you have a lot of those coming at you (do celebrate) but these are not the numbers you look for, measure, or go home to write mom about.
Does your organization have strictly defined or loosely understood brand standards? Regardless, when your brand begins engaging in social media, your voice needs to be strongly defined for the variety and volume of conversation you are now involved in.
Taglines and slogans can go a long way through ads in various spaces, but when you are speaking to and with real people in real-time social media experiences, a tagline just won’t cut it. Strengthen that voice and confidently engage in conversation with these 3 steps.
You’ve probably heard of the terms brand engagement,brand development, and brand loyalty. But have you heard of brand attachment? And, how does brand attachment differ from brand loyalty?
In a breakout session by JoAnn Sciarinno at Content Marketing World last week, brand attachment was defined as “the emotional connection between humans and brands.” Thus, just as people can be attached to a person, they can also — by and for a host of reasons — become attached to a brand. For example, if you are an ice cream lover, you are probably attached to a particular brand, like Häagen-Daz or Dreyers. For me, it’s Ben & Jerry’s. I like their unique flavors with creative names (C’mon, Chunky Monkey? Cherries Garcia? Everything But The…who else could think these up?), and I love that they use milk from cows that are fed organically with no rBGH’s.
So, whereas brand loyalty may be somewhat superficial, brand attachment goes much deeper.