If Facebook made chocolate, would you share it with your friends? This comic shows what it would be like if tech companies made their own Easter candy.
Do you use Instagram to promote your products and services?
Interested in ways to drive sales with your posts?
A good Instagram post is not as simple as just snapping a photo, applying a filter and posting it to your news feed. To have a real impact, your posts need to be carefully crafted and shared with purpose and intent.
In this article you’ll discover how to create Instagram posts that increase engagement and drive sales.
In Start Your Own Retail Business and More, the staff of Entrepreneur Media, Inc. and writer Ciree Linsenman explain how you can get started in the retail industry, whether you want to start your own specialty food shop, gift shop, clothing store or kiosk. In this edited excerpt, the authors offer a few tips to help you get the word out online about your business.
When it comes to marketing your business, social networking is much more than social. It can position you as an authority in your field and coax your audience to depend on your wisdom. With a little dedication, creativity, and knowledge, it can be an incredible tool, not only for growing your business but also for changing the way others perceive you. Simple assignments online can multiply your relevant, real-life connections, manifesting in customers and recognition.
It was once thought among mobile app development professionals that mobile web apps would become more popular than native mobile apps. This has not turned out to be the case. The analytics company Flurry crunched the data on mobile usage and found that, not only is the overall time spent on devices up an average of 2 hours and 42 minutes per day, but people are using that time differently. A mere 22 minutes per day on average is all people are spending on the web.
Every business eventually needs to redesign its logo. You may not want to spend the time and energy on a redesign when you invested plenty of money in the original logo. But when your business evolves, the symbol that represents your brand needs to evolve with it.
Think of your logo as your company’s face. Just like a real person’s face, logos can change to reflect what’s going on inside. Maybe your company is marketing to a new demographic, adding a product line, or re-evaluating its priorities. Or, if you’ve been using the same logo for a long time, maybe you’re just ready for something different. Any of those situations may call for a logo redesign.
Great video on how to use content curation to drive traffic to your website or blog.
Though content marketing can be pretty time-consuming, with an appropriate plan in hand it can turn out to be extremely valuable. Nowadays several content marketing tools and services, as well as applications, are accessible, with each assuring to save you time – from editorial planning to content management, tracking keywords to studying stats.
Many businesses in the last year started devoting their time, energy and money towards content marketing. Recently research has found that content marketing costs 62% less than traditional marketing but produces 3 times the leads. Custom content is the prospect of marketing and website conversion rate is almost 6 times better for content marketing adopters than the non-adopters.
Is content marketing a secret marketing weapon today? Not really. It is the backbone of most of the marketing communication. It is the gasoline of your social media efforts. It’s an opportunity for businesses to create the image of being a knowledge partner. It is a way to earn the respect and trust of the potential buyers.
Demand Metric states that 90% of organizations now market with content. According to Marketo, organizations with over 1,000 employees have a budget of $1,057,300 and those with fewer than 1,000 employees set aside $335,200 for content marketing.
Does your social media need a boost?
Do you want to add something to your online marketing?
Trying new things can be fun and refreshing, for both you and your audience.
In this article I’ll share 26 ways, an A-Z guide, to improve your social media efforts.
You already know that without creating really useful content, you can’t build a successful blog.
But you also know that writing great content isn’t enough to get you visitors.
To attract readers, generate traffic and build an audience, you need to structure your content in a way that encourages readers to share it. At the same time, though, you need to aggressively promote it as well.
Early momentum really counts.
The chances of a fresh piece content going viral are significantly higher as compared to an older post. So it’s important that you spend more time promoting your content than you spend creating it.
Here are a few things you can do to make sure that every new post you publish on your blog gets lots of social media love.
I think you’ve probably heard the buzz…mobile marketing is HOT, and that’s true, but instead of convincing you why mobile is important (it is), I want to take a look at how marketers are communicating to their customers via mobile devices. Marketers communicate with their audiences via mobile on virtually every channel and that’s because people spend tons of time on their mobile phones. In fact, according to the Marketo Mobile Benchmark Survey, 72% of people spend two or more hours a day on their mobile devices.
You need to consider creating a mobile experience when you craft your social media messages, develop your responsive website and landing pages, and send emails, but there are three types of messages that are specific to mobile that marketers use to communicate with customers: SMS/MMS, push notifications, and in-app messaging. These three types of messages are similar in that they uniquely exist on mobile devices, but different in the marketing objective they fulfill. Check out our handy video blog here to quickly get up to speed on this topic:
Beautiful examples of typography designs, hand-lettering and calligraphy artwork design created by talented graphic designers and artists from all over the world. All designs are truly amazing and great for inspiration. Typography designs and lettering is the process of creating illustrations with letters, numbers, or any type of character or phrase.
An editorial strategy without distribution disappoints brands and marketers invested in the thoughtful creation and production of quality content. Businesses that invest resources to develop blog posts, video, and other multimedia should also allocate time and budget toward amplifying the overall reach of their content, both through organic and paid distribution. Content strategist Steven Rubel believes the most successful brands “take a journalistic mindset and distribution-centric thinking.”
Carefully crafted content is nothing if businesses cannot find eager readers willing to consume it and take action. For ROI-minded marketers, tapping the right audiences can turn content marketing into a company’s number one acquisition channel. Here are seven worthwhile strategies to help place your stories in front of the audiences they deserve and capture visitors who will convert to interested prospects, and then clients.
Get ready, your Instagram advertising options are about to get a lot more specific. Ahead of the Cannes Lions Festival this week, Facebook’s Vice President of Global Marketing Solutions Carolyn Everson has said that Facebook’s targeting data will soon be available for use on Instagram. Facebook already uses some of its data for ad targeting on Instagram, though it’s limited to basic age and gender – Everson says that’s about to change , with the “entire suite of Facebook targeting on Instagram over the next few months”. That update is likely to cause a significant shift in the social advertising landscape.
Social media as an SEO tool goes far beyond simply driving traffic towards your website.
In fact, social media sites, particularly LinkedIn and Slideshare, can help you boost your brand’s visibility in a number of ways. Why use them, you may ask? LinkedIn is currently the best-performing professional networking site in the world, and they own SlideShare. The close relationship between the two means they impact each other’s SEO. Google has taken notice of these changes and appears ready to reward users with better search results.
If you’ve been looking to supercharge your social media strategy, you probably know a lot about the benefits of using images.
But, how much do you know about actually creating scientifically shareable images?
Turns out, there’s tons of actionable, research-backed advice on how to create social media images that get shared—the ideal colors, fonts, text, and more, all leveraging what we know about design, psychology and the Internet to get more shares and engagement.
By the end of this article you’re going to be fully aware of how to make images that your readers can’t help but share. All backed by science.
Facebook is testing lead-generation-based mobile ads with a few dozen select brands, though it's not sharing the companies' names. If the ads actually work and become a regular marketing product, they will likely be popular with email marketers, financial brands, automakers, insurance companies and real estate players.
The ads let consumers sign up for newsletters or complete forms—think credit card applications, test-drive appointments, price quotes and customer service follow-up calls—with just two taps of the screen.
"This helps avoid a lot of the pain points usually associated with filling out forms like having to leave one app and start a form in another app and having to enter all of their information from scratch. Just a few taps and people are done," Facebook said in a blog post on Thursday.
It's time to focus on making your blogging, email marketing and social media efforts cut through the noise. That may sound difficult considering the competition and the massive amount of content flying around everyday, but if you think just a bit outside the box, you'll be on your way in improving your content marketing strategy in no time.
Preparing to run an event can sometimes feel like you're sprinting a marathon. Months before you even announce your event to the public, you and your team have already started concepting the event, booking the venues, procuring speakers and activities, creating the materials ... and so on and so forth. There's no denying that organizing the logistics of an event is a ton of work.
But checking all the logistical boxes ahead of your event is only part of the battle. The other critical part? Making people aware of the event -- and getting them to actually sign up. If you fail to create buzz around your event, you can't expect to fill many seats.