If Facebook made chocolate, would you share it with your friends? This comic shows what it would be like if tech companies made their own Easter candy.
Facebook reporting gives marketers a whopping 145 metrics to look at, and yet, Facebook reporting is only half of the equation when it comes to understanding if your Facebook ad spend is reaping you positive ROI.
In comparison to the likes, shares and clicks your Facebook ad generates, the activity that occurs on your site including checkout conversions and new customer signups are equally, if not more, important to how you evaluate the overall success of your advertising campaign.
To help you better understand the business impact your Facebook ads are driving, here are the seven essential metrics every Facebook advertiser should know and measure.
Do you want to discover how to better market yourself and your business with visual content?
Are you looking for a resource guide for your visual content marketing efforts?
This article will help you find tools to create the perfect image, drive traffic and engagement with your images and use visual content to improve your marketing.
Keep reading to discover how to master visual content marketing.
As much as we all love terms like “breaking down silos” and “omni-channel,” we all know there is a big divide between the online and offline worlds. The reality is that we still have a long way to go in integrating our digital with our offline activities; this is especially true for the shopping realm.
Digital shopping is widely believed to be the future of commerce. If it were up to companies like Amazon, Instacart and Facebook, we would be purchasing all our goods via digital channels.
One exciting aspect of e-commerce is the massive amount of data it generates. Every interaction creates hundreds of unique records. Today, savvy marketers use these unique behaviors and transaction data to create real-time segments and to deliver dynamic content and product attributes in order to maximize basket size and conversion rates.
With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create.
Users can join industry-specific groups and connect with others in their niche without having to worry about a newsfeed filled with photographs of their followers’ children. LinkedIn isn’t just a great networking tool—it can also be the perfect platform for B2B social media marketing.
Even though LinkedIn maintains a professional environment, it’s still all-too-easy to make social media blunders. Luckily, all of our top seven LinkedIn mistakes are easily corrected once realized.
Social networks are an incredibly important mediums for broadcasting. More social media users are turning to their networks for news year after year. Networks that are focused on news are exploring new technology to increase their potential, such as Twitter with Periscope. New data from Buzzstream and Fractl show which publishers are adapting best to a changing social network environment.
Remember how in elementary school science you learned about the physical laws that ordered the universe? And how, once you knew about the underlying rules of energy and matter, the details of a lot of things just made more sense?
Susan Gunelius has applied the idea to social media marketing. She’s asked the question: What are the fundamental laws that underlie everything we do on social media? And how can you understand those laws to better serve your brand?
Here are the laws that Gunelius feels are the building blocks of social media:
Social media has changed the way that hotels connect with its customers. But they shouldn’t limit their social connection to before and after visits. Instead, social media can be carried throughout a guest’s entire stay. Most hotels have barely tapped the potential of adding social media to their hospitality marketing strategies. But by being smart and creative, hotels can use social channels to engage guests every day of their stay. To help hotels use social media to give guests a more social experience, LodgingMagazine.com shared ways to get guests buzzing.
Starting today, Windows users will have a new Twitter experience optimized especially for Windows 10. Announced last night, this Twitter app will be available alongside the launch of Windows 10 for PCs and Tablets.
The new Twitter for Windows 10 is a Universal Windows Application that gives you instant access to top Tweets, photos and videos without requiring a login. You’ll also see Tweets right out of the box in live tiles from the Start menu.
Many of us are familiar with the concept of Getting to Yes, an iconic negotiation strategy developed by Harvard professor Roger Fisher and others. For many managers, however, the more difficult day-to-day challenge is “getting to no” which is what we call the process for agreeing on what not to do.
“Getting to no” is a classic management issue because the vast majority of us tend to accept requests and assignments without first filtering them by what’s possible, what’s urgent, and what’s less of a priority. In an age when we are encouraged to be “team players” and responsive to colleagues, it may seem counter-intuitive or even selfish to encourage managers to say no more often, but that is exactly what many need to do. While saying yes to every assignment may initially please senior execs, it usually leaves people over-stressed and inundated with work — a lot of which ends up half-finished or forgotten. In the long run, no one is happy.
A fight is brewing in the world of marketing when it comes to brand budget dollars; how do you choose between native advertising and content marketing?
It's not an easy question to answer, brands must wade through a plethora of information to decide what is best for them. With spending on native ads predicted to reach $7.9 billion in 2015 and grow to $21 billion in 2018, it appears brands are growing warmer to sponsored content.
Old Navy’s Back-To-School Campaign Shows What It Means To Be #Unlimited
The clothing company asked kids at Boys & Girls Clubs across North America what it means to be "unlimited," then turned their responses into a musical back-to-school video to help support their charity fundraising effort.
Customer satisfaction is a four-letter word these days. It’s also the new bare minimum. All “satisfaction” means is that your client only has one wandering eye and one foot out the door. What your prospects and clients are looking for is a superhero -- specifically for you to be their superhero.
How do I know this? Our society is fascinated with superheroes. There are 29 superhero movies slated to hit the big screen over the next four years. “Be a superhero” was even the theme of a national recruiting conference I recently spoke at.
There is a lot of fascination with Millennials and for good reason. Not only do they make up a trillion-dollar demographic, according to a 2014 study by Accenture, they are also a massive generation in terms of size, accounting for nearly 80 million people in the U.S.. Their estimated spending is close to $600 billion and they have about 21 percent of consumer discretionary purchase power. Millennials are a consumer force to be reckoned with.
As Social Media Marketing goes mainstream, companies finally understand the value of a Social Media presence to their bottom line. Chief Marketing Officers, steeped in traditional marketing philosophies, have been forced to reckon with this new type of marketing. Many are now on the hunt for Social Media Marketing professionals.
The problem is that many are still mired in the old marketing paradigm. They want to hire an employee to sit in a cubicle from 9-5 and “do” Social Media m
How I Used Twitter to Grow a Facebook Group of Over 2,000 People
With 1.35 billion monthly active users on Facebook, businesses are often looking for unique ways to engage with potential and current customers on that platform. Most recognize that Facebook ads are essential to reach their current
Facebook announced second quarter earnings this afternoon. The company posted revenues of $4.04 billion and beat analyst consensus revenue estimates for the quarter by about $50 million. Earnings per share also beat estimates but relatively narrowly.
The bulk of quarterly revenue came from advertising ($3.82 billion) with a small amount ($215 million) from payments and other fees. Roughly 49% of revenue was generated in the US and Canada.
Copyright and more general intellectual property rights are poorly understood concepts on social media. It seems that every year a bogus copyright statement makes the rounds on Facebook, and users frequently give away the rights to their content unknowingly. However, with the backing of the Digital Millennium Copyright Act (DMCA), @runolgarun is striking back against those who copy her tweets without attribution.
Do you want to add Promoted Pins to your marketing mix?
Are you wondering how to budget for a Promoted Pin campaign?
You don’t have to spend a lot of money on Promoted Pins for them to be effective.
Because they have long-term visibility, they’re a sound addition to your Pinterest marketing.
This article shares how to build an effective, affordable promoted-pin campaign on Pinterest.
You had big dreams for your content marketing initiatives — but unfortunately they've fallen flat. Columnist Derek Edmond shows how to assess why your content marketing isn't positively impacting your SEO.
Let’s face it: Content marketing is a bit overhyped. According to the Content Marketing Institute (CMI) and MarketingProfs, at least 86% of B2B marketers and 77% of B2C marketers are now engaged in content marketing.
What is the main motivation to interact with a brand online? Why do people come to your website? Why do they follow you on Twitter?
Most of them are seeking information. They want to learn what they can to make a smart decision. Should they buy your product or your competitor’s? People are online to educate themselves.
Some have called 2015 the year of video marketing. As experts have predicted, video is assuming a vital role in social, as a seamless part of email blasts, and as the main mode of young apps like Snapchat and Vine as well as livestreaming apps like Periscope. Plus, the big social sites like Twitter and Facebook are making it easier than ever to embed videos.
Amazon's Dash buttons are here, going on sale on the e-commerce giant's website today for $5 each.
Eighteen brands are offering the buttons, which let consumers place them around the house, press the button and instantly re-order products like toilet paper and coffee. The small, plastic buttons are wired to the Amazon Prime smartphone app, allowing users to control purchasing restrictions, such as quantity, while stocking up on Gatorade, Gerber, Tide, Huggies, Kraft, Glad and other products.