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If Tech Companies Made Easter Candy [COMIC]

If Tech Companies Made Easter Candy [COMIC] | MarketingHits | Scoop.it
If Facebook made chocolate, would you share it with your friends? This comic shows what it would be like if tech companies made their own Easter candy.
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Scooped by Brian Yanish - MarketingHits.com
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The Elements of Creating Perfect Content

The Elements of Creating Perfect Content | MarketingHits | Scoop.it

As you are thinking about creating new content to share online, you most likely realize that a great deal will go into that content. It doesn’t just appear at the wave of your magic wand without any effort behind it.

The elements of perfect content

There are many different elements that come together to form perfect content. Of course, the content must be written extremely well; however, there are other aspects of content creation that are also important to the success of the content and without which you will not get nearly as far as you would if you had them.


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How To Get Social With Your Next Billion Customers

How To Get Social With Your Next Billion Customers | MarketingHits | Scoop.it

By 2020, it is estimated that the global middle class will have over a billion people more than in 2009. It’s an expansion that’s taking place all over the world, and these billion customers are going to be actively social. Twitter’s fastest growing user bases this year are in countries such as Indonesia, Mexico and Brazil, where middle classes are rapidly expanding. Meanwhile, there are at least 33 Million Twitter accounts in India and over 80% of internet users in China use at least two social networks. Having a social strategy in place for these markets is going to be vital.


If this sounds like an audience that would suit your brand then now is a great time to start including them in your social plans, if you aren’t already. In 2011 rapid-growth markets accounted for 80% of the global population, yet the average S&P 500 company was making only 10% of their income from them. The middle class in the Asia Pacific region alone will be spending almost $TEN TRILLION more in 2020 than they were in 2009. That’s enough to build shiny new Yankee Stadiums for each of your favourite 6,472 people!


Your marketing efforts will need to adapt to capture this audience and social media will be on the front line, here are the key battlegrounds for winning their attention and custom:

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American Airlines Responds to 80% of Customer Tweets Within 15 Minutes [STUDY]

American Airlines Responds to 80% of Customer Tweets Within 15 Minutes [STUDY] | MarketingHits | Scoop.it
The major airlines adapted to Twitter perhaps as quickly as any other industry vertical, rapidly recognising its usefulness as a medium to deliver flight information, provide updates and respond to customer support enquiries.
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72% of People Who Complain on Twitter Expect a Response Within an Hour

72% of People Who Complain on Twitter Expect a Response Within an Hour | MarketingHits | Scoop.it

Turns out people have some pretty high standards when it comes to Twitter response time. Especially when they've got a bone to pick with your brand.


We recently came across some survey data from Lithium Technologies that shows just how critical response time is in social media if you're a brand.


According to charts published on Search Engine Watch70% of surveyed Twitter users expect a response from brands they reach out to on Twitter, and of those users, 53% want that response in under an hour. Impatient little bunch, eh?


It's worth noting that this is self-reported data -- not observational data -- so what people say they want might be inflated. Still, this is fascinating data. Let's take a look at how it breaks down ...

The Majority of People Want a Response in Under 2 Hours
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INFOGRAPHIC: The Lifecycle of a Social Ad Campaign

INFOGRAPHIC: The Lifecycle of a Social Ad Campaign | MarketingHits | Scoop.it

When a Fortune 100 company runs an advertising campaign on Facebook and Twitter, the steps are plentiful and the process is long. SocialCode, a social marketing solutions provider and FacebookStrategic Preferred Marketing Developer, offered some insight into the process.

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How Can Place Pins Make It 'Pinteresting' For Businesses?

How Can Place Pins Make It  'Pinteresting' For Businesses? | MarketingHits | Scoop.it
The ‘Place Pins’ feature of Pinterest can highly alleviate the online exposure of a business. Don’t you think it’s the right time for you to make good use of it? How, you ask? Click here to know the answers.
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Facebook now has 399 million users who login only from mobile devices

Facebook now has 399 million users who login only from mobile devices | MarketingHits | Scoop.it

Facebook revealed in its second-quarter earnings today that it has 399 million mobile-only monthly active users (MAUs). That’s about 30 percent of its active user base of 1.3 billion.


More than a billion users sign onto Facebook from a mobile device in a given month, but the number of mobile-only accounts saw a significant jump last quarter. The company picked up 58 million mobile-only users in the second quarter of this year. Considering that Facebook only added 41 million overall users and 62 million mobile users during the period, there’s a clear trend away from Facebook’s desktop services.

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Tips and Tricks to Make A Video Go Viral

Tips and Tricks to Make A Video Go Viral | MarketingHits | Scoop.it
Many people want to know the big secret to make a video go viral, but the truth is, there is no magic trick.
There is a clear formula and plenty of tips and tricks to make videos, gifs, Tumblr accounts, or pretty much anything go viral.
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Rescooped by Brian Yanish - MarketingHits.com from Scoop.it on the Web
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How To Use Social Sharing Buttons To Increase Email Marketing Results

How To Use Social Sharing Buttons To Increase Email Marketing Results | MarketingHits | Scoop.it

The idea of maximizing an email marketing campaign can be a hard slog.
While this form of marketing is the best-converting sales channel, according to numerous reports, practices are constantly evolving.


Via Ally Greer
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Ally Greer's curator insight, July 23, 3:50 PM

Email campaigns with social sharing buttons, notably for Facebook and Twitter, generate a 115% higher CTR than emails without social sharing options.


Super cool to be included as someone doing it right!

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Case Study: Swarovski - A Crystal Clear Pinterest Strategy

Case Study: Swarovski - A Crystal Clear Pinterest Strategy | MarketingHits | Scoop.it
Swarovski is an Austrian producer of luxury cut crystals.
They sell jewelry, watches, accessories, and sparkling crystal objects, like small crystal animals.

Via Kelly Lieberman
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Why You Shouldn't Buy Facebook Likes

Why You Shouldn't Buy Facebook Likes | MarketingHits | Scoop.it

"Should I buy Facebook likes to boost my presence?" We get this question WAY more often than we should. When talking to people around the office, we thought the answer was a no-brainer – NEVER buy fans. Unfortunately, we've seen far too many pages do just that. After a lot of reading, talking to some influential social media professionals, and using a little of our own common sense, we've answered the question.

Brian Yanish - MarketingHits.com's insight:

This article can help you if you are thinking of buying Faacebook likes.

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Understand Your Customers with A/B Testing

Understand Your Customers with A/B Testing | MarketingHits | Scoop.it

Imagine changing a flight or booking a hotel, comparing mortgage rates or researching healthcare providers. You’re probably thinking about specific websites that can help accomplish these tasks — or maybe a search that could start the process.


Now imagine doing any of these things on a smartphone. Chances are it would take several false starts and — if you were dedicated to the goal — a lot of struggle before the job was done. It has little if anything to do with the screen size. Instead, it’s a reflection of design and content that doesn't match the contextual needs of the user. And it doesn't take an extreme example to illustrate this point.


For all of the attention it has received, the mobile web remains a frustrating place for users. Businesses big and small, across industries, struggle to create seamless, functional and appropriate experiences for the many channels through which consumers now engage. At the same time, mobile optimized websites are increasingly important for businesses.


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8 Strategies To Strengthen The Quality Of Your Twitter Community

8 Strategies To Strengthen The Quality Of Your Twitter Community | MarketingHits | Scoop.it

Let’s get something straight: quantity on Twitter does not mean quality. Are the thousands of followers you have real people or rotten eggs? Are you considered an influential thought leader… or a Twitter cold-caller that always rings just before dinner? Are you proud of the community you’ve built and engage with? Nothing is more valuable for a brand than developing a strong relationship with your fans. When producing content and launching campaigns, it can take a lot of pressure off to know you have a receptive audience listening, sharing and even keeping you on your toes. How do you build this Twitter utopia? Well, reading these tips is an excellent place to start.

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20 Ways to Increase Your Sales Page Conversion

20 Ways to Increase Your Sales Page Conversion | MarketingHits | Scoop.it

Nobody likes to write sales pages. Well, except copywriters, of course! They spend hours and hours writing something that can make or break a product. They are damn good at it, and they charge accordingly.


But you are not a copywriter, because you don’t like writing sales pages. They are no fun for the most part. All the headline madness, the psychological triggers and storylines, who wants to do that?


But sales pages become pretty interesting as soon as they start working. Meaning, you start see cash coming your way, it becomes a whole lot of fun. Now, it’s a different story altogether.


So if you have about to make an offer to your list or if you are launching a product soon, you must realize the importance of a well written, elegantly crafted sales page. If you are just not very good at writing them, and you certainly can’t afford a copywriter at this stage. What a small business owner to do?


Well, you can learn how to spruce up your sales page, get your basics right – that’s what you can do.

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Facebook’s Q2 2014 in charts: best quarterly revenue, now at 1.3B users

Facebook’s Q2 2014 in charts: best quarterly revenue, now at 1.3B users | MarketingHits | Scoop.it

Facebook, after a momentary (and expected) dip in Q1 2014, is back to posting record numbers in Q2. The company had its most successful quarter to date, drawing more than $2.9 billion in revenue and growing to more than 1.3 billion users around the world.


We’ve talked about the effect of the World Cup on Facebook advertising, and it shows: revenue grew in every area of the world, with big quarterly gains in Europe and Asia.


Facebook’s userbase continued to grow, as well. Overall, Facebook has more than 1.3 billion monthly active users and 829 million daily active users. On mobile, Facebook continues to trend upward. In Q2, Facebook reported 654 million mobile DAUs and a little more than 1 billion mobile MAUs.

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13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic]

13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic] | MarketingHits | Scoop.it

Trying to abide by Google’s ranking factors can often feel like trying to work with a boss who is impossible to please. No matter how hard you try to figure out exactly what the search giant wants, you can never quite right. When you finally think you’ve got it all figured out, Google always seems to change what it wants and refuses to reveal its criteria.

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Comparing the Deep-Linking Strategies of Google, Apple and Facebook

Comparing the Deep-Linking Strategies of Google, Apple and Facebook | MarketingHits | Scoop.it
Better communication between applications will improve the mobile experience. In the past several months, Google, Apple and Facebook have announced deep-linking initiatives that vary based on company goals.
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The Buy button — Facebook’s next big thing?

The Buy button — Facebook’s next big thing? | MarketingHits | Scoop.it

Facebook is testing a way for advertisers to make the direct sales pitch to people, and it could be a game-changer for advertisers and retailers. Through the Buy button, users can complete a transaction while staying in Facebook.


Marketers are already excited about the possibilities. Among the call to action buttons, the one closest to the bottom of the funnel has been Shop Now or Buy Now, prompting the user to finish a transaction on the external website. Even if someone doesn’t complete the transaction after clicking Buy, advertisers can know that the user is interested in making a purchase of that particular product, and they can target them with ads for that specific item.

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Google Maps challenges Foursquare with new Explore feature on Android and iOS

Google Maps challenges Foursquare with new Explore feature on Android and iOS | MarketingHits | Scoop.it
Google announced today the addition of an Explore Nearby button for Google Maps on iOS and Android. The featuring is rolling out “starting this week.” The new feature expands the Google Maps as more than just your go-to app for directions.
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10 ways retail companies can stay relevant on the Web

10 ways retail companies can stay relevant on the Web | MarketingHits | Scoop.it

Although we all remember the mom-and-pop shops we used before Amazon, retail is becoming an increasingly Web-based industry dominated by a mix of big companies and savvy, online-only startups. But merging old-school brick and mortar with emerging mobile and Web technologies has the potential to take the retail industry to a whole new level.

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The era of data-driven marketing (Infographic)

The era of data-driven marketing (Infographic) | MarketingHits | Scoop.it
This infographic from Econsultancy – in association with Lynchpin - found that there is an analytics skills gap which is getting in the way of success.
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Rescooped by Brian Yanish - MarketingHits.com from Just Story It Biz Storytelling
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Business Storytelling: 5 Mistakes Most Folks Make

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

Via Karen Dietz
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Damien Colmant's curator insight, Today, 6:58 AM

Les 5 erreurs commises en Storytelling

Vincent Martinet's curator insight, Today, 7:35 AM

Pour ceux qui ont manqué cet excellent Slideshare sur le Storytelling :

 

http://fr.slideshare.net/kkapp/gamification-creating-engaged-learners-lten-keynote-slides?ref=http://karlkapp.com/keynote-slides-from-my-lten-address-on-gamification/

MichaelJDay's curator insight, Today, 10:30 AM

If you don't think you use storytelling just stop and think for a moment, other than questions and commands our lives our made up of a microcosm of stories. Selling is storytelling. Sharing experiences in our lives is storytelling. The list goes on..

Rescooped by Brian Yanish - MarketingHits.com from TalentCircles
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After much pressure, Twitter releases its diversity figures

After much pressure, Twitter releases its diversity figures | MarketingHits | Scoop.it
90% of Twitter's tech staff is male, 88% white or Asian

Via Marylene Delbourg-Delphis
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5 Signs You're Heading for a Social Media Disaster

5 Signs You're Heading for a Social Media Disaster | MarketingHits | Scoop.it
Anyone on a social network can be an influencer and have the potential to cause a viral backlash, especially when it relates to a blunder in a company’s post. So, how do you know if your business is on the right track or just “doing it wrong”?
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Millionaires Love Facebook, Ignore Twitter

Millionaires Love Facebook, Ignore Twitter | MarketingHits | Scoop.it

Millionaires are all about social media – but they much prefer Facebook to Twitter.


In a Spectrum Group survey, 1,300 millionaires were interviewed about their social media habits.


Well over half (57 percent) of the millionaires surveyed say they use Facebook, and 41 percent use LinkedIn. However, just 10 percent say they use Twitter, by far the least popular network among the wealthy. This 10 percent represents a doubling in growth among millionaires, though, as Twitter use among millionaires grew from 5 percent in 2010 to 10 percent this year.


Those millionaires who do use Twitter are using it quite frequently: 38 percent log in daily. 36 percent follow athletes, a category which tied with news commentators as the most-followed group. One quarter follows movie stars, and only 12 percent follow financial or investment commentators on Twitter.

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