If Facebook made chocolate, would you share it with your friends? This comic shows what it would be like if tech companies made their own Easter candy.
By default, if you’re broadcasting using Facebook Live, you’re doing so publicly for anyone to see. At least until now.
On Thursday, Facebook quietly added a new option for some broadcasters to restrict who can tune into a Live broadcast, which the company announced in a blog post published on its developer site.
The audience restrictions option is only available only to people who post their Live streams to Facebook using the social network’s API (application programming interface), e.g., media companies, professional creators and brands using software to send the stream that’s shot using fancy cameras or game- and screen-casting tools, a Facebook spokesperson confirmed. That means people live-streaming within Facebook’s app, aka normal people, aren’t able to limit who can watch their broadcasts beyond Facebook’s standard post settings.
Finally there’s a better way to gain followers on Snapchat. The app refuses to tell you who to watch. There are no suggested user lists, no leaderboards, no little buttons everywhere begging you to add someone new. You’ve had to go out and find your own people to follow.
Alongside the recent launch of Memories, Snapchat quietly added a new feature it didn’t tell anyone about: The option to suggest that a friend follow someone. After we asked, Snapchat confirmed that account sending is new.
Most organizations spend approximately 1-4% of their marketing budget on translation and localization services, depending on the size of the company and its scope of global operations.
That percentage may not seem like much, but when you consider that translation is a $38 billion industry, the costs add up. Multi-national corporations that reach 100+ countries can spend tens of millions of dollars on translation costs alone and still not reach all the regions needed to support their sales and marketing plans.
Without an intentional strategy in place, marketers usually make trade-offs and triage how many countries and languages they target.
However, there are now hard, revealing facts about the return on investment for high-quality localized content that translates into increased opportunities to engage new audiences, grow brand recognition and loyalty, and significantly boost revenue.
Do you use Instagram for your business?
Wondering if an Instagram business profile is right for you?
Making the switch to an Instagram business profile will give you access to a number of features that business owners may find useful.
In this article, you’ll discover what marketers need to know about the new Instagram business profiles.
In some cases, there’s something technically wrong that is creating the disparity. In others, there’s nothing wrong at all, but there’s a misunderstanding regarding how the reports should be interpreted.
Do you want to improve your WordPress blog?
Have you considered customizing WordPress with plugins?
One of the biggest advantages of WordPress is the sheer number of easy-to-use plugins that help marketers add functions with little hassle.
In this article, you’ll discover 26 WordPress plugins for marketers.
You know what's really difficult?
Being succinct. Seriously ... it's ridiculously hard. If you don't believe me, just grab your favorite copywriter and ask them.
It's especially difficult to express a complex emotional concept in just a couple of words -- which is exactly what a slogan does.
That's why we have a lot of respect for the brands that have done it right. The ones that have figured out how to convey their value proposition to their buyer persona in just one, short sentence -- and a quippy one, at that.
While many companies are spending budget money “buying” relationships with “influencers” chasing KPIs of “social reach,” others (including myself) are including the concepts of influencer marketing in their day-to-day organic social media and content marketing activities. This is done through the simple concept of utilizing content to engage with social media users. Once you understand this concept, and have the right tool in place (this post will look at using Lumanu for this purpose), you can see how there are many things companies can be doing organically to engage with influencers through content on many different levels.
The marketing industry often works toward incremental change in search of greater profits. For example, spending millions fighting for a slightly higher percentage of engagement or increased ROI. However, there’s a challenge to marketers that is costing marketers billions: ad blocking. New data from eMarketer predicts that ad blocking will only become an ever larger obstacle for marketers.
As of 2014, more than 15 percent of internet users in the U.S. were using ad-blocking software. This year, that number is expected to climb above 26 percent, and by 2017, almost a third of all internet users will be using some form of ad blocker.
What are the similarities and differences between how users of Facebook and Instagram feel about both social networks?
Facebook IQ released a new study in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. and U.S.—were polled on their “behavior and emotions across the two platforms.” Its findings included:
Let’s start with the bad news first. It’s tougher than ever to get your content noticed.
Changes to Google’s search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established markets.
Organic reach in social media? It’s pretty much dead. Half of all content gets zero shares, and less than 0.1 percent will be shared more than 1,000 times. And Facebook just announced that you’re even less likely to get your content in front of people who aren’t related to you. (Sorry.)
Additionally, the typical internet marketing conversion rate is less than 1 percent.
When it comes time to focus on your company’s branding, it is always good to get advice from the experts who have done it. Draw expert insights from those who have been the shepherds of brands through time and those who scaled their brands to reach millions, if not billions, of people. Is there a branding related quote you think we should add? Let us know.
Peer to peer influence is more powerful today than top-down communications. According to Edelman, 71% of consumers rely on peer sources for buying decisions. This means that in retail marketing, Influencer Marketing is more important than ever before.
Not only are people trusting their peers for purchase recommendations, they are also blocking ads making paid efforts less effective. While Influencer Marketing is not new, it continues to evolve as strategies and technologies continue to advance.
In this evolution of Influencer Marketing, we still have not seen a standard revealed. A standard for influencer selection, strategy, or performance measurement.
Do you want to create better engagement with your fans and followers?
Wondering how your business can come across as more human?
Engaging on social media with authenticity helps you turn online connections into customers who feel like they know you.
In this article, you’ll discover four ways to humanize your engagement on social media.