If Facebook made chocolate, would you share it with your friends? This comic shows what it would be like if tech companies made their own Easter candy.
Google has added a basic cohort analysis report to its popular Analytics suite. The report, which is in beta release, may help marketers and analysts identify time-based trends like testing the effectiveness of forms, content, products, or ads.
In statistical analysis, a cohort is a group of people or subjects who all share some time-bound event, characteristic, or experience. For example, shoppers who visit an ecommerce site for the first time on January 30, 2015 could be said to be a cohort since they have a shared characteristic — they visited for the first time — and the experience was during the same time period, Friday, January 30.
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In the ever-changing world of internet marketing and social media, things are always evolving. It makes our job a little more exciting and we get giddy when certain sites release new features or apps. Today we’re happy to announce two new features Twitter has started to roll out, making their social network a bit more like Instagram and Facebook, and a little less like Twitter. The best part about these new features is that they will help your marketing efforts. We’ll explain what these new features are and why they’re important to your business
Over the past few years, YouTube has been the place to go to watch, share and comment on Super Bowl ads. But now Facebook is coming on strong.
The research firm iSpot.tv, which tracks ads on TV and the Web, found that as of Friday afternoon Super Bowl ads had been viewed 100 million times online, up from 69.2 million at this point last year.
But perhaps even more noteworthy is Facebook’s surge. The social network, which last year was essentially a non-factor in Super Bowl ad viewing online, now makes up 35% of the views iSpot.tv is tracking, according to the company’s chief executive, Sean Muller.
“We’re actually seeing Facebook catching on in a bigger way that we thought,” he said. “Last year, it was all YouTube basically.”
No man is an island and neither is a marketing campaign. Whatever you do on one channel is going to be tied to your brand in the minds of your audience.
It will make no sense if people visit your social pages and everything about the brand is unrecognizable, from the billboard they saw that morning or the ad they heard on the radio.
This disconnect could turn people off, or even cause you to miss out on chances to engage with potential customers who encountered you on another channel.
Are you ignoring Google Plus as a platform to market your business? Perhaps you don’t see any value in it or you just don’t know how to use it? If that’s the case you could be missing out!
According to the infographic below from Timi Budai 70% of active companies now have a Google Plus page and the Google plus one button gets clicked 5 billion times a day!
Biogen Idec has partnered with Google X, Google’s business unit for long-term “moonshot” projects, to study outside factors that might contribute to the progression of multiple sclerosis (MS), according to a report from Bloomberg.
Google and Biogen will use sensors, software, and data analysis tools to collect and analyze data from people who have MS. The companies aim to explore why MS progresses differently in each patient.
Bloomberg pointed out that Biogen has used digital tools for its disease research in the past. Last month, Biogen announced that it was using Fitbit activity trackers to gather data from people who have MS. It gave 250 Fitbit bands to participants to track their level of activity and sleep patterns. Last summer, the pharma company worked with Cleveland Clinic to develop an iPad app to assess MS progression.
The day a big company understands social media marketing it may be time to buy water and canned goods and get in the basement. The end of days is near.
As this post shares, doesn't look like the end of days is near based on how TONE DEAF Nissan was to a cool social marketing idea, and idea that would have sold $240,000 in cars and costs...well NOTING.
We may NEVER need water and canned goods...sadly.
With a steady stream of new devices, operating systems, languages, and tools, mobile development never slows down. Choosing the right Mobile Application Development Platform can make or break your development - meaning the difference between bringing a timely, successful product to market or getting scooped by competition while your developers fix broken code. With the mobile landscape changing so quickly, what trends and features should developers look for in a cross-platform development soluti
In the content marketing world, SEO is constant topic of discussion. As a cost-effective way of organically bolstering brand awareness and generating leads, SEO plays a critical role in content marketing. After all, search is still the primary way people find content.
Although a strong SEO strategy is a necessity for content marketers, it’s one of the most difficult tactics to perfect. In fact, only 14 percent of companies rate their SEO efforts as “very successful,” according to research from Ascend2’s “SEO Marketing Benchmark Report.”
You'll generate zero demand when you fail to reach an audience. And given today's relentless content explosion, the common "publish and pray" approach simply won't cut through the noise. It's vital to understand your content distribution options and master the promotional devices capable of connecting buyers with your brand. Review this presentation for a stack full of powerful ideas for amplifying content and rocking demand.