If Facebook made chocolate, would you share it with your friends? This comic shows what it would be like if tech companies made their own Easter candy.
Content and social go together like peanut butter and jelly. It's key for marketers to learn how to both curate/create great content and build a solid social
5 curated, recent posts on B2B content marketing from Branding Mag, Hubspot, Demand Gen, Content Marketing Institute and Kiss Metrics,
Twitter has been in the spotlight for the past several days over allegedly imminent (longstanding) plans to change the order of Tweets in your timeline. But while its CEO has confirmed there are no such plans for this week, Twitter is adding a new product in its advertising business that does underscore the fact that on Twitter, timing does count for a lot.
The most popular time of day for using popular mobile chat and dating apps in the US varies significantly by service, according to a recent report from Nielsen.
The report was based on data from Nielsen's Electronic Mobile Measurement (EMM) platform, a passive metering technology installed on smartphones that tracks device and application usage on an opt-in panel of people in the United States.
According to a recent business-to-business (B2B) report by the Content Marketing Institute, 80 percent of marketers use content marketing as part of their business plans. Increase your traffic and return on investment by leveraging these six content marketing trends for 2016.
Social media marketing isn’t exactly new, but that hasn’t made selling it to upper management any easier.
No matter the company or the industry, management cares about one thing: return on investment.
To secure your desired budget allocation for social media, you’ve got to prove that it will produce positive return on investment.
In March 2015, Facebook announced the rollout of Local Awareness Ads, an update focused on local brick and mortar businesses exclusively.
Facebook has carried this trend into 2016 by announcing a new local component to the Insights dashboard, as well as an update to Local Awareness Ads that make them easier to create and target potential customers.
Facebook Page Local Insights
Facebook Page Insights provides demographic information about the users that follow and engage with a business’s page. It includes information such as age group and gender breakdowns, where followers live, what language they speak, and what content they engage with most.
Now, your business can use Insights to learn about the demographics of people who live nearby or who have recently visited the area where your store is located, regardless if they are followers of your page or not. The trends and data this new version of Insights supplies will make it easier for you to target these two groups with greater precision.
Here’s a breakdown of what the new version includes.
You seem to see them everywhere. Business celebrities who go beyond being an expert to being nationally or internationally known in their industry. They make the rounds on every podcast, business TV show and are all over the web. The strategy make sense: the more visibility means more credibility, brand recognition, clients and sales.
If you are a founder, an author, speaker, consultant, realtor or another type of "solopreneneur" serving as the face of your business, you’ve probably wondered, How did they do it?
The influence of social media continues to drive big changes in the customer journey and marketing funnel. Some of the main changes such as the use of multiple devices by customers and the desire for always on customer service have created challenges for marketers. A report from Linkedin examines similar changes in the B2B market and provides suggestions to improve your business.
riends are the backbone of Facebook, and the social network is marking its 12th birthday Thursday, which it is referring to as Friends Day, with several announcements, including a new video product.
Facebook said that by midday Thursday, most users worldwide will see a “personalized video experience” atop their News Feeds, in which photos depicting “special moments” with their friends will be stitched together into short films.
Ah, millennials. We’re the grown-up versions of the kids that Barney promised would be special no matter what. We’re the kids that had shelves upon shelves of participation trophies growing up. We’re technology obsessed, entitled, and downright narcissistic.
Planning an event or a conference? Do you have a social media plan?
If you want to make the most of your efforts, the time to start planning is now! A great event social media plan can help you:
Build buzz around your event
Attract great speakers
Sell more tickets
Make your attendees feel welcome and well cared for
Show your sponsors ROI
Even if you don’t have a ton of experience running social media for events, you can do this!
To get you started, here are some of the best ideas and tips from the experts we’ve worked with and the events we’ve helped plan.
You have decided you want to spend more time on your blog.
You’ve been thinking about this for quite some time, discussing it with friends and maybe even your cat.
But you haven’t started yet.
There’s a long list of things that are holding you back. You don’t have time, money, ideas, confidence or anything else you think you need in order to blog professionally. Maybe you’re tired, busy or stressed. So you tell your cat, “Maybe once I’m feeling perfect, with an abundance of wonderful blog ideas, I’ll start on my blog. I need a guaranteed audience, anyway.”
It’s time for you to face it.
Even professional bloggers, making money hand over fist, have to struggle through obstacles. Very seldom do professionals blog under perfect conditions. There will always be something in the way – no support, little confidence, poor health or very little time.
But guess what?
Nearly every blogger on the internet faces the exact same problems.
These things holding you back from blogging begin to look very much like excuses when you realize that professionals often have the same problems you do, don’t they?
This article lists some of the most common reasons used to excuse yourself from becoming a blogger.
Email marketing is the most-used digital channel on the planet, and for good reason. The vast majority of companies use some form of email marketing.
Your best business comes from people who know you. The people on your email lists are more likely to engage with and buy from you.
Despite all its positives, email marketing presents several challenges.
Too many business websites aren’t useful marketing weapons. Instead, they’re like firing a gun loaded with blanks. Website visitors look at a page or two, don’t find anything relevant or helpful, and leave, never to return.
Your site’s typically static pages are the most overlooked lead-generating secret weapon in your marketing arsenal. Consider the impact of website content changes for these organizations:
Most internet marketers can relate to the feeling of talking to a small business owner, and having them question the value of the service they provide. Once, in a perfect setup, an individual asked us this question, and followed it up by whipping out their phone to google for a good lunch place. Needless to say, the conversation wasn’t too difficult after that point.
The Internet Is The New Primary Marketing Medium
This week, new data in mobile app usage and in-app purchase behavior shows retailers everywhere that mobile advertising is a must-do. In addition the number of people acquiring more than one smart device grows. More and more people are spending time in apps and the mobile browser, and some even both at different times. Finally, one of the most visual mobile platforms, Instagram, proves to be a successful ad platform for telling your brand’s story and reaching the user in more engaging ways than ever before.