If Facebook made chocolate, would you share it with your friends? This comic shows what it would be like if tech companies made their own Easter candy.
As marketers, we have nearly 2,000 marketing technology products to choose from across 43 different categories. The staggering number of vendors available to us has more than doubled since last year. We can email, tweet, track, engage, predict, analyze, attribute, optimize and more. There is now a layer of technology (or even multiple technologies) between each and every interaction we have with the buyers we’re nurturing through the purchasing process.
Google officially launched this morning the new Search Analytics report within Google Webmaster Tools.
The Search Analytics report will ultimately replace the Search Queries report in about three-months when Google removes the Search Queries report from the feature from the tool. Search Analytics does pretty much everything the Search Queries report did plus gives you a lot more data and filtering options. Google has been working on it for a long long time, opening up an alpha test to webmasters back January and then webmasters being approved for that test in February, with another roll out in mid-April.
The news that Google was rolling out a mobile-friendly algorithm should have come as no surprise. As the search giant revealed yesterday, mobile search queries on smartphones now outnumber those on tablets and desktops.
Nonetheless, the announcement was unprecedented in one respect: Google ostensibly manages some 200 algorithms that govern how websites are ranked in its search engine, but changes or adjustments rarely, if ever, trigger public notice. This time, Google announced the change in mobile search months ahead to give companies time to optimize websites for mobile users.
It’s a clear signal. We now live in a world in which mobile increasingly comes first — and that means marketers need to deliver mobile-friendly experiences.
There's a lot of material out there about writing great headlines. Hey, getting someone to click on your article is a critical part of your blogging strategy. But what about writing introductions?
Compelling readers to actually read the article is an art form in and of itself -- and if you don't do it well, then you're denying yourself potential promoters, subscribers, leads, and even paying customers.
Take a look at the following graph from Schwartz to see what I mean. It shows where people stopped scrolling in an experiment covering many articles across the web. Every time someone landed on an article, Chartbeat analyzed that visitor's behavior on a second-by-second basis, including which portion of the page the person was currently viewing. Each bar represents the share of readers who got to a particular depth in the article.
Facebook and IBM announced on Wednesday that they will put some of their advertising tools and experts together to help big companies more closely personalize their marketing to customers.
The collaboration allows the two Big Blues to double down on big advertisers. The partnership should add an incentive for IBM's Fortune 500 roster of clients to come closer to Facebook, which is looking for more advertising revenue. IBM, in turn, can now take advantage of the incredible wealth of data about consumers that Facebook collects.
Social Selling Statistics for 2015 Infographic. How selling with Social Media will evolve and grow over the next 12 months.
Looking for ways to boost engagement?
Have you considered live mobile streaming apps, like Meerkat and Periscope?
Live streaming video is a great way to interact with your audience in real time.
In this article you’ll discover six ways live streaming video helps you connect with your audience and increase engagement.
FACEBOOK AND IBM are teaming up to help retailers better target advertising on the world’s largest social network.
Today, the two companies announced that they’re working together to integrate Facebook’s existing ad targeting technology into IBM’s own line of tools and services for retailers. By combining retail data, such as purchase history or items viewed, with Facebook’s user data, the two companies hope to create more finely personalized marketing campaigns on behalf of their customers.
For example, a retailer could place ads for items you’ve previously viewed on its site directly into your Facebook feed. The new tools could also be used to help target particular segments, such as runners, for ads.
Last month, legions of iPhone users rejoiced in the ability to download Apple’s iOS 8.3 and obtain access to a whole new set of emojis. I mean, who doesn’t want more emojis on their phone?!
In Japanese, emoji literally means picture letter. For the small amount of people out there who don’t know, an emoji is a tiny digital image that reflects an idea, object, or emotion to the viewer. But why all the excitement (read: obsession) over these little pictures? Ok, first the obvious, they’re fun. They make the person you are texting smile and they can often convey emotions where words just won’t do!
You think you have the perfect website….but what about those shoppers who just get to the brink of purchase and then, for whatever reason, fall out of the conversion funnel? Abandoned shopping carts account to the loss of trillions of revenue. So how do you advertise and highlight the right products to the right people? Retailers need not have to worry as long as social media networks are with them.
n recent years, businesses and marketers have turned their attention to crowdsourcing as a valuable source of user feedback. For a minimal cost, a business can gain feedback from multiple users that can help it refine and perfect its ideas.
Crowdsourcing is spreading into other areas, as well. As content has become a more integral part of marketing, professionals are realizing the power of the crowd for generating high-quality, versatile content for each of their online channels. Here are a few tips for using crowdsourced content to ramp up your content marketing strategy.
Being effective marketers in today’s world of emerging technology and changing attitudes requires us to look one (or several) steps ahead. Let’s discuss three – advocate marketers, money for distribution, and “automagic” integration – that are worth your attention from among the many helpful themes, trends, and studies detailed in the infographic created by Uberflip, shown here.
Photoshop offers unlimited potential to photographers for editing and retouching that can’t be matched by any other software. The downside to Photoshop is that its wealth of tools and functions can make it quite challenging to master. Even if you have been using Photoshop for years there are almost certainly things that you can still learn.
When you’re first getting started with Photoshop it can be difficult to know how to go about getting the results that you want. Fortunately, there are a lot of websites and blogs that publish helpful tutorials that demonstrate how to do all kinds of different things in Photoshop. Here you’ll find a collection of 35 different tutorials that teach various aspects and techniques for photo editing and post processing.
Growth-hacking is the “lean startup” term coined by Sean Ellis for using conversion marketing tactics like content marketing, A/B testing, and analytics to grow a company quickly and efficiently. This strategy has helped many companies accelerate their growth by focusing each and every tactic and initiative on the singular goal of growing. Growth-hacking tactics can also be applied to a company’s content marketing efforts, and one of the best tools to emerge for this is video.