If Facebook made chocolate, would you share it with your friends? This comic shows what it would be like if tech companies made their own Easter candy.
As many gamers who use Sony or Microsoft’s gaming services have noticed, both PSN and Xbox Live were taken offline during Christmas due to the attacks of a hacker group who call themselves the Lizard Squad. Now it appears that the hacks have stopped and that the services are back online, but we’re sure many are wondering when the next hack will be.
After years of questions about how it will make revenue, Pinterest’s roadmap to monetization is becoming more clear. The company announced today that its Promoted Pins program, which it made available in beta to certain brands eight months ago, has performed “just as good and sometimes better than organic Pins,” and it will make the program available to all advertisers on January 1.
whole wing of the Internet just got added to our collective conscience, like websites by Google or knowledge by Wikipedia before it.
Yet the news cruised by with analysis focused simply on what Facebook’s new keyword post search does today. Yes, any post by you or any of your friends can now be dug up with a quick search from mobile. But I don’t think people realize how big a deal it is for tomorrow. Facebook just went from data rich to Scrooge-McDuck-swimming-in-a-tower-full-of data rich.
The ramifications for advertising, developers, and Facebook itself are tough to fathom. Our most vivid doppelgänger, our digital echoes can now be tracked. They don’t just say who we were, but where we’re headed, and what we’ll want next.
First, the trillion post index gives us group memory.Each person can only search stories from their friends and surrounding network, but Mark Zuckerberg recently said those all add up to over 1 trillion posts.
As our data trail continues to grow, so will the revenue Facebook makes off of it.
When was the last time you looked at the words in your Twitter profile?
Is your Twitter bio interesting?
A little personality in your Twitter description makes you stand out from the masses and entices people to follow you.
In this article you’ll discover how to share your personality to create a unique Twitter profile that brings you more followers.
According to a study by Content Marketing Institute and MarketingProfs only 38% of B2B companies think their content marketing is effective. The same study also states that only 35% of the companies have a documented content marketing strategy.
The social landscape is undergoing near-constant change, and with that, so must a brand’s strategy. As 2014 closes, marketers are prepping for the upcoming year by strategizing ways to leverage opportunities and overcome challenges. The way in which audiences are consuming content is rapidly evolving and it’s up to brands to make sure that their Facebook strategy is congruent with those habits, ensuring success and growth for 2015. Here are my predictions for the social media network.
A recent statement from Fiksu, a mobile marketingfirm, has shown that the current forecast in social media marketing looks very good for Facebook in terms of effectively advertising smartphone and tablet apps.THE LATEST DATA IS SHOWING THAT THE SOCIAL NETWORK HAS THE ABILITY TO ENCOURAGE PEOPLE TO DOWNLOAD THE GAMES.
Although traditional corporations and hip and innovative startups may be seen as being on opposite sides of the barricades, they often make steps towards each other. Corporate accelerators, entrepreneurs-in-residence and other forms of collaboration between the two have become a normal thing for the community in Europe and the US in recent years.
The Web Summit 2014, which took place in Dublin in early November, showed us another initiative in the field of putting startups and corporations together. The Coca-Cola Company, which has been partnering with mature startups for a while, went public with its year-old platform called Coca-Cola Founders, a new approach that involves working with particular founders before they actually launch a startup.
“There are two things that every company needs, scale and agility. Ironically, every startup got plenty of agility and what they’re looking for is scale,” David Butler, Coca-Cola’s VP of Innovation and entrepreneurshi told The Next Web. “And what large, established, successful companies have is scale, almost nothing but scale, and they’re looking for agility. This way of connecting those needs together is what I think every large successful company is looking for, Coca-Cola included.”
Hospitality marketing is shifting toward content to lure guests to hotels, particularly the younger, digitally savvy crowd.
According to Skift, hotel brands are pumping more dollars into their content marketing budgets. The most innovative brands are developing sophisticated online content marketing campaigns that sell not just the hotel, but the whole destination experience. In this new wave of marketing, a hotel is just one character in the story of a traveler’s journey.
Social media continues to be a major asset to both our professional and personal lives. Not only are more people recognizing the value of things like Tweets, Pins, and +1s, but new social platforms and tools are being expertly woven into successful campaigns.
As 2014 comes to an end, we take a look back at the year’s biggest social media trends that helped shape your present and future strategies.
Shopping cart abandonment accounts for $18 billion in lost revenue every year. That stings the bottom line a bit, doesn’t it?
Fortunately, there are simple ways you can gain back some of that lost revenue. This infographic shows eleven e-commerce tactics any company can use to stop the flow of revenue out of digital shopping carts. Imagine your sales being 68% higher next year. Sounds like a promotion to us.
Some experts express doubt that North Korea is the culprit behind the Sony hacks. While it’s no secret that Kim Jong-Un and his government despise ‘The Interview,’ the dictator has denied involvement in the scandal. While most Americans believe otherwise, several analysts now suspect that Jong-Un may actually be telling the truth.
According to Sam Glines, a company representative for the cybersecurity company Norse, the FBI simply has not presented sufficient forensic evidence to pin North Korea as the perpetrator.
Content marketing is certainly the golden child of 2014. Google has been slamming thin content for the last several years, but they cracked down even harder in 2014. Today, you need better content, some times longer content, and definitely more useful content.
Digital marketers are getting into the groove of producing higher quality content with real value. It is a beautiful thing – except when your content marketing strategy isn’t working. If you are following the top content marketing best practices and still not seeing results, the problem might actually be your writing.
There are many reasons why you may not be using inbound marketing channels (such as SEO, blogging, social media, and newsletters) to drive leads.
You might have tried, got burned, and given up. I hear it all the time. Trust me, it’s not that inbound marketing is not working for you, it’s the other way around; you haven’t made it work for you.
LinkedIn recently revealed the top 25 hottest skills of 2014, which was determined after analyzing data in over 330 million LinkedIn member profiles to determine which were the most in-demand skills.
Some good news for those of us in the SEO industry— our skills came in at number 5! Marketing, programming, and other web-related skills also made up much of the top 25.
Taylor Swift ended up spending $6,000 on Hugh Jackman’s t-shirt when she went to see the actor in his new play “The River” on Christmas Eve. During the matinee performance, Jackman was auctioning off articles of his clothing to benefit Broadway Cares/Equity Fights AIDS.
The Shake It Off singer’s bid was not the only one. Another audience member also donated $6,000 and offered $2,000 for his belt. The generous bidder got to meet up with Swift and Jackman backstage.