We have so many tools to help us collect lots of contacts on our favorite social networks, which can be really helpful for anyone — especially small business owners, freelancers, and solopreneurs.
But collecting contacts isn’t really the point, not if you want to make an impact in your niche. You see, social media allows us to collect contacts, but it’s not until we connect that we begin to build relationships. And relationships are where magic happens. Relationships help us land clients, grow our businesses, and take our big ideas to an even bigger stage. The story we tell is important to that.
If you only collect followers or friends but don’t connect with them, you will not get interaction or engagement. And you certainly won’t land clients. That’s because they won’t hear your message since it won’t resonate with them.
The story makes the message resonate. That’s right: An important element to cultivating relationships, especially via social media, is the story.