Brand storytelling is the latest craze in content marketing. Forget that storytelling has been around since the beginning of time...it’s a craze, OK! Most businesses slap their story on their “Abou...
Via Karen Dietz
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There is no shortage of material that needs to be read in business including marketing copy, business plans, contracts legal documents and of course business books. I love to read but not all business reading is particularly entertaining or well written. And some of the most important stuff is dense, dry and dreadful no matter how much achieving success requires you read it.
So when my inbox is full of necessary reading that I know will put me to sleep, I have to make a special effort to power through it. First, I set aside time with no distractions. No phone, email or TV to draw my focus. Then I find a place with lots of natural light. Lastly I turn on mellow music that I know well so I can get into rhythmic groove. Before you know it the stack is gone and I feel better for having been productive.
Here are more ways to tackle that tough material from my Inc. colleagues.
To gain better insight into what makes people share content online, Fractl studied the emotions associated with viral marketing campaigns, plotting the ones that are most commonly associated with viral content on Robert Plutchik’s comprehensive Wheel of Emotions:
Then, we looked more closely to see how certain demographics respond to different types of content.
Quality social media is important to almost any website, especially for e-commerce websites, as it can increase leads and sales, raise community awareness and conversation, find loyal customer bases, and potentially grow your brand altogether. Unfortunately, many e-commerce websites do not use the full potential of social media on their websites and lack basic social media.
Here are five ways we can improve and integrate social media on e-commerce sites and boost potential by using basic techniques and services.
Imagine you’re at a social event. You walk in the door and someone introduces themselves to you. As soon as you introduce yourself, they launch into their sales pitch.
How would you respond?
You’d probably leave the conversation as quickly as you could. You’d probably be turned off immediately, as they haven’t taken any time to build rapport with you and to understand what your needs and desires are.
Unfortunately the very similar thing happens too often on Twitter.
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There is an old adage that says “you never get a second chance to make a great first impression.” Thankfully in my case I made a good (surely not great) first impression with my wife-to-be many moons ago.
But I digress.
If you’re like most businesses, you have limited time, money and energy to spend on your marketing. That means it’s more important than ever to make sure that your social media posts, email marketing messages and traditional print advertising grab the reader’s attention quickly and make a killer first impression.
How to make that killer first impression
Instagram says inspiring and empowering brands to create beautiful imagery that engages its 200 million members is something the company is always striving for.
It’s no surprise that the one thing Instagram hears over and over again from businesses is that they want more insight into how people engage with and respond to their photos and videos. Instagram has announced that businesses will finally be getting what they asked for.
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Disappearing the social network's most-used feature forces us to actually say nice things to each other.
We’re now at that stage of Facebook where users are some combination of bored and anxious. They're ready to start pushing and prodding at the network to see what they get back out, and they've started with the site’s most well-known feature: the Like button. Mat Honan at Wired spent 48 hours Liking everything he saw. Elan Morgan did the opposite, going two weeks without Liking a single thing. They came to different conclusions—Morgan reported that her feed improved and her desire to interact with people in real life increased, while Honan found himself inundated with click bait and political sludge.
The social meaning of the Like button has perhaps been op-eded to death, but what would happen if you simply took the feature away entirely?
Finding time to update or create your online business listings can sometimes be a challenge. But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort.
In most cases, you may already have a listing, so it’s just a matter of claiming the page for your business. What’s the difference between updating and claiming? Updating means you’ve created an account and just need to add new information to the page. Claiming means that a page for your business exists, but you may not have created or set it up. In this case, you’ll need to prove it’s your business before you can change any information.
If you are creating content in your marketing strategy it should fall into some kind of bucket of purpose. When a writer sets out to write a novel they do it with purpose. The book is well thought out before the ink even hits the pages. They think about the story they have to tell and the best way to tell it to their audience. Will their audience identify with the characters? Will they feel the emotion/inspiration come off the pages? Sometimes their concepts and ideas turn into an amazing series of books that you can’t put down. Their writing serves the purpose of entertaining their audience and transporting them from the confines of their chair to the descriptive scenario on the page.
The biggest soft drinks company in the world had two options: steal customers from other beverage companies or encourage its pre-existing loyalists to buy more. Coke took the view that the best of those two options was both of them. It achieved this by diversifying its appeal with unique products targeted at specific market segments.
Today, there’s a coke product for everyone. Here’s what your coke says about you:
People are very descriptive with their Twitter profiles. Do you ever read them? Here are some examples (I have removed the Twitter names):
YouTuber | Journalist | Workaholic | Documentary Filmmaker
Small Town Gal – Sports Enthusiast – Foodie – Wannabe Fashionista
Proud Bostonian | Former NYer | Cookbook Author | Future Chef
See where I am going here? You can find potential customers on Twitter by searching their profiles for the words that describe your target customer.My Killer Twitter Tip
It’s the end of the month, time to review your content marketing results from the past 30 days and analyze…but what do you focus on? Of everything you could be reporting, which statistics should you care about? What do they mean, and how do you know if your findings are beneficial or not? Below are 11 content marketing statistics you should know that will make your end of month reports outstanding!
Since consumer engagement is one of the main goals of social media, quick-service restaurant brands are striving to feed their need for engagement by bringing location-specific marketing to the table. More and more brands have taken a liking to this local marketing because it allows them to target consumers in individual U.S. markets and engage them on a more personal level. QSRMagazine.com dished up the details on how food franchises are taking a local approach to their social media marketing to keep consumers hungry for more.
While early adopters of social media marketing had to create their own local pages, the popularity of local marketing has led social platforms to add these pages as features, such as Facebook Local Search. As a result, franchisees no longer need to build their own local accounts, because their parent companies are creating these for them. All that franchisees need to focus on is fostering community engagement and excitement on these local accounts.