Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.
Via Martin (Marty) Smith
Did you ever feel you are running out of time while you have a lot of ideas to boost your social media marketing?
Today we will talk about how to lessen the process of Facebook marketing in just two minutes. With over 100s of features and new Facebook algorithmic changes it’s hard to create a winning Facebook strategy. For a marketer, the key to get all your work done is to divide them into smaller do-able parts and accomplish them whenever you are free.
James Clear has quite influenced me with his two-minute rule and it has helped me to clear out most of the items in my pending list. Here is how you can accomplish more Facebook marketing with just two minute work schedules.
It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to jump by nine minutes this year.
Brands are investing in original content, but could they be overlooking the ideal channel for distributing it?
The solution to creating a branded content experience that delivers results could lie in a centralized mobile content marketing strategy. By integrating content channels and reaching all consumer touch points, brands can maintain open access to content assets, encourage ongoing engagement, and build affinity.
According to comScore, smartphones and tablets accounted for 60 percent of time spent with digital media last year. Apps represented the majority of digital media consumption activity - some seven out of every eight minutes - thus surpassing desktop usage and mobile web browsing. Consumers' existing reliance on apps for utility content creates a perfect opportunity to expand content offerings to further strengthens the customer-company bond.
Have you heard this advice before: “Follow your passions!” “Do what you love!”?
And have you thought, what if my passions are my hobbies? Things that I could never be paid for?
For some, the advice to “do what you love” seems possible only if you have a passion for things like finance or accounting or coding. Well, I’ve been happy to find that it’s possible to follow your passions into a career, no matter what those passions may be. With social media, you now have a platform to do what you love—and to make a career out of it.
This article features 15 amazing entrepreneurs who built their entire businesses and careers around social media, many earning $100,000 or more.
Planning social media content across multiple platforms can be complicated. Social media schedules typically include multiple events and wider marketing initiatives; a seemingly simple social media plan can quickly turn complex.
In this post, I’ll describe five tools to organize your social media content and create an easy-to-follow posting schedule.
There’s a lot of talk about the coming era of ‘wearable tech’, but aren’t we already in it?
Ofcom reports that at least 92 per cent of adults in the UK now own a mobile phone, and 175bn text messages are sent each year. Public demand for smartphones has also increased massively with 56 per cent of adults now owning one. This figure is up from 27 per cent in 2011, and just over half of all consumers now access the internet on their mobiles, causing data usage to double in a year.
As consumers increasingly crave more meaningful and relevant content amid the deluge of digital information, content curation has given marketers a new way to engage with customers.
Curation is by no means new, however. Curators at museums and galleries have long been carefully selecting items for collection and display; DJs have made an art out of mixing music; and festivals have curated films, bands, vendors, and more...
Curation is a long-practiced means of helping audiences that may not have the time or expertise on a particular subject to find the best and most interesting content on their own.
More recently, savvy marketers have started adopting curation as a cost-effective way to engage consumers. They already recognize the growing need for timely, relevant content, but developing original content on a consistent basis can be too costly and too time-consuming for many marketers.
By finding and sharing relevant, third-party content, marketers can more cost-effectively engage target audiences.
I love content curation and have been using it for many years to drive traffic to my website and brand. This is a good article coming the basic in content curation.
Improving on your social media presence has the potential to increase your sales and build buzz and awareness for your brand. Here are 5 effective social media marketing tips to help you build your brand presence and become an influencer among your target market.
Did you know that even national sports teams use SMS marketing to keep fans engaged? Think about it. The sports marketing industry is pretty competitive. Not only do you have to compete with other teams’ likability, but you’re also subject to game ruining forces, like severe weather or last minute changes.
If any of these answers is not an enthusiastic yes, then your answer is no:
Are you willing to transparently share the best of your knowledge for years with no expectation of immediate return?
Do you have deep knowledge in a particular field, backed up by a network of similar people?
Are you willing to spend your own money promoting your content across different networks and perhaps get a virtual assistant to help?
Are you willing to build up a mailing list, whether MailChimp, Constant Contact or Infusionsoft, to build training sequences?
Are you regularly blogging, as in once a week for the last 6 months?
Do you have a clear mission — the why that drives you and attracts others join your cause?
A little over a year ago, the When I Work blog was pretty much unknown. We had some loyal followers who knew our employee scheduling software and checked in with us regularly, but in terms of overall brand awareness, we were sorely lacking.
That all changed when we made a concerted effort to commit to content marketing. By implementing the following 10 steps, we were able to grow our site from 20,000 page views per month to over 200,000 page views per month in the span of just one year.
While we’re a start-up, many of these lessons can be applied to larger brands as well – anyone who wants to build audiences.
Great post lots of helpful tips.
There’s this common misconception that managing social media on a professional level is as easy and breezy as uploading an image on Facebook with a simple caption to go with it. But, you and I both know that there’s so much more to it.
Managing social media effectively is about posting the right content on the right platform, establishing your brand’s authority, thinking ahead, building relations, measuring and monitoring your performance, and the list goes on and on.
Basically, social media management can be a full-time job but it can become even more of a challenge if managing your brand’s social media presence is only part of your daily tasks.
Do you remember the last time you clicked on a banner ad? What about the last time you listened to a telemarketer’s entire spiel and then whipped out your credit card to book a cruise?
No? I thought so.
As consumers, we’re trained to tune out sales pitches, but there’s still a big disconnect between what consumers want to read online and the mountain of promotional content brands are creating for them.
According to a recent survey sourced in Ad Age, 75 percent of marketers said that content should frequently mention products and services, yet 60 percent of their audience turns down salesy content. You know people don’t like being sold to, but considering that three-quarters of B2B buyers rely more on content to make purchasing decisions than they did a year ago, it’s tempting to create content that pushes your company’s offering.
Could your Twitter marketing use some help? Knowing your audience is key to any successful marketing campaign. This is especially the case with social media marketing, where businesses face stiff competition and short attention spans.
Now, Twitter is offering an easy way to improve your Twitter marketing campaigns. The company unveiled its new audience insights tool, which helps marketers gain a better understanding of their Twitter audience and better target their campaigns.
You’re an old hat when it comes to Facebook marketing. You’ve had a business page for years and nothing surprises you.
Let me see if I can’t give it a shot anyway.
Here are 7 things you might not know about when it comes to your Facebook Page.
Influencer marketing—a form of marketing which identifies individuals that have influence over potential buyers and plans marketing activities around them—is quickly becoming an essential tool within the communicator's toolkit. When compared with other, more intrusive (read: annoying) ways to get your brand or organization's message out, influencer marketing provides you with allies and context in your pursuit of your audience's attention.
Less than a quarter (23 per cent) of professionals working outside of the marketing department believe the function should lead their company’s digital agenda, despite most (88 per cent) marketers contrary thoughts, according to a new report.
The discord between the rest of the business and marketing spotlights the challenges of erecting an integrated digital strategy in companies without a clear leader in place to steer it. Despite this, marketing more than any other department, understands the importance of a digital strategy with most (94 per cent) saying its “important” and more than half (56 per cent) saying its “crucial”, revealed digital agency’s Omobono report.
Are you serious about gaining high quality Twitter followers?
You don’t want people to just click the “follow” button on your Twitter profile. You want to build relationships with the right people who are going to actually follow the content you’re Tweeting out and engage with you.
In addition to your target customers, you also want to use Twitter to interact with influencers in your niche that will help you accomplish your business goals in some way. Influencers can help you with building your brand awareness, your credibility, and attracting new customers.
Once you have created clear buyer personas for your social media marketing strategy, you will have a better idea of who is influencing your target customers. Building relationships with the right people on social media can have highly beneficial outcomes for your business.
This blog post will go over ways you can find top influencers in your niche and tools that will help you determine whether a Twitter profile is of high authority so that you know if you should get on their radar.
Reaching your customers is more difficult today than ever before. With over a billion tweets sent every two days and millions of blog posts, articles, videos and other content added to the web every day, cutting through the noise requires patience, hard work – and great content.
Marketers can use Twitter analytics to create smarter content that will reach their audience when, where, and how they want it. Here’s how.