Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.
Via Martin (Marty) Smith
The best marketers I know are curious.
They're curious about the latest social media update. They're curious about finding solutions to the biggest problems their customers face. And they're curious about how they're performing -- especially in comparison to their peers.
While the emergence of new technologies and social media networks has made it easier than ever to find your audience, it has also complicated the process by which nonprofits plan campaigns and strategies. With so much content available, people are turning away from lackluster content and searching for something more. But what are they looking for?
Today, social media marketing is a must in order to stay competitive in the global, digital market. Using social platforms such as Facebook, Twitter, Instagram, and Google Plus, can be a unique challenge for franchise owners who may have more restrictions on their marketing than traditional businesses. There are a few things to consider before jumping in to social media as a franchisee, and it’s vital to understand your unique situation and what you’re able to do.
How does your audience decide what it wants to click, share, favorite, and purchase?
Understanding a bit of behavioral psychology can go a long ways toward a better understanding of your audience and why they do the things they do on social media and on your website.
Content marketing tactics and strategies that used to be awesome may now be obsolete. Successful content marketers must roll with the constantly changing industry if they want to stay successful. What “new” mistakes are you making? Here are the top five.
More than half of Facebook active users (54 percent) log into the social network more than once per day, compared to just over one third (34 percent) who do so on Twitter.
That’s a 20 percentage point spread in Facebook’s favour, which is especially significant given that the short, real-time nature of Twitter is one of its biggest USPs and, you would assume, a reason to return to the platform.
Most companies don't use 70% of their content and struggle to create content for different social channels. But truth is, it would often be enough to adapt the content you already have and adapt it for social channels you intend to use. This short presentation aims at giving a few tips on what Content is engaged with on social media and it gives hints as to how you can adapt yours...
An engaging social media post can have a major impact on your brand’s visibility. Think Oreo’s “You can still dunk in the dark” tweet during last year’s Superbowl. When posts (whether on Twitter, Facebook, YouTube, etc.) go viral, you get incredible bang for your marketing buck. But creating engaging posts isn’t easy. In many cases (Twitter especially), you are very limited in what you can say, so you need to be sure to get your point across in a way that makes your audience want to read more – especially when you’re creating a post that links to your blog.
Content is king – and not just because it’s one of the most effective tactics for driving SEO results. We’ve known about the value of content for SEO for years, and marketers who want to stay ahead in this evolving landscape can’t expect to do the same things they did four years ago and be successful.
Setting up a Facebook fan page is easy, but building followers and engaging with them is a different story. Want to know how to have them flipping over your product and services? See how these 10 types of Facebook content can drive engagement.
While your online marketing skills, English proficiency—correct grammar, punctuations, and spelling—and literary wit are logically requisites in creating actionable and interesting posts, the ‘recipe’ to drive engagement with compelling content include the following:
With your creativity and copywriting prowess, combining the two with your rockstar social media-marketing plan, the post will be likable, clickable, and shareable to them.
- Must have CTA (call-to-action)
- Apply copywriting techniques
- Rich, yet optimized photos and designs
- Realistically social and relational (e.g. daily experiences, quotes, etc.)
- Triggers any of Maslow’s hierarchy of needs (e.g. food, shelter, etc.)
- Posted at the right time and day
Many still hold the opinion that Pinterest only attracts a limited audience. Rest assured its demographic has grown substantially in the past few years. With 70+ million users – mostly young and affluent women voting for their favorite products and brands – Pinterest is a marketer’s dream come true!
Statistics show that over 60% of brands are now using it to raise brand awareness. Yet, most businesses get lost when trying to find the right analytics tool to optimize their Pinterest account.
They often don’t have access to good data and when they do set out to find a great Pinterest analytics tool, many are faced with little resource in finding the best technology. Tools that previously existed suddenly seem to have disappeared. Others have reappeared under a different pseudonym. As Pinterest growth skyrockets, so follows the number of analytics tools available.
Clearly, the space is in a period of flux, so we decided to put together a handy guide to help you select the right Pinterest analytics tool.
What is social media influence? Back in the early days of the web, when savvy meant having your own Geocities site, influence was evaluated based on the number of pageviews displayed on your fancy counter widget. The arrival of Myspace and Facebook gave us more to measure: the size of your social media audience. Then came Twitter, which meant users’ social media influence was also judged based on the reach and resonance of their messages.
Criteria that make up someone’s social media influence haven’t changed much over the years; what has changed is the value of having power in an online community. Once business owners and employers recognized social media as a multipurpose business tool, social media influence became the way organizations evaluated potential employees, and gaining that influence became a top priority for social media professionals—in turn, creating new jobs.
Why does social media influence matter now?
When you are developing a content marketing strategy, its a good idea to go out and see what has worked, what hasn’t and what just hasn’t been done yet. The goal of content marketing is to generate leads for your website as well as to rank for more related terms in the search engines. If you’re not sure how to funnel users through your website, then check out these tips on how to generate leads with your website.
If your business isn’t using content marketing, they’re really missing the boat. Not only is it effective, it’s affordable and adaptable. But maybe it’s not up to you – maybe you’re having a really tough time convincing your boss to try something different. In fact, your boss may not even understand what content marketing is.
Here are 20 reasons he or she resists content marketing strategies:
Facebook has brands worried…again.
A recent article headline from Ad Age magazine summed up this concern perfectly, announcing that “Facebook Cuts Brands’ Reach Once Again.”
Of course they did.
One of the biggest issues facing the largest social media platforms today is how to monetize their offerings. Facebook, Instagram, Twitter are all working on a solution to this same challenge, and it has marketers justifiably worried. What will they start charging for? And how will they ransom the data they have collected?
Image recognition and marketing
People upload nearly 2 billion photos per day to Facebook, Instagram, Flickr, WhatsApp and Snapchat. From that vast sea of images, marketers can glean nuanced data about social influence, brand sentiment, purchase behavior, and much more.
Using sophisticated application programming interfaces (APIs), developers have made it possible for users to take a picture of an object or person, and immediately learn where to buy the object shown, or where to connect with the person photographed.
Consider how the hospitality industry could improve customer service if they knew who was checking in—knew them from their online presence, as opposed to just their photo ID. Some hotels are already experimenting with facial recognition in an effort to provide faster check-in.
Are you running Facebook ads?
Do you want to get more out of your ads?
The right optimization can make or break your ad campaign. Target audiences, timing and ad creative are all important considerations.
In this article I’ll share three tips for making the most of your Facebook ad campaigns.
Content marketing seems to be all anybody in the marketing world talks about these days. Although it seemingly took the industry by storm overnight, content marketing has actually been around for a very long time.
This is partially because content marketing is pretty loosely defined. To paraphrase the Content Marketing Institute’s definition, content marketing is essentially creating something (content can come in many formats) that you think will be of value to a target group in hopes of attracting customers and driving future profitable action.
Given that rather nebulous definition, it only makes sense that if you look back at marketing history and see examples of brands that excelled at content marketing without ever starting a blog or joining Twitter.
Social Media ROI may seem elusive but there are specific steps you can take to leverage the medium without going broke.
Marketing to generate leads for any business today requires a holistic approach that includes SEO, content (blog), Social Media and Social advertising. It’s difficult to know where to concentrate your resources but it bears close attention due to the investment it takes to succeed.
What are the best days and times to send mobile push messages? How long should these notifications be? What should they say?
Localytics recently set out to answer those questions by examining the click rates of more than 100 million push messages sent by mobile apps.
The analysis found the average click rate—defined as the percentage of users who actually clicked a push notification upon receiving it from an app—was 5.5% across all messages. However, the click rate for individual notifications varied widely based on the content of the messages and when they were sent.
Presentations are one of the most powerful tools for content marketing campaigns. One presentation can be transformed into a variety of visual assets that can help you boost SEO, increase social media engagement, grow your blog audience, and much more.
Social media evolved from mere fad status to one of the most effective online marketing tools available for businesses of all sizes, industry and targeted demographics. Up to 92% of marketers are using social media marketing and claimed that it helped their business in 2014 in various ways including significant increases in website traffic.
Now, more than 97% of these marketers use social media but only 15% are sure that they are using the right social media management tools. Business owners should make it a point to learn more about the various social media tools available to them before they invest their time and resources, and implement these tools within their own marketing campaigns – and you can start with these three great tools presented here.