Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.
Via Martin (Marty) Smith
Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically, that’s everyone.
Either way, that’s a pretty significant number of businesses that are having a go at it.
There’s a problem, though. Just because everyone is doing content marketing does not mean that they are winning at content marketing.
According to Content Marketing Institute, only 9% of B2B marketers consider their content marketing efforts to be “very effective.” In other words, all this content production doesn’t seem to be working.
Because consumers have always been blasted by advertisements in every single corner of their lives, it’s hard to imagine an advertisement as something that would actually provide value. But Gift Connect has imagined such a thing, and has raised $5.1 million in Series B from Hubert Burda Media to make the dream a reality.
If you just started a business, you should be aware of the advantages of the Digital Age. There are limitless opportunities, tools, apps and services that you can use to make significant progress and attract more customers. Business models are being revolutionized with the application of apps and tools that help them grow faster and more effectively. In the continuation, you will find the best tools that will help you get through just about any challenging phase on your way to success.
Would it surprise you to learn that some experts believe Google+ is on its way out, that MySpace is making a last-ditch attempt to re-engage users, or that Foursquare is in the middle of a radical overhaul? Late last year, I made some predictions for social media trends in my article, [...]
If you’ve been publishing for a year or more, you probably have a hidden treasure trove of new content possibilities at your fingertips. Design tools are continually coming onto the market to help content marketers put a visual spin on their text. Often this software is inexpensive and easy to use – even for those of us with limited design ability. Here’s an example of how I took old blog posts and created several new pieces of content.
In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it.
It reminds me of the classic journalism approach of answering the who?, what?, when?, where?, why? and how? questions to get to the bottom of every good story.
Can you really have a scheduled conversation on Twitter around a topic and get true value from it?
Twitter chats can be really fun and lively, and they’re a great place to learn and network.
They can also be useless, however, because if you don’t have sufficient people, it’s like being at a party where no-one has turned up… That reminds me of when I was having a birthday party once and I panicked because everyone arrived late!
So, do you want to know what Twitter chats are about, how you benefit from them, and the tools can you use to track them?
Well, you’ve come to the right place.
With more than a month still to go in 2014, Ask.com has already released its top searches for the year.
Based on its 100 million monthly U.S. users, Ask.com says “What are the symptoms of Ebola?” was the number one question for news related searches on the site in 2014.
Ask.com listed its top trending news, celebrity and politically-themed search terms, as well as predicted what will make the headlines in 2015.
While the Ebola outbreak pushed the virus to the top of the list for news searches, other top news-related search terms included the Malaysia Airlines, World Cup and Pakistani women’s rights activist Malala Yousafzai.
When you’re finding amazing content to share on social media—the kind of thing that grabs attention and gets people to click, share, and comment—one of the most valuable, most original places to turn is your own blog and the content you personally create.
So the questions become: How to create amazing content, how to put together blogposts strategically and efficiently, and how to get your content out to the masses.
If you’re a business on Facebook, there’s a good chance you’ve been fighting the organic reach battle.
In the last year-and-a-half, Facebook organic reach has gone from around 16 percent per post to as little as 1 percent per post. To give you an example of the effect on businesses, my company’s Facebook Page has 74,000 fans. About a month ago, my Facebook manager, Sara, reported to me that we were averaging around 200 reach per post.
Although B2B marketers tend to focus more on reaching and interacting with their audiences on LinkedIn, this infographic reminds us that there are opportunities on Facebook too.
The infographic from Marketing Mojo explains some of the basics when it comes to weighing up options for advertising across LinkedIn vs Facebook. For more advanced users, refer to our social media hub for LinkedIn and Facebook features.
Small and midsize B2B software companies use Twitter the most of all the major social networks, according to a recent report from Blurbi.
The analysis of the social media accounts of 400 software B2B SMBs in five countries found 29% post to Twitter more than once per day and 48% post more than once per week.
Facebook is the next most frequently used social network, with 25% of companies posting more than twice a week and 37% posting more than four times per month.
Feeling a little insecure about the cloud ? You’re not alone. According to the numbers found in the infographic featured here, a lot of businesses feel that their cloud security isn’t up to par, and they may be right about that.
Some of the sources of vulnerability are obvious enough. For example, its’ common for many businesses to use a “bring your own device” strategy for their IT departments these days; allowing employees to use smartphones, tablets, and so forth on company networks. This is a major security hole and, according to the infographic, it is, in fact, the source of many security breaches.
The holiday season is almost here. Along with seasonal snacks (eggnog, anyone?), that means some serious shopping. Yet, just as there are many customers, there’s no shortage of competition for those customers’ limited funds. If only there were some sort of cheat sheet to help you make the most out of the gift-giving months ahead.
By next year, some 81 percent of adults in the U.S. will have a smartphone. A huge percentage of those folks will access the internet from their phones nearly every day. And one of the things they’ll be searching for is a product or service from a local business.
We're back with content marketing! After our initial post on content marketing influencers in last March, we are back with an updated list with even more thought leaders, network maps and insights. At Onalytica we were really excited to see that the content marketing community enjoyed the list we posted earlier this year and we wanted to provide them with a wider view on the online debate around content marketing.
Great SEO can make a company, bad SEO can kill a company. For consumers, links are a way to learn more information about a subject, but to search engines they can serve as an indication of content that’s popular. If multiple pages link to the same article or news item, search algorithms assume it must be of value and rank it higher. External links are a major factor in how Google determines search results, according to separate reports from Moz and Searchmetrics.
96% of Brands Worldwide Use Twitter - The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study. AllTwitter
Facebook Reducing Overly Promotional Page Posts in News Feed - One of the main reasons people come to Facebook is to see what’s happening in their News Feeds. Our goal with News Feed has always been to show people the things they want to see. That’s why we often look to people on Facebook to tell us how we can improve. As part of an ongoing survey we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content. Facebook
Many marketers think to focus on attracting leads with content like blog posts and social media messages, but what about content for consumers who have already opted into your messaging in some way?
Your wide-funnel content (blog posts, social media messaging) might be performing well, but is your mid-funnel up to the task?
Mid-funnel content is designed to move people who've already opted in to your messaging through some action, (typically Subscribe, Like, or Follow) to conversion.
It's important because most businesses serve (or would like to serve) more than one kind of customer. For example, a psychologist might offer therapy programs for both individuals and families, and a digital marketing agency might offer SEO and social media services.
Some firms serve so many discrete market segments that they must create dozens of content libraries for each. Consequently, creating effective mid-funnel content can be expensive. And because creating mid-funnel content is an ongoing task that takes place alongside your wide-funnel activities, it can be challenging for a team to manage.
Here are some four ways to ramp up your mid-funnel content offerings for maximum impact:
Twitter’s memory is about to get a lot better.
The company announced today that it has indexed all public tweets and will be giving users the ability to search through the full body of Twitter’s roughly half trillion posts.
Twitter’s search has long been incomplete because the company’s engineers focused on sifting through real-time output. The real-time search engine, an inverted index of about a week’s worth of tweets, has been supplemented since 2012 with about 2 billion “top tweets” and in 2013 that link was made more robust.