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How Your Unique Greatness Meets Customer Aspirations [Marty Video]

How Your Unique Greatness Meets Customer Aspirations [Marty Video] | MarketingHits | Scoop.it
Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.

Via Martin (Marty) Smith
Brian Yanish - MarketingHits.com's insight:

How are you and your business different?


A quick search on Linkedin for "website designer" shows 300,000+ people who do the same thing I do. So how do you set yourself up as "different"? Try building on your other interests and experiences to strengthen your USP or Unique Selling proposition.

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Martin (Marty) Smith's curator insight, March 20, 2013 11:36 AM

NEW Concept - Unique Customer Aspiration
Wrote this piece to introduce a new concept called Unique Customer Aspiration (UCA). Your UCA is what you want your customers to achieve as a result of your interaction or partnership.

I was taught to market based on USP or Unique Selling Proposition. USP seems solipsistic now. USP need to be combined with a UCA to insure your marketing doesn't talk to itself about itself.

We live in a socially engaged "Connection Economy", so combining USP + UCA creates a foundation for great Internet marketing.

What about you? Do you know your USP? What are your thoughts on UCA? Share your thoughts and I will curate them into the post.

 

Martin (Marty) Smith's comment, March 21, 2013 12:13 AM
Only ONE Brian Yanish my friend, only one! Marty
Brian Yanish - MarketingHits.com's comment, March 21, 2013 12:13 AM
lol
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12 Types of Blog Posts to Drive More Traffic to Your Blog

12 Types of Blog Posts to Drive More Traffic to Your Blog | MarketingHits | Scoop.it
Need more blog post ideas? Have you ever stared at your screen, unable to figure out what to write?


Are you wondering what type of content will best engage your audience?


This article shares 12 types of blog posts that can help you kick blogger’s block to the curb and keep your readers coming back for more.

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Why Do People Buy? Top 10 Factors That Influence Purchase Decision

Why Do People Buy? Top 10 Factors That Influence Purchase Decision | MarketingHits | Scoop.it

There's a lot of talk around the changing sales and online marketing landscape. But this evolution is driven by one important factor: the customer


The way people buy products and services online has dramatically changed over the years -- and these days, the customer has more power than ever. To understand more about what influences today's customer, the folks at BigCommerce analyzed a range of ecommerce sites to give us a broader understanding of what people value when shopping online


While these findings may be specific to online ecommerce shops, we believe there's some valuables lessons here for all business types. Take a look, and keep reading below for some tweetable takeaways.

Why People Buy: 8 Important Takeaways

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The Need for Social Media in Creative Industries

The Need for Social Media in Creative Industries | MarketingHits | Scoop.it

There was a time when a new social media platform would simply replace its predecessor, but at present there are numerous sites all sharing the same user base. This would lead many businesses to believe that they need to be visible on all of them in order to maximise the impressions they leave on their target market. The question is should a business use their resources to achieve this blanket coverage or are there certain sites that are far more suited to certain industries?


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The Marketer’s Survival Kit for the Facebook Reach Decline #infographic

The Marketer’s Survival Kit for the Facebook Reach Decline #infographic | MarketingHits | Scoop.it
It’s no secret that Facebook’s organic reach is on the decline. You can’t read a social blog post or tutorial without hearing the issues of organic reach plummeting. Facebook post reach is as low as 2% for large brands.
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Instagram's Explore Tab: Now Tailored to You

Instagram's Explore Tab: Now Tailored to You | MarketingHits | Scoop.it
Instagram has made a small but significant change to its app that makes photo and video discovery a more personal experience.


The company has tweaked the algorithm that determines what posts appear under the app's Explore tab — so that the tab displays photos and videos specifically suggested for each user. Previously, the Explore section only displayed posts that were popular among all Instagram users.

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Top 5 Tips to Create an Effective Social Media Marketing Strategy

Top 5 Tips to Create an Effective Social Media Marketing Strategy | MarketingHits | Scoop.it
Creating a social media marketing strategy is a must in order to have an effective social media campaign.  Social media marketing should be merged with your traditional marketing efforts, however, a separate marketing plan should be in place to document content strategies and guidelines, short-term and long-terms goals as well as how to specifically measure all social media efforts. 


Here are 5 tips to help you create an effective social media marketing strategy:


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Is Organic Search Losing to Social Media Referrals?

Is Organic Search Losing to Social Media Referrals? | MarketingHits | Scoop.it
According to Shareaholic, organic search traffic has dropped a total of 6 percentage points from November 2013 to November 2013. Now, 6 percentage points in search is nothing to worry about, and has probably already been regained here in April.
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7 Amazingly Simple Ways to Get More Blog Comments

7 Amazingly Simple Ways to Get More Blog Comments | MarketingHits | Scoop.it

You’re getting no blog comments, you’re becoming disillusioned, you’re about to to give up…


But there is a way forward.


Have I caught your attention?  I hope so because comments are so important.


Over 90% of everyone that visits your site is going to be a lurker who will never comment, get over it!!


Your blog is part of your social media community and you want community involvement.  Encouraging and promoting comments on your blog will lead to a stronger community with more support for your content.


But it’s not that easy.  And it’s like the chicken and the egg scenario!  You get more comments when you have comments in place already.


So how do you kick off these comments and ensure your blog doesn’t look like a ghost town!


Here are 7 amazingly simple ways to get more blog comments.

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Top 10 Reasons Branding Is Crucial

Top 10 Reasons Branding Is Crucial | MarketingHits | Scoop.it

When starting a company, there are many decisions you have to make surrounding your business plan, employees and finances – but what about your brand?


Yeah, branding involves logos, slogans and graphics, but it’s much more. Branding plays a part in your entire customer experience; in-store, online and the way customers perceive your company on a day to day basis. Good brands don’t just happen, they are created through thought out and strategic planning so it’s extremely important to be aware of the brand experience your company is providing.


To show you how powerful brands are, let’s play a little game. Can you name the companies who have these slogans?


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Media Gridiron's curator insight, April 22, 11:24 PM

#socialmediamarketing #marketing

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Security Threats & Vulnerabilities to E-commerce Websites

Security Threats & Vulnerabilities to E-commerce Websites | MarketingHits | Scoop.it
Starting a new business and thinking over to come on internet so have a look at some security threats & Vulnerabilities to E-commerce Websites.
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Four Indispensable Tools for Tweaking Your Blog, Web Application, or Social Media Approach

Four Indispensable Tools for Tweaking Your Blog, Web Application, or Social Media Approach | MarketingHits | Scoop.it

You’re competing against hundreds or thousands of competitors. They’re armed with sophisticated tools, armies of contractors, and great ideas.  So you need to make sure you have the advantage in market knowledge.  Knowing more about what your users need and how they interact with your products and posts help you get the edge — an edge that could be the difference between winning and losing.  Here are four tools that will help you.

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3 Super Tools To Track, Analyze and Improve Your Results Online

3 Super Tools To Track, Analyze and Improve Your Results Online | MarketingHits | Scoop.it

There are plenty of great free business monitoring tools out there for small businesses, however, at some point you will find yourself needing a few more features than the free ones can offer.


You generate all the social media traffic you want to ensure that you convert some of it.


Here are three of my favorite, low-priced tools. They’ve all done wonders for my business when it comes to keeping track of existing users and finding new ones.

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6 Ways to Get More Social Shares

6 Ways to Get More Social Shares | MarketingHits | Scoop.it

Whether you’re linking to your latest blog article on Facebook or posting your latest thought on Twitter, it’s clear that you’re sharing with others. And, while it’s easy for you to compose tweets and status updates, it’s more difficult to craft social media postings that have the potential to be shared and re-shared. Below are six of many ways that you can promote your work online in order to reach a bigger audience.

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Pin Like a Pro: 8 Simple Ways to Take Your Pinterest Pins Up a Notch

Pin Like a Pro: 8 Simple Ways to Take Your Pinterest Pins Up a Notch | MarketingHits | Scoop.it

Tumblr. Instagram. Vine. The rise of the visual web and the growing popularity of visual communication are among inbound marketing's most prominent trends. Humans are hardwired to respond to pictures, and have been since before the days of hieroglyphics and Paleolithic paintings in caves. We may read long-form content and web features galore, but still, we often find that images reign supreme.


That deep-seated need to see the world in pictures bodes well for brands with visual content to spare, but surfacing it in a sea of image-based content takes a little work. And with its 70 million users, Pinterest seems like a good place to start. What follows are 10 tips for optimizing your Pinterest pins for maximum discoverability, repins, and consumer appeal.


How to Optimize Your Pinterest Pins

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Warning: Facebook Is Now Marketing to Your Behaviour

Warning: Facebook Is Now Marketing to Your Behaviour | MarketingHits | Scoop.it

Facebook’s advertising platform, Power Editor, has received an overhaul throughout the last two months. Upgrades have been made to not only structure their portfolio more efficiently, but also reach their desired audience more effectively.


Broad Categories have been phased out. Precise Interests are outdated. Facebook is now paying closer attention to more of your online habits.


It makes sense from a business perspective to spend more money on the right people doesn’t it? The advertising dollar is always under scrutiny, and it is becoming more and more important to ensure that it is a viable investment.


So are we narrowing in on our target audience or are we completely missing the mark? Considering that Facebook is the world’s most popular social media platform, it would be more than worthwhile for businesses and marketers to invest in Behaviour Targeting.

Introducing the shift from ‘Broad Category’ and ‘Precise Interests’ to ‘Behavioural Targeting’:
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A Beginner’s Social Media Guide for Small Businesses

A Beginner’s Social Media Guide for Small Businesses | MarketingHits | Scoop.it

Are you ready to connect with a wider audience?


Want to know the best ways to leverage social media for your small business?


If you haven’t used social media to market your products and services, you’re going to love how easy it is to get started.


In this article, I’ll show you seven steps you can take to make social media marketing work for you.

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Join Mazda On A Virtual Road Trip Through Their Instagram Feed [Video]

Join Mazda On A Virtual Road Trip Through Their Instagram Feed [Video] | MarketingHits | Scoop.it
Instagram might offer plenty of interesting snippets and glimpses into people’s lives, but it’s not always easy to get a sense of the full picture. With the help of JWT CanadaMazda decided to try something new. Instead of snapping boring shots of car specs, Mazda posted images and videos over the course of four months that followed one of their cars on an epic adventure. Turning the social feed into an interactive road trip, “Long Drive Home” helped grow Mazda Canada’s Instagram following by more than 300% by the time it was over.
Brian Yanish - MarketingHits.com's insight:

When companies rethink how they can use a social platform like Instagram  in a new and creative ways the benefits can be huge.

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A Digital Time Capsule: Google Maps Now Lets You Travel Back in Time

A Digital Time Capsule: Google Maps Now Lets You Travel Back in Time | MarketingHits | Scoop.it
Google Maps has long given us a quick and easy way to explore the world without the hassle or costs of travel. Now, Google Maps lets you travel back in time at some of your favorite virtual vacation spots.
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Tyler Negus Snidow's comment, Today, 8:15 AM
Very Cool Brian. I'm going to look into this for 2 clients celebrating 100th anniversaries.
Tyler Negus Snidow's comment, Today, 8:17 AM
DOH! OK...it only goes back 7 years. But still cool.
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3 Ways to Generate Leads With LinkedIn Groups

3 Ways to Generate Leads With LinkedIn Groups | MarketingHits | Scoop.it

Does your business need more leads?


Are you participating in LinkedIn groups?


LinkedIn groups are the easiest way to generate leads.


In this article, you’ll discover how to maximize LinkedIn group networking to highlight your value and find and connect with important prospects.


Why LinkedIn Groups?


Since it launched back in 2003, LinkedIn has undergone a remarkable transformation. What started as a basic “careers” website with 4500 users is now a global B2B lead generation and networking phenomenon with almost 300 million members.

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How to Increase Your Social Media Click-Through Rates

How to Increase Your Social Media Click-Through Rates | MarketingHits | Scoop.it

Want more traffic to your website?


What if you could double the click-through rates of your social media updates?


Extra traffic from Facebook, LinkedIn andTwitter would be nice, right?


In this article you’ll discover four steps for crafting a great call to action that improves click-throughs.


Why Driving Traffic Matters


Your website is the hub of your online marketing efforts. It’s where your audience can find the answers to their questions and where you deepen relationships with readers, offer value to visitors, and yes, maybe even encourage email signups and purchases.

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The Power of Visual Content

The Power of Visual Content | MarketingHits | Scoop.it

If you are feeling like you are drowning in content, it’s because you are! The world’s information is currently doubling every two years, giving us access to more data, facts and stories than ever before. And, thanks to our smartphones, tablets and the Internet, we are constantly receiving, analyzing, sharing and creating even more information. But, as content marketers, how do we ensure that our content can break through this sea of information? We can by embracing visual content.


Why create visual content? Visuals aid in decision-making and are more persuasive and make a better, longer overall impression than simple text. Consider these facts:

  • 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.
  • 60% of consumers are more likely to click on a business whose images appear in search results
  • 67% of consumers consider clear, detailed images to carry more weight than product information or customer ratings
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Twitter Can Be Used To Predict Crime [STUDY]

Twitter Can Be Used To Predict Crime [STUDY] | MarketingHits | Scoop.it

Anything you tweet can and will be used against you in a court of law. At least, that’s what a new study proposes.


As Business Insider reports, researchers from the University of Virginia discovered that tweets can be used to predict certain types of crimes.


By analysing geo-located tweets, these researchers found that tweet were useful in predicting between 19 to 25 different types of crimes, including stalking, theft and assault.


Lead researcher, Matthew Gerber, says that people aren’t necessarily tweeting about crimes directly. Instead, they’re tweeting about environmental factors that could lead to a crime – such as a large group of people tweeting about getting drunk, a situation that could lead to crime.


By exploring geo-tagged tweets from Chicago neighborhoods and comparing these to the city’s crime database, the researchers were able to predict crime in the future. As the study explains:

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malek's curator insight, April 22, 10:04 AM

Surprise, surprise, people rarely tweet about crimes directly.  

This research comes on the heels of other studies showing how tweets can be analyzed to predict elections, disease outbreaks and other important events.

Read more: http://www.businessinsider.com/twitter-crime-predict-2014-4#ixzz2zcjkruUc


Victor Juarez's curator insight, April 22, 5:57 PM

Twitter Can Be Used To Predict Crime.

aanve's curator insight, April 23, 10:31 PM

www.aanve.com

 

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This Is What Facebook Sees When It Scans Your Face

This Is What Facebook Sees When It Scans Your Face | MarketingHits | Scoop.it
One artist turned Facebook's facial recognition code into a series of "Eternal Portraits."


DeepFace, Facebook’s facial recognition software, is now 97.35% accurate and “closely approaching human-level performance,” according to a new paperpublished by the social network’s AI research team. On the surface that level of reliability feels impressive, but for all its accuracy, what exactly does Facebook see when it looks at you?


Using Facebook’s proprietary data (in 2013 there was a short time when users could download their facial recognition template — users can no longer download this data), Brian House, a media artist and teacher at the Rhode Island School of Design, and student Jason Rabie took their own raw data as well as their friends’ and isolated the unique facial recognition templates for a series they call “Eternal Portraits.” Here’s how House describes the project:

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Customer Service Beliefs that Can Hurt Your Business

Customer Service Beliefs that Can Hurt Your Business | MarketingHits | Scoop.it

Business owners understand that customer service is an important aspect of building repeat and referral business. But some beliefs and ideas around customer service may actually hurt business. Here are some common customer service beliefs you should rethink.

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Madison Harmon's curator insight, April 21, 2:51 PM

Here are some great customer care tips that can help an individual or corporation avoid a massive battle later. Proactive crisis control is still crisis control.

BSN's curator insight, April 21, 3:45 PM

Here are some common customer service beliefs you should rethink. #business #tips #customerservice

aanve's curator insight, April 22, 10:47 PM

www.aanve.com

 

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44% of Twitter Accounts Have Never Sent a Tweet

44% of Twitter Accounts Have Never Sent a Tweet | MarketingHits | Scoop.it

Twitter has been under fire for a decline in user numbers. The recent design changes, introduction ofnew ad types and the profile revamp are some of the ways by which the 140 character platform is trying to simplify and garner more reach. Looks like all this isn’t enough, since a new research provides an update on the size of an ongoing problem: getting people to tweet.

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