Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.
Via Martin (Marty) Smith
oursquare boldly announced at one point that it wanted to be the “location layer for the internet.” Now the company is trying to make good on that aspiration and cultivate new sources of revenue at the same time.
Amid new rumors of a potential Yahoo acquisition, Foursquare has continued a slow pivot of sorts in an effort to monetize its location data. Earlier this week the company introduced a product called Pinpoint, a new ad targeting tool using location data and location history.
Pinpoint is positioned as a cross-device audience targeting solution. It also comes with offline attribution. But unless there’s some “secret sauce” that escapes me — Foursquare would probably say it’s data quality or location accuracy — the company now joins a crowded field of data providers and advertising platforms that are doing essentially the same thing.
Just as families reach for Kraft products to serve their mealtime needs, now Kraft is reaching for customer data to serve its business needs. The food and beverage giant has moved away from mass marketing. This strategy was the result of the company’s parting with Mondelēz back in 2012. They’ve since completely shifted the company away from its corporate image and now are able to connect with consumers in a more personalized way. By using its customer data, Kraft has made its marketing much more effective and built a new bond with consumers.
But here’s the million-dollar question: How do you get more traffic to your blog, without spending a single penny on Advertising?And, there is a way. It’s been staring you in the face. And it’s cheaper than any advertising strategy you can think of. What is it?Add Images....
You might have stuck with simple SEO “techniques” in the past, but changes in search engine algorithms make it important to realize how important social media sharing is to your overall SEO strategy.
With that being said, knowing your current SEO ranking and score is extremely important before even thinking about making any changes.
Recent research has shown us that emotion, social shares and virality are all closely interconnected. A new infographic from Buzzstream and digital marketing agency Fractl shows us a different side of the emotion-social equation: how brands can build trust when stories of their goodwill go viral.
Do you have a strange, oft mispronounced name (like yours truly?) Then Facebook wants to help you out.
A small number of Facebook users are noticing a prompt on their Facebook profiles, asking them how to pronounce their names. Yahoo Tech confirmed the feature with Facebook earlier.
At that time, Twitter says services provided by its Twitter International Company based in Dublin, Ireland will handle account information under Irish privacy and data protection law, which is based on the European Union’s Data Protection Directive.
Great storytelling is a great differentiator.
Imagine you're walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What's going to be on your mind when you decide what to buy? Perhaps you choose one product over another because that company donates a percentage of their proceeds to a great cause. Or maybe you choose it because it has more protein -- and you were just reading this article about how protein helps boost concentration, and you've been having trouble concentrating at work recently.
In 2012, Mashable had published an article called “Technology Creating a Generation of Distracted Students” which reported the results of a study done by Pew Research Center. According to their data, about 90 percent of 2,500 education professionals agreed that contemporary technology had created a generation which struggled to concentrate, was prone to distraction, yet apt with web search and quick to find any information.
Those changes in our capacity to concentrate has society-wide effects: a recent article by Fortune publicized the findings of Educational Testing Service (ETS) which indicated steep decline in American Millenials’ literacy, numeracy and something called ‘problem-solving in technology-rich environments'; as compared not only to their peers abroad but to the older generations in the US. “We’ve forced companies to make technology that’s extremely easy to use, and that’s better at doing our day-to-day tasks than we are”, said Andy Campbell in a Huffington Post article.
Starting today, developers can integrate full tweet timelines from any Twitter account into theirs apps “with just a few lines of code.” This should save developers time, who would often have to embed multiple tweets into an app manually or gain access to Twitter’s Curator tool.
Most brands today have learned that a social media presence is a key asset of a successful inbound marketing strategy and that targeted cross-channel content distribution brings a better online visibility.
We see, however, that posting more content doesn't necessarily lead to more engagement. Some 60% of small businesses don't see any return on investment from their engagement online.
Those reports imply that something is rotten in the ways companies approach social media marketing. That may be because social networks "are inherently additive pieces of the conversion funnel rather than causative," states Jay Baer of Convince & Convert.
Despite the problems of calculating the ROI of social media, those platforms remain essential for a business's online expansion because they represent something of an online counterpart of traditional word-of-mouth marketing.
Moreover, social media requires a strategic approach to deliver results.
With the growth of social media, potentials buyers are making their decisions online and sales teams should be a part of that process. How do sales teams avoid missing out on these opportunities? What are the skills and traits of modern salespeople? What makes a good social seller? Check out Sales for Life's latest infographic examining the anatomy of a social seller.
76% of social sellers spend most of their time on LinkedIn vs Twitter (16%) and Facebook (44%)
According to LinkedIn, 89% of buyers turn away if the professional doesn’t have the right insights or knowledge about their business
A study performed by IDC social social buying study showed that Social Selling leaders are 80% more productive
In the early days, social was considered a novelty. Some brands dove headfirst into social content and earned some early results, but their efforts were unguided and undirected.
Most were on Facebook or Twitter just to be on it (many agencies told them it was a must), they weren’t looking at it as a source of insights or a customer service tool. Nearly all bigger brands now have active social media accounts filled with image-rich posts, but these efforts aren’t as focused as they could be.
So what’s holding back further company-level investment in social media management? The lack of hard ROI numbers has consistently been a top reason for skepticism amongst the C-level crowd. Fortunately, the proliferation of analytics across all types of the business now comes to social media.
asic accounting rules require marketing costs to be listed as expenses on a company’s P&L. However, today’s marketers and smart executives consider marketing an investment in driving revenue rather than a cost. This is where an overall mind shift is needed. Marketing needs to be considered an investment, and your content an asset.
We invest in technology, equipment and people to grow our businesses without hesitation. So, why wouldn’t we do the same with our content? It’s time to finally categorize content as an asset and treat it like you would any other company asset. After all, your brand, unlike a building or inventory, never depreciates. Your brand is your greatest asset, and your content tells the story of your brand.
Content marketing and cooking have a lot in common. You’ve got the chef (executive editor) who plans, delegates, edits, and manages the flow of the execution. The sous chef (writer) is right-hand man to the chef, following intricate orders of produce the meal (content). Though your dinner guests (readers) of a feast do not see what goes on behind the scenes, they are the ultimate judge. The end product portrays a clear reflection of what goes on behind the scenes.
Like a meal, coordinating content takes strategy, planning, communication, and access to an arsenal of tools. Missing just one of these steps can result in a poor end product.
Now is the perfect time to set the table for success. Here are four steps to master your content workflow:
An often overlooked aspect of developing a content marketing strategy is finding the right rhythm for publishing your content. It's not enough to develop the highest quality content and occasionally distribute it where your audience is most active. Your business must publish and distribute content frequently enough to stay top of mind with your customer base. Every organization should have their own unique rhythm to help better ensure their content is engaging to their audience on a regular basis. Here's how to develop your own content marketing rhythm
Facebook advertisers reached more customers per ad and paid less for each click in the first quarter of 2015, according to advertising automation software provider Nanigans’ Global Facebook Advertising Benchmark Report released today.
Nanigans’ customers had a 0.81% click-through rate in the first quarter, up 17% over Q4 of 2014 and 260% over this time last year. In the ecommerce vertical, CTR increased 12% QoQ and 281% YoY.
For most of you, customers can come to you from any country in the world. That means all of your potential customers -- the people visiting your website, reading your blog posts, and clicking on your calls-to-action -- might speak a myriad of different languages or live in totally different time zones. Once they reach your content, how well will it resonate with them?
As your international traffic grows, you'll want to be sure that you can convert that traffic into leads -- and that means keeping your international visitors in mind every time you write about a holiday or publish data with certain units of measurement.