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How Siri and Google Now could change the social media landscape

How Siri and Google Now could change the social media landscape | MarketingHits | Scoop.it

On the Internet, the big battle continues to be over “place.” Twitter’s spat with Instagram and Facebook’s continuing restrictions on data use are all about making sure that you use their website and applications — i.e., come to their house –so they can serve you the ads that make them money.


It’s critical to these social networks that you come to their owned sites/apps. You, however, probably don’t feel the same sense of urgency. I’m betting that you go to these social networks largely because that’s where the action is. That’s where your friends and family are. That’s where the news and updates you care about can be found. That’s where the photos and funny videos are served up to you


But if the conversations and content came directly to you — precisely where and when you needed it — would you ever choose to go to Facebook?

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5 Tips You Need to Know to Improve Your Twitter Strategy #infographic

5 Tips You Need to Know to Improve Your Twitter Strategy #infographic | MarketingHits | Scoop.it
If you haven’t already heard, Twitter is a popular customer service channel. Across the world, customers are using Twitter to publicly voice their pleasure or frustrations with a brand. It provides a great opportunity for brands.
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AddThis Pro introduces new pro tools for website owners

AddThis Pro introduces new pro tools for website owners | MarketingHits | Scoop.it

We all know the importance of social media; content may be king, but it’s a king without a castle if no one is visiting your site.


What all website owners need is a way to encourage new traffic, and retain old users. Sure, Google can help a bit, but the real prize is success on social media, and for that you need something like the AddThis social sharing tool.


You’ll have seen AddThis on any number of sites, including this one where we’re currently testing it out, and the company are now releasing
AddThis Pro, an enhanced set of tools designed to increase social media engagement and track your success.


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35 Must-Have Content Marketing Tools [INFOGRAPHIC]

35 Must-Have Content Marketing Tools [INFOGRAPHIC] | MarketingHits | Scoop.it

Brands around the globe continue to place a strong focus on content marketing with 74 percent spending more on this strategy in 2014, and four in 10 making it their primary focus.

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Facebook now lets app developers target their ads to specific smartphone and tablet models

Facebook now lets app developers target their ads to specific smartphone and tablet models | MarketingHits | Scoop.it
Faebook is giving advertisers and developers the ability to target ads at specific smartphones and tablets. The new parameters will allow them to specify not only a specific mobile OS, such as Android or iOS, but also individual devices and the firmware version being used.
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20 Captivating Content Marketing Facts in 2014 #infographic

20 Captivating Content Marketing Facts in 2014 #infographic | MarketingHits | Scoop.it
Content marketing is many moving parts. It includes search engine marketing, email marketing and social media. Here are 20 content marketing facts
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Airbnb Marketing Vine: Monday Marketing Masters

Airbnb Marketing Vine: Monday Marketing Masters | MarketingHits | Scoop.it
The offer, sent out on Twitter which owns Vine, was an invitation to become part of a marketing video, and a movement, by sending in Vines instructed the users to submit scripted shots from all over the world in the form of Vines, via Twitter.
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Does Good Content Help Bad SEO More Than Good SEO Helps Bad Content?

Does Good Content Help Bad SEO More Than Good SEO Helps Bad Content? | MarketingHits | Scoop.it

Content Marketing vs. SEO - which is more important? How much does success in one area make up for problems in the other?


Via Kamal Bennani
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Get More Website Traffic with this Surprising Facebook Advertising Tactic

Get More Website Traffic with this Surprising Facebook Advertising Tactic | MarketingHits | Scoop.it

If you are a social media marketer and have not taken advantage of display advertising on Facebook, you are missing an outstanding opportunity. Not only will this yield one of the highest return on investments for your clients, it will help with brand exposure, lead to better conversion rates and provide a flexible budget which will lead to a more effective strategy.

One of the advertising tactics that is not often discussed is a particular type of Facebook advertising. This tactic can be used to get more website traffic and convert them to paying customers.

What is Facebook remarketing?


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5 Tips to Stand Out When Selling on an Online Marketplace

5 Tips to Stand Out When Selling on an Online Marketplace | MarketingHits | Scoop.it

The advent of online marketplaces, led by eBay nearly 20 years ago, has become a boon for small businesses. Whether they're brick-and-mortar stores or single entrepreneurs operating from home, sellers around the world have been aided in finding customers as never before. New niche marketplaces, as exemplified by Etsy, are bringing exciting new opportunities for growing businesses.


As the popularity of online marketplaces increase, small business owners and online shop creators may find it harder to stand out in the crowd. Customers are more knowledgeable and higher-quality goods are being sold online.


To overcome these challenges, follow these five best practices to make the business and its products stand out in a competitive environment:

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Access Facebook Pages’ About Information by Hovering Over Cover Images?

Access Facebook Pages’ About Information by Hovering Over Cover Images? | MarketingHits | Scoop.it

Some Facebook users are reporting that when they hover their cursors over the cover images of pages, they are seeing some of the about information for those pages.

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Grid Planning your Email Newsletter Layout

Grid Planning your Email Newsletter Layout | MarketingHits | Scoop.it
Designing your email newsletter has always been an art. Well maybe we also need to add a bit of science and a lot of common sense. But it is still an art; there are so many choices you can make in content, timing, personalization. Also the way the final email will look can have many variations. We all know the presentation of your mail can have big impact on your results and conversions, but the effectiveness of your email newsletter begins one step before that: by planning your email layout.
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Why You Couldn't Escape Weird Al's Marketing Blitz

Why You Couldn't Escape Weird Al's Marketing Blitz | MarketingHits | Scoop.it
With label unwilling to foot video bill, Weird Al partnered with multiple web sites for eight-day launch.


People with internet connections have probably noticed a lot of Weird Al Yankovic songs popping up in their feeds lately.


Every day for the past seven days, the reigning king of pop parody has released a new music video, each produced in partnership with a different content studio or artist, to promote "Mandatory Fun," his first album in three years.


Some videos were produced with some of the largest content portals on the Internet, including College Humor, Funny or Die, Yahoo Screen and Nerdist, which worked on "Tacky," the star-studded parody of Pharrell's "Happy." Others, like "Word Crimes," were produced by independent artists like Jarrett Heather, whose work Mr. Yankovic admires.

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Twitter acquires CardSpring to help fulfill 'in-the-moment commerce' dreams

Twitter acquires CardSpring to help fulfill 'in-the-moment commerce' dreams | MarketingHits | Scoop.it

Twitter probably isn’t the first company that comes to mind when you think of mobile payments, but the company has just made a big play in the mobile commerce space. The microblogging site today announced the acquisition of payments infrastructure company CardSpring to help with “the future of commerce on Twitter.”


CardSpring gives developers the ability to add their own applications to the payment network so retailers can apply discounts and coupons at checkout and customers don’t have to mess around with offline coupons. It also runs CardSpring Connect, a service that helps merchants manage the creation and deployment of special promotions for their businesses using services like FourSquare.

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DOs and DON’Ts of Social Media Pictures

DOs and DON’Ts of Social Media Pictures | MarketingHits | Scoop.it

A picture’s worth a thousand likes. Or at least more likes than a post without one. Numerous studies have shown that including a profile picture is essential to garnering more page visits, and picture posts are more visible on social media. There’s an active online discussion around the perfect avatar or cover photo, but there is no comprehensive guide to visual engagement for your brand’s entire social media profile.


You can put a lot of effort into your brand’s visual presence—finding the perfect header, choosing an impeccable profile photo—and still fall flat. To reach the full visual engagement potential of your social media pictures, here are DOs and DON’T for your page’s essential visual elements: profile photos, cover images, and picture posts.

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How to Use Google Analytics Effectively #analytics

How to Use Google Analytics Effectively #analytics | MarketingHits | Scoop.it

For any business with a web presence understanding how traffic works and where it comes from is incredibly important. Google Analytics is a free (and powerful) solution that provides a wealth of information about how well a website is functioning.


A business can use Google Analytics to determine how much traffic is coming to its website, where that traffic comes from, and what visitors are doing once they are on the site. Google’s tool works pretty simply by tracking “tags” – a small piece of JavaScript code that needs to be installed on every page of a business’ website.


The tag effectively pulls data and collates it within a reports page in the Google Analytics admin interface. Here, a business can set up multiple reports for multiple websites within a given account.


Let’s consider Google Analytics in some more depth and how it could benefit your business and its understanding of traffic sources to its website.

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4 Reasons Why Facebook’s New Buy Button Is a Win for Marketers

4 Reasons Why Facebook’s New Buy Button Is a Win for Marketers | MarketingHits | Scoop.it

Last week, Facebook announced that it is testing a new buy button feature, enabling businesses to sell products directly on the social network. The button — available on desktop and mobile ads and page posts — is currently limited to a few small and midsized businesses in the U.S.


This is a big, exciting step for Facebook. While it has tested in-platform features that allow users to buy virtual and physical gifts and donate to good causes, this is its first real foray into traditional e-commerce. The social network is strengthening the link between consumerengagement and sales, signaling that social media marketing is growing up fast.:

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55% of Couples Used a Hashtag During Their #Wedding [INFOGRAPHIC]

55% of Couples Used a Hashtag During Their #Wedding [INFOGRAPHIC] | MarketingHits | Scoop.it
One of the biggest trends in social media is the hashtagification of everything.
And I mean everything.
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7 Landing Page Flaws That Kill Your Conversions (and How to Fix Them) [Infographic]

7 Landing Page Flaws That Kill Your Conversions (and How to Fix Them) [Infographic] | MarketingHits | Scoop.it
At the beginning of July, we wrote a blog post about three creative ways to use ShortStack for your business.
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Jakarta Web Developer's curator insight, July 22, 1:49 PM

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Facebook Launches Save Feature

Facebook Launches Save Feature | MarketingHits | Scoop.it

Positioning itself as a DVR for Web content, Facebook just launched Save -- a feature that lets users save anything they find in their News Feed for later.
  
“Now you can save items that you find on Facebook to check out later when you have more time,” Daniel Giambalvo, a software engineer at Facebook, explained in blog post. “You can save items like links, places, movies, TV and music.”
 
Given Facebook’s immense size, Save immediately threatens more established content-savers like Pocket -- formerly know as Read It Later -- and Instapaper.

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An iPad App To Make All Your Selfies Go 3D

An iPad App To Make All Your Selfies Go 3D | MarketingHits | Scoop.it
 Itseez3D, the first app to partner with computer vision technology company Occipital, can turn any picture you take with your iOS camera into a 3D object.
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Intermarché - "Inglorious Fruits and Vegetables" - YouTube

Intermarché - "Inglorious Fruits and Vegetables" - YouTube | MarketingHits | Scoop.it
Intermarché launched the Inglorious Fruits&Vegetables, a film, print, poster and radio campaign, celebrating the beauty of the Grotesque Apple, the Ridiculous Potato, the Hideous Orange, the Failed Lemon, the Disfigured Eggplant, the Ugly Carrot, and the Unfortunate Clementine.
Now you can eat five a day inglorious fruits and vegetables.
As good, but 30% cheaper. The inglorious Fruits&Vegetables, a glorious fight against food waste.
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INFOGRAPHIC: the ‘Average’ U.S. Facebook User

INFOGRAPHIC: the ‘Average’ U.S. Facebook User | MarketingHits | Scoop.it
There is no such thing as the average Facebook user, but play along with us: Fialkov Digital used Facebook’s audience insights to paint a picture of Facebook users in the U.S.
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New Career Opportunities Daily: The best jobs in media.
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Facebook: 23% of all Social Traffic in June (Pinterest Dips, Twitter Flat at 1%) [STATS]

Facebook: 23% of all Social Traffic in June (Pinterest Dips, Twitter Flat at 1%) [STATS] | MarketingHits | Scoop.it
Facebook’s slice of the social referral traffic pie got a little bit bigger last month, with the giant now accounting for almost one quarter of all social website visits, reports Shareaholic.
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Facebook Adds Estimated Daily Reach to Ads Manager?

Facebook Adds Estimated Daily Reach to Ads Manager? | MarketingHits | Scoop.it

Some advertisers on Facebook are seeing the estimated daily reach of their ad campaigns while creating ads in Ads Manager.

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Facebook tests 'Buy' button to let users buy stuff within site

Facebook tests 'Buy' button to let users buy stuff within site | MarketingHits | Scoop.it
Social networking giant Facebook announced Thursday it has started testing a new 'Buy' button that will allow users to purchase physical goods from businesses advertising on its site.
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