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Updated FTC Guidelines: What They Mean for Marketers | Ignite Social Media

Updated FTC Guidelines: What They Mean for Marketers | Ignite Social Media | MarketingHits | Scoop.it

Dear FTC, eye for an eye, I expect all Coke cans on American Idol to have a guy holding a sign next to it stating AD. http://t.co/HXzM0ZPSaF


“If it’s on the internet, it must be true,” is a common jest. However, the U.S. Federal Trade Commission (FTC) doesn’t find deceptive online advertising a laughing matter. The FTC recently updated the .com disclosure document for 2013, originally released in 2000, to protect consumers against illusive and false online product and service promotions. The updates were in response to new forms of social media and the interpretation challenges it may present to the consumer. So, what do you need to know? Here are a few of the major changes.


Via Hessie Jones
Brian Yanish - MarketingHits.com's insight:

Hmm I guess a smart lawyer could use a good Twitter tool and if a company tweets something that doesn't fall within the FTC guidelines, launch a class-action lawsuit and each of the companies followers get a cut.

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